In-Text Advertising with MediaText

Never put all your eggs in one basket. John has stated time and time again that you should look into as many different monetization methods for your blog as possible.. If you rely solely on Google AdSense, you could be leaving a fair bit of money on table. You could look into affiliate programs, sponsored reviews (like this one), and ad banners, for example.

Another way that you can make money from your blog is through in-text advertising, like the solution offered by MediaText. The concept behind MediaText is going to sound like a familiar one for those who are regular readers of John Chow dot Com.

How Does MediaText Work?

Unlike other ad networks that take up valuable real estate on your blog, MediaText is an in-text advertising solution. What this means is that you do not need to dedicate a section for ad banners or anything like that. Instead, the pre-existing content on your blog can be converted into advertising. Certain keywords in the text will become hyperlinked and the sponsored links are double-underlined in green to differentiate them from regular hyperlinks.

When a site visitor hovers his or her mouse pointer over the sponsored link, a small window pops up that displays the actual ad itself. If the visitor chooses to click on this link, the publisher (that’s you) gets paid. It is not clear whether clicks through the MediaText ad network are based on a bid system or if they are a set rate.

You might find that the mechanism and appearance of MediaText is familiar. Yes, it’s pretty much the same as one of John’s recommended moneymakers. I’ll let you figure out which one.

Qualifications and Requirements

To sign up as a publisher with MediaText, you will need to fill out a three-part application form. The first part asks for basic contact information, like your phone number and email address. The second part asks for your mailing address and preferred payment method. Payment can be arranged by cheque, bank wire, PayPal, ePassporte, and StormPay. The minimum payout level is $25, though you can set the threshold as high as $5,000 if you prefer.

The third and final section asks for your website name, URL, and description. It also asks for the number of page views you get each month. From what I can gather, there are no minimum traffic requirements. I tried to register using my fighting games blog, which gets minimal traffic, and the account was still approved within 24 hours.

Three Ways to Get Paid

MediaText boasts that it offers 3 ways to earn additional revenue. The first is the in-text advertising solution described above. The second provides a paid text link that can be inserted anywhere on your site. The formatting of this second method, called VisioMedia, is identical to the standard in-text advertising.

To implement either of these money-making strategies, you need only insert a small piece a code below the <BODY> tag on your website. At default, the MediaText ads will be served throughout your content. To define where you would like the ads to appear, you can either insert code for inclusion or exclusion.

The third and final way to make money with MediaText is through their referral program. Publishers automatically earn 5% of all revenue earned by publishers that they refer to the program.

Setting Parameters, Checking Stats

The in-text advertising served by MediaText is not contextual. Instead, the ads are determined by the category you choose to describe your website. There are 15 categories in all, including automotive, education, finance, shopping, and travel. You set the initial category during the registration process, but this can be adjusted through the control panel as well. It is also here, under the “Group Tag” section, that you set the maximum number of ads per page, whether ads open in a new window, and so on.

To access stats, you use the widget located near the top of the control panel sidebar. Information is updated every hour and gives you the number of page views, ad impressions, ad clicks, ad click-thru rate, impression percentage, and revenue. It is also through this widget that you can track your referral income as well.

What Makes MediaText Different?

Realistically, MediaText is not all that different than some of the other in-text advertising solutions out there. The VisioMedia option is a nice inclusion, because it means that you can quickly and easily deploy a text ad in a sidebar or footer. Perhaps the biggest appeal to MediaText, at least for now, is that they are currently offering a lucrative introductory offer wherein you can earn a 100% revenue share for the first three months. The caveat is that you need 5 million monthly page views to qualify.