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How to Write an Informative Blog Post Easily

written by Michael Chibuzor on January 27, 2013

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Blogging helps you to reach and “INFORM” your target audience effectively.

When you share tips and tactics with your ardent readers and first time visitors, you’re strengthening your voice.

Having a strong voice is important but you must learn how to write informative blog posts.

Too often, a lot of bloggers find it difficult to craft interesting blog posts. Sure there are several factors that contribute to a boring content, but the ultimate is lack of thorough research.

This brief guide will help you repurpose your writing, and ultimately improve the quality of your content. Keep reading…

If you want to write a blog post that informs, you need to obey these 4 rules. Remember, these rules aren’t set on stone – so feel free to innovate and dazzle your readers. The writing world is yours – grab it!

Let’s consider the four rules:

1.      Learn to listen to conversations

listen to customers

Yes, research is important, but I’d leave that as rule #2.

Before you go about researching your topic and how to produce informative content, you should listen more to conversations.

Blogging is all about observing what’s happening around the blogosphere and the World Wide Web.

Most people are in haste. If you spend adequate time listening, you’ll pick up gems.

No matter your niche, you can always “bridge” your topic with a new trend.

For instance, Facebook is constantly tweaking their platform and advertisers are not happy about the low conversion rates from their ads.

If you’re observant and listen attentively, you’d have so many blog topics to write about in this respect.

More important, the content you write on current trends like Facebook, LinkedIn, Google updates and guest blogging would always inform, providing that you…

2.      Research by reading niche blogs

Are there A-list blogs in your niche? I’m sure. If you check the top 100 blogs at technorati, you’d discover amazing content, data, references, materials and the likes for your next blog post.

When you study the lives of pro bloggers and 6-figure income earners, you’d observe they’re bookish – they spend more time reading, extracting tips and tricks from competitors.

Make a list of 10 authority blogs that have inspired, informed or helped you in more than one way and start reading.

Truly, there is a time to write, but for now just read and improve your idea-house (brain).

3.      Use contractions while writing

Contraction is when you combine two words together, while eliminating a letter and using an apostrophe.

The purpose of using contractions in informal writing like we do at blogs – is to enhance the flow of the words, the sentence, the paragraph and the entire content.

Blogging gives you the privilege to write “it is” as “it’s, and “he had” as “he’d”. One of the reasons why most bloggers don’t (do not) produce informative content on a daily basis is because they’re still hinged to their High School rules. Lol!

You need to understand that blogging is a world of its own. It’s true that you’ve to follow some Basic English and Grammar rules, but 85% of those rules can make your blog post boring and too formal.

Therefore, start using contractions, even when you guest post for a popular blog like problogger, copyblogger and so on.

4.      Use “You” to address a special blog reader

“You” is a pronoun. It’s also become popular when writing blog posts. You should use it to make your content more personal, interactive and informative.

It’s like printing a business card and distributing it in the walkway to passersby. It can be fun sometimes especially if the business card is colorful, attractive and has legible typography.

Rather than using “we” in your blog posts, which can make reading a routine task and irrelevant, make use of “you.” Start your sentences with it – you’ll create a serene reading environment for your target audience. I promise you.

To wrap this up, using the pronoun, “you” can hook the reader and increase conversion rate. How best can you command attention if not by addressing each person – and giving them a special treat? Look through this particular post and you’ll see how personal I’ve made it.

A piece of advice

Learn the basics of Copywriting – it’s a rare skill that can enhance your writing. Copywriters always craft better headlines and lede.

As you delve into the New Year, challenge yourself to continually produce informative and valuable content for your ideal audience.

Low quality content can’t make you money, no matter how hard you try to promote it. If you need a veteran content writer, visit my content marketing blog.

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{ 21 comments }

brayan January 27, 2013 at 2:53 pm

a very important issue is the wording of the content

Erwin January 27, 2013 at 3:02 pm

Hi everyone,

to write an interesting post is a challange but with this tips it can be easier I must say.

I love the first one that we need to listen first and read more before we write.

Thank you.

Erwin.

FREE DVD: http://howtobuildlistfast.info

See you on top.

Joseph Cox January 27, 2013 at 5:34 pm

Fantastic website. A lot of useful information here.
I am sending it to several buddies ans also sharing in delicious.
And of course, thanks to your effort!

Bojan January 27, 2013 at 6:09 pm

Thanks for good tips.

Jason Bennet January 27, 2013 at 9:32 pm

I agree with the point of creating good content that people will be willing to read and share it with people. But the challenge come in being patient and being attentive of the potential new problems that people might be facing.

A good timely reminder to always be updated with the market so that I know what kind of content to share with my subscribers.

Marbella apartments January 28, 2013 at 12:33 am

My two pieces of advice that can help are:
Write easy to read and easily as most people understand.
Do not write academically and heavy.

Paul January 28, 2013 at 7:21 am

cool thanks for the great tips i will use them in my next blog(s)!

faisal January 28, 2013 at 7:31 am

This is something which coves with experience and time.

Rohan Shankar January 28, 2013 at 10:22 am

The best thing is to write shareable content for your blog so that people can relate and share themselves.

Doable Finance January 28, 2013 at 2:47 pm

You are right. That’s what bloggers should follow.

It’s interesting to note that some bloggers either can’t tell the difference or just don’t know how to make better use of “correct” English. For example, when someone wants to write “you are or better yet you’re”, many folks would write “your” because I assume that’s how they say it.

One title of a post was “Cats a cat and that’s that.” I pointed out in my comments the title should be “Cat’s a cat and that’s that.” The blogger accepted it by correcting the title but didn’t bother to publish my comments.

Greg Jeffries January 28, 2013 at 6:25 pm

Copywriting skills are essential. Thanks for sharing your content writing resource.

Omar Habib January 28, 2013 at 9:55 pm

To be successful,it is require to update a blog regularly but I know how it is difficult to write a killer post everyday. But these awesome tips will help you to write good post on a regular basis.

Thanks for share these awesome information with us.

Angela Lea January 29, 2013 at 3:28 am

You have shared great stuff, i appreciate your effort. The points you have mentioned are very important one must say. we will be successful in blogging area only when we know how to write such an informative stuff.

Henry January 29, 2013 at 4:29 am

Some very good tips here. It’s always a good advice to talk to your reader directly. That makes your posts more personal.

Rajkumar Jonnala January 29, 2013 at 7:27 am

Copy writing does need immense level of talent. I like the points that will help us produce an informative article.

TJ January 29, 2013 at 9:59 pm

Thanks for Sharing,

Completely agree, if they’re not taking about it why write about! Research is a key component when writing & combining acquired knowledge with a ‘hot’ topics, u got a winner!!

TJ

thanx 4 effort!

web rick January 30, 2013 at 5:27 am

I like your idea of personalizing content, using “you”. It makes sense. People like to be addressed individually. Much on the internet comes across as impersonal. Great advice!

travaux January 30, 2013 at 9:14 am

nice tips, thanks for share!

Dario Petkovic January 30, 2013 at 4:43 pm

It is not a coincidence to say that we all need to listen 3 times more than we speak. So, give people what they want, bring value by solving their problems I reckon :)

JB Nguyen January 30, 2013 at 7:06 pm

Thanks so much ! i will research and reading niche blogs more !

Daisy Christina January 31, 2013 at 2:39 am

It was really awesome because every one were looking for this kind of article thanks for the share …