It’s Time To Rethink Your Blog Monetization Strategy

Depending on how you choose to define the term, I’ve been “blogging” since the late 1990s. I didn’t have any blogging software or a content management system at the time, but I was sending out semi-regular updates from a first person perspective. I offered my opinions on things with no real expectation of getting anything in return. A lot has changed since then.

And even if you only got into a blogging a year or two ago, you also have to recognize that the Internet continues to change and evolve with the times. If you’re still running the same theme and working with the same blog monetization strategies, you will inevitably fall behind the times and your income will eventually fall to zero. You probably want to avoid that fate.

So, as we look ahead to the rest of 2017 and beyond, what are some of the key ideas and questions you should have about your blog monetization strategy? Where should you go?

Shifting to New Platforms

In chatting with a few of my fellow bloggers, many of whom have worked with a number of different brands on a broad range of marketing campaigns, they’ve found that these companies are now starting to look for a different kind of return on investment (ROI) on their marketing budgets.

They recognize that if you want to get the most bang for their marketing buck, they need to go where their audience is. They need to go where their potential customers are. And that’s social media. This most certainly is not a new trend for 2017, but it’s one that’s really starting to filter through the industry of monetizing a blog successfully.

What this means is that it is more important than ever to focus more of your efforts on building your following on the major social networks. Facebook, Twitter, Instagram, YouTube… these are all important. Depending on your audience, other platforms like Snapchat and Pinterest could be very important too.

Is Blogging Dead?

The short answer? No. While it is true that many of the most successful Internet “celebrities” are best known for their efforts on one platform or another — especially YouTube — it is positively critical that you don’t build your brand on rented land. Use the platform, but your main website, your blog, should always be your “home” on the Internet.

Imagine if you threw all your eggs into the basket of Meerkat or Periscope. They were both hugely popular at one point, but more and more people are turning to Facebook Live Video or YouTube Live video streaming instead these days. Making that kind of transition can be difficult if you don’t have a home base where your followers can find you again. And it’s also where potential brand partnerships can be forged too.

Blogging is not dead and it will continue to exist in one form or another for years to come.

Influencer Networks

If you’re already a big brand and you’ve got advertisers crawling all over one another in hopes of getting featured on your blog or through your social channels, all the more power to you. For everyone else, it can be challenging to attract direct advertisers if not enough people know who you are or value what you are able to offer.

Yes, it’s true that whenever you work with any advertising network that they will take a cut of your earnings. However, it’s far better to take home 80% of a payday than to earn 100% of zero dollars and zero cents.

In addition to more traditional ad networks like Google AdSense, you might also consider applying for the myriad of so called influencer networks. These include such examples as Influence Central, Linqia, Content BLVD, Revfluence, Influenster, TapInfluence, and Izea, among others.

Affiliate Marketing Still Applies

Regular readers of John Chow dot Com will already know that affiliate marketing continues to be one of the best and most lucrative ways to make money on the Internet. The key here, in the context of blogging, is to provide real value to your readers and to earn their genuine trust.

This way, when you do promote a product or offer, possibly through a review, your readers are far more likely to click on the link and convert, generating a healthy commission for you. It’s about pairing the right product with the right audience at the right moment, promoted in the right kind of way. Be creative and ensure that the content you’re offering is better or different than everyone else.

How are you adjusting your blog monetization strategy this year?

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14 thoughts on “It’s Time To Rethink Your Blog Monetization Strategy”

  1. Hi Michael,

    I just keep opening income streams.

    As of this writing I am at:

    – blog coaching
    – blog consulting
    – freelance writing
    – online course revenue
    – eBook revenue of 126 eBooks
    – audio book revenue
    – paperback revenue
    – sponsored post revenue
    – advertising revenue
    – paid tweet revenue
    – affiliate marketing revenue

    plus various other consulting streams.

    Keep opening streams. Things shift over time. As you have seen over the past 20 years, income channels open, and close. Happens that way as change is the only constant.

    If you are keen to remain the same, you resist change, and have a tough time making money through your blog when income streams dry up.

    But if you are flexible, and open streams that are available and fun to work, evolving with the times, and letting go income channels that have seen their day – paid guest posting for poor quality sites, etc- then you will keep making money.

    Those who evolve, win, in the blog monetizing game.

    Thanks for sharing.

    Ryan

  2. DNN says:

    Transformation rerailing – Believe it or not, sitting at your computer desk and working over 12 hours a day virtually every day of the week will make you feel sluggish. Blogging is a great way to build up your financial net worth, while doing the transformation business work . Internet marketers are known to sit at their computer desks, whether it be at home or at the office, and work for lengthy periods of time without exercising. Without exercise and cardiovascular activity in your life, you will virtually become a hamball.

    Drewry News Network founder is currently working on transformation #2 in rerailing overall physical and spiritual health. As we gracefully age, exercising and staying up to par and cardiovascular activity doesn’t get easier.

    Bloggers and internet marketers inspire globally. 🙂

  3. if you are easy feel open streams that are available and letting go income that have seen their day paid guest posting for poor sites

  4. Hello Michael,

    Great tips over here 🙂

    Blogging is no, doubt a platform that can make us a lot of money that we ever dream off. But this is only going to happen
    if we are molding our self in with the change of transformation thats going around in the Internet and also we let the
    channels open for coming in the new streams which can make us a good money. If we remain our only blogging bubble then
    there is no chance that we are going to last till the end, so its better to break that blogging bubble and
    to race along with the moving world.

    Its obvious that one stream is not going to last for ever so its better to check our self for doing work in different fields
    rather than our own focused ones. Its better to be flexible in this moving time phase.

    Thanks a lot for sharing these insights among us.

    Shantanu.

  5. Ashutosh says:

    Monetizing strategy is very important.

  6. I use Google adsense and do affiliate marketing. I feel comfortable for now!

  7. Good advices Mickael, i started blogging this years. I received revenue from different platform. I ve got traffic coming from some social media platform too but as you know there are not all the same. Strangly i having traffic from Linkedin and Pinterest even there opposite as social média. I m still learning this social media thing but blogging it s very cool.

  8. Yes we should work out with some different and Smart Strategy.

  9. Reena Gusain says:

    Monetizing strategy is very helpful for every blogger.

    Thanks for sharing

  10. Susan Velez says:

    Hi Michael,

    I think that having several different monetization methods are important. Back in the day when I started a blog, I focused on promoting one affiliate product.

    I wrote reviews and several blog posts around that one product. I was making money, but then one day, I got an email saying that they were doing away with that affiliate product.

    The lesson that I learned from this was that while affiliate marketing is great. It’s important to focus on several different affiliate products.

    You can’t build your business around one income stream. You’ve got to have other income streams, just in case one goes down.

    I currently have over 4 income streams on my blog. I’ll be adding more as my blog continues to grow.

    You’re right, we have to be willing to change if we’re going to survive in the online world.

    Thanks for sharing these tips have a great day 🙂

    Susan

  11. Amit Ranjan says:

    Nice blog,

    That was really an amazing article and I am sure that It will be a great help for the newbies.

    So, Thanks for sharing. have a great day.

  12. Dave says:

    nice one, many have always wanted to know more on this especially newbies, keep up the good work

  13. Shyna Sharma says:

    Hi Michael,

    Thanks for sharing this Awesome article with us. These tips can help every blogger for good blogging life.

  14. Treathyl Fox says:

    I very much appreciate this post because sometimes one can get discouraged. It’s good to hear others say that blogging is still doable and viable. I also like your other post titled “Your Old Blog Posts Could Be a Gold Mine” Having learned more and more … though my practice has not made me a perfect blogger, I have revisited some of my old posts and tweaked them. Your old posts certainly do have monetization potential.

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