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John Chow dot Com October 2007 Income Report

written by John Chow on November 1st, 2007

It’s the start of a new month and that means it’s time once again for the highly anticipated blog income report. I have tell you know, sometimes I need to pinch myself to make sure all this isn’t some kind of dream. Way back in September of last year, I started a little case study to see if it was really possible to make money by blogging. Before that time, John Chow dot Com was simply a personal blog for me to ramble about whatever was on my mind. Luckily, one of those rambling topics was about how to make money online so it seemed logical that I should teach by doing instead of reciting from a text book.

The blog made $352.94 in it first month as a monetized blog. One year later (last month) it pulled in a record $20,512.17. And it shows no sign of slowing down.

Total Blog Income for October 2007: $23,448.59

I have to wonder how long I can maintain this level of growth. In a little over a year, the blog’s monthly income has grew by over 6,600 percent. Here is the income breakdown.

Blog traffic held steady at 330,339 page views from 180,291 visitors, according to Google Analytics. If you take the blog’s page view and divide that by the income it will give you a site wide eCPM of $70.98. That means for every 1000 page views, this blog makes over $70, or 7 cents per view. Most blogs would kill for this eCPM rate. How much would your blog make if you could get $70 for every 1000 page view?

RSS subscription hit an all time high thanks to the competition between myself and Shoemoney. At the start of October, the FeedBurner chicklet showed 8,585 readers. It now shows 13,517 readers.

Private ad sales continue to be the blog’s biggest money maker, accounting for half of the blog’s monthly income. Commissions from various affiliate programs continue to do well. The best performing affiliate program for October was Text Link Ads, accounting for $1,750 of the $5,131.27 affiliate income. TLA has been a consistent money maker for me and I highly recommend them. Check out my recommended moneymakers to find out more about all the ad networks I use to generate all this cash.

Blog expense for the month include $526.85 for Google Adwords advertising and $25 for a private ad. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. Use coupon code JohnChowRocks for 15% off any BlueFur hosting packages.

Get a Free Make Money Online eBook

If you haven’t already done so, I high recommend you sign up for the John Chow dot Com newsletter (sign up form at the top of the page). Not only is the newsletter free but you’ll also get my eBook, Make Money Online with John Chow dot Com, for free when you sign up. Every time I post an earnings recap, I get bombarded with emails from readers asking how I did it and how they could do it too. Many of these questions have already been answered in the eBook. Please read it before sending me your questions.

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  1. As always, congratulations. You truly have done an amazing job with your site.

  2. Hmm John, why is your Kontera income capped at $1000 each month? With all the people who signed up under your name, I would have expected the total to be higher than this…

  3. Good job, John.

    Ya know, your income report each month isn’t what surprises me. It’s the fact that you’re able to make this amount each month while still maintaining a Web site whose adverts don’t impede the user experience. The very day your adverts get in the way is the very day you’re income will start to head down, IMO. It’s not so much about maintaining the income, as it is about maintaining a Web site which can accommodate the adverts in a manner which work for your visitors.

  4. Holy SHIT this guy doesn’t stop make money online One day THEGEEKBOYS.COM will compete with you till then Bye :smile:

  5. Thats awesome, another huge money. Why bother with the shopping ads anymore? For $11 Id either replace it with something else or just get rid of it

  6. That’s great news John. I love the way your income just keeps on rising in the face of various adversity such as the recent PR slap. Rock on :)

  7. I see that you have less RSS advertisers. Did you put a limit starting this in October based on feedback?

    Btw, great job!

  8. Congrats on the money that you’ve made last month, that’s awesome. If I got $70 per 1k pageviews, I would’ve made $3,430.00 off of my music blog and it’s a PR5. I will catch up to ya, John :)

  9. So how much of that do you have to pay on taxes? :)

  10. Jeebus…no signs of slowing down like you said…well done. Quite amazing to see all of this in just a year…I remember when you only had Adsense on your blog :razz:

  11. Respect! 23k without adsense! Adsense is my only source of income and i get around 6k out of it every month. Check it out: http://www.adflora.com

  12. Adflora.com says congratulations!

  13. Awesome work!

    I haven’t been reading your blog for very long and you may have already mentioned this before, but do you do anything for income outside of johnchow.com?

  14. Truly amazing John… your numbers both astound me and piss me off that I’m so far behind at the same time :-)

    …kind of like your RSS :-)

    Keep up the good work, sir.

  15. It’s really amazing what you’re doing.

    I followed the links to your advertisement solutions and have signed up with a few. Also, I’m subscribing to your newsletter and can’t wait to read your free e-book.

    Thank you,

    Michael

  16. What is your click through rate on the affliate links you are running? With 180,291 visitors and earning $5,131 it has to be one of the highest. 5% would be 9,014 clicks and of that if 5% (450 people that bought) that would be an average commission of $11.40 per the 450 buyers.

    That would be an amazing click through rate.

    I was just curious.

  17. Congratulations John. You did it again. If you own TTZ Media, should you be counting TTZ media’s income from this blog?

  18. If you need help spending it all – I got a shopping list here, just let me know if I can be of any help! :twisted:

  19. Great work John, $23,000 a month is enough for anyone but to be pulling that from a blog that’s not much more than a year old is fantastic.

    Interesting how private ad sales pushed you to the next level (you’d still be hovering around the $12,000 mark otherwise). Maybe I need a redisign to fit some private ad space in.

  20. Is it all your hard work that paid off? Its good not to rely on only one income source. What goes up can go down and in case of such a strange problem, we can prevent it be having more than one source of income as a backup.

    Click for Nick – Income Report October
    :cool:

  21. Awesome :D

    I’m not blogging for money, but I’ve seeing increases in my internet income. I’m at just over $900 in my income report.

    Hope to reach where you are soon.

  22. I wonder if you will be able to keep growing at this rate during november and december. You will need far more traffic.
    But surely he will come up with an evil idea :twisted: to get it done.

  23. great to see is increasing once again! that is a lot of money!

  24. You’re doing a spectacular job John! These income reports never fail to amaze.

  25. Thanks for sharing the information! My blogs moving up slowly but, its moving and I’m thankful for that. :grin: Thanks again!!

  26. Always impressive …. what more is there to say.

  27. Well, now I’m pretty much convinced that ShoppingAds are worthless. $11.21 for the month with your kind of traffic seems pretty pitiful. You would beat that with Adsense in a day.

  28. Good job!! Very impressive!

  29. Private Ad Sales: $11,888.79
    John Chow rulez!! :mrgreen:

  30. Hm.. Kontera is always 1000$.. wierd :???:

  31. But, how do you get to make monies from Subscriptions?

  32. John chow, it’s time, and it’s all showing. The amazing growth of your income will draw in many investors. John you ever thinking of selling a stake of your blog to others? Go public with the quote Jchow.
    How hot would that be?

  33. very inspirational john. you should buy some investment properties with that. you can find some great deals nowadays on multi unit properties. 20 Gs a month, thats like rapper money. i want some paper too john

  34. What to say numbers tell everything. I hope to catch up with you next november :)

  35. Wow, it is amazing to see how much the private ad sales bring in now. You can sell off that old Adsense block that you wrote about last year as being great for way more money now. Great lesson to be learned. If you can privately sell for more than these click ads, it is better to switch out.

  36. Your income is amazing.

  37. Wow thats absolutely amazing! I cant believe you get an eCPM of $70. If I got that I would nearly be able to quit my job! I would get almost $1000 a month! (OK I wouldn’t be able to quit my job just yet) Over 10 grand in private ad sales is might impressive too. I think Private Ad sales will be my next venture.

  38. $70 eCPM :shock: I’m lucky to get $2 eCPM.

  39. And where’s the numbers for the azoogleads promotions you sneak in now and then between your posts? Like the free business cards and the Halloween costume post?

    Or do you want them to have the readers not knowing you actually earn money if they buy those things?

  40. congrats on the great month, I also had my best month a whopping $75. I’m going to enjoy every penny of it.

  41. TS

    congrats John,

    Hope to get better every coming month, you deserved…!!!

  42. Congrats, that is awesome. I love reading your blog because it inspires me to work hard for what I want.

  43. “I have to wonder how long I can maintain this level of growth. In a little over a year, the blog’s monthly income has grew by over 6,600 percent.”

    1. You haven’t set the monthly target!
    2. It is fantastic to have a side income growing over 66 times! Any business can grow by that rate yearly must be a “blue chip”!

  44. Hey John,

    Wow! what inspiriting to so many here. I have been you blog subscriber for only a day now, and I’m loving each and every you have made and i have read here. Please keep ‘em coming.

    Thanks,
    Gee

  45. Not bad, not bad at all. The rich get richer.

  46. “Baby you’re a rich man,
    Baby you’re a rich man,
    Baby you’re a rich man,
    too” :mrgreen:

  47. I’m sorry, I missed this: when did you say you were moving to Whitby Estates?

  48. Wow I’m inspired! Congrats!

  49. When is the next contest? LoL :grin:

    How about giving away 10 grand

    • Can you imagine what a monthly $10,000 giveaway would do for the traffic and income this blog generates? I think you’d see a 5-10 fold increase in monthly traffic and revenue pretty quick.

  50. How is your anonymous blog coming along? Maybe I missed it, but I haven’t noticed it mentioned. Great job on the blogging income. You’re a great inspiration.

  51. This is awesome! Your your a legend John.

    I always look forward to reading your monthly income.

    Cheers,

    Carlo Selorio

  52. Dan

    Shabang… At $70 eCPM my blogs would pull in over $100.000 a month.. ewww those affiliate commissions sure do add up for you!

    GREAT WORK!

  53. that’s great since I still got $20 for my Adsense

  54. Do you think that the recent changes to the PageRank system will have an effect on future ad sales on this blog? Especially anything through TLA.

    • I don’t think it’ll have much of an effect on ad sale, at least not for me. Most sites are more concern about their Google traffic going down because of a lower PR.

  55. John

    I am looking forward to seeing your first Agloco payout in your upcoming earnings. I hope that you will get big $$$ going by the number of referrals under you.

  56. So cool! you are great to make money from blog and it is creasing every month. it is hard to earn money from blog in Cambodia.

  57. I really appreciate the way you share your monthly earnings on this blog.Can u be extra open by sharing with us how you spend this cash?What do u use it for?

  58. I really appreciate the way you share your monthly earnings on this blog.Can u be open by sharing with us how you spend this cash on the same blog? What do u use it for?

  59. [quote]How much would your blog make if you could get $70 for every 1000 page view?[/quote]
    Although I don’t run a blog, this question made me pull out my records of the last months and do some calculations. All accounted for, the CPM of my main site is similar, but traffic on a much lower level. So next step -> increasing traffic.

    Question to John:
    Any ideas on how many regular visitors changed from going directly to the site to RSS due to your competition with shoe?

    And, congrats to this record monthly result.

  60. Congratulations on the success. This shows that Google can’t get rid of John. :mrgreen:

  61. Holy shi+. that’s a lot of money made with just one single blog… :shock:

  62. Hey John You are showing some really good numbers. Hope you keep succeeding in what ever you do. God Bless U !

  63. Congrats buddy. Thats a success. I would love to earn even 1/10th of that. Btw my blog is at
    http://cheatppc.blogspot.com

  64. congrat’s john. I will learn with you. Go millioner john :D

  65. I really appreciate the way you share your monthly earnings on this blog congrat’s john.

  66. Amazing that you pull in this type of cash for your blog. It seems one of the best ways to make money is to blog “About Making Money”. Think I’ll be focusing on this at Plexav beginning today! Thanks!

  67. Congratulations…I need to learn from you too, :)

  68. What do you mean by:
    1. Private Ad Sales
    2. Affiliate Commissions?

  69. Wow..
    Hoping to see that kind of figures in my account..

  70. John, 1 word for you:
    wow.
    Seriously man, wow. Congrats on your success!

  71. Look at your income give motivation for others bloggers..
    Keep up good works

  72. Che

    Inspiring!!!. Really appreciate you share these numbers.
    Curious how the affiliate commissions are made. There are not many affiliate links in the posts. Hmm.

  73. Sorry John, I don’t think that $70 is that high? I just calculated mine and was quite surprised. I think I calculated it correctly, too.

    Kenneth

  74. :cool: well done! No more comments is needed..

  75. Its amazing how your income grows everytime. Its totally incredible. :cool:

  76. It looks like John’s revenues from popular sites like TLA, ReviewMe, etc are really starting to wane here. I wonder if this represents a trend with the entire industry (including PayPerPost and other similar sites) and bloggers will no longer see a return of investment from these marketplaces like they used to?

  77. Excellent news John. I think it’s amazing what you’ve done in such a short space of time. And it’s great that a heap of your revenue comes from private ads. Just goes to show that people viewing your site have faith in you. Well done.

  78. Pretty incredible numbers, thanks for continuing to post the details so we can follow you successes. Looks great.

  79. congratz john…I’m struggling to challenge your blog income..

  80. What is most attractive about your site is its openness. This kind of post, motivates one to strive further using your example as a role model.

  81. I’m a relatively new blogger (3.5 months now) with heavy traffic flow already…10,000 hits. I could learn a lot from you and hope to. Congrats!

    ps – great article in BC Business a while back…got me interested in starting one, and now, here I am!

  82. Hey John..Have you make some donation.. :wink:

  83. Rudy Phan

    When you get money $ 100,000?

  84. looks like the smark buck is always made through private sales
    seems to apply for anysite

  85. Those private ad sales are really doing the trick

  86. I hope my blog can dot that too… Thanks for sharing..

  87. “I have to wonder how long I can maintain this level of growth. In a little over a year, the blog’s monthly income has grew by over 6,600 percent.”

    6,600 percent growth? That is mind boggling! :smile:

  88. It’s stil amazes me how much money you can make from your blog… i wonder if i will ever come to even a fraction of that…. :evil:

  89. :smile: I wish to have such income .. ur blogging income 20x my job salary.. :oops:

  90. This is great John! I’m still glad with my $400-$500 bucks a month and growing :)

  91. is there any “personal” blog out there that makes more money a month than this one?

  92. Great ways to make up that grand total of 23k!
    Nice post there, btw private ad sales is the advertising sidebar options?

  93. Hey, Congrats Man!!! :grin:

  94. Wow!
    I think that you can say that you have definitely received extraordinary results. I am curious though how long was your blog up before you decided to monetize it?

  95. Leo

    Question, I’m little new at this, but I want to do this and get it right the first time around if possible, so I come to you guys, the experts in this.
    1.)multiple blogs, what’s the best place or places to go for setting up multiple blogs, and start this endless loop of passive income.
    2.) What are the best tools to manage these multiple blogs.
    3.) Where are you putting your residuals to make the most interest on this passive income or are you rolling over the residuals.
    4.) Do you pay yourself a certain percentage, if so how much and how frequent.
    4.) I need a mentor.

  96. I just have to say hats off to John Chow for doing a fine job with http://www.johnchow.com. I just hope to do 1/2 as good with my blog.

    Steve Porter
    Toronto, Canada

  97. Damn, I’m lucky if I even made 2cents from Google Ads lol.

  98. My kontera is still very low n poor…

  99. jagat

    U r one of my idols in this beautiful anarchy called Cyberspace.Hope to share space with u sometime soon…:)
    Go johnchow…
    cheers..

  100. Yes, sure congratulations for this wonderful result. It seems it is more difficult to obtain this level on website with french speakers.

  101. great stuff….I can only hope to make 1/10 of what you’re making. I just started my blog a few moments ago, here’s my shameless plug!

  102. Jhon Chow, your really rock!
    $23,448.59!!!! – wow – that’s some money
    best wishes for the future

  103. “bitch-slapped” is too much a word!Could have used a lighter one

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