I got an email from Shawn Collins, cofounder of Affiliate Summit, with a primer on public speaking tips. Shawn sent the primer to all ASW speakers to help prepare for their sessions. As I was reading the primer, I couldn’t help noticed how the tips on content and language could be applied to blogging. You don’t need to be a public speaker to take advantage of the following tips. You can use them to improve your blog as well.
- Use an introduction, body, and conclusion in your presentation. All three of these should tie directly to your main theme. The goal of any speech is to help the audience understand something, and having an introduction, body, and conclusion helps your audience understand your theme, and tie it back into everything you say.
- The introduction has two purposes: first to secure attention, and second to orient the audience toward your theme. Most audiences will pay attention to any speaker for the first 20 seconds. In that time, you must grab their attention and orient them.
- Develop the main theme or message you want to communicate. Often, when we try to get through too many themes, it gets confusing and the audience doesn’t remember any of them. It doesn’t matter if you are making a point in a class or delivering a full scale speech. Develop your main theme and keep developing it to get that message across.
- Use stories rather than statistics. Statistics appeal to the head, but stories touch the heart. Most people can’t relate to statistics. The human brain processes images and emotions, not words. Words and symbols are used to create images and convey feelings. People can understand statistics, but are not moved by them. Everyone, however, can relate to stories. Start with a story if you can.
- The conclusion has two purposes: To summarize the speech and to motivate the audience, the summary should restate the theme clearly. The motivator should focus on what they want the audience to do. End by asking them to do a specific thing.
- Improving you public speaking means developing your own style. It does not mean learning to speak like a newscaster or someone else. It means strengthening your ability to say what you want to say.
- Know your audience. Know what they want to know. Know where they came from. Find out what interests them and makes them laugh. If possible, know them by name and use their names in the speech. One study indicated that the sweetest sound in any language is the sound of your own name. Know your audience as well as you can.
- Body language is good if it agrees with your message. It is bad if it distracts from your message. Slamming your fist in your hand when you say how angry you were emphasizes the point you are making, so it is good. Swaying while you talk distracts the listener from what you are saying, so it is bad.
- Make eye contact with the audience. Allow yourself to smile. Definitely use emotion when it is real and sincere. Real emotion and feeling allows your audience to relate to you. If you let your guard down and speak from the heart, then the audience will let its guard down and listen from the heart.
- There is no one right way to speak, but there are some wrong ways. Don’t read from a script unless you absolutely have to. Also, don’t repeat things. If you want to reinforce a point, say it again, but in a different and creative way.
- Build in strong language to your presentation. Strong language is language that paints pictures in the mind of the listener. “Red” is regular language, but “fire engine red” is strong language. Strong language is more descriptive and helps your listener understand.
- Cursing is bad, because it stunts the speaker’s mental growth. The definition of cursing is when “A feeble mind tries to express itself forcefully.” Human beings do not have feeble minds. Every time somebody curses, they are stunting their own mental development. Instead of developing higher reasoning powers and the ability to communicate more complex thoughts, a curse poisons the brain in a tiny way, keeping a person from developing intellectually as fast as they could.
- Identify and eliminate weak language from your speaking. Weak language is any word or phrase that does not add anything to what you are saying. Any word that does not make your message stronger makes it weaker. When you analyze a sentence, cut it down to as little as you need without cutting out the message. The most common example of weak language is the word “um.” Other examples of weak language are “basically”, “well”, “that is to say”, “I mean”, or “in other words.” We use weak language like a crutch. We say words like “basically”, not because they mean anything, but because they help us stall until we can think of something to say. It is far better to be silent that to use weak language. Be comfortable with silence.
- Vary your tone. A person who speaks in one tone is monotone. That’s what monotone means. One tone. Get a little loud sometimes and then get soft. Vary the tone. Don’t be boring.
- Vary your speed. Mono-speed is as bad as monotone. It does not matter whether you talk more quickly or more slowly. What is critical is that you vary your speed and practice your timing. You don’t actually speak in sentences. Phonetically, we speak in groups of words. Speed up some groups of words. Pause after important points. Practice improves timing.