Let’s quickly look at call to action marketing.
After reading this post, you’d be able to capture your reader’s mind and convert strangers into paying customers.
If you’re a blogger, this article is going to set you on a different level and help you trounce the competition.
It’s obvious; the competition in the blogosphere is growing at the speed of inflation. But don’t cower, we’re not to compete, rather, we’re to compliment.
Call to action, what’s it?
If you lost your website’s rankings in the recent Google EMD Update, call to action can help you convert blog readers into subscribers > customers.
Different people may have their own definitions to this phrase, but for the interest of blogging, call to action simply means “instructions” and “directives” given to readers/potential customers to either click, comment, sign up, buy, link, share, recommend or cite your link.
When you write a blog post, ensure you’ve the tools to convert readers.
Call to action marketing is the secret spice, which helps to engage your target audience and motivate them to buy your product.
Unfortunately, excellent writers who are broke; they’re the ones who complain that blogging isn’t profitable, because they don’t understand how to call for action.
If someone clicked on your article’s headline and read it, the tendency of converting that person into a paying customer is high.
So, how do you call for action?
1. Double-mask your headline
The first thing to do when you want readers to take massive action, like leaving a comment or reading the whole post is to double-mask your headline. How?
Take a look at this post’s headline. Did you see how I separated the real topic (call to action marketing) from the benefit it gives?
Maybe you didn’t consider that when you clicked to read this post, but guess what I did? I’ve succeeded in capturing your attention. Maybe you had a lot going on in your mind when you came to JC, but with this headline, I drew you into the post.
The headline has two parts. The first part is the topic. The other part summarized the benefits. In a nut shell, don’t wait until you get to the last paragraph before initiating a call-to-action word, phrase, button or link, start with the headline.
2. Create emotional expectation
When a person reads your article/blog post, what’s their expectation?
Don’t assume everything is working perfectly.
You’ve to give them a reason to stick around and explore your blog. The introduction is where you can create emotional expectation.
In copywriting, it’s said that people make buying decisions based on their emotional needs and justify it by logic. And it’s true.
Did you see how I started the introduction for this post?
After captivating your mind with the headline, I went further to arouse curiosity in your mind.
I promised that after reading the post, you’d capture and convert your readers. I’m sure you like your expectations to be met?
In the same way, deliver on what you promise. If you’re promoting an affiliate program, make sure it’s trustworthy and helpful. Your brand is a delicate system; don’t mess with it, all in the name of earning affiliate commissions.
3. Brand your blog like a pro
If you run a brick and mortar business, you’ll agree with me that packaging makes the whole difference between a product that sells a million copies, and one that didn’t sell at all.
Yes, quality is good, but if the physical outlook is bad, the marketer will struggle to promote it.
Here is what you must do to your blog – brand it. Seek the services of a blog designer and have them customize your theme. Your logo must stand out.
What about the “start here” and “about page?” Both pages must enhance your brand (identity) or get rid of them.
The first impression you create with your blog would determine how effective your call to action marketing goes.
And because people “actually judge a book by its cover,” you can’t convince an intelligent blog reader to buy from a blog that looks like an ugly duckling.
Start your call to action with a professional blog design, a double-masked and clickable headline, an intro that initiates expectation and finally…
4. Conclude: ask an intelligent question
Here comes the ultimate call to action strategy. And it’s proven to work if you can implement it. Do you know how asking questions works?
The last paragraph of your blog post isn’t for ranting or just summarizing. Use a strong call to action style to hook your reader and make money quickly (if you’re selling a product).
Give readers instructions on what to do. Most of the time, your target audience is waiting for your instructions. If your content is compelling and helpful, a simple “asking” can increase your conversion rate exponentially.
If you want people to leave a comment on your post, you should ask them a question that aligns with the topic covered. Watch how my conclusion is worded, below.
Call to action marketing when properly harnessed can make you a successful blogger within 12 months. When you submit a guest post, use a strong call-to-action strategy to hijack fresh readers.
Of course, you don’t have to wait for years to make money online. I’m sure you hate to make mistakes. Millions of bloggers have made all the mistakes in the past, just learn from their mistakes and move on with your life. Studioeurope is an online store that presents call to action in a simple manner. Click here to see for yourself.
Please answer this: do you think call to action marketing is important to your blogging career? Is call to action simple or complicated to implement right away? Leave a comment below, let’s talk about it.