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It’s All About Pushing The Limit

written by John Chow on June 28th, 2007

When I made the decision to monetize John Chow dot Com nine months ago, I know that I would use the blog to push the limits of what was possible. The blog was to be used as a case study so others can learn from its success and failures.

Pushing the limits of blog monetization almost means pushing Google to the edge. There are many who will say that playing with Google is like playing with fire - sooner or later, you’re going to get burn. It seems that once again, I am in a Google penalty box. Not only am I no longer on page one for the search term, make money online, but I am no longer page one for my own name.

The number one theory for the penalty is I overdid the linkback promotion. Whatever the reason, it doesn’t really matter. The make money online search term was sending me about 150 visitors per day. As for the John Chow search term, the first ten pages of results all link to JohnChow.com, so the searcher will find me indirectly. That actually benefits bloggers who did a review of my blog.

Live By The Google, Die By The Google

This a good time to remind everyone that if you live by the Google, you’ll die by the Google. I do not depend on Google for my traffic and neither should you. Thousands of people have this blog bookmarked and nearly 6,000 read it by RSS. Way too many webmaster put too much time and effort into Google to try and gain a number one ranking. Google doesn’t stand still (they can’t afford to). They are always tweaking their search system so the chance of holding a number one spot forever is next to zero.

You should work on getting Google traffic for your blog, but you shouldn’t do it the exclusion of everything else. If all your traffic is coming from Google, then you need to work on getting other traffic sources. You are in a very scary situation. It’s like having all your blog income generated by AdSense. If that’s all I did, this blog would make only $1,000 a month instead of $10,000. Don’t put all your traffic eggs in one basket.

I am 100% positive that Google will eventually restore my number one ranking for my name. Right now, they look pretty stupid. Do a search for John Chow and you’ll get page after page of sites talking about JohnChow.com, but JohnChow.com isn’t the number one result.

Let’s see, I’ve been banned from Digg, banned from Technorati and now bitch slapped by Google. I’m doing pretty good! :twisted:

Jack said on June 28th, 2007 at 7:08 pm

i am first. :D

Reply to this comment
Mubin said on June 28th, 2007 at 7:14 pm

Not really first if you dont have a link back to your site, so kinda pointless.

Hey John, look out for Alexa and feedburner next, that would be a biatch…

BUt seriously your not banned from technorati, just disliked I guess.

Reply to this comment
John Chow said on June 28th, 2007 at 9:17 pm

I was banned for a while. It was during that time when I pinged the hell out of out them. :twisted:

Reply to this comment
Ankur said on June 28th, 2007 at 10:14 pm

You cant blame technorati …. their ass got burned with your evil ping’s!!! HAHAHA!

Reply to this comment
Eastwood said on June 29th, 2007 at 12:06 am

will you still publish the already submitted johnchow.com review batches?

Reply to this comment
Philomena Ojikutu said on June 29th, 2007 at 1:42 am

Live by Google florish by the people!

Cumulative visitors to any blog would naturally stick by your blog if the menu is nourishing enough.

There is no reason for any ingenious blogger to die by Google because, the multitude that had come by Google and stuck with you don’t need Google again to keep sticking with you.

You can’t minimize the impact of a serch engine that brings 80% of all your organic SE traffic.

Like John already said, the Google tweaking is only but temporary for a brief season.

You can’t do anything against the truth but for the truth!

Reply to this comment
Jarle said on June 29th, 2007 at 2:13 am

What would be the worst site you could be banned from?

Reply to this comment
A video a day said on June 29th, 2007 at 3:21 am

i thought so. thanks for letting us lot know.

when will google do the next pagerank update?

anyone?

Reply to this comment
A video a day said on June 29th, 2007 at 3:29 am

john, i just did a search on the term “john chow”, funnily enough, johnchow.net is ranked well above johnchow.com, and it’s simply wrong, but then again, you were gaming with google on and you get a slap on the wrist….

Reply to this comment
Marc said on June 29th, 2007 at 7:12 am

I’ve never heard of anyone getting banned from Alexa. I imagine you’d really have to go way overboard to have them even notice you.

Reply to this comment
MrGPT said on June 29th, 2007 at 1:14 pm

JohnChow: The evil man who got banned from every search engine.

How’s that title John ;) ?

Reply to this comment
web development blog said on June 28th, 2007 at 7:10 pm

I was wondering when you’d post something about this :) Did you call Google up to find out what happened, or did you just do some looking around and guess that the linkback promotion is what did it? I’m very curious to know.

James

Reply to this comment
Ankur said on June 28th, 2007 at 10:16 pm

I doubt google can do anything …. its all an automated algorithm which i suppose very few people can edit. Larry and Page are also :twisted:

Reply to this comment
Lewis Empire said on June 28th, 2007 at 11:28 pm

Google may be automated but they sure can drop a ranking in a hurry if they feel like it. There was a recent court case (which Google won) about their page ranks and displaying a URL ina search.

Reply to this comment
ritchie said on June 28th, 2007 at 11:28 pm

that’s what they say, but there’s plenty evidence that there are manual tweaks.

Reply to this comment
Philomena Ojikutu said on June 29th, 2007 at 1:48 am

The best of robobts cannot out-perfom the capacity of the human brain, that is why there is always a need by Google for manual tweaking now and then.

Reply to this comment
Marc said on June 29th, 2007 at 7:16 am

What’s often perceived as manual tweaks are much more likely to be specialized filters. They look like manual tweaks since they many either only affect one segment, or only one site or two across many segments.

They can’t manually tweak, it simply does not scale.

Reply to this comment
blogcrowds said on June 29th, 2007 at 7:10 am

Well then they better fix the algorithm, if this become more widespread people will stop using google.

By the way, Larry and Page are the same person.

Larry Page & Sergey Brin

Reply to this comment
Marc said on June 29th, 2007 at 7:14 am

This is just a minor blip. Besides even if it wasn’t, so long as most of the queries return good results, the masses won’t care that John’s not ranking for his name. This type of thing has happened before and will happen again. In the intervening period, they’re pulling in over a billion a quarter :P

Reply to this comment
ken said on June 28th, 2007 at 7:14 pm

test. did my comments show up.

Reply to this comment
ken said on June 28th, 2007 at 7:16 pm

sorry guys, I was testing out something. I just notice that if I put my name as * m o n e y * word in it, it’s didn’t show up. I guess this is john comments spam filter working behind the scene.

Reply to this comment
Jarle said on June 29th, 2007 at 2:14 am

I have also tried other names and have come to the same conclusion.

Reply to this comment
Ed Lau said on June 28th, 2007 at 7:18 pm

I told you it would eventually come back to bite you in the ass.

Reply to this comment
shaun said on June 29th, 2007 at 9:52 am

john has always said don’t always rely on google, nobody really warned him he always knew this was a possible outcome.

Reply to this comment
SEO Blog said on June 29th, 2007 at 10:04 am

I’m pretty sure he meant the reciprocal linking review scheme, not relying on Google.

Reply to this comment
gaman said on June 28th, 2007 at 7:20 pm

What a coincident. I just noticed that yesterday.

Reply to this comment
webd360 said on June 28th, 2007 at 7:21 pm

Don’t worry, you still have your loyal readers and you’ll still get traffic through all of us who recommend your site to others. You’ll probably get back the number one spot for your name soon too, since it is your domain too.

Reply to this comment
Ankur said on June 28th, 2007 at 10:17 pm

Google will get screwed if they dont put the right site (JC Dot Com) in the first place for John Chow.

Dont worry, they are bound by their own rules :mrgreen:

Reply to this comment
SEO Blog said on June 29th, 2007 at 10:06 am

Um, no they wont. When a site is trying to game them why would they be bound to return it as a result? Site’s get banned and penalized all the time. The best way for John to get back in their good graces would be to kill off all the review posts and submit a reinclusion request.

Reply to this comment
Hamlet Batista said on June 29th, 2007 at 11:08 am

I agree. I would stop the paid links as well, but that would depend on whether the money he makes from them is worth the rankings( assuming he gets them back).

Reply to this comment
SEO Blog said on June 29th, 2007 at 11:19 am

Just from the math you posted about earlier (the value of those make money online clicks) I would think it would be worth it to stop the paid links. Also, he wouldn’t have to stop completely, just keep it on the DL when doing it.

Reply to this comment
free website traffic said on June 29th, 2007 at 7:08 am

I found JC through someone other site, not Google. Your traffic is definitely coming from all sorts of places, John.

Reply to this comment
Warren Buffett said on June 28th, 2007 at 7:21 pm

So, does that mean you are going to stop those batches?

Reply to this comment
John Chow said on June 28th, 2007 at 9:18 pm

No, but it means another rule change is coming.

Reply to this comment
Ankur said on June 28th, 2007 at 10:18 pm

HAHAHA!! YOU ARE SOO :twisted: JOHN …. KEEP GOING!!

Reply to this comment
SEO Blog said on June 29th, 2007 at 11:02 am

Good grief… you’ve got a whole mess of brown on your nose mate. :roll:

Reply to this comment
simon said on June 28th, 2007 at 11:20 pm

So what would that be?

Reply to this comment
A video a day said on June 29th, 2007 at 3:25 am

yes, please let us know asap.

Reply to this comment
free website traffic said on June 29th, 2007 at 7:09 am

What happens to the entries that have been submitted thus far?

Reply to this comment
Hamlet Batista said on June 29th, 2007 at 10:09 am

John,

At this point it doesn’t really matter if you change your rules. Like you did (per my advise) when you started to mix your incoming link anchor text.

Your link back campaign became so popular that it got to Google ears, or someone (Michael Nivola?) reported you. The bottom line is that you are in their radar. They don’t like their rankings to be manipulated.

Being an old SEO dog, I’ve had many of my affiliate sites banned or dropped for key terms. That is why I did not participate in your link back promotion.

For those that are copying John’s strategy now is a good time to fold your flags.

Reply to this comment
Wahlau.NET said on June 28th, 2007 at 7:45 pm

yup..it is sad to not have your own name appearing on google…

I think it will come back

Reply to this comment
Shaun Carter said on June 28th, 2007 at 7:57 pm

“Let’s see, I’ve been banned from Digg, banned from Technorati and now bitch slapped by Google. I’m doing pretty good! :twisted:”

And you still make $10,000 a month… amazing!

Reply to this comment
Ankur said on June 28th, 2007 at 10:19 pm

Agloco is yet not added!!

Reply to this comment
Marc said on June 29th, 2007 at 7:19 am

Agloco will be a one-time cash-out (unless John wants to hold on to stock). You earn shares of the company rather than money this time around.

Reply to this comment
MoneyFromHome said on June 28th, 2007 at 8:08 pm

I don´t think its you in particular. I have a few sites that are number 1 on Google one day and then number 30 or 40 the next! Cann´t figure them out!

Reply to this comment
Bruno Martins said on June 29th, 2007 at 2:16 am

Same thing to me, it drives me nuts when my sites don’t show up in first page.

Reply to this comment
Joey said on June 28th, 2007 at 8:12 pm

I noticed that Text Lind Ads dropped in the serps too. I was looking for them yesterday and if it weren’t for their paid listing they would not have been on page one.

It would be nice to know what your traffic numbers are after the drop from google.

Google is important but since we don’t have control over them we need to work on alternate traffic sources.

Reply to this comment
Ankur said on June 28th, 2007 at 10:24 pm

Ya … some evil source like

Pinging the hell out of feedburner,
Pinging the hell out of technorati,
Pinging the hell out of blogsearch,
Pinging the hell out of yahoosearch,

Total money > 20k

Hahaha :lol: :lol:

Reply to this comment
Terra Andersen said on June 28th, 2007 at 8:13 pm

I agree, your page not being ranked #1 for that is lame. I’m sure they’ll correct it soon!

Reply to this comment
soundofgold said on June 29th, 2007 at 1:06 am

It is lame but thats how Google seem to play the game to please….well whoever they need to please (eg. try to ask some Chinese residents about THEIR results of Google searches :???: )

Reply to this comment
Ulchie said on June 28th, 2007 at 8:31 pm

HAHA and your blog still makes more money than many other blogs that are in google, don’t have a technorati penalty and aren’t banned from digg…. not that those three sites alone will give any site success anyways…

Reply to this comment
free website traffic said on June 29th, 2007 at 7:17 am

John has certainly planted his seeds all this time and now should just worry about reaping all the good stuff. :twisted:

Reply to this comment
Gdog said on June 28th, 2007 at 8:33 pm

That sucks, but those people at Google sure do catch on quickly.

Reply to this comment
Hawaii SEO said on June 28th, 2007 at 8:39 pm

This could be an interesting case study about “Defensible traffic”.

For example: I often search your name but only as navigation. I am coming here regardless of your Google listing. I will simply change my method of navigation.

It would be cool if you were to show how traffic sources shift and the impact it has on overall traffic or not.

Reply to this comment
Chris said on June 28th, 2007 at 8:40 pm

But like you said, you still have your nearly 6k daily readers. That’s an accomplishment in itself. Besides, if you are going to google john chow dot com, why not just type it into the web address?????

http://www.40hourstogo.com

Reply to this comment
Lewis Empire said on June 28th, 2007 at 11:40 pm

Exactly. If you already know of John Chow why search for John Chow?

Reply to this comment
Jhon hebrink said on June 28th, 2007 at 8:40 pm

Don’t care about Digg & Technorati coz I really love google :razz:

Reply to this comment
Ankur said on June 28th, 2007 at 10:31 pm

Ya …. google seems to be on our side … and microsoft on others ( for digg users )

Reply to this comment
Marc said on June 29th, 2007 at 7:22 am

That’s all perspective. Google is on Google’s side. That’s it. If you happen to line up next to them it may look like they’re on your side, but they can change any day. They are independent and while we share a symbiotic relationship with them, they owe us nothing.

Reply to this comment
Browie said on June 28th, 2007 at 8:47 pm

I need to be like one of your readers and quickly buy an adwords ad to put “where did John go?… well visit our blog” LoL I love it.

Reply to this comment
musicNmovies said on June 28th, 2007 at 8:48 pm

Sorry to hear about it, but your this post seems pretty lame and nothing more than a pissed boys grunting against the BIG GUYS.

Everybody knows, Google is the BEST & FASTEST way to garner traffic, that too for FREE. Without paying a dime to any eMarketing services.
Even you know it, if you look your graphs posted before, its evident from it.

I would advise you to STOP boasting about your 5K+ readers and bookmarks. Have you ever thought how those 5K+ people came to know about your website ?

I am sure a person like me living in INDIA would have never heard of your website (or even your name) - Chow ! if there have not been Google.

With Google you get geniune traffic as people searching for ‘Make Money Online’ would definitely love your tips & tricks. So they will eventually bookmark. So its not just bots & cheap traffic that you buy from some traffic providers. You get targets readers.

Yes, you GET IT. You dont have to even look out for them.

I get almost 300 - 500 new visitors everyday from backlinks & Google. Even you tried your best to optimize for Google (SEO plugin, Link back game, etc) .. but now it bombed and you think WE should not focus much on Google traffic.

Dear … it sounds like Sour Grapes…

It’s not just one time traffic th

Reply to this comment
John Chow said on June 28th, 2007 at 9:23 pm

No, I’m not pissed. Like I said, I only get an average of 150 visits a day for make money online. That’s not going to make or break anyone. I’m more upset about them removing my name from page 1 (even though it send me less traffic).

Reply to this comment
Philomena Ojikutu said on June 29th, 2007 at 2:09 am

150 came by “make money online”. that however could not have been the only search term throgh which visitors through Google came to your blog.

There are other search terms by which other visitors, through Google, came to your blog. Cumulatively, Google may have been bringing 600 organic visitors.

So, 150 less is not too much to make a decicive impact.

Reply to this comment
Hamlet Batista said on June 29th, 2007 at 10:22 am

John,

Believe me, I feel your pain. It is funny that you say you are not upset about losing #1 for “make money online”. Let’s do some simple math.

I checked Google Adwords and the #1 advertiser for that phrase is paying $3.20 per click. He probably only gets half the number of clicks you get. Organic results get a higher click through rate.

150 x 3.20 x 30 days = $14,000.00

That is more than you’ve ever made per month so far.

Reply to this comment
SEO Blog said on June 29th, 2007 at 11:00 am

Yeah, that term only brought you 150 visitors but how many visits did Google bring you over all? I’m willing to bet it’s a hell of a lot more than you’re letting on.

A Google penalty hurts, I don’t care who you are.

Reply to this comment
Ankur said on June 28th, 2007 at 10:29 pm

Bahhhhh …. I am from India and no crap, google’s not the only website working here :!: :?:

Have you ever heard of other blogs … then they link to each other … then you can click the link … and then you can find john chow dot com!!

Instead of John, you appear more pissed off.

And heaven sake, cant John Enjoy writing what he wishes while the google guys are worried how come the proper site isint ranked for ‘John Chow’?

Reply to this comment
Lewis Empire said on June 28th, 2007 at 11:34 pm

I don’t think it matters where anyone is from. A website with great information will get their name out regardless of ranking high in Google.

Reply to this comment
free website traffic said on June 29th, 2007 at 7:23 am

Basically, most of these “rules” apply to most of us, because we do depend on Google for traffic whether or not we admit it. But with John, he’s like in a league of his own (plus a few other blogs/sites that have definitely “made” it); he’s almost self-sufficient because he’s accomplished so much in such a short time.

Reply to this comment
Vijay Teach Me said on June 29th, 2007 at 8:00 am

Yep U R Right it is the fight of a little guy, John Chow has already made his own niche and following.

Vijay

Reply to this comment
Bill said on June 28th, 2007 at 9:11 pm

Google did it to me too on my site and through me 10 pages deep. The fix! I changed some of my meta name tags and put your local tech guy . com on my page description or title that shows up on my ie tabs in my browser. took 48 hrs and i was back in business . Google Bots had to crawl my site again. Well good luck. :cool:

Reply to this comment
Santosh P said on June 28th, 2007 at 9:12 pm

You will be back john.. Btw read their TOS, and shoot back a mail.. and I am sure they would restore your position or alteast let you know what happened..

Reply to this comment
kenny said on June 28th, 2007 at 9:38 pm

You’ve obviously never dealt with Google :mrgreen: The best John will get is an automated/canned response, even from his rep.

Reply to this comment
John Chow said on June 28th, 2007 at 9:56 pm

My rep deals with AdSense. He wouldn’t know the first thing about the SERP. :mrgreen:

Reply to this comment
Sambay Reviews said on June 28th, 2007 at 9:50 pm

Well, that’s what happen when you try to bite the hand that was feeding you. Trying to jack up your links with excessive link exchanges is a no in Google’s book (so with Technorati it seems)
You say “make money online” was only sending you 150 visitors a day. How about the other keywords? I estimate if you’re really removed from Google’s index, it will cost you at least 50K visitors a month.

You still have a chance, though. If you contact them and tell them you will be a nice boy from now on and be done with your “evil” ways, they may forgive and take you back!

Reply to this comment
Melissa said on June 28th, 2007 at 9:50 pm

John, do you think it is weird that Text Link Ads has also disappeared on Google?

If you type “Text Link “or “text-link-ads” into Google they are gone…

Reply to this comment
John Chow said on June 28th, 2007 at 9:59 pm

I don’t think it’s weird. I think it’s Google being Google. They like to keep people guessing.

Reply to this comment
Googlelady said on June 28th, 2007 at 10:00 pm

John,
Google is tweaking “Again” their algorithm so I don’t think you are totally banned. In approx one week or less you will have your positions again (When Google finish their algorithm tweaking). How much I hate this really. The last pagerank update that google did (one month ago approx.) they lowered Googlelady.com from 7 to 6. That was a big ouchh!

Reply to this comment
free website traffic said on June 29th, 2007 at 7:29 am

This site has gone up and down Google SERPs more than the number of comments on this page probably. I’m sure John will find his name (at least) back in page one soon enough.

Reply to this comment
David de Souza said on June 28th, 2007 at 10:10 pm

I’m curious….on what batch number did you notice that you had got to number 1 on google and which batch number broke you?

I wonder if it was a manual penalty or an automated one.

Reply to this comment
bwb said on June 28th, 2007 at 10:15 pm

This is retarded, your site has tons of good info on the topic and now with you missing the top 5 sites are all crap sites with no info.

Google needs to fix this and rethink their start.

Reply to this comment
SEO Blog said on June 29th, 2007 at 11:09 am

Lets see, John sells links (against Google’s TOS) and does a ton of reciprocal linking (against Google’s TOS). Why again should Google reconsider?

When you don’t play by the rules, don’t expect to win.

Reply to this comment
Dog Information said on June 28th, 2007 at 10:19 pm

Maybe 900+ links for the same terms is over doing it a bit?

Reply to this comment
Googlelady said on June 28th, 2007 at 10:40 pm

I don’t think this is the problem. It effects if overdoing with keywords but not backlinks (You can’t control the backlinks from other sites). But also Google banned for “black hat SEO”.

Reply to this comment
Ramkarthik said on June 28th, 2007 at 10:47 pm

Hey John,
Are you going to change the term for linking or what? Once again you’ll be top for all search terms man. Neither google nor technorati can stop people from visiting you blog or stop you from earn $10K+.

Good Luck Man.

Reply to this comment
simon said on June 28th, 2007 at 11:18 pm

JohnChow is famous of been ban by those large website.

Reply to this comment
Lewis Empire said on June 28th, 2007 at 11:38 pm

Infamous as well!

Reply to this comment
Bid The Links said on June 28th, 2007 at 11:24 pm

John Chow: What will happen if google ban your website? Will they ban your adsense as well?

Reply to this comment
Ankur said on June 28th, 2007 at 11:31 pm

I doubt they will let away John Chow

Reply to this comment
John Chow said on June 28th, 2007 at 11:33 pm

No, AdSense and the search engine are completely separate.

Reply to this comment
Bid The Links said on June 29th, 2007 at 9:20 am

so, penalize a blog will not ban adsense account?
what if a blog using black hat seo? curious only. :mrgreen:

Reply to this comment
John Chow said on June 29th, 2007 at 9:53 am

The only way to get banned from AdSense is by violating the AdSense TOS, which stats nothing about black hat SEO.

Reply to this comment
Kevin said on June 28th, 2007 at 11:29 pm

John, they may be penalizing you for using paid text links - I noticed the other day while logged into google’s webmaster tools that it is now possible to “report paid links” and they are going to start discriminating against sites that buy or sell paid links, because it is a manipulation of page rank that they say violates their user guidlines… Your site may be in a “penalty box” in an attempt to get your attention and show you that you are in trouble for using paid links. You might want to look into this somewhat new turn of events as the cause for your problem. I don’t think your linkback promotion is to blame.

Reply to this comment
Matthew said on June 29th, 2007 at 12:17 am

I thought that it was only those who paid for links who got a penalty… not those who sold.

Reply to this comment
Matthew said on June 29th, 2007 at 12:23 am

Looks like you are right from when I last looked. It seems to be both buying and selling.

http://www.davidnaylor.co.uk/archives/2007/05/16/been-hit-in-the-last-14days-by-google-paidlinks-roll-out/

Reply to this comment
365 Days said on June 29th, 2007 at 12:41 am

Mr. Chow,
I humbly submit my blog for your consideration. I have set a goal that at best could be considered extremely ambitious.

I have given myself 365 days to make a living via blogging and other internet sources. I would be pleased if you could check in from time to time and give me some wisdom.

I am armed with no knowledge about making a living on the internet. I am researching as I go and sharing it with my readers. Any help or advice you could give would surely be welcome.

Check out the blog at
http://onemansgoal.blogspot.com

Reply to this comment
flipper said on June 29th, 2007 at 12:55 am

I was on Page 1 at Google SERPs for a certain keyword and I was receiving more than 900+ uniques per day from it, a couple of days ago I noticed they pulled my website and it no longer appears on Google SERPs at all!

Reply to this comment
Fable said on June 29th, 2007 at 1:05 am

Awesome article, John. Very thought-provoking indeed. I too must admit that I focus too heavily on Google’s influence towards my traffic and I can honestly see that if Google were to drop me then I wouldn’t really have a backup plan.

Reply to this comment
Hawaii SEO said on June 29th, 2007 at 1:07 am

Hi John,

I don’t think this is a case of you encouraging too many keyword rich reciprocal links. I believe this is a case of you selling links and Google giving you a “Hand Job” because you’re so open about it.

Maybe you should pull the offer you made where people can pay you to have the name in their comment followed and remove the “Featured Sites” in your sidebar, etc.

Reply to this comment
SEO Blog said on June 29th, 2007 at 11:12 am

So many recip links can’t be helping either.

Reply to this comment
Marc said on June 29th, 2007 at 1:30 am

stick it to the man!

Reply to this comment
Ash Haque said on June 29th, 2007 at 3:44 am

Man that’s gotta hurt, you aren’t even number one for “john chow make money online”

Reply to this comment
Mick said on June 29th, 2007 at 4:00 am

To do a search for johncho