It’s time for the much anticipated blog income report! These are exciting times here at John Chow dot Com. Summer is about over and companies are getting ready for the advertising bonanza that happens in the fall/winter months. As a blog, I’m surprised at how well I’ve done during these summer months. I expected income to drop but it had held steady and even managed to set a new record.
Almost a year ago, I decided to use this blog as a monetization case study to see if is was really possible to make money by blogging and since John Chow dot Com was the only blog I own, it made sense to use it. Starting with just Google AdSense, the blog made $352.94 in its first month, went up from there and finished off May 2007 at a record $12,569.61 in total blog income. In July, income pulled back a bit but came in at a still respectable $12,406.76.
On August 22, I unveiled a complete redesign of the blog with an emphasis placed on private ad sales. Even though all ads spots have been sold, their sales won’t count until this month. The advertisers were given the nine days in August for free. How did the blog do without the new private ad services? Pretty damn good!
Total Blog Income For August 2007: $17,828.61
The amazing thing about the income figure - aside from the number itself - is I set it in the heart the summer. The other amazing thing is it will most likely be broken next month as those private ad spots kick in. Here is the income breakdown.
- Affiliate Sales: $7,244.00
- ReviewMe: $4,200.00
- Private Ad Sales: $2,370.00
- Text Link Ads: $2,157.88
- Kontera: $1,000
- Google AdSense: $490.94
- FeedBurner: $131.18
- Buy Me a Beer: $117.99
- TTZ Media: $66.62
- Subscription: $50.00
- Grand Total: $17,828.61
Blog traffic in August was 337,852 page views from 170,465 visitors. A nice increase from the 319,165 page views posted the month before. RSS subscriptions are at a record high 7,836 readers and should break 8,000 this month. Traffic wise, everything is looking up!
Affiliate sales continues to be the blog’s biggest money maker. I promote a bunch of different programs, with an emphasis placed on programs that pays a residue income. The best performing affiliate program for August was Text Link Ads, accounting for $2,500 of the $7,244 affiliate income. Yes, I make more from the TLA affiliate program than I do from the TLA links.
Google AdSense posted its second worst performance ever. It now accounts for less than 3% of blog income. This month it will account for zero. Yes, the ad network that started John Chow dot Com will be eliminated from the blog. This illustrates the importance of spreading out your income sources. I started with Google AdSense. If I had stuck with them and added nothing else, the blog’s income wouldn’t be all that impressive. I run as many advertising systems as I can get away with while still offering a good user experience. Check out my recommended moneymakers to find out more about all the ad networks I use.
Blog advertising expenses for the month was $585.46 for Google Adwords. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. Use coupon code JohnChowRocks for 15% off any BlueFur hosting packages. The blog redesigned was done by Nate Whitehill of Unique Blog Designs for considerations other than cash.
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September is considered the turn around month for the Internet money train. Kids will be going back to school and advertisers will be ramping up for the fall/winter season. Now is the best time to get that blog started. If you think what I’ve done this month is amazing, stick around. Your eyes are about to be open even wider.
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Congratulations on the awesome stats- traffic and income! We all knew things would be looking up for you this month.
My August stats report will be up on my blog this afternoon.
And he didn’t even considered the $8k of the banner slots for this month… This is a great income John i knew it would grow (but i was kinda calculating also the income from the banners) but you surprised me totally, without those banners you managed the 17k U.S. dollars income.
Great job, well done (no other words).
Your affiliate sales are mighty high….well they do say that affiliate income is where the big money is! Great job!

- Raymond (MONEY BLUE BOOK)
If you think about it, from September 2006 to August 2007, it’s been exactly 12 months of monetization. Your 1 year income comes to a total of $91,208.55!
That’s crazy Steve! At this pace Chow will be making $91,208 a month by next year.
It seems like he’s only warming up! Chow hasn’t even focused locally yet as far as I know.
- Ten @ (MORE TRAFFIC)
In one year from $352.94 to $17,828.61 per month - that is one awesome annual growth rate!
It’s amazing what you can accomplish with some focus.
What is the status on the Agloco program? I haven’t seen any up date on that. I still think it is nothing more than a bunch of spyware. To get the viewbar it sends you to a site and guess what the logo is, two cows and the url is http://www.tucows.com/preview/515079
Just something I found to be a bit interesting and suspicious.
I made a post here with an excel sheet with John’s income break down…
http://www.steventruong.com/9120855-in-one-year/
The affiliate income alone is $7,244. That would be enough for me for the month, and for John Chow too. That’s a complete salary, and beyond. John has $10,000 in excedent. He should give it to us, his regular readers. Or he should start a contest and make somebody win those $10,000. That way, he would be a real dot com mogul: “willing to help others mmo”.

$10,000 would be enormous for us all to reach our goal faster. Dont’ you think?
Me too Lova. Maybe he will have a makeover contest or something equal to that.
Let’s see, if John were to divide the $10k between his readers for the month we would all get about $.05. I’ll be generous and let somebody else have my share
Not that you are gonna tell us, but at what point does the income of this blog start to compete with your TTZ income?
>Getting warm
>Getting warmer
>Not even close
LOL. He’s never going to disclose that and unless the blog was making $100,000 per month, it’s not going to be even comparable
Wow! That’s crazy figures! With income streams like that it will soon be time to retire to the Bahama’s won’t it?!?!
I think he already makes enough outside the blog for that, he just haven’t retired yet.
There is a blog out there that is saying John Chow is no longer a Dot Com Mogul! What’s up with that!!! Say it ain’s so
http://www.debohobo.com/2007/09/01/debo-hobo-week-in-review/
Most likely saying that because I’m not #1 in Google for John Chow. Lucky for me, since I made the rules for being a dot com mogul, I can change them.
As long as the number 1 Google result is about you, it’s OK.
I not sure if I’m relieved or amazed at how evil you really are
P.S. Do you have time for that Interview now?
What are you talking about John? The number one result for john chow is about MR.Cow not mr chow.
haha thats exactly what i commented on lewis’s blog, i said he could rather change the rule instead of rewriting the description
LOL I don’t think John’s going to do an interview unless it’ll increase his traffic in some way haha
If you keep on like this soon you’ll be able to ignore Google completely - they’ve done their best to banish you but the cash keeps on rolling in - which makes it even more impressive.
Maybe Google has John Chow envy!?!
I think John stopped worrying about Google a long time ago. It hasn’t even begun to place a dent in his reign of money making online.
JOhn you can even add getting new hate clubs
like those calling john chow a scammer or something at par with drug dealer also in your list of being dot com mogul
http://cathlawson.com/blog/2007/09/01/the-truth-about-johns-chows-paid-review/
http://www.lewisempire.com/2007/08/28/john-chow-no-longer-a-dot-com-mogul/
http://ez-onlinemoney.com/blog/product-reviews/john-chow-dot-com-review-scammer/
BTW google or no google u r atrue dot com mogul and a style icon for me(though a bit evil)
WOW That is Amazing!

I am stunned…that is remarkable income ! Congratulations John Chow. You are in inspiration and model to us all. Your evilness reigns!
- Raymond (MONEY BLUE BOOK)
This is only the start, John is going to easily break 20k in September.
Yeah, the only question is by how much. I saw at least 23k lol
yea same here… once I have the time to calculate my stats they will be on my blog as well.
Good luck - if you do half as well as John you’ll be achieving a tremendous amount.
lemme take the third spot
Congrats John! And thanks for getting me all ramped up for September! yay! I have multiple internet businesses and this is always the rushed time to get everything in order for the holidays…
Keep up the awesome work!
You might be speaking to the wrong John … i think
And now you’ve got the free book it should help even more - September bodes well for you - good luck!
Great figures John.
Wow! Way to go!
Wow, that’s a pretty nice jump!
This isn’t the first time his blog has seen exponential growth, but for it to grow that much without accounting for the new theme and ad slots is definitely a big leap.
The power of directly selling your own adverts.
And I still think this is an area that hasn’t been exploited to its full potential yet by John.
I am sure there are a lot of unexplored areas but sooner or later John will get to all of them he deems fit.
10 days 300×250 ad spothas not been flipped yet?
Rich4life said he owned till 9th September 2007 from 29th August 2007 onwards.
If so, it’s less than 10 days now.
Anyway, the number is great. I bet next month will at least $25000, even around $30000.
I put an end to the ad flipping. Rich4Life refunded the buyers.
Yeah i noticed that,
I think it was a smart move!
yip, at some point an ad was bound to pop up that would have been a confict or indangered revenue.
Not necessarily, it was just more of a hassel for John to change the link to the ads each and every time lol
How much were they refunded by?
You’ll probably have to ask Rich4Life that one…
John’s fast proving the sky’s the limit - it’s amazing what you can do once you’ve built some momentum - this sites money making capacity just seems to get bigger and bigger.
This site will continue to grow, I really can’t wait to see how much it will change by this time next year.
It’ll be a scary figure and more than enough to live very comfortably off I’m sure.
I think he’s already there lol
Very Impressive John… I wonder what you will use to replace Adsese
He’s already replaced it with private ad sales…
Actually i see AuctionAds instead of the 468×60 AdSense ad. At least that was the last adsense banner.
Mos