John Chow dot Com Income Report – September 2007

One Full Year of Monetized Blogging

In September 2006, I decided to try a little experiment to see if it was possible to make money by blogging. Before that date, John Chow dot Com made zero. The blog was just a place for me to post my miscellaneous ramblings. However, one of the topics I like to ramble about is how to make money online so it made sense to do a case study on that by monetizing the blog.

John Chow dot Com finished September 2006 with $352.94 in blog income, all of it coming from Google AdSense. It’s amazing what can happen in only one year.

Total Blog Income For September 2007: $20,512.17

If someone would have told me in September 2006 that a year from now, the blog would make over $20,000 a month, I wouldn’t have believed it. Yet, here we are. I can only imagine where this blog will be in another year. Here’s the income breakdown.

Blog traffic was up slightly at 338,859 page views from 176,354 visitors, according to Google Analytics. If you take the blog’s page view and divide it by the blog income you will get a site wide eCPM of $60.53. That means for every 1000 page views, this blog makes over $60, or 6 cents per view. It’s an astronomical number. Most blogs would kill for this eCPM rate. How much would your blog make if you could get $60 for every 1000 page view?

RSS subscriptions continued to trend upwards and should break the 9,000 reader mark within the next week. The competition with Shoemoney over who can get the most new RSS readers will help drive the RSS count. Please subscribe if you haven’t already done so.

Private ad sale overtook affiliate sales to become the blog’s number 1 money maker. The best performing affiliate program for September was Text Link Ads, accounting for $1,850 of the $7,244.94 affiliate income. TLA has been a consistent money maker for me and I highly recommend them.

If you look at my blog income reports from the past year, you’ll see the revenue mix has changed a lot. This is one of the keys to the success of the blog. Making money from blogging is a constantly moving target and you can never stand still. This blog started with Google AdSense. It no longer runs Google AdSense. You have to keep experimenting with your revenue mix to get the maximum income out of each page view. Check out my recommended moneymakers to find out more about all the ad networks I use.

Blog expense for the month include $602.43 for Google Adwords advertising, $25 for a private ad and $90 for a page on the Million Euro Wiki. You can get a wiki page for $90, instead of $100, by using coupon code JohnChow at checkout. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. Use coupon code JohnChowRocks for 15% off any BlueFur hosting packages.

Sign Up For The John Chow dot com Newsletter

If you haven’t already done so, I high recommend you sign up for the John Chow dot Com newsletter (sign up form at the top of the page). Not only is the newsletter free but you’ll also get my ebook, Make Money Online with John Chow dot Com, for free when you sign up. Every time I post an earnings recap, I get bombarded with emails from readers asking how I did it and how they could do it. Many of these questions have already been answered in the ebook.

We are about to enter the Internet’s biggest advertising months. I cannot stress enough that NOW is the time to set up that website or blog so you can take advantage of the Q4 advertising bonanza. $20,512.17 is a great record income but I have a feeling it’s about to be broken.

210 thoughts on “John Chow dot Com Income Report – September 2007”

    1. Israel says:

      haha. you wish, and so do i, that we made that much off our blogs.

      btw john, you should have a waybackwhenmachine post of how the site used to look and how it looks now. would be interesting.

      1. Israel says:

        figured i would do it myself:*/

        seems like john had some joke sites too. goes all the way back to august 2000.

        1. Chino Yray says:

          I think those are not from john already.

      2. SELaplana says:

        this means that even if you don’t have adsense account, you can really earn money

    2. You make more Cow? lol

      1. Why do you believe in everything John Chow tells you?

        1. Chino Yray says:

          I dont see any reason why someone who makes money in blogging would lie on his income.

        2. Kanute says:

          Take it or leave it. So simple…

    3. Congrats – now it is time to pick a good charity and make some donations as well!

      1. Wayne Liew says:

        When is the last time John did one?

      2. Jauhari says:

        Make Donation and you income will be more 😉

    4. Raymond says:

      Is this the only blog website you run? Have you thought about running several sites? More sites = more money making opportunities. Great figures though! Rather stunning

    5. loredan says:

      Cow, go away from this blog, will you?
      If I want to read something from a scanner (or maybe “m” ❓ ) i’ll scan my own things – no need for another RankXerox 😛

      See if someone else came up with a new concept to copy 😀


    6. Wahlau.NET says:

      haha….nice one…

      are you doing better?

  1. Its amazing to see how far you’ve come. I remember when you first put Adsense on your blog. My how this site has evolved.

  2. Nice work John!
    You put me to shame. 😛

  3. Ron says:

    Quite impressive. I’ve been following the blog since early 2007 and you’ve come so far with monetizing it.

  4. Hoto says:

    :mrgreen: 20,512.17 $ that`s realy nice !!! i hope to be there soon to make some bucks by blogging soon. keep on motaviting me like this.

  5. squaretan says:

    If i can make 1% of what you are making now, I will surely be a happy man! ^^ Congrats for another month breaking the record. I am sure you will go much higher.

    1. $200 is a realistic target for any blogger, it’s amazing how your income can snowball if you just stick at it and keep doing the right things.

    2. simon says:

      I only make $366USD in September. 👿

    3. Indeed $200 is not a hard task. With a decent traffic and a nice mix of ppc and affiliates you should easily manage, the hard part is the traffic 😉

  6. Tom says:

    John, in retrospect, if you knew today what you knew then, would you have given the blog a different name?

    1. Tom,

      Great question.

      A domain name with money in it would help with SEO. However, that is a moot point now.

      What is important to note is how John understands the internet. Most would have rolled over when Google de-listed their site. Not John, he took it in a different direction.

      Evil or Smart? I vote smart.

    2. John Chow says:

      In retrospect, I would have used a different name and kept John Chow dot Com as my personal blog.

      1. DeboHobo says:

        We haven’t seen any updates regarding Agloco. What is the status on that?

        1. soccer dvd says:

          agloco sounding more & more lika scam … no news on the payment

      2. Wayne Liew says:

        I guessed many bloggers including me had followed your footsteps of using our own names as our main blogs.

    3. soccer dvd says:

      i think its about branding

      find a focal point and work on it

      john is evil, so he did ‘evil’ stuff on his blogs

  7. Wow! Great job on the income! Your 1 blog makes more than all my affiliate sales combined ($15,000/month)

    Congrats on the success.

    1. Wayne Liew says:

      What have you done to have such good affiliate performance?

  8. It’s interesting how the reviews dropped to 4th place over the last months. With the new theme taylored for advertising, it’s not surprising that Private Ads took over the first place.

  9. John, are you willing to share some more of your affiliate numbers? This month there’s a LARGE chunk that’s left in the dark.

  10. soccer dvd says:

    that’s amazing income!

    you really inspire all of us john

    you’re living the dream!

  11. bob cobb says:

    congrats. Thats amazing 😯

  12. Now that’s a lot of money coming from just 1 blog. Imagine if you would start out some more blogs, just like Daren from problogger. Good luck with this new month that is just starting. Try to beat the $25k mark this time. Also you will have a competition that you have to deal with.

  13. nick says:

    Congrats! 20k in a month is quite the accomplishment!

  14. Josh Buckley says:

    Wow, great job John! You are really inspiring.

  15. Ronald Lewis says:

    Let this be one example of “the dream enabler.” Dream about replicating John’s success for yourself, and see it through. Great stuff, John.

  16. Johan


    It is certainly impressive,
    but i don’t see the ‘Make Money Online’ articles anymore… only advertisment for other companies (reviewme) or promoting for your own benefit(milliondollarwiki) and some off topic posts.

    This may sound like a bashing comment..but it’s just a request for you to begin writing again TRUE ‘Make Money Online’ posts. So ‘we’ your readers have actually something to read….
    Or you dried up??….

  17. I thought you’d break the $20,000 mark this month, fantastic affiliate earnings as well. I wonder how much Deal Dot Com helped? 😕

  18. eddyt7878 says:

    how much time? can do it the same you

  19. knupNET says:

    Nice work as always John. Great numbers!

  20. SEO Mash says:

    Just wait until those Agloco earnings start kicking in. :roll: HA!

    1. chtanxw says:

      I like this mind mapping idea!

  21. chris.pund says:

    Only $600 in expenses? What about paying the others that blog for you? Or do you not pay them? If you do, what expense does that bring you to? Interested in seeing what your real profit becomes.

    1. John Chow says:

      Michael Kwan is Canadian. He works for food.

      1. In other words, he gets a hamburger if he posts 400 words, and hamburger + coke for 600 words post? 😛

  22. Shaun Carter says:

    Congrats on the new record John, $20,000 a month is a very comfortable living even with the currency exchange problems you’ve been suffering. So, how long before this “hobby blog” beats the earnings from your day job at TTZ?

  23. Crenk says:

    Yeh i suppose $20,000 is not too bad in a month. But it isnt really enough to bring up the kids on..

  24. Very well done. Congratulations. :-)

    Have you considered offering shares in your business? You’re the Microsoft in Blogging…. 😀

    Keep up the godo work. We enjoy your efforts. :-)

  25. Neena says:

    I did not realize that you have only been monetizing your blog for one year. What an accomplishment! I definitely have blog envy.

  26. Jonathan


    John, I was wondering when you will come up with the results of your new blog (that one you were going to build from scratch). If you can reach USS 1000 with that blog, then I will raise you to the level of god.
    Congrats John.

    1. John Chow says:

      The blog is in the content building stage. No ads on it yet. So zero income right now.

      1. DeboHobo says:

        So I guess you’ll have to remain a mere mortal like the rest of us 😈

  27. doug m says:

    this is the reason i keep coming back to this site, seeing the amount of $ made just shows that it can be done. patience is a virtue

  28. Wikfreepedia says:

    Impressive numbers Mr Chow. Keep up the good work. Oh, and don’t forget to check out . 😛 Shameless plug.

  29. Kanute says:

    Congrats John, it’s just amazing 😛

  30. Alex Rector says:

    That is truly inspiring. If I could make enough money to support a domain, and hosting I would be happy! (thats a joke btw…)

  31. James says:

    Definitely something to shoot for. I think it’s cool to see it work.

  32. Neil Duckett says:

    Very impressive figures, where will it go from here i wonder?

  33. simon says:

    That’s great achievement!!

  34. Alex Kay says:

    Amazing John! If you continue with that rate in one year, you would be making over 1.140.000 $ in september 2008! Two words for you my friend: Good luck 😀

  35. Gdog says:

    Holy crap…now that’s what you call one helluva month…and it’s only going to keep growing!! 😯

  36. chtanxw says:

    $20,000 is a yearly income for some of us yet you can make just by blogging in a month. This is really an incredible work.

  37. Absolutely spectacular! Keep it up John, the sky’s the limit.

    1. Serge Frolov says:

      I wonder if it’s possible to make at least $1K a month while blogging in Russian…

  38. The Foo says:

    Just wondering — why no mention of Google Adsense? and saying that have you stopped using it for some reason?

  39. Jake Bouma says:

    That is incredible.

  40. Ryan



    It would be helpful for a budding blogger to know what your hosting expenses would be if you were not sponsored. Its one of those fuzzy things thats hard to estimate going into a web centric business.


    1. John Chow says:

      The server package BlueFur has John Chow dot Com on cost $500 per month. However, a new budding blogger wouldn’t need such a monster hosting setup. Most will get along find with the $6.95 starter package.

      1. Ryan


        Sure. But with your advice, its only a matter of time. :)

  41. charles says:

    Congratulations John. Impressive income. :) That’s something that I want to achieve.

  42. Simon says:

    I think you can do better next month. Start leveraging that success with private sales some more. 😉

  43. GettyCash says:

    Congratulations John! 😛

  44. Bubs says:

    For some reason I was expecting much more this month. I guess its better the $20 something dollars I made this month from my blog.


  45. Hey John,

    Great job with the way you have monetized your blog.

    You inspire all of us to be better bloggers and internet marketers.

    I enjoy your monthly income updates!

    Carlo Selorio

  46. Missylicious says:

    Hey John, congrats on breaking the $20, 000 mark. It is incredible that you have done this in just one year.

  47. Yi


    Great job john… Keep up the great work and legible content.

  48. Loredan says:

    Many congrats, John!
    As many others said, this blog is an unique example on how to monetize your website.
    Keep up the good work!


  49. Alex says:

    Very nice John. I really admire your site and I constantly check my Google Reader for your posts daily. I have a question though. On my blog is it possible to transfer that to Sorry if I seem like i’m just putting my link out as publicity but I really want my own .com domain. I would like if you made a post on how to do that for bloggers trying to do that. I hope you keep rolling the $$$ in.

  50. Raymond says:

    Did you stop using Adsense because of Google’s anti-John Chow stance or was it because you found more profitable advertising methods? Just curious.

    1. Ray,
      more profitable advertising methods (he was making around $600 a month from that spot before he sold it private for over $1,000)

      John, the numbers seem too clean this month, were you rounding?

      # ReviewMe: $2,000.00
      # Kontera: $1,000.00
      # AuctionAds: $500.00
      # Subscriptions: $50.00

      1. John Chow says:

        No rounding. Those are the correct amounts.

  51. mike says:

    Do you use Adsense? I didn’t see any. I thought that was the best of all of them.

    1. John Chow says:

      AdSense was removed from the blog in September.

  52. WizCoder says:

    hey John, Put the money up on a contest. I am sure it draw lots traffic. I will be the first to sign up.

    1. F1Wolf says:

      Hey, I did put money up on a contest (still running till Sunday), it did drive decent traffic in, but the question seems to be tugher than I thought, not too many answers in :-) on the other hand, the pool to draw the winner from will not be too large, so chance to win not bad :-)

  53. Mo Rich says:

    it will be interesting to see how much more in earnings you can go.

    As I can see you’ve already added ad spaces on your blog, how do you expand this blogging business? I think, you can’t do much right now, except to keep increasing your readership.

    The question then is, why would your readership increase?

    Or, what other products can you come up with to make people believe if they use them, they’ll attain the same amount of success? e.g. your (which I think is made to just make money for the maker, and not the owners unless they keep reselling it upwards)

    And one more thing, blogging is not the only way to make money online. Your blog can be misleading at times. If there are another 10,000 blogs writing about making money online, there is so much money to go around in this niche.

    Advice: focus on a niche with greater potential

    I am speaking from experience of course. I like to read your blog, not really to learn from you, but to learn from the readers of your blog. They tell me really what’s needed in this niche. So I have to thank you for helping us do market research for free.

    I wish that your readership goes up, the greater the larger base of potential clients we can learn from.

    John Reese did exactly just that with his blogrush. He learnt from you that people are desperately in need of something to boost their traffic. But that doesn’t solve earnings endeavours.

    All the mighty best!
    Mo ::grin:
    P.S. I’ll keep learning from your readers, and commentators of the blog.

  54. Wow. I can only hope for 1/4 in a year or so.

  55. Steven says:

    Hey John,

    I don’t understand the $2,047.27 TLA versus the $1850 TLA income you mentioned in the post. Is the $2047.27 what you sold for your site and the TLA the number of people you referred to sign up? Please verify, thanks.

    1. John Chow says:

      The $2,047.27 is what I made selling TLA text links. The $1850 is what I made by referring new publishers to TLA.

  56. chtanxw says:

    There are a lot of great and “hard” works behind $20,000+!
    Many of us only see the results but do we know the works or ideas before achieving this?

  57. thewild1 says:

    that is incredible

  58. Lincoln says:

    Why is Kontera always exactly $1000 every month? Do they have a maximum payout where they won’t pay you more than that amount per month?

    Methinks they’re holding out on you. :mrgreen:

    1. The Foo says:

      i was thinking the same thing. i find it hard to believe that kontera’s earnings is $1000 every month without ever rounding up. And it’s the same every month?? kontera doesn’t pay out in round numbers as the clicks are always of a different amount (unless they have a different pay out scheme for you) — you may want to explain that one further john. i can see reviewme being a perfect figure because it’s $400 a review.

      1. Softsled says:

        Same question was asked last month. John has a deal with them at $1k per month.

        1. Lincoln says:

          I figured it had to be something like that. 😎

  59. YC says:

    Great job, John – keep it up! It’d be interesting to see how far your branding could potentially lead you if you had multiple other blogs in other niches. I guess it’s a balance of time and resources.

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  61. Dan says:

    Maybe because it was a year you could’ve said the total for the year 😈

  62. Etienne Teo says:

    That is surely a good report will an increase in income.. 😉

  63. Tom Wilson says:

    With a cpm of $60, someone would have to game google and make a site about prescription drugs or attorneys to even come close to matching that, good work!

  64. Tut.Skdd says:

    great blog income, i much learn from you but my blog income ❓ no income yet 😕

  65. Stefanie says:

    This really make me sick actually instead of impressed. I do predict that one day the blogosphere will pop and all that money will be gone. I hope your saving the money because it isn’t always going to be there.

  66. vutha says:

    I do not see the income from Google Adsense. At the beginning of starting your blog, you earned income from it. Now why did you remove it from your blog?

    1. Lincoln says:

      Adsense eventually became one of Chow’s worst performers, so he replaced it with AuctionAds instead.

  67. boring bro says:

    John Chow income 20 K..
    If I can get some of it…


  68. Calvin says:

    Congrats John!! keep up good work!
    Yesterday I predicted it will go above 20k and I’m right :-)
    I remember I started reading your blog sometime since Sep 2006 and I guess thats the reason you started making money online :-)

  69. ONwebCHECK says:

    That looks good, but I think there is also a lot of work and a very good strategie behind that all! So working hard and keep on blogging!

  70. Mr Daz says:

    $60 eCPM. Jinkies.
    I did 1.3 Million page views for my network of sites in July this year, kinda wish I had that eCPM. Sadly I’m nowhere near that.

  71. UniqMan says:

    Good job! You really has deserved this.
    I try to make money from my blog in Russia, $20.000 income per month is just a dream for me!

  72. Wayne Liew says:

    I got a benchmark now and I will go all out… (I’m just joking). :-)

  73. zaki says:

    wow, your income increment is phenomenon. Everyone is talking about you, maybe except Mr Google

  74. Artem says:

    Well, John, don’t lesten to anyone like Israel and your other online enemies. You have your purpose and I think you are all in it – make money online.
    All we have to do is to learn at you and make conclusions for ourselfs.

  75. Tapedeck says:

    In germany you only can dream about this blog-income o.O

  76. Nice one :-)

    I’ve just published my first months earnings for blogsformoney. I made $400. Not bad for the first month, but it almost all came from AdWords and Amazon rather than the blog directly. The blog just shares the info 😀

  77. Rebecca says:

    WOW! I’ve been researching the idea of setting my own blog up, and that’s how I stumbled across your blog. I had heard it was possible to make money by blogging, but I never knew it could be that much. You’re an inspiration!

  78. Congratulations. It is nice of you to share this with us. It inspires me.
    Why is subscription only $50? Are you do something about it? Will you share your thoughts with us?

  79. Ginene says:

    Wow that is great! Its interesting to see you took down adsense but in every forum that’s all people seem to talk about. I guess the true money makers realize the money is in the affiliates and ads.

  80. derek says:

    While on a much smaller scale for earnings and visitors, my eCPM is just a little over $40. I need to maintain that as I increase traffic but it is encouraging.

  81. Jason says:

    The number of comments goes to show how many eyeballs you control. WOW! Good job John. With the success of do you even have time for TTZ? Or do you have people to run that empire for you?

  82. David Finch says:

    John, thanks for sharing your personal blogging success. It’s always inspiring to hear the process of stories like yours. Thanks!

  83. UniqMan says:

    😈 i can only dream to have blog income like you



    The best of all…your strategy!!! Make money by telling others how you make money. The more you make, the more your visits grow…so more money for you. Again, and again, and again…Great.

  85. OMG that is just amazing. I would give anything to make even just $5,000 from my blogs. Keep up the great work. It gives us other bloggers hope.

  86. Teejay says:

    Your monthly income is wicked!

  87. I now agree really makes a fortune of money by just telling people how to make money and how much it makes.. I m impressed by seeing this :)

  88. pchere says:

    $20K per month is amazing! Thats a great inspiration to new bloggers that blogging CAN make money.

  89. Cars says:

    I have heard about making money using blogs alot and i have tried it, but i didn’t get 20,000/month. Maybe i need to work more on it :smile:

  90. Benny says:

    When I can earn like you… john chow… u r making greattttt 😛 😛

  91. Your friend is no behind in making money …. i mean the mad COW

  92. Ryan


    176,354 visitors — how can your Alexa be in the 2000s??? Doesnt make sense.

  93. Happy MOney making anniversary Congrats :mrgreen:

  94. Travis Chan says:

    Looks like you beat my record by 20 grand.

  95. Jank says:

    Oh, nice job john. You’ve really climbed the blogosphere ladder. Next month you should hit atleast 25k.

  96. 20k is indeed quite the norm i feel considering how much john’s blog traffic.

  97. xaer8 says:

    You really inspiring me. Though i plan to surpass your income. :mrgreen:

  98. Gary says:

    It’s great to see someone actually taking action to achieve results.

    Too many people hear about the amount of money to be made online, yet they fail to actually take the steps necessary to get there.

    Your results should show us all what’s possible. Anyone can achieve results like this if they’re simply willing to put forth the effort required.

    Great job!

  99. Sid


    From reading Johns ebook his income figures are very contradictory.He states in the ebook that he didnt make any money for 8 months but then he shows here on his blog that he made money from the very first month!!! lmao this guys just another blow hard trying to get traffic from making false claims about himself and his supposed income

    1. John Chow says:

      You need to read it again. The blog was started on Dec 2005 and monetized on Sept. 2006. Did I say the blog was started in Sept? No, I said it was monetized in Sept. Thanks for reading my book. I hope it helps you.

  100. Nick says:

    $500 – $20,000 sure is a well deserved milestone! congrats

  101. Chi says:

    Great post on your income. You did went from 0 to thousands. hope you get over a million soon.

  102. Cliff


    Not sure if he mentioned it but a friend of mine has taken these ideas and created blog at specifically to see if your $20,000 a month is viable.
    So far he’s made 38 cents. 😐

  103. Sana says:

    Wow, what a huge success Story, I will look up to you as my mentor, just subscribed to your blog.
    Wish you success.

  104. Wow it’s been a while since I read your blog and you’re pulling in a serious chunk now!
    Hope you have another very successful year!

  105. dave says:

    how can i monetize this site?

  106. Insane. A goal to aspire to. Thanks for sharing John Chow.

  107. Mike says:

    John, That is amazing!! I only wish could bring in something like that.

    Who knows maybe some day>


  108. Earth-Byte says:

    John, you should make some posts sometime that give people ideas on how to set up some of the add rotations and text links. Linking to plugins and good ad networks are fine and dandy, but figuring out how to combine the two is a whole separate ballgame.

  109. josefan


    Hi John,
    Are you Chinese? Nice to meet you.

Comments are closed.