While I don’t think text-based blogs are going anywhere any time soon, it’s undeniable that video is becoming an increasingly popular format for sharing your thoughts and opinions. It also happens to be a very powerful marketing tool, especially for sales pages.
Yes, you could go ahead and host your videos through a service like YouTube, but sometimes you want something a little more powerful that grants you a little more control. For people who want more features and customization, Easy Video Player 2.0 could be the ticket. It serves as the subject of today’s review and it just so happens to be a brand new product.
Quick Features at a Glance
Easy Video Player 2.0 is targeting people who want to make “big profit” from their videos, particularly Internet marketers who need more powerful metrics and functions that places like YouTube cannot provide.
The above screenshot is taken from a sample project created and powered by the software. As you can see, there are social media “sharing” buttons embedded right in the player itself.
As you make your way through the online software, you’ll also find the ability to embed buttons and URL redirect overlays directly within the video. This can be great for sales pages, as mentioned, as you can put a “buy now” button right in the video itself.
Other highlights include full video stats, Amazon S3 storage integration, the ability to turn embedding on and off, and split-testing capabilities.
A Look at the Dashboard
The control panel for Easy Video Player 2.0 gives you the sense that you are accessing a full-featured content management system.
My demo account seemed to have a broken image link on the main page, but that’s where you would find your stats at a glance. I’m sure this is just a hiccup with the demo account and it’s likely not a problem with a proper installation.
On the main dashboard, you are immediately shown the most popular file, the number of views, number of sites that have embedded it, and the total income it has generated, among other pertinent information.
Through the navigation links in the header, you can access the other areas of the control panel, like the upload utility (which can upload your video files directly to your Amazon S3 account), settings page, and so forth.
Includes Facebook Integration Too
To facilitate commenting on your video pages, Easy Video Player 2.0 comes with Facebook integration.
This makes it pretty easy for random visitors to post their thoughts on whatever video you happen to post. Naturally, you can turn this functionality on or off depending on your specific needs and preferences.
If you’re using EVP for a sales page, for instance, it might not be a good idea to have comments turned on. The space can instead be used to provide information about your product and send interested buyers in the right direction.
Split Test Your Video Pages
Perhaps the most powerful tool built in EVP is the split-test function. You don’t have to buy separate software to deal with this very important step in your Internet marketing exploits.
Setting up the split test is reasonably straightforward. Pick the videos you want to use, define some of the options, and embed the code where you want to do the split test.
Different people will value different metrics, so it’s good to see that the split test allows you to measure plays, clickthroughs, FB likes, FB shares, FB comments, Diggs, Twitter shares, amount of sales, and income generated. Based on the metric you feel is most important, you can also get the system to display the “most effective” video after a certain date automatically.
More Control on Your Video Marketing
Video marketing is becoming a hugely powerful part of the sales process and that’s why sites like Affiliate.com are using it so extensively. Easy Video Player 2.0 can help you build your list, improve your sales, and expand your branding. This is an interesting tool for Internet marketers.