Internet Marketing Conference = Lame Ass Award

I heard from Tech Vibes that the Internet Marketing Conference (IMC) was coming to Vancouver so I made a proposal to speak at it. Everything looked fine at first. The keynote was being delivered by Guy Kawasaki. I figured, great! I get to connect with Guy again and make fun of his Hawaiian shirts.

I got an email from Lennart Svanberg, the producer of IMC Vancouver, asking me how I would help market the show. I replied back stating what I would do to help them out. He emailed back saying I was in and in a later email, asked me to make a 30 second video about me speaking at IMC.

I did the video and email Lennart the link and asked him for some full access tickets to give away (I was thinking 10). I figured this was a reasonable request. After all, I wasn’t charging IMC to give my presentation and they didn’t have to pay my travel since I live in Vancouver. Just for comparison, my trip to Affiliate Summit East in New York in August is fully sponsored and ASE still gave me ten gold passes to give away. I got back the following email from Lennart.

Great work John.

I’m giving u 1 Full Access Pass (for all three days) plus 2 tickets to the day you’re speaking IF u do the promotion you’ve promised.

So consider it a deal, I will just get back to u with exact details on how much promotion we expect in return.

Looking forward to meet u soon,

It’s clear to me that Mr. Svanberg has no idea who I am. If he did, he would have never worded his email with “IF” in all caps and “how much promotion we expect in return.” I was going to speak at IMC Vancouver. Now I’m not. Lennart needs to realize that it is not an honor for me to speak at IMC. It’s the other way around. Congrats Lennart. You and your Internet Marketing Conference just received my Lame Ass Award.

83 thoughts on “Internet Marketing Conference = Lame Ass Award”

  1. Whoa man..

    The guy doesn’t know John Chow who hit 100k readers in the last couple of days…

    Its funny and odd at the same time.

    1. Yah, and its not as if john was asking for something ridiculous as he wasn’t charging for his participation.

      1. It seems that the local boy isn’t as appreciated as he’d be if he were from New York, L.A. or any other place but from the home town.

        Good for you John that you wrote this post. As for the L. guy he’ll likely regret it.


        1. I love how John Put it:

          Internet Marketing Conference = Lame Ass Award


          Looks like someone was pretty pissed!

          1. Yeah lol i reacted the same when i saw the title! πŸ˜€

  2. tweetfind says:

    I would of done the same thing John.

    Way to stand up to this”IF” nonsense. Its almost like a parent telling you “IF” you clean up your room you can go watch TV…classic.

    Anytime I hear Vancouver I think of John Chow!

    IMC messed up. I mean a Vancouver Internet Conference without John Chow is not good.

    Could it be he was just “pulling your leg” with the”IF”?

    1. d3so says:

      I think he was trying to establish dominance over John.
      Stating he’s the bigger guy. Lol I hope this comes back to bite him in the ass. Low score in professionalism.

      1. I agree. That is an extremely low way of communicating with someone. I also hope that it comes back to bite him in the ass as well πŸ˜›

    2. “Way to stand up to this”IF” nonsense. Its almost like a parent telling you β€œIF” you clean up your room you can go watch TV…classic.”

      Great way to put it, because truthfully John doesn’t have to clean his room to watch TV.

    3. I agree. It’s great that you put an end to this “IF” nonsense John. They obviously don’t know who you actually are…

      1. I wouldn’t attend an internet marketing conference whose producer doesn’t know John Chow. Or doesn’t give him @least the respect he’s earned in the internet marketing world. Bravo John.

  3. Zac Johnson says:

    This is classic. Now the conference / brand will be noted for their lack of support towards big name bloggers and speakers. They really missed out on a good opportunity here!

    1. It’s sad when people don’t research seemingly ANYTHING before they talk/write. Too bad for them!

    2. Indeed it’s very sad that they don’t even have a clue about their potential speakers…

  4. Dino Vedo says:

    I like how he even used “u” for “you”… wow how embarrassing.. especially for a professional email

    1. They’re not professional at all..that’s probably why.

      Well, the economy is probably hurting them too, but still no reason for the slap in the face like this…

      1. In business though, it’s about making sound investments that will pay for the future. Having John Chow on your side and giving him passes for guests to attend is definitely a good investment!

    2. Brian McVay says:

      That was my first thought also, How can he be expected to be taken seriously with an e-mail like that.

      And as far as the rest of his message, I guess he figured John was just a small timer that would be just falling all over himself for the “HONOR” of speaking at IMC for the exposure.

    3. Indeed. It’s a very informal type of mail to send in a situation like this. And the attitude…

  5. Trace says:

    I love Vancouver, was just there two weeks ago speaking at the new conventiin center that rocks, and would come up for a John Chow SEO party that was at the same time as the IMC just for the fun of it. πŸ˜‰ Maybe ShoeMoney, who it seems doesn’t go to many SEO events anymore, and some other people who actually know what they are doing would come to the party to.

    1. Marquelle says:

      The resource conference?

      Trace Meyer?

  6. What’s worse is the fact that how you can treat any speaker at any event like that. I’ve done a few speaking engagements where none of the organizers would write like that to their speakers. While there may be other internet marketers, I don’t think he realized how big of a reach of an audience he could have had in Vancouver. Ironic…we’re talking about marketing and the guy didn’t even know how big of a marketing opportunity he just missed.

  7. Affilobserva says:

    Hehe, John, now you have to get your graphic designer actually make a Lame Ass Award Logo, or maybe even better run a competition who comes up with the best idea for one… πŸ˜‰

    1. David says:

      Hahaha, that’d be great!

    2. Lol that’d be awsome!

  8. ha ha ha.. John..
    This is really classic. The guy doesn’t know even who is john chow and doing a internet marketing conference. LOL πŸ˜€ !

    1. PPC Ian says:

      I got a good laugh out of this! What a joke! This guy has no clue who John Chow is…

      1. Let alone in Vancouver… I think any Internet marketer that has not at least heard of John Chow is living under a rock

    2. Yeah it’s like a joke! Doing an internet marketing conference and not knowing who John Chow is!

  9. I am sure he wonders why you didn’t want to come now. Folks with lacking social graces, usually do.

  10. I think that is called “shooting himself in the foot”. I wonder how many people will ask him “Where is John Chow? Why is he not here?” during the event. Plus, I have to agree with the others, his writing style is very unprofessional as IF he wuldn’t hav a clue about who U ar πŸ˜‰ SY

    1. Yogesh says:

      Don’t think anyone who knows about John, would be asking him that, after all they are probably subscribers to this blog and already making up their mind to not attend this lame ass conference :D.

      1. True, not inviting John to an event like this on John’s “home ground” might seriously affect his visitor numbers, SY

  11. If i were to ask my granny about John Chow she would reply that he is the china restaurants most polite delivery boy. I didn’t expect that they [IMC] employs seniors that are that old and that have no experience in IM.
    Bad luck for them – good for us.
    The Mogul can provide us with more high quality post on his blog.

  12. I’m surprised he doesn’t extensively research everyone who is supposed to be doing presentations.

  13. “Lennart needs to realize that it is not an honor for me to speak at IMC. It’s the other way around.” <—-THIS!!!

    I agree John, you did a great job in handling that.

  14. Yogesh says:

    At times I am simply amazed by the fact how stupidly and unprofessionally, some people can behave at times, especially when they are getting something for free!

    Good move on not attending the conference, it would likely suck anyway.

  15. john rampton says:

    I hate how some of these conferences treat us bloggers. they really should grow up. Prob the only Conference that is active and treats even the little guy well is Affiliate Summit. Any other conferences that anyone knows of?

  16. Vendingmatic says:

    That email was not professional at all. Even with business partners of many years I would never write an email like that. What sells a trade show is the quality of speakers. They missed out on a great speaker.

    1. Your right on this, they should of really taken the time and researched WHO they want and then approach them in a very professional way that stresses how important it is that they come.

      I’m curious if anyone else got a very sad looking email like John did.

    2. I definitely agree. In no way that mail is anywhere close to professionalism…

  17. Way to value yourself John and not let them just look down on you. For one thing bold is just a complete bad route to take unless it’s to all and doesn’t have such a harsh tone to it.

    I also am wondering if they will frame the lame ass award you give them, haha.

    1. PPC Ian says:

      I agree with Chris! Sometimes you have to take a bold stand when the other party is clearly in the wrong. John made the right move in my opinion!

      1. d3so says:

        John should take it a step further and boycott the event since he’s a local.

  18. blogercise says:

    I hope you aren’t the sort of person who wheels out the “don’t you know who I am” line often – yikes that must be one of the most tasteless phrases ever!

    But seriously – I have to agree it is a bizarre thing to say in an email to anyone, whether their spotless reputation is known or not.

    That said, it is the use of “u” that really says “unprofessional” to me!

    1. I don’t think John needs to “wheel out” that line often, if at all. SY

  19. Soares says:

    Even in Portugal John is known…and that guy does not know him??
    Better forget about organizing anything….why dont you send some one to record the event and post here in your blog what crap of event it was.

    Just an idea!

    Best regards

  20. jl says:

    reading that email he sent made my head hurt. sounds like a teenager wrote it. how unprofessional. even if he didn’t know who john chow is…he should treat everyone with respect. that was just a demeaning email.

  21. This guy does not strike me as really professional to start with if he is still using text-message speak like “u” instead of “you.” I’d give it a thumbs down too, just for lack of professionalism.

  22. Desan says:

    What’s the big deal with this? Maybe the guy couldn’t afford to give more than one pass. Maybe the event isn’t as popular as Affiliate Summit.

    And maybe indeed the guy doesn’t consider it an honor to him if you speak in his event. Maybe he really doesn’t know who you are. I mean There must be a lot of people who don’t know you or your achievements.

    And what comes to capitalized “IF”, maybe he just wanted to make sure you must do the promotion you promised to get the pass and the tickets.

    Maybe you John shouldn’t be offended so easily.

    Now to make it clear I’m not trying to be an asshole here. I just said what I was thinking.

    Have a good one.

    1. If that one is not popular than they should make it popular by inviting people like John and Jeremy.

      Tickets of these kind of conference sell when people read the name of speaker.

      But nice to see that you comment on concrete way.

  23. Exposed SEO says:

    Clearly what happened was that he drove in a DeLorean at 88mph and then tried to Google you to see who you were and came up with no results. Then lightning struck the clock tower and he came back to the future and sent the email out to you. Obviously.

    1. Lol that’s a great theory πŸ˜€

  24. mondex1 says:

    Hahaha. Way to go John. And the way he worded his email, it’s very unprofessional. Is he using text? Because he used “u” instead the you.. You rock John πŸ™‚

  25. Sounds like this guy should have done a little research before he sent his email. I mean who would make a deal with someone to come and speak if he had NO idea who he was, and how it could benefit the seminar. Snooze you lose pal.

    1. I am sure he knows about John … but he underestimate him.

      Would love to see his comments here.

  26. Benjamin says:

    I would have to say this is one of the most hilarious posts I have ever come across on your blog John. On a second note you can’t blame him for his penmanship when yours isn’t the best.

    1. John Chow says:

      I’m not blaming his penmanship. I’m blaming his attitude.

      1. James Wilcox says:

        You tell him John! You should be blaming his lack of ignorance and/or respect for someone so successful in the industry.

  27. Addy Kho says:

    John, I guess he is just an admin guy… lol.. Poor chap.

  28. Paulymath says:

    LOL. Why do so many businesses still NOT get it?

    It’s like when I contact a company to offer to promote their product as an affiliate and they want to know how much I will pay THEM to put a link on my site to their product. WTF?!

    So many people still live under a rock or something.

    Just an another example of an “Internet Marketing” conference type thingy where they don’t even know their own market.

    Hey John, you should send this guy an invitation to the next Dot Com Pho, and tell him he is “allowed” to come and bring one guest IF he promotes the event on his Blog, make a YouTube video of why he should be allowed to come and buys everyone lunch. πŸ™‚


  29. Roston says:

    If I were you John, that email would have turned me off, not just his attitude. What is this guy a tween girl? Who uses language like that in a professional email?

    Check out his tweet confirming you for the IMC

  30. Leo says:

    This kind of writing shows that he clearly has no idea what he’s doing! Personally, I would not give a sh*t to a person who do not value me.

  31. andrew wee says:

    Who is Lennart Svanberg?

  32. The conference owners should learn how to use Google so they won’t make mistakes like this again. I don’t think they looked at either.

  33. I find it funny that he hardly knows who you are. I’m not even in the make money online niche & I know.

  34. max says:

    Hahaha, Lennart got P*WNED and he deserved it, he should have gave you like 100 passes instead.

  35. Ed Hands says:

    I could actually excuse th “IF”‘ as a typo. But the “u” is just unprofessional and/or lazy. This is a business. Lennart needs to understand that, and act (and write) accordingly.

  36. This guy will never make the same mistake in life again,
    This is just like a an ace hit right on the ass from dear mentor John Chow. .

    1. I don’t think he’d EVER do that kind of mistake again πŸ˜›

  37. John you need to protect your integrity and your BRAND. It sounds like they have a lot to learn. Their Loss!

  38. domainerx says:

    I thought these guys were part of the late Corey Rudl’s (or Derek Gehl’s) group IMC Internet Marketing Center, which is also based in Vancouver (and like John, are relatively huge in the internet world, but relatively unknown in the offline real world) but they’re a different IMC.

  39. I wasn’t sure if this was the best way to start commenting on your site, but thought I’d give my 2 cents.

    I took a quick peek at the internet marketing conference testimonials and found Mr. Svanberg. I’m assuming he originates from Sweden, and while I think they are fairly advanced on terms of technology, it’s evident that he didn’t do any prior research.

    While i would normally suggest turning the other cheek (on the basis that making a good contact is possible at any event), he should have done his homework and worded his emails a little more carefully.

    Anyways, great site John (even saw you in the paper a year or two ago), and keep it up!

  40. Henrico says:

    Yeah that is the problem with a name like IMC…especially if there’s more than one. IT is possible that these guys made their name the same to “piggyback” on the real IMC’s long standing credibility.

  41. Hi All,
    I’m the “infamous” Swede that started this all.

    I can only say that I’m sorry the way I handled John Chow. I made a mistake and I’m truly sorry.

    If its possible for me in anyway to make amends to John Chow & this community – just tell me how?


    1. Yeah, you can stop sucking! Loser!

  42. Not that I would have any say in this situation, but an apology would be a great step (which Mr. Svanberg has done above) and 20 Gold passes to the event for John to give away.

    Not that it is my place to make recommendations, but that would only be a fair remedy.

    Well I just hope everything gets resolved and everyone ends up happy!

    Good Luck to all with your ventures!

  43. That guy should be canned…….organizing an internet conference and doesn’t realize who John is?!?

    1. Showing his knowledge about this industry …

  44. I bet that hurt his reputation.

  45. So finally what happened to this ? Any update from that fellow ?

Comments are closed.