John Chow dot Com October 2007 Income Report
It’s the start of a new month and that means it’s time once again for the highly anticipated blog income report. I have tell you know, sometimes I need to pinch myself to make sure all this isn’t some kind of dream. Way back in September of last year, I started a little case study to see if it was really possible to make money by blogging. Before that time, John Chow dot Com was simply a personal blog for me to ramble about whatever was on my mind. Luckily, one of those rambling topics was about how to make money online so it seemed logical that I should teach by doing instead of reciting from a text book.
The blog made $352.94 in it first month as a monetized blog. One year later (last month) it pulled in a record $20,512.17. And it shows no sign of slowing down.
Total Blog Income for October 2007: $23,448.59
I have to wonder how long I can maintain this level of growth. In a little over a year, the blog’s monthly income has grew by over 6,600 percent. Here is the income breakdown.
- Private Ad Sales: $11,888.79
- Affiliate Commissions: $5,131.27
- ReviewMe: $3,000
- Text Link Ads: $2,296.74
- Kontera: $1,000
- TTZ Media: $80.58
- Subscription: $40.00
- ShoppingAds: $11.21
- Grand Total: $23,448.59
Blog traffic held steady at 330,339 page views from 180,291 visitors, according to Google Analytics. If you take the blog’s page view and divide that by the income it will give you a site wide eCPM of $70.98. That means for every 1000 page views, this blog makes over $70, or 7 cents per view. Most blogs would kill for this eCPM rate. How much would your blog make if you could get $70 for every 1000 page view?
RSS subscription hit an all time high thanks to the competition between myself and Shoemoney. At the start of October, the FeedBurner chicklet showed 8,585 readers. It now shows 13,517 readers.
Private ad sales continue to be the blog’s biggest money maker, accounting for half of the blog’s monthly income. Commissions from various affiliate programs continue to do well. The best performing affiliate program for October was Text Link Ads, accounting for $1,750 of the $5,131.27 affiliate income. TLA has been a consistent money maker for me and I highly recommend them. Check out my recommended moneymakers to find out more about all the ad networks I use to generate all this cash.
Blog expense for the month include $526.85 for Google Adwords advertising and $25 for a private ad. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. Use coupon code JohnChowRocks for 15% off any BlueFur hosting packages.
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- Posted in Make Money Online, The Net
- 195 comments what's your take?
As always, congratulations. You truly have done an amazing job with your site.
Reply to this commentI am still not getting very good results from Kontera.
Reply to this commentMe too. It’s not bad, but it’s not superb either.
Reply to this commenti am always thinking about putting kontera back but it annoys the heck out of my readers. so i do what i can where i can.
i didn’t do too shabby this month granted i made a portion of what johnchow made but heck i did well.
Congratulations john on your highest month ever!
Reply to this commentYea I got rid of it a while ago. I would def do better now if i tried it again i think.
Reply to this commentWhy do you think you would do better now Guitar Hero 3?
I have it and I get a lot of clicks yet it’s only up to a couple bucks!
Pam Hoffman
Reply to this commenthttp://seminarlist.blogspot.com
I hate the kontera pop-up ads. I don’t want to mess up user readership.
Reply to this commentI don’t think it will scare readers away like most of the readability guides stated. If your content really is quality, they will comeback with no regards of a small thing.
Reply to this commentI am curious how Kontera would perform on my site, I signed up today earlier to see how it will go.
Reply to this commentJohn, props on another job well done. I had my best month yet (only a 4 month old blog) at $600 last month for a eCPM of $20. That’s still quite a ways away from your $23k/$70 eCPM but I’m comin for ya!
Reply to this commentI saw your blog (even before) Congrats man, $600 for a 4 months of blogging is not a bad money at all without offering any kind of services. With the last services website I launched I made roughly the same amount within the first month too (and I am just entering the second month)…but yanno I have to work my bum for that instead of doing it by just writing and placing strategical affiliates and ad sales.
Reply to this commentHoly mackeral! That is crazy for one month of blogging! I love your header, I make money online by telling people how much money I make online…nice one…
Reply to this commentReally impressive
..
Reply to this commentHmm John, why is your Kontera income capped at $1000 each month? With all the people who signed up under your name, I would have expected the total to be higher than this…
Reply to this commentI noticed the same thing. I figured he’d be making more from TTZ Media as well (seeing as how he owns it).
Reply to this commentNah, TTZ will never perform well on here.. this is a blog about blogging, not a technology one…
Reply to this commentHe answered this before. He has a agreement with the company, minimum payout is always $1000. If he ends up making more in CTR, then they’ll honor the higher dollar amount but it will never be below $1000. I think you have to have some level of traffic to get in on the same deal but don’t quote me on that.
Reply to this commentI was quite surprised by this as well.
Reply to this commentYea i was curious about that also.
Reply to this commentJohn had an agreement of some sort with Kontera so he gets this fixed amount from them a month.
Reply to this commentNot quite, he gets this MINIMUM amount from him a month. If he were to make more than that, it would show up.
Reply to this commentStill, that’s a pretty nice deal to have! I need to strike a few deals like that
Reply to this commentGood job, John.
Ya know, your income report each month isn’t what surprises me. It’s the fact that you’re able to make this amount each month while still maintaining a Web site whose adverts don’t impede the user experience. The very day your adverts get in the way is the very day you’re income will start to head down, IMO. It’s not so much about maintaining the income, as it is about maintaining a Web site which can accommodate the adverts in a manner which work for your visitors.
Reply to this commentThat’s deep man. Good post
Reply to this commentIMO the big one at the top of the posts is obnoxious but really for $23k a month I’d probably do the same thing.
Reply to this commentHoly SHIT this guy doesn’t stop make money online One day THEGEEKBOYS.COM will compete with you till then Bye
Reply to this commentThats awesome, another huge money. Why bother with the shopping ads anymore? For $11 Id either replace it with something else or just get rid of it
Reply to this commentmeant to say month instead of money
Reply to this commentThat’s great news John. I love the way your income just keeps on rising in the face of various adversity such as the recent PR slap. Rock on
Reply to this commentThe PR slap and Google ban has not done anything but make publicity and money for John.
Reply to this commentExcellent work once again John.
Reply to this commentI see that you have less RSS advertisers. Did you put a limit starting this in October based on feedback?
Btw, great job!
Reply to this commentCongrats on the money that you’ve made last month, that’s awesome. If I got $70 per 1k pageviews, I would’ve made $3,430.00 off of my music blog and it’s a PR5. I will catch up to ya, John
Reply to this commentSo how much of that do you have to pay on taxes?
Reply to this commentYou don’t want to know what my tax bill is!
Reply to this commentWell regardless of what it is, I am sure you have a lot to write-off and more than 50% is still going to be net, which is more than most people can say they make in a day job or online.
Reply to this commentWell, my day job doesn’t really compete with that! Got to make my own money making machine going.
Reply to this commentJeebus…no signs of slowing down like you said…well done. Quite amazing to see all of this in just a year…I remember when you only had Adsense on your blog
Reply to this commentJohn, this is a very good figure but I think next month your earns will drop. You can’t always maintain growth. There is always a down time and that is normal.
Reply to this commentRespect! 23k without adsense! Adsense is my only source of income and i get around 6k out of it every month. Check it out: http://www.adflora.com
Reply to this commentNice income then. 6k is a lot!
Reply to this commentPaul,
somehow your tool doesn’t work (error on page - prob the js).
The only thing working is the recommendation to adsense.
Tschuess from a few miles north of you
Reply to this commentAdflora.com says congratulations!
Reply to this commentAwesome work!
I haven’t been reading your blog for very long and you may have already mentioned this before, but do you do anything for income outside of johnchow.com?
Reply to this commentJohn Chow dot Com is a side project and not my main income source.
Reply to this commentThis blog is tip money compare to his main income
Reply to this commentWhat’s your main source?
Reply to this commentAre you kidding me?, not your main source?. That means you are getting at least twice this income from ttz media…. Im so behind you John.
Reply to this commentI need to get some side projects like this. Mine are not quite there yet…
Reply to this commentMy thoughts exactly.
Reply to this commentTruly amazing John… your numbers both astound me and piss me off that I’m so far behind at the same time
…kind of like your RSS
Keep up the good work, sir.
Reply to this commentIt’s really amazing what you’re doing.
I followed the links to your advertisement solutions and have signed up with a few. Also, I’m subscribing to your newsletter and can’t wait to read your free e-book.
Thank you,
Michael
Reply to this commentWhat is your click through rate on the affliate links you are running? With 180,291 visitors and earning $5,131 it has to be one of the highest. 5% would be 9,014 clicks and of that if 5% (450 people that bought) that would be an average commission of $11.40 per the 450 buyers.
That would be an amazing click through rate.
I was just curious.
Reply to this commentCongratulations John. You did it again. If you own TTZ Media, should you be counting TTZ media’s income from this blog?
Reply to this commentCorrection: “since”, not “if”. Since you own TTZ media…
Reply to this commentHe only counts what he makes from it as a blogger, not the amount he would make from the actual TTZ ads on the ownership side. It’s fair game.
Reply to this commentIf you need help spending it all - I got a shopping list here, just let me know if I can be of any help!
Reply to this commentGreat work John, $23,000 a month is enough for anyone but to be pulling that from a blog that’s not much more than a year old is fantastic.
Interesting how private ad sales pushed you to the next level (you’d still be hovering around the $12,000 mark otherwise). Maybe I need a redisign to fit some private ad space in.
Reply to this commentIs it all your hard work that paid off? Its good not to rely on only one income source. What goes up can go down and in case of such a strange problem, we can prevent it be having more than one source of income as a backup.

Reply to this commentClick for Nick - Income Report October
What’s your eCPM?
Kenneth
Reply to this commentAwesome
I’m not blogging for money, but I’ve seeing increases in my internet income. I’m at just over $900 in my income report.
Hope to reach where you are soon.
Reply to this commentI wonder if you will be able to keep growing at this rate during november and december. You will need far more traffic.
to get it done.
Reply to this commentBut surely he will come up with an evil idea
great to see is increasing once again! that is a lot of money!
Reply to this commentYou’re doing a spectacular job John! These income reports never fail to amaze.
Reply to this commentThanks for sharing the information! My blogs moving up slowly but, its moving and I’m thankful for that.
Thanks again!!
Reply to this commentAlways impressive …. what more is there to say.
Reply to this commentGreat job John!
Reply to this commentWell, now I’m pretty much convinced that ShoppingAds are worthless. $11.21 for the month with your kind of traffic seems pretty pitiful. You would beat that with Adsense in a day.
Reply to this commentGood job!! Very impressive!
Reply to this commentPrivate Ad Sales: $11,888.79
Reply to this commentJohn Chow rulez!!
Hm.. Kontera is always 1000$.. wierd
Reply to this commentJohn is being paid a fixed pay by Kontera because of a partnership. New boy in the block?
Reply to this commentSimply wicked Mr Chow,
Reply to this commentBut, how do you get to make monies from Subscriptions?
Reply to this commentSubscriptions are for anyone who feels sorry for me. They subscribe to the blog by paying me $10 each month via PayPal. Out of all the hundreds of thousands of readers that read this blog, only four feel sorry enough for me to subscribe. If you feel sorry for me, then send $10 to johnchow@johnchow.com
Reply to this commentFeel sorry for you…hahaha.
Reply to this commentJohn chow, it’s time, and it’s all showing. The amazing growth of your income will draw in many investors. John you ever thinking of selling a stake of your blog to others? Go public with the quote Jchow.
Reply to this commentHow hot would that be?
very inspirational john. you should buy some investment properties with that. you can find some great deals nowadays on multi unit properties. 20 Gs a month, thats like rapper money. i want some paper too john
Reply to this commentWhat to say numbers tell everything. I hope to catch up with you next november
Reply to this commentVery impressive…
Reply to this commentWow, it is amazing to see how much the private ad sales bring in now. You can sell off that old Adsense block that you wrote about last year as being great for way more money now. Great lesson to be learned. If you can privately sell for more than these click ads, it is better to switch out.
Reply to this commentYour income is amazing.
Reply to this commentWow thats absolutely amazing! I cant believe you get an eCPM of $70. If I got that I would nearly be able to quit my job! I would get almost $1000 a month! (OK I wouldn’t be able to quit my job just yet) Over 10 grand in private ad sales is might impressive too. I think Private Ad sales will be my next venture.
Reply to this comment$70 eCPM
I’m lucky to get $2 eCPM.
Reply to this commentAnd where’s the numbers for the azoogleads promotions you sneak in now and then between your posts? Like the free business cards and the Halloween costume post?
Or do you want them to have the readers not knowing you actually earn money if they buy those things?
Reply to this commentThey are included in affiliate commission.
Reply to this commentcongrats on the great month, I also had my best month a whopping $75. I’m going to enjoy every penny of it.
Reply to this commentcongrats John,
Hope to get better every coming month, you deserved…!!!
Reply to this commentCongrats, that is awesome. I love reading your blog because it inspires me to work hard for what I want.
Reply to this comment“I have to wonder how long I can maintain this level of growth. In a little over a year, the blog’s monthly income has grew by over 6,600 percent.”
1. You haven’t set the monthly target!
Reply to this comment2. It is fantastic to have a side income growing over 66 times! Any business can grow by that rate yearly must be a “blue chip”!
impressive numbers!
Reply to this commentHey John,
Wow! what inspiriting to so many here. I have been you blog subscriber for only a day now, and I’m loving each and every you have made and i have read here. Please keep ‘em coming.
Thanks,
Reply to this commentGee
Not bad, not bad at all. The rich get richer.
Reply to this comment“Baby you’re a rich man,
Reply to this commentBaby you’re a rich man,
Baby you’re a rich man,
too”
I’m sorry, I missed this: when did you say you were moving to Whitby Estates?
Reply to this commentWow I’m inspired! Congrats!
Reply to this commentWhen is the next contest? LoL
How about giving away 10 grand
Reply to this commentCan you imagine what a monthly $10,000 giveaway would do for the traffic and income this blog generates? I think you’d see a 5-10 fold increase in monthly traffic and revenue pretty quick.
Reply to this commentHow is your anonymous blog coming along? Maybe I missed it, but I haven’t noticed it mentioned. Great job on the blogging income. You’re a great inspiration.
Reply to this commentThis is awesome! Your your a legend John.
I always look forward to reading your monthly income.
Cheers,
Carlo Selorio
Reply to this commentShabang… At $70 eCPM my blogs would pull in over $100.000 a month.. ewww those affiliate commissions sure do add up for you!
GREAT WORK!
Reply to this commentthat’s great since I still got $20 for my Adsense
Reply to this commentDo you think that the recent changes to the PageRank system will have an effect on future ad sales on this blog? Especially anything through TLA.
Reply to this commentI don’t think it’ll have much of an effect on ad sale, at least not for me. Most sites are more concern about their Google traffic going down because of a lower PR.
Reply to this commentJohn
I am looking forward to seeing your first Agloco payout in your upcoming earnings. I hope that you will get big $$$ going by the number of referrals under you.
Reply to this comment