Increase Your Conversion with Call To Action Marketing

Let’s quickly look at call to action marketing.

After reading this post, you’d be able to capture your reader’s mind and convert strangers into paying customers.

If you’re a blogger, this article is going to set you on a different level and help you trounce the competition.

It’s obvious; the competition in the blogosphere is growing at the speed of inflation. But don’t cower, we’re not to compete, rather, we’re to compliment.

Call to action, what’s it?

If you lost your website’s rankings in the recent Google EMD Update, call to action can help you convert blog readers into subscribers > customers.

Different people may have their own definitions to this phrase, but for the interest of blogging, call to action simply means “instructions” and “directives” given to readers/potential customers to either click, comment, sign up, buy, link, share, recommend or cite your link.

When you write a blog post, ensure you’ve the tools to convert readers.

Call to action marketing is the secret spice, which helps to engage your target audience and motivate them to buy your product.

Unfortunately, excellent writers who are broke; they’re the ones who complain that blogging isn’t profitable, because they don’t understand how to call for action.

If someone clicked on your article’s headline and read it, the tendency of converting that person into a paying customer is high.

So, how do you call for action?

1.      Double-mask your headline

The first thing to do when you want readers to take massive action, like leaving a comment or reading the whole post is to double-mask your headline. How?

Take a look at this post’s headline. Did you see how I separated the real topic (call to action marketing) from the benefit it gives?

Maybe you didn’t consider that when you clicked to read this post, but guess what I did? I’ve succeeded in capturing your attention. Maybe you had a lot going on in your mind when you came to JC, but with this headline, I drew you into the post.

The headline has two parts. The first part is the topic. The other part summarized the benefits. In a nut shell, don’t wait until you get to the last paragraph before initiating a call-to-action word, phrase, button or link, start with the headline.

2.      Create emotional expectation    call to action marketing

When a person reads your article/blog post, what’s their expectation?

Don’t assume everything is working perfectly.

You’ve to give them a reason to stick around and explore your blog. The introduction is where you can create emotional expectation.

In copywriting, it’s said that people make buying decisions based on their emotional needs and justify it by logic. And it’s true.

Did you see how I started the introduction for this post?

After captivating your mind with the headline, I went further to arouse curiosity in your mind.

I promised that after reading the post, you’d capture and convert your readers. I’m sure you like your expectations to be met?

In the same way, deliver on what you promise. If you’re promoting an affiliate program, make sure it’s trustworthy and helpful. Your brand is a delicate system; don’t mess with it, all in the name of earning affiliate commissions.

3.      Brand your blog like a pro

If you run a brick and mortar business, you’ll agree with me that packaging makes the whole difference between a product that sells a million copies, and one that didn’t sell at all.

Yes, quality is good, but if the physical outlook is bad, the marketer will struggle to promote it.

Here is what you must do to your blog – brand it. Seek the services of a blog designer and have them customize your theme. Your logo must stand out.

What about the “start here” and “about page?” Both pages must enhance your brand (identity) or get rid of them.

The first impression you create with your blog would determine how effective your call to action marketing goes.

And because people “actually judge a book by its cover,” you can’t convince an intelligent blog reader to buy from a blog that looks like an ugly duckling.

Start your call to action with a professional blog design, a double-masked and clickable headline, an intro that initiates expectation and finally…

4.      Conclude: ask an intelligent question

Here comes the ultimate call to action strategy. And it’s proven to work if you can implement it. Do you know how asking questions works?

The last paragraph of your blog post isn’t for ranting or just summarizing. Use a strong call to action style to hook your reader and make money quickly (if you’re selling a product).

Give readers instructions on what to do. Most of the time, your target audience is waiting for your instructions. If your content is compelling and helpful, a simple “asking” can increase your conversion rate exponentially.

If you want people to leave a comment on your post, you should ask them a question that aligns with the topic covered. Watch how my conclusion is worded, below.

Call-to-action hack!

Call to action marketing when properly harnessed can make you a successful blogger within 12 months. When you submit a guest post, use a strong call-to-action strategy to hijack fresh readers.

Of course, you don’t have to wait for years to make money online. I’m sure you hate to make mistakes. Millions of bloggers have made all the mistakes in the past, just learn from their mistakes and move on with your life. Studioeurope is an online store that presents call to action in a simple manner. Click here to see for yourself.

Please answer this: do you think call to action marketing is important to your blogging career? Is call to action simple or complicated to implement right away? Leave a comment below, let’s talk about it.

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18 thoughts on “Increase Your Conversion with Call To Action Marketing”

  1. Ehsan Ullah says:

    Hey Michael, Here’s effective tips on call to action marketing. First impression is always last impression, so you must capture their attention in their first visit to your blog. It’s up to you how you use call to action to make visitors stick, but I must say that instead of using too many calls to action, one clear call to action is better.

    1. Yes Ehsan, one clear call to action is better than five random, irrelevant instructions. Thank you for stopping by to comment.

  2. Senomic says:

    This is one of the best article as I have read from your blog.

  3. Mikka says:

    Call to action is of course one of the most important things to implement on your blog.

    You need to bring people to do what you want them to do!
    If you don’t tell them what to do they’ll do nothing. I think you must be precise and tell them exactly what the next step is.

    And what’s also important is to have only one call to action and to not give them the any choice.

    As soon as a reader has the choice, he has also the risk to regret his choice. And this can bring him to not take any action…

    Therefore you should in my opinion stick to one call to action only.

    Thanks for your post Michael, very informative as usual 😉

    1. One clear call to action can be powerful. Your comment is well-optimized for everyone. Thank you.

  4. Brad says:

    Call-to-action is the same thing as asking for a sale, If you don’t ask you won’t get any. Another good tip is to make the call to action BIG. You put all that effort into your offer, make sure people see it! …..lead….them to what they should do next, and click the “buy now” button. lol

    1. You’re absolutely right Brad – make the call to action BIG. I like that and really never thought about it. I do appreciate your comment.

  5. Pam Sissons says:

    Great article – you provided not only the problem but the solution as well! Thanks for a great post.

  6. anush says:

    That’s really Impressive, May be I will use for marketing of my games.

  7. Kenny Fabre says:


    branding your logo, and solid call to action will do it. Call to action can mean the difference between making $50 or $100 as marketers we must have it in everything we do.

    some people dont do anything you put that call to action

  8. faisal says:

    Well it also depends on what action you want from them.

  9. costume says:

    I visited various websites however the audio quality for audio songs
    existing at this web site is actually excellent.

  10. Ebenezer says:

    The article must be very impressive to invoke an action by the reader.Make sure your call to action is appealing to your audiences because it’s products your marketing not post content.How’s the post related to your products? This is the big question.These products must be securely linked in your post.Thanks

  11. Ben Troy says:

    Thanks Chibuzor for sharing practical tips for increasing the conversion. In my opinion, I also choose to optimize the template and content format onpage for eye catching and more call to action message .

  12. i agree to this post. I used question as call to action and the average of comment increased mucho more since i do.

  13. bryang says:

    I feel like i read this very same article from Copyblogger, but with words paraphrased.

    1. Hmm, I haven’t read the article from anywhere, I write from personal experience and what works for me. Anyways, thanks for leaving a comment.

  14. Rob Jones says:

    Michael, love this post! I also see a lot of bloggers and Internet Marketers always dancing around and not asking for the money with more aggression. Of course you want to play it smart, but never be afraid to ask… Even with the big EMD update, I see other marketers not even trying as not to step on egg shells around the search engines with hopes they will rank higher, not true.

    Have good content and make it convert for you. Sometimes you need to tell your visitor what to do right? Just assuming they know – will kill your conversions.

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