Most businesses have goals, a business plan and clear objectives for their business. At least, we hope they do, or they will not be in business for very long. Businesses have marketing budgets of all different sizes, however, it is very important to take control of the reins and set clear marketing goals.
The Benefits of Having Marketing Goals
Marketing goals go hand-in-hand with the success of your business. Goals provide a direction for your business. This helps guide you and your employees in everyday decision-making processes.
Makes Planning Easier
Goals help keep you on track and they can also show you when you are may need to tweak your goals or need some help. For example, you may set a goal of increasing sales from your marketing campaign by 20 percent, but realize that this can’t happen at your current marketing budget. Therefore, you may want to either cut back on something else in your budget, or increase your current marketing budget.
If you don’t have goals, you may jump from one task to another instead of focusing on the most important needs of your business. Your overall production can suffer – a lot. Lack of production but an increase in “busy-ness” can exhaust you, knock you down and seriously hurt your bottom line. Not having enough hours in the day to accomplish the tasks you need to keep the business running can cause serious stress. Stress causes further fatigue and it becomes a downward spiral. Prevent stress by managing your time and productivity with goals.
Quicker Results for Your Business
A step-by-step plan to accomplish your goal can help you achieve a task more quickly, because you are focused. You’ll waste less time on unproductive tasks and go straight to your goal. If your goal is to focus on upselling your existing customer base, then you will save the time prospecting for new business for another project.
How To Set Internet Marketing Goals
Internet marketing goals are quantifiable, hard numbers with dates and results attached. They should be specific, very specific. Start working your goals backwards. If you want to bring in $100,000 by the end of twelve months, how much should you be making each month? What should you be doing weekly to achieve these goals? What are your daily tasks?
Next, your goals should be measurable. Be sure to use the right tools to measure traffic, sales, the results of marketing campaigns and more. Find out what is working, what is not working and what is hurting your efforts.
Finally, your goals should be attainable. While most self-help talk encourages you aim for the stars and at least hit the sky, they assume that you at least have a rocket. If you don’t have the tools, then start with building them. Everyone started at the bottom – never be ashamed of what you have. Keep building consistently with your goals to help you. You will be so much farther ahead than many who drop the ball long before the finish line.