Despite what some of the gurus might tell you, it’s not exactly easy to make money online. Whether you’re interested in professional blogging or affiliate marketing, it’s just like any other business or any other industry: you need to be armed with the right information and expertise if you want to enjoy any kind of real success.
The trouble, then, is discovering the best information that can prepare you for that kind of success. One resource that you might want to consider is DirectResponse.net, a blog that aims to “teach a man how to fish,” so to speak, and it serves as the subject of today’s review. Will you learn how to feed for a lifetime?
What Is Direct Response?
Direct Response is a blog that focuses exclusively on online marketing and how it has been able to create “pockets of entrepreneurs thoughout the world.” It aims to be a valued resource for people who want to learn how to make money online and it does so by bringing together “the most prolific minds in online direct response marketing.”
This comes by way of the official about page on the blog. Direct Response is headed by Rich Gorman, but he is supported by several members of his team. The blog “provides free access to the ways online direct response marketers make millions on the Internet.”
In addition to the core team of writers, Gorman has also elicited the information of advice from “an extensive network of insiders.” These include Zac Johnson, Seth Godin, and John Chow, among others.
An Initial Reaction to the Site
This is largely going to be a matter of personal preference, but I find that the overall site design to be “too busy” for my tastes.
The header image consists of a caricature, a background image, a logo, a slogan, and a box for social media. This is in addition to the featured article, navigation links, and 468×60 banner that sit above the fold, as well as the e-mail newsletter opt-in form. For novices to the industry, this can be very overwhelming, making for a site that doesn’t really look like a conventional blog at all. Of course, your preferences may vary.
What’s interesting is that Direct Response hasn’t even been around for all that long. You’ll notice that the introductory post seems to be perpetually dated for today, even though it was originally published on December 14, 2010. Even so, that’s only about a month.
The other thing I’ve noticed is that the archiving of the blog posts isn’t particularly well-designed. You can go through page by page, but there are no date or category listings in the sidebar, header, or footer. These would help new visitors to the site find more content to read.
What Kind of Content Can I Expect?
Not surprisingly, the focus on this blog is about everything to do with making money online. It seems that the authors behind the site prefer the “list” type format, as there are several articles that take advantage of this kind of structure. This makes sense, I suppose, as many people are drawn to such posts.
Some good examples of Direct Response’s blog posts include 5 tricks to creating killer banner ads and the 13 laws to overnight success. Numbers speak and that’s how Direct Response is trying to get you to listen. The posts vary considerably in terms of length. Some are quite a bit shorter than others, but they’re reasonable casual in tone.
What Else Do They Do?
Yes, you could certainly read all the articles that the Direct Response team have to offer, but what if you want more help?
Well, they also offer consulting services. You can hire the team to help with targeted media buys, landing pages, copywriting, legal concerns, and so forth. A one-hour consultation with Rich Gorman will put you back a cool $350.
*Update – Rich has removed the $350 consulting fee. Thanks for giving him feedback.