Interview with a Five Million Dollar Blogger

My good friend Yaro Starak has posted an interview with one of his Blog Mastermind students.

Alborz Fallah is a previous student of Yaro and owns the blog, a blog that was recently valued at $5 MILLION dollars. Alborz’s story is fantastic and it shows you can start a blog from nothing, focus on a passion and turn it into a multi-million dollar business. In the interview Alborz and Yaro talk about how he grew his blog, how he brought on board financial backers and grew his income to 7-figures.

His blog gets phenomenal traffic, brings in hundreds of thousands of dollars in advertising revenue each year and Alborz has traveled to Europe to drive some of the most prestigious sports cars ever created. His blog became a true business and Alborz has to be one of the luckiest people in the world, living out a passion every single day and earning big money along the way.

Whatโ€™s really great about this story though, is that Alborz started out just like you and me. He wasnโ€™t sure what topic to write about, so he created three blogs at once to see which one would stick. The car blog got the traffic so he dropped the other two and slowly built up his site off the back of his own content.

Be sure to check out the full interview over at Entrepreneurs Journey. It’s pretty inspiring.

44 thoughts on “Interview with a Five Million Dollar Blogger”

  1. Jerry says:


    Thats pretty awesome. I wonder how many investors he had to get to establish a million dollar blog/business?

    Did you ever get any investors John? Do you think it would be wise?

    1. Walt says:

      Are you kidding me? This is a joke, right?

      1. Abdul says:

        That is the best joke of the day, Had there been investors for blogs, the world would have been in a different state! ๐Ÿ˜†

    2. Yeah, I’m going to go with Walt & say that you were joking, because WTF.

  2. That was a good read. And it’s kind of funny, because if you look at his site, some people would assume that it’s not a typical big moneymaker. Just goes to show that content really is king.

    1. Ugh, meant to say that was a good LISTEN, not read.

  3. Absolutely. Blogging can mean big bucks, but you need original content and good design. Without those two things, you will not get any repeat traffic which is key to monetizing your blog.

    1. Joy says:

      This is true should have a good real content to get traffic… ๐Ÿ™‚

      1. Abdul says:

        But only good content is not the thing, if you have good stuff on your blog (like me), and nobody knows about your website, then what’s the use?

  4. Content is King……blog content will drive traffic and loyalty of usership….Alborz has good content on his blog

  5. zk says:

    Content is King…… ll have loyal users based on originality of your content that will drive web traffic….the blog above has rich content

  6. zk says:

    Content is King…… ll have loyal users based on originality of your content that will drive web traffic….the blog mentioned in the post above has rich content

  7. Matt P says:

    So after reading that interview I’m not sure what was most important to Al’s success. Was it content, seo mangagement or networking. It sounds like it was a perfect storm of all of them. Writing at least 2 posts per day, knowing former ‘Drive’ executives and ranking #1 on Google very early on. sounds like a combo for success to me…

    1. Abdul says:

      yea that is a rare case, hardwork by that guy combined luck, got him here! Of course some tricks as well!

  8. that was really good motivation story, how could people have no nothing, even only idea as the content can achieve good result and big success? awesome.

  9. j says:

    Ultimately, the success of any blog boils down to the quality of its content and how much ‘value’ it creates for the reader that will cause them to return… Thanks for posting John!

  10. Geiger says:

    How much do you value YOUR blog?

    1. Abdul says:

      John’s Blog?
      At least 3-4 million dollars!

  11. Double Ben says:


  12. Interesting, he has the same car, Lambo Reventon, that John does.

    1. I meant to say he has the same car in the masthead that John does. I don’t think either John or Alborz actually owns one of these $1.2 million babies yet.

  13. fas says:

    Fantastic interview. Blogging needs luck.

    1. AZ says:

      Inteview is really nice, and blogging does’t needs luck it needs good content and hardwork. Hardworking person is always lucky.

  14. VeRonda says:

    John, this is great! Started like you and I, huh?… There is always another story that adds to the hope that you already feel. Thanks for sharing…

  15. Yaro says:

    It’s an amazing story and thanks for helping to share it John.

    I speak to Alborz often and every month or so he has something even more exciting to tell me regarding his blog.

    It’s amazing what can happen when you get real momentum behind a business. In this case the business is a BLOG, which I think makes the story even better since it feels more accessible to people who understand blogging or are prepared to learn.

  16. I believe the valuation. My ATV site mirrors the success path of autoadvice though it’s much newer, I hope to reach the same levels in about 18 months. A motorcycle site, thekneeslider, is doing equaly well with motorcycles. Blogs and sites dedicated to non “make money online” subjects earn much more money imo… if the author is truly a fanatic of the subject.

    Great article John.

  17. dcr says:

    Hurray for the text transcript!

  18. AZ says:

    Blogging is great fun and business.

  19. fas says:

    Well he started to blog for the love of cars and not to make money, thats made the difference.

    1. Exactly. You have to actually be passionate about what the topic. When you decide to just blog because you want to see quick money, you won’t get anywhere.

  20. I didn’t want to start another blog where I blog for a few months then do nothing. I started about 13 blogs in 2006, then it just fizzled out. But now, with Yaro’s post about Alborz, I feel a bit more motivated this time. I’m going to start with blogger, then work my way up to WordPress. My new blog is here

  21. the fire has to come from within, could be on any topic under the sun. if money is what u aim at… i don’t think one is going to go a long way… as they say it… create content… rest will follow!

  22. Great interview! A lot of useful information, I would love to earn 5 million from blog xD

  23. fas says:

    His blog is getting quite alot of traffic that i think its time he moves to a big server.

  24. That’s awesome. And not to mention, it boosts Yaro’s school’s reputation and credibility!

  25. Great journey!!! I better start working and pump out content to my blog then. I know and I can feel that one of the topics i’ll blog about will hit it bigtime…. ๐Ÿ˜‰

    Anyone out there who has a time to check my site and post some comments and suggestions to improve my blog…

    Yours Truly’

    The Blogging Idiot ๐Ÿ˜ฏ

    1. Johnny says:

      You’ve got a pretty good start I’d say, well done. Suggest you open up you comments(no body would log in to post a comment), which will attract more traffic. Good luck!

  26. Vladinati says:

    Wow…Thats fantastic 5million dollar blog. Whats better is the cars he get to test out.

  27. Johnny says:

    what I learnt from the interview: passion + content + hardwork + technique + luck = success

    another inspiring story…

  28. Tom Lee says:

    Alborz worked hard, have good content in his website and that drives traffic to his site, good inspirational story! :mrgreen:

  29. Blogging takes a lot of hard work and ten even more work. Unless you are absolutely passionately about your subject and you can provide new insights to your subscribers, you won’t succeed. Another thing that really makes me mad is when people try to construct sites/blogs around keywords without knowing anything about the subject matter.
    Just look at John chow’s income – he posts several articles per day every day for several years. How many bloggers do you know that post that much? He didn’t start monetizing this blog until he had been blogging here for an year or so..
    As for blog valuation, I would say 1-2 times annual revenues should be a good valuation in my opinion.

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