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I Do Not Recommend This

written by John Chow on May 31st, 2007

Last week (could have been the week before), a get rich quick e book bought a Google Sitematch ad on the blog. Normally, I don’t have problem with Sitematch advertisers but this advertiser used the headline “John Chow Recommends This”. I emailed the advertiser informing them that I do not endorse their product and told them to change the headline or I would block them. After I sent the email, I blocked them anyway because I was pissed that they had used my name to make readers think I endorse their product.

They reply back within 20 minutes saying they were sorry, that they were doing some ad testing and the campaign has been deleted. I thought about releasing the block but decided to keep it on. My feeling was that anyone who would use your name without asking can’t be on the level.

Today I see another Sitematch Google ad with the headline “John’s Recommendation”. This time it leads to a different URL but the sale page is the same. A WHOIS showed the registrant is hiding behind a private registration service. The domain was registered on May 29.

If you see any Google ad that claims I recommend anything, I don’t. If I recommend anything, I will make a post about it. I don’t know what the two “Internet Programmers” were thinking when they advertised on my blog. But the fact that they tried to do the ad again after emailing me saying they won’t tells me they are dishonest marketers and their system is nothing but a scam. Their ads have been blocked.

Rea Maor said on May 31st, 2007 at 8:53 pm

You should be flattered,
your name is like Gold these days, and people will kill each other
to have you recommend their products.

Reply to this comment
Grace said on May 31st, 2007 at 9:11 pm

I think he knows… it gets annoying.

Reply to this comment
AndyDang said on May 31st, 2007 at 9:35 pm

Those are some bad apples. Sorry to hear about that John, but I think there’s only more to come as you get bigger.

Reply to this comment
Blogging with Desi Baba said on May 31st, 2007 at 9:56 pm

Yeah, they may use his name for promoting illegal stuff.

Reply to this comment
Steven said on June 1st, 2007 at 12:07 am

Precisely as Grace said, John knows and there simply is nothing to be flattered about.

Reply to this comment
Katana said on June 1st, 2007 at 3:02 am

This should be pertained to fraud and google should be notified about this.

Reply to this comment
Marc said on June 1st, 2007 at 4:11 pm

Agreed. I’m sure they would ban an account that was behaving inappropriately.

Reply to this comment
kenny said on May 31st, 2007 at 11:08 pm

As I read this post, there is another “John’s Recommendation” ad running.

Reply to this comment
Kumiko said on June 1st, 2007 at 12:24 am

I’ve got one too! I clicked it just to make JC money!

Reply to this comment
John Chow said on June 1st, 2007 at 12:48 am

These are SiteMatch ads. They are CPM based. Clicking on it doesn’t cost the scammers anything. They pay just for it to load.

Reply to this comment
Kumiko said on June 1st, 2007 at 5:55 am

Ok, I’ll just hit refresh a few thousand times next time!

Reply to this comment
Mubin said on June 1st, 2007 at 9:36 am

Thats not cool

Reply to this comment
Babak said on June 1st, 2007 at 2:28 pm

John,
how do you block individual sitematch ads? there’s one specific one I’d like to block on my blog. Thanks in advance

Reply to this comment
John Chow said on June 1st, 2007 at 4:34 pm

You enter the URL you want to block into the AdSense competitive ad filter. It takes up to 12 hours to take effect.

Reply to this comment
Babak said on June 1st, 2007 at 5:06 pm

ah, ok. I thought there was another way just for the sitematch ads.

Reply to this comment
Philomena Ojikutu said on June 2nd, 2007 at 5:25 pm

That is part of the price John must pay for his fame on the ‘Make money online’ niche :sad:

Reply to this comment
Knuckles10 said on May 31st, 2007 at 9:12 pm

Im getting this ad right now on this post:

John Chow Top Pick
Get Your Own Turnkey Autopilot Money Machine Here
GetYourAutopilotMoneyMachine.com

And goes to the page:
http://getyourautopilotmoneymachine.com/?gclid=CPC_9c2GuowCFRKzhgod-hikWA

Im assuming this is one of the ads your talking about?

Reply to this comment
Grace said on May 31st, 2007 at 9:15 pm

I’m getting
“John’s Recommendation
You can start making $80 million+…”

Reply to this comment
Don@AffiliateWatcher said on May 31st, 2007 at 9:37 pm

I’m seeing the same ad as above John.

:arrow: Don

Reply to this comment
John Chow said on May 31st, 2007 at 9:43 pm

Added them to the blocked list as well. Damn scammers!

Reply to this comment
AndyDang said on May 31st, 2007 at 10:02 pm

Hopefully we’ll see less scamming, I heard on NPR that they just put away one of the biggest email scammers.

Reply to this comment
Manthem said on May 31st, 2007 at 9:47 pm

I’m seeing the same ad at the top of the page as well.

Reply to this comment
Grace said on May 31st, 2007 at 9:13 pm

You mean the XtremeMillions website? That’s the ad displaying right now… looks like you still hadn’t blocked it… (Or they’d changed it…)

Reply to this comment
John Chow said on May 31st, 2007 at 9:32 pm

It takes up to 12 hours before the block kicks in.

Reply to this comment
Ankur said on June 1st, 2007 at 7:52 am

Hey john, i have a very good solution. Mail google and let them scratch their brains. What the hell do they get commissions for?

If they dont reply favourably,

Just remind them you are the Engadget of Webmasters :twisted:

Reply to this comment
Philomena Ojikutu said on June 2nd, 2007 at 5:32 pm

… and in those 12 hours, a lot of damage would have been done. they’re smart Alec’s. They multiply like microbes, as you block them, they reproduce beyond your mopping efforts. God help you John :wink: .

Reply to this comment
Success Online said on May 31st, 2007 at 9:24 pm

SCAMMERS!

Build it from the ground up like everyone else does.

Way to go John! I would be pissed too.

Steve

Reply to this comment
Wahlau.NET said on June 1st, 2007 at 6:53 pm

They just stink don’t they?

But it is just typical for people trying to make money out of the famous people

Reply to this comment
InvestorBlogger said on May 31st, 2007 at 9:41 pm

Have you tried reporting them to Adsense team…? That might get their account suspended… it’s deceitful advertising.

Kenneth :shock:

Reply to this comment
Emmet said on May 31st, 2007 at 9:56 pm

Well I think it’s pretty stupid of them to keep advertising on your site if you are publicly saying you don’t endorse them. Now people can just press the ad and cost them money, while having no intention of purchasing their bogus product. Go John Chow!

Reply to this comment
Chicago 2016 said on May 31st, 2007 at 10:17 pm

Man, you’re worthy of a Google ad scam. Go you!

Reply to this comment
InvestMe said on May 31st, 2007 at 10:26 pm

thanks john for the info. :smile:

Reply to this comment
Tim Spangler said on May 31st, 2007 at 10:33 pm

I saw one of these earlier tonight and figured that you wouldn’t approve of such a thing. Glad to see you standing up for your good name - after all, the best e-book is your free e-book!

Reply to this comment
Zac Johnson said on May 31st, 2007 at 10:46 pm

I’m also seeing this one…

John Chow Top Pick
Newbie Cash Machine. Finally Even Newbies Can Make Money
theNewbieCashMachine.com

Reply to this comment
Ronaldo Camacho said on May 31st, 2007 at 11:16 pm

Well, if they wanted to catch John’s readers attention, they sure got it. In the worst possible way.

Reply to this comment
Ulchie said on May 31st, 2007 at 11:19 pm

I’m still seeing the Johns Recommendation from ExtremeMillions.com

Reply to this comment
Aaron Cook said on May 31st, 2007 at 11:35 pm

Damn scammers. Did you alert Google? It’d be nice if they lost their AdWords account for that. It’s amazing they could be so stupid as to even attempt that.

I’ll bet their ad is getting them a lot of clicks and NO conversions! Ha, that’s just what they deserve. :evil:

Reply to this comment
Katana said on June 1st, 2007 at 1:11 am

I guess you have reached celebrity status on the internet John Chow. Can’t believe I was still reading a relatively unknown blog back in the days when I found this site on digg hehe.

Reply to this comment
Dog Information said on June 1st, 2007 at 1:11 am

I’ve seen these ads dominate your site for the past few weeks. I believe there are more than two of them.

Reply to this comment
Rhys said on June 1st, 2007 at 1:37 am

How about ads that say “John Chow thinks this product sucks”? :wink:

Reply to this comment
Mike Zak said on June 1st, 2007 at 2:29 am

Can’t you try e-mail Adsense, and request them to block your name being used in ads, the same as they block eBay, and some other names?

Reply to this comment
website copywriter said on June 1st, 2007 at 2:33 am

I see “John Chow Uses Outpost Earth Maybe You Should Too.” Rhys’s suggestion ain’t that bad though LOL.

Reply to this comment
John Chow said on June 1st, 2007 at 9:08 am

That one is real. I did review of them a few months back.

Reply to this comment
website copywriter said on June 1st, 2007 at 9:47 am

I wasn’t probably around the time that post came out. See, now I’m confused; I can’t tell the difference anymore. :???: I hope everything gets sorted out with the Google Sitematch ads.

Reply to this comment
Ankur said on June 1st, 2007 at 10:19 am

Ya John, even if you search the blog, there are no results :neutral:

Reply to this comment
John Chow said on June 1st, 2007 at 4:36 pm

If you search my name on Outpost-Earth, you’ll see I am on there and I use their service.

Reply to this comment
Vishal said on June 1st, 2007 at 2:53 am

That is really a bad thing they just want to sell their product with your goodwill. It’s a bad thing to do. You should never allow these culprits to post ad on your site for readers as well as your sake. Good thing you posted soon

Reply to this comment
Ankur said on June 1st, 2007 at 7:31 am

John, maybe you could add a endorsements page to let users verify if they are telling the truth. But, you will need some :twisted: scheme though!

Reply to this comment
Big Cajun Man said on June 1st, 2007 at 7:55 am

I hope to one day be as popular as you, so bogus ads will appear announcing:

“As recommended by the Big Cajun Man…”

and then I will block the scamming slugs!!! :evil:

–C8j

Reply to this comment
Ankur said on June 1st, 2007 at 10:16 am

Best of luck! And you can sure get there, your post on “wife’s value” is a must read!

Reply to this comment
website copywriter said on June 1st, 2007 at 9:49 am

I don’t mean to go off-track here, but has anybody noticed that little smiley at the bottom of the page? It’s cute (but it creeps me out a little, too) LOL.

Reply to this comment
Ankur said on June 1st, 2007 at 10:08 am

Thats the Stats counter from wordpress.com , like the little box of sitemeter

Reply to this comment
Erik said on June 1st, 2007 at 7:39 pm

I thought I was the only one :shock:

Reply to this comment
Dy (www.dyphan.com) said on June 1st, 2007 at 11:15 am

Next thing you know… we’ll see John Chow recommends snakes in your trouser for entertain purposes ads

Reply to this comment
Dave Starr --- ROI Guy said on June 1st, 2007 at 3:35 pm

Amazing how many thought think these guys are ok and that the phony use of John’s name is ok, just because he happened to have become popular.

This is the number one thing that puts me off from a lot of Internet plans and adventures … it seems to be such a repository of rude people.

If you intend to use someone’s name you need to get their permission first … no matter if their blog income is $1 a month or $100,000.

Try making a phony post or buying a Google ad allegeing that Britney Spears or Paris Hilton endorses your product and see how long it takes their lawyers to C&D you … it really and truly shouldn’t have to be that way.

From a practical marketing standpoint this is dumb also … if I see an ad that says John or Darren or some other “hot property” endorses something and I do _not_ also see a link so I can read what the personality actually said I am going to consign that advertiser to my “spammer ignore” folder without even bothering to read any further. Could be a good way to kill your product as well as displaying your rudeness.

Reply to this comment
Sadie said on June 1st, 2007 at 3:35 pm

I agree, it is fraud, and there should be a way to stop unauthorized use of his name, and civil and criminal charges should be made.

John, copyright your name!

I read that Rudy Giuliani did, before he began campaigning for president, so no competitor could use his name in mud slinging ad.

Reply to this comment
Kevin said on June 1st, 2007 at 5:18 pm

i can understand your frustration about this - as someone said, i guess its a form of flattery however it cant be good for people to be using your name as an endorsement without your knowledge

Reply to this comment
Johnny Cash said on June 1st, 2007 at 7:37 pm

I pity the guy who has the Google Ad on this post.

Your title says, “I did not recommend this”, and his ad shows right there, even though you are not talking about his post.

Reply to this comment
Erik said on June 1st, 2007 at 7:37 pm

I’ve been seeing those too.. but I rarely if ever click Adsense ads no matter how interested I am. I feel…. used =P.

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