In-Text Advertising with MediaText

Never put all your eggs in one basket. John has stated time and time again that you should look into as many different monetization methods for your blog as possible.. If you rely solely on Google AdSense, you could be leaving a fair bit of money on table. You could look into affiliate programs, sponsored reviews (like this one), and ad banners, for example.

Another way that you can make money from your blog is through in-text advertising, like the solution offered by MediaText. The concept behind MediaText is going to sound like a familiar one for those who are regular readers of John Chow dot Com.

How Does MediaText Work?

Unlike other ad networks that take up valuable real estate on your blog, MediaText is an in-text advertising solution. What this means is that you do not need to dedicate a section for ad banners or anything like that. Instead, the pre-existing content on your blog can be converted into advertising. Certain keywords in the text will become hyperlinked and the sponsored links are double-underlined in green to differentiate them from regular hyperlinks.

When a site visitor hovers his or her mouse pointer over the sponsored link, a small window pops up that displays the actual ad itself. If the visitor chooses to click on this link, the publisher (that’s you) gets paid. It is not clear whether clicks through the MediaText ad network are based on a bid system or if they are a set rate.

You might find that the mechanism and appearance of MediaText is familiar. Yes, it’s pretty much the same as one of John’s recommended moneymakers. I’ll let you figure out which one.

Qualifications and Requirements

To sign up as a publisher with MediaText, you will need to fill out a three-part application form. The first part asks for basic contact information, like your phone number and email address. The second part asks for your mailing address and preferred payment method. Payment can be arranged by cheque, bank wire, PayPal, ePassporte, and StormPay. The minimum payout level is $25, though you can set the threshold as high as $5,000 if you prefer.

The third and final section asks for your website name, URL, and description. It also asks for the number of page views you get each month. From what I can gather, there are no minimum traffic requirements. I tried to register using my fighting games blog, which gets minimal traffic, and the account was still approved within 24 hours.

Three Ways to Get Paid

MediaText boasts that it offers 3 ways to earn additional revenue. The first is the in-text advertising solution described above. The second provides a paid text link that can be inserted anywhere on your site. The formatting of this second method, called VisioMedia, is identical to the standard in-text advertising.

To implement either of these money-making strategies, you need only insert a small piece a code below the <BODY> tag on your website. At default, the MediaText ads will be served throughout your content. To define where you would like the ads to appear, you can either insert code for inclusion or exclusion.

The third and final way to make money with MediaText is through their referral program. Publishers automatically earn 5% of all revenue earned by publishers that they refer to the program.

Setting Parameters, Checking Stats

The in-text advertising served by MediaText is not contextual. Instead, the ads are determined by the category you choose to describe your website. There are 15 categories in all, including automotive, education, finance, shopping, and travel. You set the initial category during the registration process, but this can be adjusted through the control panel as well. It is also here, under the “Group Tag” section, that you set the maximum number of ads per page, whether ads open in a new window, and so on.

To access stats, you use the widget located near the top of the control panel sidebar. Information is updated every hour and gives you the number of page views, ad impressions, ad clicks, ad click-thru rate, impression percentage, and revenue. It is also through this widget that you can track your referral income as well.

What Makes MediaText Different?

Realistically, MediaText is not all that different than some of the other in-text advertising solutions out there. The VisioMedia option is a nice inclusion, because it means that you can quickly and easily deploy a text ad in a sidebar or footer. Perhaps the biggest appeal to MediaText, at least for now, is that they are currently offering a lucrative introductory offer wherein you can earn a 100% revenue share for the first three months. The caveat is that you need 5 million monthly page views to qualify.


51 thoughts on “In-Text Advertising with MediaText”

  1. bob says:

    in-text advertising is fine for some sites, but if you truly value your visitors you won’t run it. It’s extremely annoying, and is usually a fairly low CPM anyway

  2. Shawn Knight says:

    I run Kontera on my tech site and I admit, it does perform pretty poorly. I receive a decent amount of clicks, but the CPM is always really low 🙁

    1. Yeah thats the problem with Kontera. Its still a nice way for addition revenue though.

  3. Does anyone here make any significant amount of money with Kontera or any of these in-text ads?

    1. Nope! I stopped using stuff like that many months ago. It ran its course at one time, but doesn’t do much to convert visitors anymore.

    2. Thiago Prado says:

      I didn’t even want to apply to Kontera after seeing how many process it opens in your site to make it work. 🙁

    3. I make a fairly poor amount now.
      A couple of months ago I saw good earnings but they have fallen.

  4. I got booted out of adsense so I’m using kontera now. It’s starting to pick up momentum although the amount is still minute.

  5. Enkay Blog says:

    Kontera performs not so well but in-text advertising really doesnt earn as much as Google Adsense or something of that sort. I wonder how well this performs but I doubt I will be accepted considering 5 million pageviews is a requirement!

    1. betshopboy says:

      The 5mil pageviews requirement is akin to saying “small bloggers get out of my face!”

      1. OCGolfCourse says:

        At 5 million page views, it means ALL bloggers get out of my face.

    2. Abdul says:

      I just read it, 5 million pageviews is only required if you want 100% revenue share of your ads!

    3. 5 million is for the 100% rev share…otherwise its 50%

  6. Ace Stock says:

    What?! “5 million monthly page views to qualify.”
    – The rich get richer (just like John 😉

    1. No it is opened for every one 5 million is only to get 100% rev share, otherwise you get 50%.

  7. JEANNE says:

    Great info – thanks everyone. I’m only running Adsense at the moment so I find articles and comments like these to be really beneficial. I want to expand beyond Adsense but am not sure where to start…

    1. OCGolfCourse says:

      Search this site. You should see TONs of different ways to make money.

  8. Abdul says:

    You mean, we need to have 5 million page views per month to get 100% revenue earnings?

  9. Not JohnChow says:

    That is a lot of page hits! I guess they want to keep the rif raf out!

    1. its for 100% revenue share. not to get into the system

  10. 5 million monthly page views???? That’s a hell of a lot of page views.

    1. for 100% revenue share.

  11. Seems nice, I like the low payout. Kontera’s $100 minimum payout is annoying for small time bloggers.

    1. Enkay Blog says:

      Yes, thats true, considering every click on Kontera is usually a few pennies thrown in a pretty large basket! Each click is around .17 to .55 for me. I dont know what the average for others is like.

    2. Thats how the usually keep the money…bloggers are earning like a few cents/click and then eventually give up with the system.

      Meaning Kontera kept 100% of their earnings if it didn’t go over $100

      1. OCGolfCourse says:

        I wonder how much Kontera has that’s supposed to belong to bloggers 🙂

  12. I will pass it for now!
    ps – “Six Minutes of Mortal Kombat Fatalities” youtube video on your fighting blog in “broken” 😉

    1. Michael Kwan says:

      It got pulled due to copyright. 🙁

  13. I will take a look at it and see if there is anything else that perks my attention, but like the others have said….ppc on a blog does not do to much.

  14. 5 million monthly page views per month? I’m a little short this month, maybe next…

    1. OCGolfCourse says:

      Just apply, they’re never going to get enough people to sign up if it’s strict.

  15. Wang Zen says:

    I’m trying out the Amazon omikase links. I hear you all about the poor conversions, but for some reason I find book in-text links less annoying. Will try it out for now – may remove it later, we’ll see.

  16. Hmm, I can’t say if I’ve ever clicked on an in content pop up ad such as Kontera or something like this. Personally I don’t like them, but I guess you can still earn a few bucks with something like this.

    1. OCGolfCourse says:

      Honestly, I haven’t known anyone that clicked on ANY ad since 1999-2000 (around the same time as AllAdvantage) 🙂 but we still get money from it now so it doesn’t hurt to try it.

  17. David Chew says:

    That sounds nice.

  18. OCGolfCourse says:

    The more choices, the better so thank you Michael (for writing) and John (for posting)!

  19. Ebay Blog says:

    I’m still experimenting with Kontera, it is showing good results on some of my more niche blogs/sites and poor results on the more mainstream…but hey that is simply the way most ad revenue follows suit.

  20. It is also there that MediaText has its own advertisers and do not use those like others… ebay, adsense, …

    so you get cut from their pay and it means that you get more than with Kontera according to their site.

  21. gurtey says:

    Does this really pay good ???? 😕

  22. Too bad there is not a really great alternative to Adsense. Rumors of EBay and Yahoo expanding their offerings are all over the Internet however I do not see anything actually coming up. With only one great contextual advertising company out there it makes it tough as a smaller niche blogger to make a decent amount of money as a professional blogger. Alternatively you could try your hand at affiliate marketing but then again you need to really have a great volume in order to make some decent amount of money.

  23. Why is this better than kontera. Just wondering

  24. I rather see an alternative to google adsense which is as good as adsense if not better.

  25. Geiger says:

    So how does this compare directly to Kontera? A side by side comparison would be sweet!

  26. I have tried using Kontera but get loads more clicks through Google Adsense also I do not like anything that doesn’t pay by Paypl or bank transfer. I would probably try using it again if I got loads more traffic on my blog but at the moment I am just sticking with Adsense.

  27. Some people always say that Kontera is bad, but I wonder if these people are getting millions of page views per month. I’ve seen some big blogs do excellent with in-text advertisers.

  28. Zach Bass says:

    In-text ads are particularly annoying if you supply a lot of original source links. I find them particularly annoying when reading an interesting piece and they pop up when I accidently move the mouse over them. Really takes the readers focus off the content.

  29. You are all talking about Kontera and Adsense… this is review of MediaText so lets talk about this.

    Is here someone who was using Kontera and now tried this? How is MediaText?

  30. eranda says:

    can this be used with adsense since it is not contextual ❓

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