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John Chow dot Com Blog Income Report – June 2007

written by John Chow on July 1st, 2007

Back in September of 2006, I made a decision to see how much money I can make by blogging. Before, the blog served as a personal journal to ramble about whatever was on my mind. Since one of my rambling topics was about make money online, it made perfect sense to use this blog as a case study to show what one can achieve when all the stops were pulled out.

The blog has seen some amazing revenue growth in the past nine months. Starting in September, John Chow dot Com made $352.94 (all of it coming from Google AdSense) and went all the way to $11,702.66 in April. However, the income dropped to $10,559.40 in May.

June is the start of summer. Advertising revenue generally slow down during this time. Add in the fact that Google put me in their dog house half way though the month (June 16 to be exact) and you would expect income to go down again. However, I’m happy to report that summer and Google hasn’t done much to stop my rise.

Total Blog Income For June 2007: $12,569.61

The original goal of this case study was to create full time income with part time blogging. I think everyone would agree that we are well beyond full time income. However, John Chow dot Com is still a part time venture for me (it’s really a hobby). Here is the June income breakdown.

Blog traffic was 315,827 page views from 165,805 visitors. That works out to a site wide effective CPM of $39.79. In other words, I make nearly $40 for every 1,000 page views. That is NYTimes.com level rates. Most blogs are happy if they can pull down $1 to $2 CPM.

Looking at the revenue numbers, you can see Google AdSense took a big drop from last month. This is due to the summer advertising slow down. The blog is still getting the same level of clicks, but the income I earn from those clicks have gone down because advertisers lower their bids during the summer months. Luckily, I have many flat-rate ad setups that are not affected by seasonal changes.

The above income figures illustrates why you should never pull all your eggs in Google’s basket. If all I did was run Google AdSense, I would have made only $778.90. You should run as many advertising systems as you can get away with while still offering a good user experience. Check out my recommended money makers to find out more about all the ad networks I use.

Blog advertising expenses for the month was $467.05 for SiteMatch Google ads and $278.32 for normal Google ads. Hosting for John Chow dot Com is provided by BlueFur web hosting. The blog is hosted on a BlueFur Xlite dedicated server which cost $169.95 per month. Use coupon code JohnChowRocks for 15% off.

Make Money Online with John Chow dot Com E Book

Every time I post a monthly blog income recap, I get a ton of email from readers asking how I did this and how I did that and how can they do it too. Most of these questions I have already answered in the blog. However, not many people want go through 100+ pages of blog posts or use the blog search feature. To better serve readers wanting to make money by blogging, I have created an E book on the subject. Best of all, it cost zero dollars (and comes with a 1 million times money back guaranteed).

Download Make Money Online With John Chow dot Com

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By N2H
  1. Well done JC…hope one day i can make such money from my blog :)

  2. Wow!(What a great hobby)
    I´m going to read you’re book.
    Maybe there’s a chance for us (the beginners)!
    :roll:

  3. Cool income report. I wonder %25 percent of it :lol:

  4. Congratulations for your performance!
    But how you get traffic? and people who wish to visit again?
    It is a problem that my blog isn’t written in english? Thank you for sharing you experience and knowledge! ;)

    • i think after you get the words out, it’s all down to quality and informative contents.

      it’s not a problem that your blog is not written in english, there are plenty popular blogs out there written in different languages for different group of people

      quality sells!!!!!!!!!!!!!!!!!!!!!!!!!!!1

      • that’s true; but not completely. My blog for example is written in German, that decreases the potential visitors base enormously. If you run your blog in English, you can not only count on all the English native-speakers, but on plenty User from other countries too, who can read and write English very well.
        But speaking personally, I can only say that translating everything is drag… I haven’t decided to do that yet, but may I’ll switch to bilingual some time in the future.

  5. Congrats John, would sure be nice to see where your traffic came from though, is it mostly repeat visitors? Google traffic? What?

  6. Nice stats!

    I wonder if you change your “Buy me a beer” to “Buy me a coffee” if that will increase or decrease your donations?

  7. That’s it? :razz: Hehe, nice going, John! I wouldn’t mind making that much in a year from my blog!

  8. Very great job! Did you get any donations this month? I really think you should include that in your reports :) .

  9. Gz John. Keep it up so the next car you may buy will be a 911 and not some Acura :evil:

  10. Congrats John! I am going to try and optimize my blog with other advertising networks this month.

  11. John,

    Just curious, what percent of the 165,805 visitors came from Search engines, namely Google?

  12. Thanks a lot for this, I have searched your blog and seen most of those in posts, but some I have not. Thank you again for this E-Book! :)

  13. congrats on the income

    you are definitely making a killing on reviewme

  14. GA

    Out of interest do you pay Michael Kwon to do the ReviewMe’s? If so have you accounted for that?

    Best wishes, truely impressive!

  15. Tim

    Whoa, so that’s what paid for the new car eh? :smile:

  16. John,
    How about completely switching of adsense for a month?
    This could help you play with blog layout a little bit.
    Also imagine the sound off. Bloggers makes x,xxx with any adsense. Thats another Ebook right there.

  17. It must be great to have an income like that on a hobby. Good work!

  18. MK

    Wow, very very nice.

    If by any chance you want to donate to the “MK is poor” foundation – please do so.

    XD

  19. Hi John,

    Congratulations for this month’s income! :) )
    I love your blog and I have downloaded your free e-book. I wanted to ask you something and I will be extremely happy to receive your answer!

    You have the huge auditory! You have the know-how! You have the talent to write. What are you waiting for? Why don’t you write an e-book to sell.

    I am sure that you are going to make more than 5-10 000 sales per month! You could make more than $100,000.00. Every month.

    The question that bothering me is “Why are you satisfied with “only” $10000+/mo when you can make 10+ times more?”

    I would really want to know your answer!!!

    Thank you in advance!

    Kind regards,
    William

  20. Very nice! I want to be good like you when i get older! hehe

  21. those are amazing numbers. congrats!

  22. Don’t you think that bloggers should be less mindless and post on more meaningful things such as charity? America is in the toilet and you aren’t do your fair share to make it better. You are a journalist but not an activist. I would hate to be you.

    Consider making a difference and make your next blog entry on something worth caring about. How about suggesting to your readers your favorite charity. Maybe some of them will even contribute…

    http://duckdown.blogspot.com/

  23. Tm

    While $12k seems like a lot at first, it’s really just a normal salary (~100-150,000/year). Given this is your only real source of income (I imagine the TTZ sites make maybe $1-2,000/month.. they are old/outdated and I doubt attract much people) you should try and branch out and create a real business/website and not just a blog.

  24. Great blog – Great e-book- great guy! John, you rock! :mrgreen: congrats!

  25. The story of your site being removed from #1 even for your name from Google has made some rumors. I am not a frequent reader of your blog, but from time to time i pass by and see what are you cookin’ this time. Anyway, i just wanted to say that I am glad that your blog earnings have not decreased together with your slight decrease in traffic (due to Google penalization). Have you ever thought about long term earnings for this blog? I mean, if you used to be paid $400 for a site review with the previous traffic your blog received aren’t you afraid that your site review value will decrease too (due to decrease of traffic) :?:

    Just wish you double your income for this month

  26. Hey John, give us an update as to how many times the ebook has been downloaded, and how many affiliate clicks if any you have gotten from that.

    I am really really interested to know.

    Also next time you write an ebook maybe you could make room for some sponsors??

  27. Rob

    The only thing i can say is Wooww!
    I noticed your blog just a few weeks ago… wish i noticed it last september :smile:
    Wish you much success andthanks for all the advice you give us

  28. I love how you snuck in make money online in the first paragraph instead of the grammatically correct making money online. Very evil :twisted:

    Anyway, nice earnings and your earnings report greatly emphasizes the thing about not putting your eggs in one basket, I think I should try monetizing my blog a few other ways too

  29. I didn’t know you could report your AdSense earnings. I thought that was frowned on by Google, which is why I’ve been so secretive about mine (even though it can pretty much be counted in pennies). :mrgreen:

    I noted Kontera and Text Link Ads both outshined Adsense earning. Very eye opening, and I’ll definitely make a mental note of this. :grin:

  30. John,

    One of these days I am going to catch up to this blog!! Congratulations on another successful month.

    Max

  31. How did you make 3,800 from review me, I thought you are only allowed to do 10 reviews now.

  32. I always tought that The TechZone is your “best site”….How many are you earning from TTZ if i may ask?

  33. Always amazing..
    $12,569.61 with hobby..
    You are killing ME!! :cry:

  34. Hi John,

    I have never, ever clicked on an ad on your blog.

    How have I directly or indirectly contributed to your earnings?

  35. 144k a year! You must pay lots of income tax, eh?

  36. this is a great motivation, to all blogges!

  37. John, i have my dream car now. Buy one car for me. LOL. :mrgreen:

  38. Your affliate earnings have jumped a lot. Whats been the top earners for this result.

  39. Great earnings…..and hope i can earn that money in future :wink:

  40. That’s impressive. I’m wondering… when did you turn on the “buy me a beer” function? I don’t remember it being all that long ago. Early June? Late May? That would make up the difference from May to June.

    Of course, it’s always important to find new streams of income.

    I do find it funny that people bought you $200+ worth of beer when they know you make well over 10k a month.

  41. Congratulations!.

    I would like to ask one question. Do you try to bid for certain low cost keywords in Google AdSense?. I am just wondering.

  42. Man, nice work again John. Very impressive. I think you should donate 25% of your blog income to a well known charity I know. It’s called TDKC (The Daily Kimchi Charity). Thanks. :)

  43. Sure, you may ask.

    LOL. I love that “response”.

    John,

    My first thoughts when reading your income report for the month was why do you keep giving Google that coveted ad space if they are not performing as well as other advertising? Why not move something else into that spot for awhile?

  44. That’s a good news and a bad news.

    Online business is not about static income but a very fluctuated income. It’s either goes high or low on monthly basis.

  45. Congrats on the earnings. Publishing your numbers gives inspiration to a lot of us.

  46. :mrgreen: Wow…! Awesome !

    I am a new blogger and managed to make $1000 in June,mainly through writing paid posts.

    Of course, I am planning to have multiple streams of income like gettng sponsors for my blog ShowMeMoneyBiz…… :lol:

    I am promoting some affilite programs too,but there is effort needeed. I am stil learning from others.

    :twisted: Thanks that you are sharing information with us.I can pick up some tips from here.

  47. Hi John, you have done a good job for a neat monthly reward! I really learn a lot from you… Thanks for bypassing my humble little website..

    I have started to write about you because you really have the real stuff, cannot bluff! With an evil look! :twisted:
    And I don’t dare to ask for a money batch review right now because I just feel my site is not done properly yet to be ready for the huge traffic that you have… Please continue with your hobby so that I can ask you one day.. :razz:

  48. Congrats John. Well done for another record breaking making money result! Keep it up and hope that you can share with us more on making more money online!

  49. John
    I have read your ebook and hated it. Now give my Million Times Cashback.
    What’s 1 Million times zero?…. And don’t tell me it’s zero….:twisted:

  50. Are you making also some money by referral income? And what is the best sponsor for you.

  51. Peter-Jan

    John, great job on the income. I wish you all the luck in increasing it more and more in the future, as I am pretty sure that’s on your mind right now. (10K/month is something you get easily used too anyway.)

    Further, do you invest the money wisely? It seems you’re living below your means (e.g. that new, affordable car you bought), but from what I read here, you’re putting everything in a ‘college fund’. Unless your kid is 17 already and applying for Wharton right now, I don’t see why you shouldn’t put the money in some Vanguard low cost index funds. Dollar averaging with 10K a month can do nice things to your net worth…

    • John must be earning a whole lot more with TTZ — that covers living expenses and more, I’m sure. BTW, this blog’s earnings doesn’t all go to his kid’s college fund. If I remember it correctly, everything that goes over 10 grand is alloted for the trust fund; the 10 grand goes to various charities.

  52. My GOD!
    Great job on the income!
    Best wishes!

  53. John, really decent job done.
    not only you earned, you shared the tips with others.
    I am enlightened after reading your pdf file and hope spme day i will have at least quarter of what you have now.
    I believe i can do it!

    but, i have some questions to ask.
    My blog is in chinese and will this pose a problem?
    i tried to write in english but feel more comfortable in chinese.
    I am able to express my feeling and thoughts more using my mother tougue.
    Do u know any ad which support chinese blog?
    thanx a lot!

    Congrat on your achievement.

  54. It says you make money from Text Link Ads as well as Kontera. I thought this was the same thing; isn’t there a conflict? Maybe you or one of your readers can clear up what I am missing.

  55. Interesting monetization ideas, some I’d hadn’t considered before.

    I wish my hobbies paid that well!

  56. whoa…
    if i can have 100 dollar only is too good…
    from your earning i see that top of ur earning from affiliate…
    hm quite interesting..
    dunno when i can get some money online…
    huwargh i hope i get more review to my blog..

  57. Rob

    What was exacly the problem with Google AdSense?
    Was there less Pageviews after that?

  58. Nice income and indeed a pretty impressive eCPM.

    I expected the revenue would be down because the amount of ReviewMe reviews was a lot lower this month but it looks like I was wrong :smile:

  59. Very nice. what kind of affiliation you running John?

  60. hi!
    so, can you click on my ads, so i can get money?

    if you want we can make a click the as exchange!

    contact me at nsfs_a@yahoo.com

    or

    http://tips4wow.blogspot.com

  61. JC can you say what browser use the visitors from your blog?
    I think that firefox user, some of them, don’t bring you money because they have adblock. there is a way to avoid adblock?

  62. make that money John … make that money!

    Darin

  63. First time visitor to the site and I happen upon this post. “Wow” is all I have to say. :shock:

  64. I think I should work hard,
    instead of saying “Whoa” or “Congrats!” and “Only if…”. :mrgreen:

  65. Nice income. And, thanks for the ebook. I’ve enjoyed it and continue to refer to it.

  66. Great Job on the book. I was interested in the section you had about Kontera especially. I don’t have anywhere near the 500,000 pageviews required. Any idea what is the least the will allow to use their ad network? Thanks.

  67. Now that is nice money. Well done for 1. being open and honest and 2. for having the stamina to keep on blogging :) I can see thats its more than a full time job now. :)

  68. No the word is “congrats” and its “hat off” – nice work and well deserved.

  69. Wow! :shock: It CAN be done. Good to know and I thank you very much for sharing that!

  70. Very nice. I read your blog on a regular basis. Good informatin and nice layout! Thanks.

  71. I wish I was good enough to make that kinda money. :(

  72. i’m reading and re reading your pdf about making money, it’s seems that my earns increase very slowly. in last three months i have earn like 26,81 usd with google ad sense. :sad:

    some day it will change

    best regards…

    thetrasher
    http://thetrasher.com.ar :roll:

  73. John, Congrats! But I make money with Google AdSense more than you. There is not much Chinese ad networks so I only can make money with AdSense.

  74. This is my message to Mr. John Chow.

    Sir you are misrepresenting the facts in your Post about your monthly income.

    You claim that you get only
    “315,827 page views from 165,805 visitors”. and your CPM is like 40$ at par with NYtimes

    well i saw your rank at alexa, it was 2506 to be precise.
    then i thought of another website which had similar rank 2418 to be very precise.

    now i had the traffic stats of that website.

    http://www.sitemeter.com/?a=stats&s=sm5kotaku

    and if you are not there you must be somewhere close.

    So why is such a high difference is there in your words and the truth.

    Please i m a regular follower and i really want to know .

    • Never EVER trust alexa ranks, they are very, very misleading.

    • Alex is pretty worthless as a traffic measurement metric. It only count people who are using the Alex toolbar. If you have a site with huge traffic but none of your visitors use the toolbar, you get ranked very low.

      Webmaster and SEO sites/blog have an advantage because most readers run the toolbar. This inflates the Alexa number greatly.

      • I only use Alexa as a bit of fun to set my self goals. My current is to be in the top 100k. Right now I have gone up from about 1.4M to 430k ish. But… thats only fun.

        I find it is ok to compare sites in my niche (gadgets) because I can compare the similar types of users of other gadget sites and you can in some way assume that the similar types of visitors have a similar amount with the alexa bar installed.

        However, to compare a gadget site to the site thats 1 rank above me in a complete different niche then that information is worthless as the niche of the other site could be way different and have a higher % or lower % who use the Alexa tool bar.

  75. How about using more AdSense ads. I see you use only one…I am sure you will double your income with AdSense once you use them on more posts.

  76. Awesome income once again! I cant wait to see what July brings…

  77. That’s some nice numbers! As they keep growing, you’ll soon can quite your job and turn all your life into a hobby :grin:

    Wake Up!

  78. Nice set of numbers to start the summer off! I want to see $20k before/at December.

  79. Wow…my site income report still 00000. :lol:

  80. Are you still using Advolcano? How did it go? I remember you once used that…

  81. another great month ..didn’t notice you had so much reviewme

  82. Nice John I am Bigest fan of you. I also learing Business Trips and Tricks From You..
    Keep it up with Good earing. Best of Luck…

  83. Big thanks for your income’ explanation and free e-book.

    Besrt regards 2 u and your really great blog.

  84. wow,
    I send a post to my blog about this theme and write about this post. Congratulation from Italy
    :razz:

  85. John Chow, please buy us a buy me a beer :P

  86. Good ratings!
    Wery helpfull article.
    Thank You, John!

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