John Chow dot Com Online Investment Review - Make Money Online Investing in Businesses
 

If You’re Going To Monetize Your Blog

written by John Chow on March 14, 2007

Make money with YouTube

Some people has told me that my blog is getting too monetized, that there are too many ads on it, that it’s becoming too commercial. I have only one thing to say to that.

If You’re Going To Monetize Your Blog, Then Really Monetize It!

Monetization of a blog is way more than slapping on a couple of Google ads. That is just the beginning. Your job is to find as many ways possible to extract maximum dollars out of it, while still providing a good user experience. There will always be people who will complain about ads on a blog – even if it’s only one ad. Here’s something to keep in mind, those who complain the loudest about advertising on a blog are the same people who will never click an ad, or worst, use an ad blocker. Since you don’t make any money off them, how important is their rant about too much advertising?

How do you know when cross reach the tipping point? The answer is simple. Your traffic will tell you – if it starts going down, you need to make changes. However, the chance of it going down because of too much advertising is quite slim. Asked 100 readers what the biggest reason for leaving a blog is and too much advertising wouldn’t be at the top of the list. I think it’ll be tied with disrespecting a lobster.

Take a look at one of the biggest blogs on the net, Engadget. There are 21 ads on the front page. Do readers complain? I’m sure some do. Does Engadget care? I highly doubt it. If you’re going to monetize your blog, then really monetize it.

The Key To Ad Placement

The key to placing advertising on a site is to use many different advertising sources and to space them out so they’re not too crowded. If Engadget were to put all 21 ads above the fold, there would howls of protests. A good rule of thumb to follow is an ad should be visible with every scroll of an 800×600 page. It is possible to place a ton of ads on a page and still have it look clean (I’m not saying Engadget is clean).

Another key is to use many different types of ads. 21 banners on a page would look ridiculous but if you mix it up with banners, text links, buttons, affiliate stuff, etc., you can still maintain a fairly clean and readable page.

Depending on what you’re trying to achieve, sometime it is worth it to remove advertising from a page. I do not run an inline Google ad on my AGLOCO updates because the goal is to sign up affiliates and not have them leave the site by clicking on a Google ad. This is one mistake I feel many AGLOCO members are making with their landing pages. Why do you have Google ads on it?

Don’t Bother With The Whiners

The majority of your readership won’t care that you have advertising on your blog. Don’t pay too much attention to the whiners. While they maybe vocal, they’re not going to make or break you. I admit I had too many ReviewMe reviews at the end of the month because of that 50% sale, but other than that, I feel the level of advertising on this blog is about right.

One last thing. For those who said some of my ReviewMe reviews were not on topic, this is the Miscellaneous Ramblings of a Dot Com Mogul. This is not ProBlogger. Everything I write about is on topic! :twisted:

Did you enjoy this post? Get John Chow Dot Com updates via email...

Stay up to date with all of John Chow’s tips for making money online and blog posts by subscribing via email. Your email will be kept private and never shared with anyone.

{ 146 comments }

George C. March 14, 2007 at 11:16 am

I agree with you john , you have to make the most of your blog, My blog is still brand new but I’m planning to monetize it soon. Good work.

Tim March 14, 2007 at 11:44 am

I agree with the both of you!.. I just started my site, but I am trying to put some ads on it.. I don’t think its too much to start.

David March 14, 2007 at 12:05 pm

Yeah, I’m going easy on the adds to start. I figure once you have regulars, then they are more likely to stick around when more adds start popping up.

Gary Lee March 14, 2007 at 12:09 pm

I’m on the side that says that you should claim your ad spots now so that your readers no right from the get-go that you’re planning to monetize the site. It saves yourself from having to explain it in the future.

Tim March 14, 2007 at 12:14 pm

Hey Gary.. well that’s what i tried to do with my site.. very few ads to start with.. but once the site starts to grow then maybe put a bit more.

Jon Lee March 14, 2007 at 12:31 pm

I think I’d agree with Gary. If I were to compare this with dating, you would want your date (your readers) to know your true self from the get go, instead of surprising them with your little habits and annoyances (ads) later on and ruining the relationship (losing subscribers).

Saman Sadeghi March 14, 2007 at 1:02 pm

Good point Gary, get your ads on there as soon as possible! Your true fans wont care if you are trying to make some money – especially if you have great content!

Nathan Drach March 14, 2007 at 1:48 pm

Same here, I am always confused when you hear people stating that your have to wait until you site is “matured” to place ads. All you are really doing to limiting a revenue stream.

Personally, just as long as the content it good, I really don’t care if a site is monetized.

David March 14, 2007 at 11:44 pm

Well…I guess my view was wrong then, I’ll look into fully monetizing my blog as soon as I can.

WesleyTech.com March 29, 2007 at 8:32 am

I have to admit, I did find all of the ads on JohnChow to be a bit annoying, but I keep coming back, so I guess it doesn’t matter! :lol:

Thank you,
Wesley…
http://DVDRentalForums.com

Jonix March 29, 2007 at 8:35 am

Ads are a “must” in every site. Without them, the site will not survive. If the content is good, ads are the less of worries to a reader.

jez March 14, 2007 at 4:14 pm

I dont know about this, I ran adds from the off, adds dont bother me at all as long as theres something of interest to read Im happy.

If you dont run adds, you run at a loss, most blogs just want to cover their hosting and get a bit of pocket money, big earning sites like Johns are rare.

Jonix March 29, 2007 at 8:37 am

Good point of view Jez, has allways.
I can’t say anything more to that ;)

Mark Shead March 21, 2007 at 9:19 pm

I think you are less likely to get banned from Google Adsense by putting ads on sites with at least 500 visitors each day. If you only have 10 visitors and one day someone clicks on 5 ads, it will look suspicious.

Jane May March 16, 2007 at 8:03 pm

We’ve had our domain for a month and a half and just now started to monotize it. We wanted to build credibility before really trying to find creative ways to monitize

Peter-Jan March 14, 2007 at 11:20 am

You are right, John.

I do not care about your ads, except – to some extent – for the ReviewMe Reviews.

If I remember correctly, Steve Pavlina shares your opinion.

Saman Sadeghi March 14, 2007 at 1:03 pm

There were are lot of ReviewMe posts, but there was no decline in regular content!

Leftblank March 14, 2007 at 1:10 pm

I don’t think everyone agrees on that statement ;) I liked John Chow’s articles more a couple of months ago, the latest articles didn’t really tell me much new. However, I guess I’m psrt of the semi-silent whiners, I’m not complaining :p

Saman Sadeghi March 14, 2007 at 5:40 pm

I didn’t say anything about quality of said content.

HMTKSteve March 15, 2007 at 5:09 am

No, I’m with you.

I feel that, even though the blog has “ramblings” in the title (so does mine) there were so many reviewmes stuck in there (some not written by John) that the site became about the reviews and not about John.

I have no problem with the amount of advertising content on the blog, I don’t think any of your readers have a problem with the advertising.

What some of us had a problem with was your out-sourcing of writing posts.

Unless you want to change the title to:

“The Miscellaneous Ramblings of a Dot Com Mogul and a few of his friends”

please stick to writing the articles.

Mark Shead March 21, 2007 at 9:25 pm

I think the 50% off sale may have hurt him a little. He didn’t want to turn anything down (as far as I know), so he took everything. That was a lot of reviews all at once.

The thing is it probably hurt the advertisers to be so bunched together with other reviews.

Gary Lee March 14, 2007 at 3:04 pm

I think John is in the process of finding a balance, since he finally felt a backlash of readers disapprval

Saman Sadeghi March 14, 2007 at 5:41 pm

That or he made it through all of the ReviewMe’s!

Jez March 14, 2007 at 7:03 pm

Yeah I think he had a load of them due to the 50% offer, with those out of the way I would expect it to settle down again, have to wait and see…

HMTKSteve March 15, 2007 at 9:34 am

What about adding a 3 minute comment spamming plugin? That way readers have to wait three minutes in between posting comments?

Marc March 14, 2007 at 6:04 pm

No, I don’t think he has. This post is proof. The only thing limiting the number of ReviewMe ads on this blog are the number of requests coming in. I would be absolutely shocked to hear that John turned down a ReviewMe ad due to this fictional backlash.

Jez March 14, 2007 at 7:06 pm

Of course he wouldnt turn it down, and I agree, the ‘backlash’ is fictional.

I think a number of readers got a bit weary of all the reviewMe’s but were still all here, you cant read a blog, in part dedicated to making money online and then expect the author to turn money down.

One of the most interesting aspects of this blog is to see how John manages to ramp up the revenue it generates, I think thats what the majority of readers are interested in…

Michael Kwan March 14, 2007 at 9:05 pm

While there were a lot of ReviewMe reviews this past little while, John still kept up with his usual number of posts… it’s just the ReviewMe reviews were stuck in between.

Jane May March 16, 2007 at 8:07 pm

i don’t think he’s tryin to do much balance. He’s doing what works and it’s bringing him a profit. I doubt any of us would boycott him because he or anyone else does reviews.

The money making strategies that John blogs about are to valuable to pass up. It’s worth sifting through stuff to find.

jez March 14, 2007 at 4:10 pm

Look, whatever Samans paying you to write these comments, Ill double it.

I can believe while Im off reviewing your site your in here bumping me off the no 2 spot :evil: :evil:

Saman Sadeghi March 14, 2007 at 5:42 pm

:lol: Just say “The check’s in the mail” and I’ll let you back on top!

Jez March 14, 2007 at 7:07 pm

I need some hired help :neutral:

Jane May March 16, 2007 at 8:09 pm

LOL…now now, there is plenty of room for that number one spot. You just have to be up 24/7 commenting up a storm :)

jez March 14, 2007 at 4:17 pm

I think it did get a bit much at one point, some of them were quite interesting though. Ive only had one reviewMe request and there is a conflict between writing what you want, and writing what you are paid to.

I think if your offered them, they are quite hard to refuse.

In the end I just thought WTF, Ill do it and spend the money on adwords or something…

John probably thought, WTF, Ill do it and pay my mortgage off!!

Jane May March 16, 2007 at 8:10 pm

hahah…well, I’m not sure that the 250 he gets from these will pay off the mortgage, but def nice supplement to his income.

Mark Shead March 21, 2007 at 9:28 pm

$7000 in a single month from a personal blog will go a long ways toward a mortgage. :)

Brian at babybiotechs.com March 14, 2007 at 11:21 am

I don’t complain about your ads because I have an ad block. But you’re probably right, those that complain aren’t clicking on the ads.

I had you white listed for awhile to learn from you, but your site loads so damn slow with the ads that I put you back on.

TheAnand March 14, 2007 at 1:09 pm

yup! same here, I am here for the content not to see the ads, but you have a point John, if anyone leaves you it will be due to disrepecting the lobster for sure! :lol: :lol:

but the site loads slow as Brain said. I do click some of the ads if I find them interesting or if I think the blogger deserves it. . .YOU really do! it has been a few months since you started monetizing it, there is nothing wrong in it…

Feedback: Reduce the no. of ReviewMe posts. ..I really hate, i know there is big money, but honestly I hate it!, now I am not whining, just that those ReviewMe posts are too much these days . . if you doubt that, just see the no. of posts you have done till date. .

jez March 14, 2007 at 4:18 pm

I thought it was the extensive list of comments that slowed the site

Matthew March 14, 2007 at 11:21 am

Well said :)

lyndonmaxewell March 14, 2007 at 11:24 am

I concur with you. Either one decides to go all the way in doing something (monetizing in this case), or is better off doing something else. You have to commit a hundred percent effort if you are going to reap what you sow. Besides, the only person who has the authority to say what his blog says is still the author.

Saman Sadeghi March 14, 2007 at 1:04 pm

Advertising is one area I really need to focus on – I have a few, but they aren’t really performing yet. I have applied for some others but haven’t been accepted yet…

jez March 14, 2007 at 4:20 pm

What have you applied for??

A lot wont accept you until you have a lot of traffic, which is what I assume you are waiting for??

Saman Sadeghi March 14, 2007 at 5:43 pm

Yep! I’m getting the traffic and have reapplied to some advertisers…..

We’ll see!

David March 14, 2007 at 11:36 pm

Your traffic is increasing though, right? Do you find that it has increased with your technorati rank increase?

Marc March 14, 2007 at 6:06 pm

Saman, here’s a hint. Spend 1/5 of the time you do commenting on Johns post. You’ll have lots more time to focus on your advertising and it will still keep you in the top 10.

Jane May March 16, 2007 at 8:11 pm

diversifing is the name of the game!

Ryan J. Parker March 14, 2007 at 11:31 am

Nice tip about the ads on a landing page. Now that you mention it, I too have to wonder why people have ads on posts that talk about AGLOCO… it just lets their target wander off to sign up with someone else!

HMTKSteve March 15, 2007 at 5:11 am

This is very true.

Hawaii SEO March 14, 2007 at 11:36 am

The Paid Reviews are great! $$$. Don’t stop doing them. However… It would also be great if the “Paid Review posts said “Review” somewhere in the title versus some sort of “Title Bait” designed to get people on the page who wouldn’t normally want to be there.

Saman Sadeghi March 14, 2007 at 1:06 pm

Isn’t the point of doing a review to have people view them? Making them easy to avoid would defeat the purpose!

Michael Kwan March 14, 2007 at 2:19 pm

There’s a fine line between title bait and flat out deceiving your readers. I think it’s very important to have a catchy title so that people will want to visit your post, but I don’t think it’s necessary to put “Review” in there to turn them off from it. So long as it’s disclosed in the first paragraph or two, I don’t think it’s a problem to not have “Review” in the title. If they lose interest by the second paragraph, they’re not going to read the whole thing anyways.

jez March 14, 2007 at 4:24 pm

Review me stipulate that you do declare it as a review and suggest putting “sponsored post” or similar into the review.

I think this is likely to be a legal requirement.

I think it is a legal requirement in the UK, in newspapers you sometimes read things that are written like articles, but have “advertisement” in the header, so you are clear what you are reading.

Its to protect the readers US

jez March 14, 2007 at 4:25 pm

Opps looks like by bold closing tag failed and sent the whole page bold, try again

Saman Sadeghi March 14, 2007 at 5:45 pm

You screwed up the whole page! :twisted:

Marc March 14, 2007 at 6:09 pm

Here’s hoping that fixed it…

Marc March 14, 2007 at 6:12 pm

Well that’s an interesting bug… It won’t let anyone put in an unmatched close tag to patch it up because unmatched tags would create this problem. But it allowed a malformed b tag and didn’t match it because it didn’t recognize it… Interesting.

John Chow March 14, 2007 at 6:18 pm

I fixed it. :mrgreen:

Marc March 14, 2007 at 6:37 pm

John Chow to the rescue :smile:

Thanks a lot John.

Jez March 14, 2007 at 7:12 pm

How embarrasing :oops: :oops:

Mark Shead March 21, 2007 at 9:34 pm

“It is to protect US readers”

… because they are too dumb to recognize a paid post… is that what you are saying. :)

Nathan March 14, 2007 at 11:41 am

Well written John. I can assure I’ll take this advice when my blog is generating some reasonable traffic.

StatMan March 14, 2007 at 11:51 am

Thanks for the monetizing encouragement. I’ve read advice on both sides of the debate. Your advice seems the most reasonable.

Matthew March 14, 2007 at 11:55 am

I actually didnt mind the excess of the reviewme stuff, i found a few sites I liked, subsribed to, and registered with

Marc March 14, 2007 at 6:08 pm

I’ll second that. People seem to have a blanket hate on for sponsored posts, but when they’re done by a sensible blogger, there’s useful information in there.

Hawaii SEO March 14, 2007 at 8:34 pm

I like them… However… I would prefer to know that it’s a sponsored post before i spend my time to click over and read an entire paragraph before the disclosure.

Sometimes I want to read a review. But… In most of the cases lately, I assumed the post was something that it was not and left the site feeling tricked.

Marc March 15, 2007 at 4:21 am

Well I agree that readers shouldn’t feel “tricked”. That’s bad for everyone. I do my best to make sure that readers are well aware that any sponsored posts on my website are indeed sponsored.

I find John does a pretty reasonable job though. It might not always be perfect, but I can say that I rarely feel tricked into reading John’s reviews.

Neil Galloway March 14, 2007 at 11:59 am

Good point. I limited myself to just Adsense for the first 3 months of my blog. I was worried about adding Kontera. As soon as I did, the Adsense revenue stayed exactly the same and I started earning more on Kontera than I did with Adsense in the first place. I am adding another source here this week and am interested to see how it works.

Great tips John. Basically make it look nice and it won’t be a big deal.

Saman Sadeghi March 14, 2007 at 1:11 pm

I tried TextLink but haven’t been accepted yet, I just applied to Kontera, thanks Neil!

Gary Lee March 14, 2007 at 3:07 pm

I’m not getting accepted for TLA either. I’m in the same boat as you where I’m putting up ads, but they aren’t getting me that much. I’m not that concerned as I’m concentrating more on posting quality content.

Saman Sadeghi March 14, 2007 at 5:47 pm

True, I’m concentrating on content as well – although, I’m spending more time commenting on all of these sites to write! :shock:

jez March 14, 2007 at 4:27 pm

Whats the entry requirement for text links??

Kumiko March 14, 2007 at 5:07 pm

They wouldn’t tell me. My site was refused and they said apply again in three months. Three months passed and I was refused again. They said that I had to have more incoming links and higher quality incoming links.

Considering my Technorati ranking is under 7000 and I have incomings from Problogger and Shoemoney I took this a bit of BS. I told them this and asked for more details about what constitutes quality under their system and they haven’t responded.

Considering they recommend the 3 months wait, I think the answer is simple:

PageRank

I would have thought TLA had an independant review system.

Kumiko
xo

Saman Sadeghi March 14, 2007 at 5:48 pm

Yeah, I think it’s all about PageRank too – I have a PR3 site and was declined. :shock:

Matt Coddington March 14, 2007 at 6:17 pm

They only accept PR4+ – they claim that there is more to the application process but if you have PR4+ then you will always get into TLA.

Jez March 14, 2007 at 7:21 pm

Its not just PR, I have a site with PR4 that was turned down, I think they must be using other metrics like Alexa also

Jez March 14, 2007 at 7:23 pm

They have thrown me a bone with the auction adds but I dont write about products, yet :twisted: :twisted: :twisted:

Michael Kwan March 14, 2007 at 9:09 pm

My blog (btr.michaelkwan.com) is PR4 and I got rejected by TLA.

Mark Shead March 21, 2007 at 9:41 pm

I have had no problems getting PR 4 pages accepted into TLA.

I don’t know that there is a way to make it work with Blogger is there?

Kenny March 14, 2007 at 12:19 pm

This is so true, I can’t believe I didn’t blog about this! haha. On my forums, there was a small vocal opposition to Google Ads when they were introduced. Several weeks later, they accepted it and life went on. Most recently, intelliTXT was introduced and again about 8-10 people complained loudly and threatened to never visit the forums again.

While we all try to listen to our users for feedback, you must think before acting on user feedback. With over 40,000 members 8-10 complainers is not significant enough to warrant any changes.

If theres good content, the readership will be there–even if your site is loaded with ads.

HMTKSteve March 15, 2007 at 7:55 am

I don’t like ads that work similiar to intelitext because they throw up little pop-ballons just because the mouse got too close to them!

GGRRR!!!!!

Jon March 14, 2007 at 12:27 pm

Great tips John, I’ve always been afraid of complainers but you’re right, what should I care what a handful of elitists think!

Aris March 14, 2007 at 12:45 pm

John, I love the ads at the bottom of your posting but you never answered my question, where did you get those ads. :?: I don’t think it’s from AdSense. I tried AuctionAds and placed two of them at the bottom but they don’t look pretty. Please John, unless it’s designed only for your site.

Thanks.

John Chow March 14, 2007 at 1:12 pm

Those are from my own Ad Network. http://www.TTZMedia.com

jez March 14, 2007 at 4:40 pm

Yeah they are pretty cool, much better than aff adds ive used

Aris March 14, 2007 at 5:51 pm

Thanks, John. It was great, I love those ads.

HMTKSteve March 15, 2007 at 9:35 am

Any chance of branching that adv engine into something other than tech stuff?

Leftblank March 14, 2007 at 1:13 pm

He lists all of his advertisers in his monthly income posts, you’ll be able to find most, if not all, ads he’s using ;)

Bryan Baker March 14, 2007 at 1:19 pm

I really enjoyed this post John. You have a lot of power in the blogspere, and what you say influences a lot of blogs.

Kanwal March 14, 2007 at 1:52 pm

You know I had the same issue with my community. They stated that my site was solely being used for making money off of traffic. I mean, yeah I want to do well for the community by giving my input into what’s happening but I do want to atleast cover my web hosting costs and sometimes the time I spend on it. Nothing wrong with putting up some ads. Heck some of the complainers them self had ads on their site, so that was hypocritical

Of course ad placement is important and I have been playing around with that…

Your right John, sometimes its best to not listen to whiners and let the traffic be your guide.

Marc March 14, 2007 at 6:14 pm

I’ve taken my share of flak too. But John’s 100% right. The complainers are certainly vocal, but they’re a small minority.

Nathan Drach March 14, 2007 at 1:57 pm

I do have a comment on the review me posts, not really specific to this site, since they seem to have a good theme. There seems to be a rash of sites that have little to no content except review posts, these posts also seem to have to noticeable theme to them. That is the advertising the annoys me.

You would think that there are less expensive ways for advertisers to get in-content backlinks…

Marc March 14, 2007 at 6:14 pm

Nope, shop around.

ian March 14, 2007 at 2:10 pm

Well said, I have no problem with the current level of advertising on this blog.

Michael Kwan March 14, 2007 at 2:21 pm

I’m surprised that this post hasn’t received more backlash, considering how vocal the anti-ad people usually are. I think it’s fine to monetize the heck out of your blog so long as it doesn’t detract too much from the user experience. Engadget, for example, is terrible because the ads make the page load way too slowly on many browsers, taking up more space than the actual content itself.

Kevan March 14, 2007 at 2:25 pm

I always think it’s a delicate act to monetize with class. As a designer, I try to keep my ad placements subtle and context-sensitive…but then again, there’s a reason why I’ve only made a dollar so far in March. :)

But really, who CLICKS on ads? That’s the bit that confuses me. Anybody who’s been around the web for longer than a year knows how to spot an ad when they see one. Does advertising prey only on the uninitiated and the gullible? Are the ad-clickers just fellow bloggers doing fellow bloggers some favours? Or are they people genuinely interested in switching to Telus by following an ad they saw on a website?

But anyway, you’re totally right: if you’re gonna do it, dammit, do it all the way. I’m still so timid! I don’t want to ruin the “User Experience!” John, you’re an inspiration to us all.

Or at least a source of painful, stomach-cramping, groan-inducing jealousy. You bitch.

:grin:

Marc March 14, 2007 at 6:23 pm

People who want to buy things click on ads. It’s the same as TV. Many of us don’t pay attention to commercials, but those of us who are out there buying stuff tend to tune in a bit more and act on some of the products that satisfy a need that we have.

Michael Kwan March 14, 2007 at 9:11 pm

I’ve always wondered that too. I have never clicked on an Adsense ad, nor have I ever followed any banner ads…. that’s not to say that I don’t want visitors to my blog to not click too :p

Marc March 15, 2007 at 4:24 am

I have, but I usually only do that when I’m out and about looking for commercial products. I’m also a part time student and when I’m on the web for school, I pretty much never click on an ad. It all boils down to who has the information I need.

Using Adsense as an example, when I’m looking for academic info, there’s pretty much no company that has what I want. When looking for parts for a guitar though, the commercial entities who can afford to advertise for those particular keywords I’m interested in quite likely have what I want.

HMTKSteve March 15, 2007 at 9:37 am

I agree. I’ll further add that if I use Google to look for something and the site I go to does not have exactly what I want but the ads are in line with my search I will leave via them. Unless the site is obviously MFA!

Kevan March 14, 2007 at 2:30 pm

One more thing: SELLING OUT is so, like, 1992. Anti-establishment attitudes are on their way out, and that’s what lets you (John) and the rest of the ad-juiced web communities become so succesful. I mean, take Starbucks: once villainized for being corporate bastards, they’re practically the government now, with scholarships, community grants and great benefits. Rallies and protests about fair trade or monopolization are pretty much boring old news, as “the little guy” learns to embrace “the Man.” We’re so much more advertising-friendly in 2007. Whether it’s desensitization or just the familiar, Febreze-scented Winds of Change, John’s right: take advantage of it.

Stephanie March 14, 2007 at 3:02 pm

Monetizing my sites better is something I’ve been working on lately. It’s been easy for me to fall into the trap of working more on content than on earning money from that content.

Monetization can be hard work. AdSense and other automated systems make it pretty easy to earn some, but figuring out what will earn best can be pretty tough.

Kumiko March 14, 2007 at 3:19 pm

Your blog. Do whatever what you want to do.

I would never turn down writing a review that paid me $125 because some of my readers wouldn’t like it.

If you don’t like it, don’t read it.

Kumiko
xo

Tim March 14, 2007 at 3:26 pm

Great point Kumiko!.. its the same argument with people arguing about whats appropriate for radio/television.. if you don’t like it don’t tune in.

Marc March 14, 2007 at 6:24 pm

Eternal wisdom stretched out to the blogosphere. Well said Kumiko.

Hawaii SEO March 14, 2007 at 8:38 pm

“If you don’t like it, don’t read it.”

I agree… However… It’s better if a sponsored review is disclosed in the title so I can make that choice before I visit the blog versus after I get halfway done reading it.

Jack March 14, 2007 at 3:39 pm

Good on you John, there’s the ol’ Chow attitude. If you can’t stand the heat, get out of the kitchen. Or in your case, if you can stand the heat, your going to die in the middle of the dinner table while people watch.

Michael Kwan March 14, 2007 at 9:13 pm

Haha. Nice comment.

Let’s not forget that John will be poking you with a chopstick too.

Mitchell Harper March 14, 2007 at 3:41 pm

I kind of agree. Your readers are what make or break your blog, and for every one that speaks out, another 10 have already left.

I have absolutely no problem monetizing a blog, and you deserve every cent – you’ve had some incredible posts. Last months reviews were a bit much but you have no problem admitting that so I don’t see anything wrong with it.

Another option is to get into content publishing, John. If you setup a paid members area where people could talk one on one with you about how to build and monetize their blog for $19.95 a month or something I know that’d work. Or, there’s always the eBook/home study course route. They do take quite a while to put together though.

Overall the ad’s don’t phase me. I’m an Internet marketer “by day” and I still click on AdSense ads – why not – you read the content and if the ads are of interest then there’s no point in not clicking them just because you’ll give John 5 cents from the click :cool:

Marc March 14, 2007 at 6:28 pm

“Your readers are what make or break your blog”

Well that completely depends on what your goals are. If your goal is to have lots of readers, you’re right. If you’re goal is to have a financially successful blog, then that’s not a pre-requisite.

“for every one that speaks out, another 10 have already left”

I challenge you to come up with any statistics that would back up that claim. In my experience, this is simply not true when it comes to blogs. It may apply to other situations, but not to blogs.

aibek March 14, 2007 at 4:02 pm

I read JC for almost 6 month now, i still like it but the amount of valuable tips going down. I guess now I read it not to learn anything new but to see what’s up with Mr.Evil. That’s how I see it

Dave March 14, 2007 at 4:12 pm

Very good points, people need to realize that you are writing the content for free if there would be no advertising in place. If they aren’t willing to pay for the content, then they should be more than willing to support it by supporting your advertising.

max March 14, 2007 at 4:20 pm

Your ads look great great John. Yeah, how are bloggers supposed to pay for servers and the page views if there’s no ads?

Donations? Yeah, that’d work for Wikipedia-like sites, but probably not for blogging in general…

Dave Starr March 14, 2007 at 4:49 pm

I seldom see an opposing view that I hold … wonder if I am totally out in left field? Ads seem to be regarded as either wicked evil by a vocal minority or a necessary evil by many others. But what if ads were looked at as a beneficial resource?

I run, for example, a tiny techno-geek blog on a very narrow subject (GPS). It draws Google Ads that amaze me as well as my readers. Companies all over the world coming up with products I never heard of … some great, some stupid … all of them “blog fodder” and all of them of interest to my narrow “geek” audience.

I learn a _lot_ from blogging business oriented blogs like John’s, from the ads as well as from the editorial content … personally I love them. I don’t have to read them or click on them, just like I don’t read every post on every blog I surf.

John March 14, 2007 at 5:03 pm

“If You’re Going To Monetize Your Blog, Then Really Monetize It!”

And If You’re Not Going to Really Monetize Your Blog, Don’t Monetize it at All

Being self-conscious about advertising passes your insecurity on to your readers – they won’t like your ads and you won’t like their performance.

There was a good article on the subject at Adsense’s blog a while back. The site in question went from $10 to $1700 a day. At that point, I’m sure any ad-whining bounced right off them. :D

HMTKSteve March 15, 2007 at 9:39 am

Going from $10 to $1700 a day must have sent off some alarm bells over at Google!

Jestine March 14, 2007 at 6:03 pm

It took me many hours to complete an interview with an expert (quality tips) but the result that i got from one of the reader was fed up with adsense ads. Well, i have to ignored him alone and continue to provide good stuff for my other readers.

Marc March 14, 2007 at 6:35 pm

John, I’d love to hear your take on this:

Do you need a readership to have a financially successful blog or just traffic. I ask because I came to that crossroad a while ago where I was at risk of losing some readership in exchange for better monetization. I sort of split the difference (long story).

Most of my traffic is transient. The whole motivation behind slippery pages is moving transient traffic in and out of your web page as quickly as possible. That being said, while a regular readership won’t necessarily convert on its own, it does stimulate conversation and as a result, fodder for more topics.

Your take?

Michael Kwan March 14, 2007 at 9:16 pm

While a readership certainly doesn’t hurt, I think it all comes down to traffic. If you rank high in search engines for whatever your site sells, you will always have customers coming by that are interested in that particular product.

Marc March 15, 2007 at 4:27 am

I completely agree, for a product.

My question is specifically related to blogs though where there is no product for sale, and various forms of advertising are the only source of revenue.

HMTKSteve March 15, 2007 at 9:43 am

It all depends on the nature of your content. To this day I still get more traffic from Google searches than any other source!

The good thing about search traffic is that ,I have found,is it has a good conversion rate.

Marc March 15, 2007 at 3:51 pm

“It all depends on the nature of your content.”

Does it though? I don’t think it does personally. I know there are components to a readership that can be beneficial, I just wonder if they’re necessary for a blog to be financially viable.

Mat March 14, 2007 at 7:10 pm

Far out that’s a lot of comments

Good post though John :)

Vincent Chow March 14, 2007 at 10:40 pm

If JohnChow.com is too monetized – what about mine? I often felt that my blog have too many ads, but I don’t know how to make them looks cleaner. I wish to remove some ads, but I just can’t because they do actually make money.

And if John Chow doesn’t monetized this blog, we wouldn’t be able to enjoy his earnings recap every month. :razz:

lyndonmaxewell March 15, 2007 at 7:34 am

Vincent, I pop by frequently, and I find that yours are looking fine. :D

WildBluff_Matt March 15, 2007 at 7:25 pm

Vincent your site doesn’t look to ad-crowded at all. Very clean.

Chris March 15, 2007 at 12:21 am

Right on.

carl March 15, 2007 at 1:05 am

if you have a good ad placement more chances you will convert more sales

Kanwal March 15, 2007 at 4:55 am

Is it just me or is Telus Mobility really pushing Google Ads for all Canadian bloggers?

My site is full of them. I’m thinking of blocking Telus or should I keep it going?

matt March 15, 2007 at 5:28 am

TELUS bought every single adsense ad in Canada for the next 24 hours.
http://www.mobilemag.com/content/100/340/C12052/

Back to the topic. I think john missed the boat on his post.

I wont leave because there’e too many ads on the page, i’ll leave because the value of this blog is diminshing. Atleast half the content posted is a review of another site i dont care about, or a product test advertisement.

Paid to review is really killing blogging..but thats a whole other discussion!

HMTKSteve March 15, 2007 at 9:44 am

Yes, paid content can kill the blog if the blogger is focusing on making money more than the blogging.

I run some PPP posts here and there but, I don’t run just any post. The post has to fit with my blog.

WildBluff_Matt March 15, 2007 at 7:20 pm

Does PPP have a wide range of options or is it tough to find ones that match your theme?

stubsy March 15, 2007 at 5:09 am

Your sites about making money online.

You make most money from ads on your sites so I reckon people should expect ads and stop moaning.

lyndonmaxewell March 15, 2007 at 7:31 am

That’s definitely true. How can John talk about monetizing and advising others on it, if he cannot show a true-life example of himself?

Techno The Way Of Life March 15, 2007 at 8:43 am

Thanks John,My opinion is actually is up to blogger or webmaster to monetize their blog.What the important is how to put the ads.The most popular tips is make your ads same as you blog or site background.It call ‘blend ‘ the ads together with the content,and is not look like ads.:)But the most important is better we get a traffic.If we can get a lots of traffic,the money from our ads will come to us without stop.So one again,for John Chow is not a problem to reach a lot of visitor.We all know about this because John already built the permanent readers to his blog.

HMTKSteve March 15, 2007 at 9:45 am

I’ve been commenting for half an hour, why am I not a top commentator yet?

I’ll just blame the advertising… :)

Marc March 15, 2007 at 3:43 pm

If you’re going to blame something, that’s a great place to start :)

Mark Boudreau March 15, 2007 at 9:50 am

I have no problems featuring ads on my site The Rock and Roll Report as long as they don’t distract from the content. I have used Google Adsense for awhile now and it covers all my expenses but as I am currently redesigning the site from the ground up on WordPress, I am paying more attention to ad placement and the look of the ads.

I have always wanted the blog to at least pay for itself. Proper ad placement, if they are of interest to my readers should not be a turn off. Cluttering my site up with ads for something not related in some way to rock and roll will. The art is in finding the balance.

Monetization isn’t bad. It just has to be done properly.

Mark

Marcel March 15, 2007 at 3:38 pm

1000 % correct
It’s your. Not Tom, John and Joe’s

WildBluff_Matt March 15, 2007 at 7:18 pm

Sound advice. The complainers should get Adblock if ads are so bothersome to them.

Justin Slife March 16, 2007 at 12:15 am

One thing that I have noticed…when you start a new site you don’t have that many advertising options. Until you get some traffic it’s just you and adsense.

carl March 16, 2007 at 4:32 am

but hey sometimes, too many ads are irritating…

Mark Robinson March 16, 2007 at 6:59 am

I say in for a penny then in for a million dollars -why the heck not. Advertisements are everywhere, why not here.

Swapnil March 18, 2007 at 5:06 pm

Well the best answer would be to even allow frequent visitors, based on comments, an ad of their own on the blog.
Smart Alec

Zach March 20, 2007 at 3:19 pm

i think your ads are totally fine. Even the review my stuff wasn’t bad, because were actually some good articles in them

Adam Henningsen March 29, 2007 at 12:58 am

As far as monetizing my blog, I am starting out small, because I don’t really have the traffic, but at the same time I don’t want a NO AD site and later slap on a huge amount of ads. So I am starting gradual. It don’t know if this logic is good, but it seems alright.