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How Top Bloggers Earn Money

written by John Chow on July 18th, 2007

Business Week has posted an article (really more of a slide show) profiling 13 big blog money makers. However, it looked like they never told the featured bloggers about it. Shoemoney found out he was on the list from a flood of congratulation emails. Problogger found out he was on the list by reading Shoemoney. I found out I wasn’t on the list when Zac Johnson made a post asking why I wasn’t on the list?

There were a few bloggers on the list I’ve never even heard of… but where is the almighty and highly controversial John Chow? With so much secrecy on how much bloggers make, sometimes it’s a complete guessing game… why not feature John Chow, who gives a full revenue statement each month on much his blogging is generating. It could just be the writers of Business Week never heard of him, or his blog. It’s all too common that the people working in the industry (like myself) know a lot more than the people writing these articles… which is why bloggers are making a ton more than writers for these main stream magazines.

The list contain some well known (like TechCrunch at $200,000 per month) and some not as well known blogs (like Kottke.org at $5,300 a month). Revenue figures range from $5,300 to $166,000 a month (based on stated ad rates and before ad network cut). The article references the Technorati Top 100 a few times so the answer to Zac’s question maybe due to the fact that Technorati doesn’t have me in their official Top 100 list. However, I doubt that was the real reason for not including me. I think the reason was I’m too evil for Business Week to handle. :twisted:

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By N2H
  1. TKK

    Not everything is about John Chow, you know.

  2. Hi John,
    When you make your first million they will feature you!

  3. ” I think the reason was I’m too evil for Business Week to handle”

    I agree with you. Keep up the evil work :) That’s something other bloggers dont attract!

  4. They are subjective by not adding you and many more or simply they haven’t heard of you. Anyway, that’s not a fair list.

  5. Reporters are no different from other human beings… they gravitate to what they know and stick to it… even if its obviously very little; too bad research isn’t a big part of journalism anymore.

  6. Hey i agree with you upto some extent but can u tell me why blogger earn more money telling otheres how to earn money thru blogging.they drive more traffic for writing on such topic.

  7. That can be good you :)

    Sue them and you will gets thousands of visitors :mrgreen:

  8. Kottke isn’t that well known? He’s been around forever! It was interesting to see what some of the other sites make in a month nonetheless.

    There’s a kinda weak article that goes with the slideshow if anybody is interested.

    http://www.businessweek.com/smallbiz/content/jul2007/sb20070713_202390.htm

  9. There will be more articles as the years pass. But the thing with these articles is that they profile you after the money is made, and then people jump on the bandwagon, but by then it is too late.

  10. I have to say some of those sites I’ve never heard of. But certain people who should have made the list didn’t and I think some people who made the list shouldn’t have.
    Bleh.

  11. Yet again, you aren’t placed where you should be! So not fair.

  12. either they forgot you or you make so much money it wouldn’t be fair to put you on the list! LOL
    :evil:

  13. You should definately be on the list. 5,600 isn’t anything to write about. It’s good money but you’re making way more and so are MANY others. Either way atleast someone had your back ;)

  14. I think Zac Johnson says it perfectly when he stated that bloggers working in the industry are more in the know that the mainstream writers. I think “pro-writers” for newspapers and magazines a lot of time have a blind spot to other types of media.

  15. I can wait till I am on a list like that… I am going to make a list of bloggers that are making over $20 and under $100 a month. ;)

  16. I read the article a day or two ago and wondered why you weren’t on there. Some of the guys on there make less money than you do and I haven’t ever heard of them.

  17. Who cares? It’s a mention on Business Week’s blog. LOL, the things bloggers get excited about.

    :mrgreen:

  18. Maybe you should go “surprise” them by telling them how much you make.

  19. The list is not good. Who cares about such lists. We know you, that’s it. Keep blogging for us! Thanks….

  20. I was SO surprised not to see you on that list… but like the commentor above me says… who cares about that list.. You know how much you make, and you should be proud either way! *=)

  21. Whether it is the real world or the blogosphere, the old boys club still exists.

  22. most of those sites have quite a bit more content than you do, well, except for icanhascheezburger

  23. Sagar

    i guess john u need to improve ur blog still to come up to that level…right now u r concentrating on too many things in ur blog …problogger is better than ur blog :grin:

  24. What a great work this guys do! Wow. I hope someday get around that value in a week =] Thanks for the tips in the other article. :mrgreen:

  25. This was a great article. But just like you would expect, there were some great bloggers, such as John, who were left out…

  26. The media only uses information that is given to them. The image of an investigative journalist spending sleepless nights doing research for a story is a myth. Almost all of their information is provided for them by whatever source they rely on. You just happened not to be on their source’s list for top bloggers.

  27. Maybe the writer did his or her research when you lost your ranking for make money online, so they couldn’t find you. Or perhaps the journalist was one of those girls you were rude to when you were younger so she missed you out to be spiteful.

  28. Well,

    I went over to the website and simply said:

    Hey,

    Where’s the Chow???? :twisted:

  29. Another year or so, and I see myself on that list :mrgreen:

  30. John, your not really that evil. Your just good at marketing. Nothing evil in that.

  31. I can’t wait till they feature the top $20 earners, oh but wait I’m almost to $30, so I might not make that list either, AHH can’t win!

  32. Well, keep on pushing, you’re bound to get some attention, sooner or later. :razz:

  33. make it a top $100 earners, i guess there are tens of thousand bloggers making that amount! :mrgreen:

  34. Like you need Business Week at all, John… :wink:

  35. Very itresting.

    I dont think u need any Postion there .

    U are Best> World no1 Blogger now days.Content Matters. you are best Uniq Writer…….
    and no one belive on such reports…on those websites
    shayariquote.com

  36. Maybe next year John will be on top. And i’ll be in second :D don;t jealous ok

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