Infolinks Optimization Guide

Ever since posting my Make Money with Infolinks articles, many bloggers have join the ad network and are making money from it. With the highest revenue share in the industry plus access to higher paying premium ads when you sign up via my Infolinks partnership, many bloggers are seeing much higher revenue from Infolinks than any other in-text ad service. This does not mean things can not get better however. By using the tips in this optimization guide, you could be making more from Infolinks than you’re already making now.

Using The Advance Integration Wizard

Installing Infolinks on your blog is extremely easy and only takes a minute. However, you shouldn’t stop at just installing the codes. Once Infolinks is set up on your blog, you should log into your account and click on the Advance Integration Wizard. From there, you’ll be able to tweak the ads for better performance.


The Advance Integration Wizard allows you to control the color of your Infolinks links, whether highlighted links on your pages are dotted or double underline, the maximum number of highlighted links per page and the category that best fits your website to get better targeted ads.

From my tests, I’ve found it;’s best to set the color of the Infolinks links to the same as your normal blog links. This will increase the click rate because the link will look less like an ad. I have not noticed any click rate different between double or dotted underline links. However, if your blog uses dotted links for your normal links, I would definitely go with dotted links for Infolinks.

Generally, the more keywords you allow Infolinks to highlight, the more clicks you’ll get. Infolinks allows you to set a maximum of 12 links per page. You should start with that and then back it down and measure the results. If the click rate remain the same, then keep backing it down until you find the sweet spot between maximum clicks and minium links.

You should always set a content category for your blog. This will help Infolinks select the best ads to serve. Another thing you can do is send your Infolinks account manager a list of keywords from your site that will be given priority. If there are valuable ads available for these words, they will be given priority to be turned into Infolinks. This is also allowing you to better target the ads to match the content of your blog.

Limit Where Infolinks Appears

Ideally, you only want Infolinks to highlight text in your blog post. However, other sections of your blog may have text that infolink could turn into ads. You can prevent Infolink from showing up using a simple tag. Just add the tag <!–INFOLINKS_OFF–> right before the portion of text you want Infolink to skip over. Add the tag <!–INFOLINKS_ON–> right after it to turn the ads back on, This feature is useful for preventing links in sidebars, headers, footers and other parts of the webpage you don’t want ads on.

You can also use the tags on a blog post. This is useful for services like Pay Per Post or Social Spark as they don’t allow in-text ads in a sponsored post. By adding the tags, no keywords wil be highlighted and you’ll be able to meet the sponsored post TOS.

If you’re running a WordPress blog, you can use the Infolinks WordPress plugin to exclude Infolinks ads from specific pages. If you don’t like the idea of editing your WordPress codes, the plugin is the way to go.

Turn On Related Tags

Related tags allow you to increase your clicks and earnings while adding valuable informational tags within your website’s content. The Infolinks algorithm will choose the best keywords for the page and display them as tags within the Related Tags cloud.

Infolinks Related Tags

Just like In text ads, when a visitor hovers over the tags, an Infolinks advertisement bubble will appear, and each click will award your account additional revenues. The tags placement is set by the location of the following html tag:

<input type=”hidden” name=”IL_RELATED_TAGS” value=”1″/>

Simply add the tag to the page code where you want the related tags cloud to appear. The tag requires the Infolinks script to be integrated in the page. The script will identify the tag in the code and insert the related tags.

Completely Free To Join

Infolinks is completely free to join and there are no long term contracts to sign. Try Infolinks on your blog and if it doesn’t make more than your current in-text solution, then just switch back. However, I’m sure you’ll find that higher payout equals higher revenue for you. And by signing up via my partnership with Infolinks, you’ll gain access all those high paying premium ads that are normally reserved for big publishers. Just put “From John Chow dot Com” in the comments of the Infolinks application and my account rep will take care of you.

Click Here To Join Infolinks

66 thoughts on “Infolinks Optimization Guide”

  1. I was going to sign up today..I’m looking to add this to my site soon..i think its worth a try..

    “TrafficColeman “Signing Off”

    1. Hey John,

      This post is helpful. The code to prevent Infolinks in certain areas is very useful.


    2. Iman says:

      Hi John and others, it’s long time that I use Kontera. Is there anyoner who has experience with Kontera and Infolinks who can compare these two in term of payout and higher quality ads?

      1. John Chow says:

        Both Infolinks and Kontera get their ads from the same source so the earnings is very close to each other. However, because Infolinks pays 70% and Kontera starts at 40%, you should make more with Infolinks. Looking at my current stats, I can tell you that my eCPM is higher with Infolinks.

        1. Fernando says:

          That’s the reason I sticked with Infolinks.

        2. Mathew Day says:

          It’s a no-brainer, Infolinks is the way to go.

          1. Kontera is killing itself.

            They came to this market earlier to infolinks and grab the good market as well. But could not continue according to the market demand and position.

    3. Infolinks are very popular nowdays for their high CPCs.

      1. Fernando says:

        But they’ve always paid that high. Nice.

        1. Yes they know how to rule their business … unlike Kontera.

  2. Ivan says:

    Like you sad the more keywords you allow Infolinks to highlight, the more clicks you’ll get…

    just make sure not to put in too many or readers will be turned off and/or links to other sites will be hard to see.

    As always, test, test, test.

    1. Mathew Day says:

      Good advice, gotta test to see what works best for your site and audience.

      1. dotCOMreport says:

        @ Mathew that’s a good point cos it might be a turn off for some readers. However, most readers really don’t mind.

        1. Those readers who mind links will mind other petty things too. And it’s almost guaranteed that they never buy anything online either.

    2. Exoclyps says:

      Agreed. Probably the one thing that holds me back. What would the readers think if everything turned into links with boxes to it.

      But might try it out someday.

      1. Mathew Day says:

        Good point, but think of the sites you go to now that has Infolinks. Do you stop going to those sites because of it, I know I don’t.

      2. What would the readers think if everything turned into links with boxes to it.
        What a great sentence Exoclyps, I agree with you and thats why I am not using infolinks currently.

        1. I think they will give you some control like how many links on 100 words and all.

          If they are not providing than I think they should activate it.

  3. Hector says:

    Thank you for sharing this info. I joined infolinks a few days ago. Giving it a try.

    1. I hope it works out well for you. Taking action is the key. If it doesn’t work at least you’ll know. A way better attitude than saying maybe I’ll try it one day. One day never comes as we know.

      1. Yes … action is quite important in our field. So that you can understand what is working and what is not and according to that you can move on and can also plan.

  4. Information says:

    I’ve tried and register at infolinks, but the problem has not been a lot of my blog visitors … understand new

  5. Blogging says:

    i started with it….

  6. Harshad says:

    Damn! I was about to write a post on this topic and you did it already. LOL

    1. Exoclyps says:

      That’s John for you.

      1. Harshad says:

        Yes, he’s the best blogger.

        1. PPC Ian says:

          That’s for sure!

          1. Many people wrote about infolinks earlier as well and now John and you can also write it for later on.

            Just use your own words and own presumption.

    2. Mathew Day says:

      He’s always current and stays on top of things.

  7. PPC Ian says:

    The more I read these posts, the more I want to try Infolinks. question: anyone have an earnings case study they like to share? Wondering how much/month people are making…

    1. Harshad says:

      I guess that will have to do with the no. of visitors, their location and the niche. I think health sites must be doing good with infolinks.

    2. Ian check out the WHOIS on this business and then look them up with the State of California…. they just started doing business have not filed any financial filings and they operate out of a two bedroom house in a bad part of Palo Alto….. and John failed to mention that they do not even payout till the end of the month so the fact that he claims people are already making money is kinda shot.

      1. That’s serious internal information Benjamin.

  8. John, Thanks for sharing such a nice guide! 🙂

  9. fas says:

    I really dont think its worth spoiling readers experience. do we have a over x days old post only?

  10. I have had this on my blog for months.

    1. And what is your opinion about it … would you like to share with us.

  11. thank you for sharing this ,it could be a good idea and i don’t mind trying this !

  12. I’ve been with Infolinks for a very long time & have never had any problem with the readers being turned off by them. In fact, I got way more clicks with Infolinks then I ever did with Kontera & I had set up the links the same way [colors.]

    1. Really? How is this possible when according to the State of California Secretary of State they just started business in the end of 2009 and have yet to file any financial reports or register to do business in Palo Alto?

      Were they known as some other company?

  13. I really have to say that this seems like a purely promotional post just like the original…. I tried out Infolinks and my heatmap showed clicks….. yet 48 hours later nothing showing up in my Infolinks account…… also how have people been paid when its been just days and since your initial post and according to Infolinks they only pay at the end of each month.

    Further I did a little bit of background on Infolinks….. this company they apparently according to public info available on the web work out of a small two bedroom house in a low income part of Palo Alto…. they are a very new company according to the State of California they started business this year so I am just wondering what is going on here?

    How much did they pay you for this promotion John?

    InfoLinks FAQ:
    State of California:

    If you do a search on Google Earth you can see a street view of the address this business is located and I must say by the photo of their corporate address as registered in their incorporation filings…. I would not trust this company for a second…. at least Kontera has a real office and is an established business

    1. It’ll be interesting to see what John will reply to this. I think that he does his homework before he promotes things.

    2. Mike Glover says:

      Hi Ben, I wanted jump in here to help answer some of your questions. First off, the people talking about getting paid from Infolinks are ones who have been running with us for some time. We’ve been in business since 2007 and we’re currently working with literally tens of thousands of websites- hopefully many of the site’s of the readers of John’s blog.

      We have our headquarters in Israel, where the majority of our employees are located, and we have a ‘real’ office in downtown Palo Alto right in the heart of Silicon Valley. Infolinks is registered as a Delaware company which you can find through the agreement on our site and there’s a good amount of information about us on Crunchbase.

      Have a read through our blog to get a feel for who we are and how we are hoping to work with our publishers. Follow us on Twitter and become a fan through Facebook. You can Google us and see that we’re looked upon very favorably by those who have used other in-text companies and there is plenty of info on the web about our successes with publishers. We are very pleased to be working with John to reach his readers and make them as much money as possible through the content on their site.

      In terms of your personal blog and our ads, I didn’t see us on your site but if you want to let me know where to look and can give us more than a few days to optimize, I’m confident that you’ll be happy with the fit and the revenue.

      Thanks Ben,

  14. I don’t know about contextual advertising like this. In all my reading on the web, I think I may have clicked an InfoLinks style link maybe twice. I think they’re just annoying when trying to read a page with the box popping up all the time.

    Frankly, it makes me not want to visit the site.

    1. Abhik says:

      Yeah!! It annoys people, but earns for the webmaster.

      1. So in long run … loss for webmaster.

  15. fashionistic says:

    I’ve previously used infolinks but the respond wasn’t that great. I guess I’ll be following your guide and give it a try another time..

  16. Faith says:

    I use this on a few of my sites. The tips for better optimization are very helpful. Thank you!

  17. Namit Gupta says:

    Is using in-text ads like infolinks bad for SEO? I want to add infolinks to my blog but this SEO thing is bothering me. Please reply.

    1. Abhik says:

      It’s just some highlights generated by janascripts.
      Nothing to do with SEO and doesn’t affect SEO in any way.

  18. I already read this strategy before but not really sure how accurate it works though. I’ve known some bloggers who consider to make use of this than adsense because they are really earning on this ads.

  19. Fernando says:

    Infolinks is pretty good actually, I use it on my Niche sites, always pays in time, and the best of it, even if I’m not getting millions of hits a month, they pay me pretty decent.
    The Infotags on the other hand, never gave me a good result. I better stick with the 12 words.

  20. Ceebee says:

    I have integrated Infolinks intext ads in my blogs for more than a year now. So far so good; there has been no problem whatsoever. They pay me on time. And honestly, the revenues I get from Infolinks every month is bigger than my regular job’s salary.

  21. Adam Snyder says:

    Excellent post, john.

    I never knew you could do this with Infolinks.

    I have been using them for a while but never really messed around with that stuff.

  22. John McNally says:

    Looks like Infolinks has had mixed reviews here, but it’s FREE, so I’m giving it a go. 😆


  23. Infolink is just like Google adsense that allows the blog owner to earn from it. The good thing about infolink is that it can easily resembles to the text so the possibility of earning from clicks is a bit too high on that part.

  24. abufaris says:

    i already attach infolinks in my sites alongside with google adsense, but it seem the revenue is still low… hope with your tips can increase my earning….

  25. Caleb says:

    Does anyone know if there is a way to change the link colors in the Related Tags ❓

  26. David M says:

    Thanks John. This guide gave me a few tips that I applied to my website.

  27. khen says:

    So useful article. Now I know that I can prevent Infolinks in certain areas like footer or header that irrelevant to the main content of an article. Infolinks is surely the highest paying text advertising. But one thing I noticed with my infolinks ads in my website, several times, my infolinks in-text ads and related tags don’t appear in my website. I don’t know coding or programming very well. Please help me. Here’s the blog section of my website:

  28. I will go optimize my infolinks setting now to see if it will help to increase my earning. Thanks for the post

  29. Infolinks optimization is a must to do job before placing those in-text ads because they makes your readers a little bit tensed to mouse-over and they makes them to keep far away from the ugly and not matched ones.

  30. I would like to try infolinks. I think it’s much easier to handle than Google Adsense. Most bloggers highly recommend infolinks than others.

  31. Trigonal says:

    Nice info but Infolinks, rejected my website… 🙁

  32. I added this to my website this week and so far I like it. CTR is about 1% which I’m pretty happy with. Thanks John.

  33. I joined a couple of days ago and so far I’m pretty happy. I have the settings at a low number of links per post so as not to upset my readers. So far, I’ve got a 1% CTR which I’m pretty happy with.

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