How to Write an Article for Internet Marketing

Article marketing is primarily used to promote products and services on the internet, with the sole purpose of attracting traffic to a website. The medium used for promotion is predominantly article directories. The focus is often on directories with high PageRank and considered authoritative by search engines, and can therefore attract large numbers of visitors. Irrespective of how many directories an article is submitted to, and the popularity of those directories, if the article is poorly written, it will not attract many visitors. I shall now list a few helpful tips on writing articles.

General Guidelines

Considering the fact that the internet contains a vast amount of information, and that the attention span of the average reader is short, you have but a brief moment to hold their attention, otherwise they will move on to the next article. Therefore, it helps to:

  • Keep the size of the article between 400 and 800 words.
  • Keep the article tightly woven and interesting.
  • Make the key points and facts easily identifiable.

In order to write effective articles, it is imperative that you have a good understanding of the subject you’re writing about. I do not imply that you need to be an expert in the subject. You need to do some research and put together materials which you consider to be relevant to your article. With that in mind, the following are what I consider to be the important components of a good article for marketing.

The Title

For it to be marketable, you need to choose a title for your article that is eye catching, that it portrays what the article is about, and perhaps most importantly, it should contain your main key phrase. For example, if your article is about search engines, and your key phrase is “search engine results”, then your title might be “How to Generate High Search Engine Results.”

Pay Attention to Grammar

An article that is poorly written, littered with spelling errors, has poor grammar and punctuation is unlikely to attract many readers. It simply puts off the reader, and it gives a negative impression of the writer. Google, amongst other search engines, takes into consideration not just the content of the article, but grammar and punctuation also.
Utilise Bullet Points and Paragraphs

Use bullets to emphasize the message you’re trying put across. It makes the information easier to understand, digest and remember. It helps your readers to quickly identify the main points and key facts. Remember to keep the bullets short – they are supposed to be summaries. Use paragraphs to break up the article, and try to limit the lengths to a few lines.

Include a Summary

Many search engines and article directories crawl article summaries to find relevant documents. So ensure that you include your key phrase in the summary. Always keep in mind that the ideal article for marketing is one that contains a key phrase in its URL, title and summary – it vastly increases the chances of the search engines finding and listing it high in search results. I recommend that you write a brief summary that gives readers a flavour of what the article is about without revealing too much, but it should contain enough information to get them curious and interested enough to continue reading.

Write a Short Bio

The essence of writing an article is to pre-sell a product or service by creating awareness and generating traffic. As a consequence, it is imperative to create an element of trust in yourself. One way to achieve that is to write a brief biography (or resource box), telling prospective clients about yourself and where they can get further information. Amongst the information you could include in the bio are a link to your website and an email address.

Where to Submit Articles

Articles for marketing can be submitted to the following directories and websites:

  • EzineArticles
  • Articlebase
  • ArticleCity
  • ArticleAlley
  • Article Plaza
  • ArticleSnatch
  • Wikihow
  • Search Articles
  • Biznopedia
  • AnyArticles

When submitting articles, be mindful that search engines make every effort to prevent article duplication. Some marketers attempt to circumvent that by adopting article spinning. I advise against that because excessive use of spinning could result in the search engines banning your site.

Well, I hope you have find these guidelines on article for marketing beneficial.

Wishing you every success!

My name is Pope Moore, I am an analyst, entrepreneur and keen blogger, and I live in Sutton in the UK. I run a business called Internet Commerce and I have been operating in the internet industry for over 5 years, and designing websites and blogs is one of the many business areas of IT I am passionate about. My blog is blogs, and it primarily provides a step-by-step tutorial of how to design a blog using WordPress. Email: [email protected]

24 thoughts on “How to Write an Article for Internet Marketing”

  1. Rich_4482 says:

    Do you suggest only submitting one article to one site? I always wondered about duplicate content yet many SEO companies do submitt the same article to several directories.

    1. Eugene says:

      @Rich_4482 Duplicated content is content that is found multiple times on one site. Submitting the same piece of content to other directories is known as syndicated content, which is good.

      Hope that helps.

      1. HiepNguyen says:


        Duplicate content will cause adverse impacts to the SEO of the blog, I think it should delete the duplicates.

  2. LathaLukose says:

    Article submissions has been my main source of traffic and income.

  3. Angelina says:

    Very nice post! Ezinearticles is very good place for publishing our article but it takes few days for your article to be approved.

  4. Tu Michael says:

    so we write different articles to submit to other directories? and in those article we put hyperlinks to our site? is it rite?

  5. pennyelaines says:

    TY☺ Welcome! #NF @CBOpr @mick_phill Internet Marketing Tips & FreeReports. My main website is

  6. Enstine Muki says:

    Good one here! With sites like fiverr, the workload of AM has been reduced to $5 per article. Though most of the articles you buy there are of relatively low quality, one can point out some good ones too

  7. EntreprenKorner says:

    Thanks for the list, has really helped out for my blog EntrepreneursKorner.

    Thanks again,

    Check us out whenever you can John: just google EntrepreneursKorner

    – Lee

  8. ebusinessmom says:

    Thanks for sharing. Article marketing was once my main source of traffic for a couple of my sites, but I quit after trying to keep up with it. Now I’m curating content and I’m loving it. Of course I add unique content also.

  9. Thanan says:

    If writer isn’t native english, like me. Sometimes is difficult to write article perfect. But I will try.

  10. GhufranMemon says:

    Thanan being a native isn’t a huge advantage, a professional writer or a degree in English can write better than a native.

    1. RichBlogs says:

      @GhufranMemon My view is that if you’re not immersed in the culture, as a native, a foreign speaker will always struggle to keep up with slang terms, or common cultural reference points that may be used as devices in article writing.

  11. sarajohn111 says:

    Thanks for the list, has really helped out for my blog

  12. RichBlogs says:

    Hi Pope, I disagree with one area of your article – interested in your thoughts.

    What exactly do you think the danger is of search engines banning your site from article spinning? If spun well, the search engines surely wouldn’t be able to identify that the content is similar to each other. Although the general wisdom is that content duplication is not harmful to search engine rankings now, it’s conceivable it could be in the future – so is article spinning not just a way of protecting against this?

    1. Pope-Moore says:


      Hi RichBlogs,

      Thanks for your comments. I think when done utilised correctly, article spinning does help considerably. I exercise caution because some of the search engines use algorithms which can detect that two articles are similar even when a few words/passages are altered.



  13. Hi Moore,

    It takes a long time to write good articles, so I wonder if it’s worth it. I would probably recommend buying 3-4 items from a good article writer every week instead.

    1. ebusinessmom says:

      @Property Marbella I do the same, buy SEO optimized articles from a great writer. It’s difficult to find great article writers, and I had to go through a ton load before I found the right one. She is not from the US either, and English is her second language. I love to write, but I am so lazy right now when it comes down to writing a 500+ word article.

    2. Pope-Moore says:

      @Property Marbella

      Hi Property Marbella,

      Thanks for your comments. It doesn’t have to take too long to write an article. I feel if you know your niche reasonably well, you could do some research and put together a good article within a few hours. Invariably it’s the research that takes time – consequently, familiarity with your subject area reduces the overall time.



  14. MoigioiForex says:

    Article marketing has been used by professionals for nearly as long as mass print has been available. A business provides content to a newspaper, possibly on a timely topic such as an article on tax audits during tax season, and the newspaper may use the article and include the business’s name and contact information. Newspapers and other traditional media have limited budgets for gathering content and these articles may be used in the business section of the newspaper.

  15. Andrea Hypno says:

    Article marketing is a pretty good way to spread the word about either products or services or websites but from my personal experience if used to make money it’s better to write those articles on a personal blog and keep all earnings. The goal of all those websites is to make money and they usually give just pennies to authors. And let’s forget what happens when they change policies. Also those sites are usually plastered by thousands of would be writers writing about anything in their search for money with a quality level that is at least questionable. For advertising they are good, but for making money better go on our own. Imho. 🙂

    But Pope, you detailed all important points about writing good articles, well done.

  16. Jade Heat says:

    Grammer tends to be the first thing that I notice when I am reading an article. It really helps to get someone to proof read anything you put out there.

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  18. Kenny Boger says:

    What if we buy plr article and use article spinning method. google might still ban us?

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