Inbound Marketing Tips You Can Implement Right Now

Are you an inbound marketer?       

Wait – do you know what inbound marketing means?

If you can’t answer that question, read along and I’d show you what you’ve been missing all these while.

Are you interrupting your audience?

Do you realize that cajoling people to visit your blog is like denying them their fundamental rights to make the right choices?

Blogging consists of using attractive and magnetic words to entice readers. No gimmicks, no hype, but pure marketing.

Gone are the days when a blog was more like a personal diary, today, with passion and hard work, you can build a lucrative business around your blog.

This also tells me that blogging can connect you to the world, and help you impart more lives positively.

But how do you get in touch with the people who needs your help? You may decide to go the traditional way – TV Advertising and media buying.

Those could bring instant traffic, but since the wave of internet marketing began, reaching out to potential customers is much more easy and affordable.

What is inbound marketing?

Inbound marketing is the step you take to attract blog readers, without begging or paying for traffic. It also means that bulk email blast is out of the way – that’s not inbound marketing.

It’s delicate and could dent your image. I still receive a lot of emails from so-called Affiliate marketers who don’t really care about me making money, save they can make theirs.

The keyword for effective inbound marketing is “attraction.”

Your blog needs to attract people. The hard work you put into your blog, must amount to something more automated. And bring you traffic over time.

I’ve been blogging for a while and can recall how I chase the next traffic secret. I thought there was a secret to building a successful blog. Aha, there is a secret, and it’s…

Write exclusive content regularly     write quality article

Inbound marketing is so much fun. Most people don’t even understand how it works, which is why they run after the next traffic loophole.

Google Panda and Penguin has combed the entire web. Bloggers and website owners are scared of being penalized.

But you can’t avoid Google just like that. Instead, challenge yourself to write exceptional content and build a community around your blog.

Over and again, we’ve been advised to write quality content. The irony is, 65% of bloggers don’t still realize what makes for quality content. They think it’s keyword research and article writing to meet up a specific words count.

Well, those are important elements in your content marketing career. But don’t totally focus on those. The first thing that makes a piece of content informative and valuable is when it answers a question.

Let’s consider this example…

Mr. Kofi was laid-off from his day job. He’s got no savings whatsoever. He’s desperately looking for a saving grace, which can help him start a home business. Mr. Kofi knows how powerful the internet is, and decides to search for cheap solutions online.

It happened that your blog talks about home business. Now, Mr. Kofi wants a business he can start from home, without spending a lot of money.

Unfortunately, when he arrived at you blog, you were selling an affiliate product that looks too good to be true. And the poor man is broke.

Your content didn’t satisfy Mr. Kofi. He left your blog within 5 seconds and moved on to another person’s blog. Did you know that something has happened to your blog’s rating?

Google would demote your blog

Get this: Search engine spider is a piece of script. It has no eye, or sense of reasoning. But there is a simple way a spider can know if your blog is helpful.

Google spider follows people (readers & audience). What you must do with every post you write, is to engage the audience. Make them stick around for 10 minutes or more. The more time they spend reading and commenting, the better, SEO-wise.

Over the years, I’ve fallen in love with several blogs. It might interest you to know that I usually spend 30 minutes to 1hour every week on my favorite blogs. Why?

Because the blog posts are helpful. The ideas and tips I got from those sites have helped me to build a community around my blog.

It’s helped me sell my products, got clients globally and became a go-to person for writing services. That’s what inbound marketing is all about.

Stop chasing the wind

85% of what we need to build a successful blog lies within us. Yes, I’m so confident of this. The fact that your blog isn’t growing as planned doesn’t mean it won’t. If you can stop chasing after every trend and dwell on proven marketing systems, the world would marvel at your success.

Pull a sit, relax and ask yourself questions. What exactly are you writing about? Who are you writing to? Put yourself in your reader’s shoe, feel their pain and challenge yourself to write your way to fame. The more solutions you provide, the more famous you become – Michael Chibuzor

Earlier this week, I debunked the noise flying the entire web that SEO takes a lot of time to bring results. Read it here.

That, I don’t accept. Sure, the organic traffic might not happen overnight, but it doesn’t take years either. Just focus on the people, forget about search spiders and every other thing would follow.

Inbound marketing works

Blog commenting, guest posting, forum posting, video marketing and social media are all essential elements in your inbound marketing kit. But the best task you should focus on is writing for your blog.

If everything else fails, the exclusive content on your blog would stand the test of time. Stop running after other blogs, spend time revamping your posts. Why?

Because inbound marketing works, whether you give it time or not. It’s working for several bloggers and that’s what my content marketing site teaches.

Do you’ve a question about inbound marketing? Scroll down, ask your question and let’s get the ball rolling. See you ahead!

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26 thoughts on “Inbound Marketing Tips You Can Implement Right Now”

  1. I seriously had no idea of what inbound marketing actually means. Thanks to this post that it has explained everything about inbound marketing.

    I think now I can easily implement this in my blog.

    1. I’m glad you know what inbound marketing is now. Thanks!

  2. Lewey Lu says:

    Great post. If you want to attract visitor, have a great content. That’s why in blogging humor is a must.


    Lewey Lu

  3. Hi Michael,
    That’s awesome advice. You make us understand good content is key. I just started my blog and I think this is well timed.
    Thanks for the education.

    1. I’m glad you liked the post. Good luck with your new blog.

  4. Ignacio says:

    I know that besides that said in the article is esential to start making money to try what an ACTUAL successful offer is doing and follow it.

  5. Greg Hunter says:

    good stuff..thank you for the tips. I will certainly use them on my new journey!

  6. Sean Supplee says:

    Solid advice and information about inbound marketing practices. I just started to implement some of this on my own blog. I don’t think to many people use RSS readers anymore so I have been looking for other ways to retain my readers and getting them to come back for more. This new tactic seems to be a great method for doing so.

    1. Using real autoresponder like Aweber and Getresponse can help you capture and retain blog readers. RSS feeds work, but has limitations.

    2. Amanda Prior says:

      I’ve recently started blogging, and the RSS feed is definitely working for me. Given that it takes minutes to set up, and only requires doing once, I think there’s no reason not to do it. Yes it’s early days, but I’m getting more traffic via the feed than I am via my social media efforts, despite posting more on SM sites. Oh, and I found this post scrolling through my feeder!

  7. faisal says:

    Well, some one says email marketing is the way to earn and now some one says otherwise?

    1. Don’t get it all mixed up, email marketing is a form of inbound marketing. In fact, it’s the best way to market a business online. Thanks for reading.

  8. Abhik says:

    That was very informative, Michael.
    Thanks for letting me know a new term.

  9. Inbound marketing tactics are much more valuable than “push” marketing tactics. Inbound marketing is about joining the conversation with a consumers instead of initiating it. Consumers don’t want to feel like they are being advertised to.

    1. Sure, customers don’t feel like they’re being advertised to. But they want to relate.

  10. Luca Zanni says:

    Hey Michael! Great post! After all the hype about Google traffic, free SEO traffic etc. created by the gurus of Internet Marketing, and the terror created by the Google Zoo, it’s nice to read that we just don’t need to care about it anymore. Just write and give value to your readers.

    But I don’t think blogs as diaries are dead. Personal posts can create a serious bond between the writer and the readers!

    1. Sure, blogs can still be used as personal diaries. All I’m saying is that blogging can be used to promote your business, not just for personal ranting. Do you get it?

  11. SEON says:

    This article is great… I will implement it…Thanks

    I would like to side track a bit..

    Your Disclosure Policy is very hilarious… can I have your permission to post the content in my website?

    1. Well, I don’t know what you meant by disclosure policy. You’re free to post it but give credits accordingly.

  12. i read your article and it really bounds visitors to it, i think this is the main cause how you earn so much 🙂
    hope some one finds my too for funny news and articals.

  13. Rob says:

    Funny my brother just wrote and said he enjoyed my blog, got something to say (investing) but spelling and grammar, ouch. Yes he’s correct I need to spend less time cranking out posts and more time writing and editing

  14. Ehsan Ullah says:

    Great advice on inbound marketing Michael. I have heard about Inbound marketing many times before, but never implemented the strategy on my blog. Thanks for making it clear here.

    1. I’m glad that you enjoyed reading the post.

  15. Stanley Rao says:

    Solid advice and information about inbound marketing practices. I just started to implement some of this on my own blog. I don’t think to many people use RSS readers anymore so I have been looking for other ways to retain my readers and getting them to come back for more. This new tactic seems to be a great method for doing so.

  16. i had no idea about what inbound marketing was and thank to you i have learn something new today.

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