John Chow dot Com October 2007 Income Report

It’s the start of a new month and that means it’s time once again for the highly anticipated blog income report. I have tell you know, sometimes I need to pinch myself to make sure all this isn’t some kind of dream. Way back in September of last year, I started a little case study to see if it was really possible to make money by blogging. Before that time, John Chow dot Com was simply a personal blog for me to ramble about whatever was on my mind. Luckily, one of those rambling topics was about how to make money online so it seemed logical that I should teach by doing instead of reciting from a text book.

The blog made $352.94 in it first month as a monetized blog. One year later (last month) it pulled in a record $20,512.17. And it shows no sign of slowing down.

Total Blog Income for October 2007: $23,448.59

I have to wonder how long I can maintain this level of growth. In a little over a year, the blog’s monthly income has grew by over 6,600 percent. Here is the income breakdown.

Blog traffic held steady at 330,339 page views from 180,291 visitors, according to Google Analytics. If you take the blogโ€™s page view and divide that by the income it will give you a site wide eCPM of $70.98. That means for every 1000 page views, this blog makes over $70, or 7 cents per view. Most blogs would kill for this eCPM rate. How much would your blog make if you could get $70 for every 1000 page view?

RSS subscription hit an all time high thanks to the competition between myself and Shoemoney. At the start of October, the FeedBurner chicklet showed 8,585 readers. It now shows 13,517 readers.

Private ad sales continue to be the blog’s biggest money maker, accounting for half of the blog’s monthly income. Commissions from various affiliate programs continue to do well. The best performing affiliate program for October was Text Link Ads, accounting for $1,750 of the $5,131.27 affiliate income. TLA has been a consistent money maker for me and I highly recommend them. Check out my recommended moneymakers to find out more about all the ad networks I use to generate all this cash.

Blog expense for the month include $526.85 for Google Adwords advertising and $25 for a private ad. Hosting for John Chow dot Com is sponsored by BlueFur Web Hosting. Use coupon code JohnChowRocks for 15% off any BlueFur hosting packages.

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195 thoughts on “John Chow dot Com October 2007 Income Report”

  1. iphone says:

    As always, congratulations. You truly have done an amazing job with your site.

    1. DeboHobo says:

      I am still not getting very good results from Kontera.

      1. Steven says:

        Me too. It’s not bad, but it’s not superb either.

        1. i am always thinking about putting kontera back but it annoys the heck out of my readers. so i do what i can where i can.

          i didn’t do too shabby this month granted i made a portion of what johnchow made but heck i did well.

          Congratulations john on your highest month ever!

      2. Yea I got rid of it a while ago. I would def do better now if i tried it again i think.

        1. Pam Hoffman says:

          Why do you think you would do better now Guitar Hero 3?

          I have it and I get a lot of clicks yet it’s only up to a couple bucks!

          Pam Hoffman

      3. Teejay says:

        I hate the kontera pop-up ads. I don’t want to mess up user readership.

        1. Wayne Liew says:

          I don’t think it will scare readers away like most of the readability guides stated. If your content really is quality, they will comeback with no regards of a small thing.

      4. I am curious how Kontera would perform on my site, I signed up today earlier to see how it will go.

    2. John, props on another job well done. I had my best month yet (only a 4 month old blog) at $600 last month for a eCPM of $20. That’s still quite a ways away from your $23k/$70 eCPM but I’m comin for ya! ๐Ÿ˜Ž

      1. I saw your blog (even before) Congrats man, $600 for a 4 months of blogging is not a bad money at all without offering any kind of services. With the last services website I launched I made roughly the same amount within the first month too (and I am just entering the second month)…but yanno I have to work my bum for that instead of doing it by just writing and placing strategical affiliates and ad sales.

        1. Holy mackeral! That is crazy for one month of blogging! I love your header, I make money online by telling people how much money I make online…nice one…

    3. buzzzz says:

      Really impressive ๐Ÿ˜ฏ ..

  2. Kiltak says:

    Hmm John, why is your Kontera income capped at $1000 each month? With all the people who signed up under your name, I would have expected the total to be higher than this…

    1. I noticed the same thing. I figured he’d be making more from TTZ Media as well (seeing as how he owns it). ๐Ÿ˜Ž

      1. Kiltak says:

        Nah, TTZ will never perform well on here.. this is a blog about blogging, not a technology one…

        1. Steven says:

          He answered this before. He has a agreement with the company, minimum payout is always $1000. If he ends up making more in CTR, then they’ll honor the higher dollar amount but it will never be below $1000. I think you have to have some level of traffic to get in on the same deal but don’t quote me on that.

        2. Teejay says:

          I was quite surprised by this as well.

    2. Yea i was curious about that also.

    3. Lincoln says:

      John had an agreement of some sort with Kontera so he gets this fixed amount from them a month. ๐Ÿ˜€

      1. Not quite, he gets this MINIMUM amount from him a month. If he were to make more than that, it would show up.

        1. Jeep parts says:

          Still, that’s a pretty nice deal to have! I need to strike a few deals like that ๐Ÿ˜ˆ

  3. Jamie Harrop says:

    Good job, John.

    Ya know, your income report each month isn’t what surprises me. It’s the fact that you’re able to make this amount each month while still maintaining a Web site whose adverts don’t impede the user experience. The very day your adverts get in the way is the very day you’re income will start to head down, IMO. It’s not so much about maintaining the income, as it is about maintaining a Web site which can accommodate the adverts in a manner which work for your visitors.

    1. That’s deep man. Good post

    2. IMO the big one at the top of the posts is obnoxious but really for $23k a month I’d probably do the same thing.

  4. Holy SHIT this guy doesn’t stop make money online One day THEGEEKBOYS.COM will compete with you till then Bye ๐Ÿ™‚

  5. bob cobb says:

    Thats awesome, another huge money. Why bother with the shopping ads anymore? For $11 Id either replace it with something else or just get rid of it

    1. bob cobb says:

      meant to say month instead of money ๐Ÿ˜ก

  6. That’s great news John. I love the way your income just keeps on rising in the face of various adversity such as the recent PR slap. Rock on ๐Ÿ™‚

    1. Teejay says:

      The PR slap and Google ban has not done anything but make publicity and money for John.

  7. Excellent work once again John. ๐Ÿ˜€

  8. I see that you have less RSS advertisers. Did you put a limit starting this in October based on feedback?

    Btw, great job!

  9. Roberta says:

    Congrats on the money that you’ve made last month, that’s awesome. If I got $70 per 1k pageviews, I would’ve made $3,430.00 off of my music blog and it’s a PR5. I will catch up to ya, John ๐Ÿ™‚

  10. Wosko Jagora says:

    So how much of that do you have to pay on taxes? ๐Ÿ™‚

    1. John Chow says:

      You don’t want to know what my tax bill is!

      1. Steven says:

        Well regardless of what it is, I am sure you have a lot to write-off and more than 50% is still going to be net, which is more than most people can say they make in a day job or online.

        1. Teejay says:

          Well, my day job doesn’t really compete with that! Got to make my own money making machine going.

  11. Gdog says:

    Jeebus…no signs of slowing down like you said…well done. Quite amazing to see all of this in just a year…I remember when you only had Adsense on your blog ๐Ÿ˜›

    1. John, this is a very good figure but I think next month your earns will drop. You can’t always maintain growth. There is always a down time and that is normal.

  12. Paul says:

    Respect! 23k without adsense! Adsense is my only source of income and i get around 6k out of it every month. Check it out:

    1. Teejay says:

      Nice income then. 6k is a lot!

    2. Paul,
      somehow your tool doesn’t work (error on page – prob the js).
      The only thing working is the recommendation to adsense.

      Tschuess from a few miles north of you

  13. Paul says: says congratulations!

  14. Awesome work!

    I haven’t been reading your blog for very long and you may have already mentioned this before, but do you do anything for income outside of

    1. John Chow says:

      John Chow dot Com is a side project and not my main income source.

      1. Steven says:

        This blog is tip money compare to his main income ๐Ÿ˜†

      2. What’s your main source?

      3. Jonathan says:

        Are you kidding me?, not your main source?. That means you are getting at least twice this income from ttz media…. Im so behind you John.

      4. I need to get some side projects like this. Mine are not quite there yet…

  15. Tyler Cruz says:

    Truly amazing John… your numbers both astound me and piss me off that I’m so far behind at the same time ๐Ÿ™‚

    …kind of like your RSS ๐Ÿ™‚

    Keep up the good work, sir.

  16. Michael says:

    It’s really amazing what you’re doing.

    I followed the links to your advertisement solutions and have signed up with a few. Also, I’m subscribing to your newsletter and can’t wait to read your free e-book.

    Thank you,


  17. Neil says:

    What is your click through rate on the affliate links you are running? With 180,291 visitors and earning $5,131 it has to be one of the highest. 5% would be 9,014 clicks and of that if 5% (450 people that bought) that would be an average commission of $11.40 per the 450 buyers.

    That would be an amazing click through rate.

    I was just curious.

  18. Domtan says:

    Congratulations John. You did it again. If you own TTZ Media, should you be counting TTZ media’s income from this blog?

    1. Domtan says:

      Correction: “since”, not “if”. Since you own TTZ media…

      1. Steven says:

        He only counts what he makes from it as a blogger, not the amount he would make from the actual TTZ ads on the ownership side. It’s fair game.

  19. If you need help spending it all – I got a shopping list here, just let me know if I can be of any help! ๐Ÿ˜ˆ

  20. Great work John, $23,000 a month is enough for anyone but to be pulling that from a blog that’s not much more than a year old is fantastic.

    Interesting how private ad sales pushed you to the next level (you’d still be hovering around the $12,000 mark otherwise). Maybe I need a redisign to fit some private ad space in.

  21. Is it all your hard work that paid off? Its good not to rely on only one income source. What goes up can go down and in case of such a strange problem, we can prevent it be having more than one source of income as a backup.

    Click for Nick – Income Report October

    1. What’s your eCPM?


  22. Awesome ๐Ÿ˜€

    I’m not blogging for money, but I’ve seeing increases in my internet income. I’m at just over $900 in my income report.

    Hope to reach where you are soon.

  23. Jonathan says:

    I wonder if you will be able to keep growing at this rate during november and december. You will need far more traffic.
    But surely he will come up with an evil idea ๐Ÿ˜ˆ to get it done.

  24. great to see is increasing once again! that is a lot of money!

  25. You’re doing a spectacular job John! These income reports never fail to amaze.

  26. Ezekiel says:

    Thanks for sharing the information! My blogs moving up slowly but, its moving and I’m thankful for that. ๐Ÿ˜€ Thanks again!!

  27. Neil Duckett says:

    Always impressive …. what more is there to say.

  28. JeremiaSK8 says:

    Great job John! ๐Ÿ™‚

  29. Frank C says:

    Well, now I’m pretty much convinced that ShoppingAds are worthless. $11.21 for the month with your kind of traffic seems pretty pitiful. You would beat that with Adsense in a day.

  30. simon says:

    Good job!! Very impressive!

  31. Private Ad Sales: $11,888.79
    John Chow rulez!! :mrgreen:

  32. Hm.. Kontera is always 1000$.. wierd ๐Ÿ˜•

    1. Wayne Liew says:

      John is being paid a fixed pay by Kontera because of a partnership. New boy in the block? ๐Ÿ˜‰

  33. Kabatology says:

    Simply wicked Mr Chow,

  34. Kabatology says:

    But, how do you get to make monies from Subscriptions?

    1. John Chow says:

      Subscriptions are for anyone who feels sorry for me. They subscribe to the blog by paying me $10 each month via PayPal. Out of all the hundreds of thousands of readers that read this blog, only four feel sorry enough for me to subscribe. If you feel sorry for me, then send $10 to [email protected]

      1. Joshua says:

        Feel sorry for you…hahaha.

  35. Jack says:

    John chow, it’s time, and it’s all showing. The amazing growth of your income will draw in many investors. John you ever thinking of selling a stake of your blog to others? Go public with the quote Jchow.
    How hot would that be?

  36. bloggernoob says:

    very inspirational john. you should buy some investment properties with that. you can find some great deals nowadays on multi unit properties. 20 Gs a month, thats like rapper money. i want some paper too john

  37. What to say numbers tell everything. I hope to catch up with you next november ๐Ÿ™‚

  38. GettyCash says:

    Very impressive… ๐Ÿ˜›

  39. Wow, it is amazing to see how much the private ad sales bring in now. You can sell off that old Adsense block that you wrote about last year as being great for way more money now. Great lesson to be learned. If you can privately sell for more than these click ads, it is better to switch out.

  40. Teejay says:

    Your income is amazing.

  41. Wow thats absolutely amazing! I cant believe you get an eCPM of $70. If I got that I would nearly be able to quit my job! I would get almost $1000 a month! (OK I wouldn’t be able to quit my job just yet) Over 10 grand in private ad sales is might impressive too. I think Private Ad sales will be my next venture.

  42. $70 eCPM ๐Ÿ˜ฏ I’m lucky to get $2 eCPM.

  43. krillz says:

    And where’s the numbers for the azoogleads promotions you sneak in now and then between your posts? Like the free business cards and the Halloween costume post?

    Or do you want them to have the readers not knowing you actually earn money if they buy those things?

    1. John Chow says:

      They are included in affiliate commission.

  44. Bubs says:

    congrats on the great month, I also had my best month a whopping $75. I’m going to enjoy every penny of it.

  45. TS says:

    congrats John,

    Hope to get better every coming month, you deserved…!!!

  46. Dena says:

    Congrats, that is awesome. I love reading your blog because it inspires me to work hard for what I want.

  47. chtanxw says:

    “I have to wonder how long I can maintain this level of growth. In a little over a year, the blogโ€™s monthly income has grew by over 6,600 percent.”

    1. You haven’t set the monthly target!
    2. It is fantastic to have a side income growing over 66 times! Any business can grow by that rate yearly must be a “blue chip”!

  48. Simon says:

    impressive numbers!

  49. Hey John,

    Wow! what inspiriting to so many here. I have been you blog subscriber for only a day now, and Iโ€™m loving each and every you have made and i have read here. Please keep ’em coming.


  50. Not bad, not bad at all. The rich get richer.

  51. “Baby you’re a rich man,
    Baby you’re a rich man,
    Baby you’re a rich man,
    too” :mrgreen:

  52. Chanya says:

    I’m sorry, I missed this: when did you say you were moving to Whitby Estates?

  53. Blake says:

    Wow I’m inspired! Congrats!

  54. browie says:

    When is the next contest? LoL ๐Ÿ˜€

    How about giving away 10 grand

    1. Shaun Carter says:

      Can you imagine what a monthly $10,000 giveaway would do for the traffic and income this blog generates? I think you’d see a 5-10 fold increase in monthly traffic and revenue pretty quick.

  55. Laura says:

    How is your anonymous blog coming along? Maybe I missed it, but I haven’t noticed it mentioned. Great job on the blogging income. You’re a great inspiration.

  56. This is awesome! Your your a legend John.

    I always look forward to reading your monthly income.


    Carlo Selorio

  57. Dan says:

    Shabang… At $70 eCPM my blogs would pull in over $100.000 a month.. ewww those affiliate commissions sure do add up for you!


    1. Clement says:

      “bitch-slapped” is too much a word!Could have used a lighter one

  58. Edsto says:

    that’s great since I still got $20 for my Adsense

  59. Shaun Carter says:

    Do you think that the recent changes to the PageRank system will have an effect on future ad sales on this blog? Especially anything through TLA.

    1. John Chow says:

      I don’t think it’ll have much of an effect on ad sale, at least not for me. Most sites are more concern about their Google traffic going down because of a lower PR.

  60. Clement says:


    I am looking forward to seeing your first Agloco payout in your upcoming earnings. I hope that you will get big $$$ going by the number of referrals under you.

  61. vutha says:

    So cool! you are great to make money from blog and it is creasing every month. it is hard to earn money from blog in Cambodia.

    1. Clement says:

      So you are from Cambodia.Thanks to John Chow, now I know a Cambodian blogger.

  62. Clement says:

    I really appreciate the way you share your monthly earnings on this blog.Can u be extra open by sharing with us how you spend this cash?What do u use it for?

  63. Clement says:

    I really appreciate the way you share your monthly earnings on this blog.Can u be open by sharing with us how you spend this cash on the same blog? What do u use it for?

  64. [quote]How much would your blog make if you could get $70 for every 1000 page view?[/quote]
    Although I don’t run a blog, this question made me pull out my records of the last months and do some calculations. All accounted for, the CPM of my main site is similar, but traffic on a much lower level. So next step -> increasing traffic.

    Question to John:
    Any ideas on how many regular visitors changed from going directly to the site to RSS due to your competition with shoe?

    And, congrats to this record monthly result.

  65. Wayne Liew says:

    Congratulations on the success. This shows that Google can’t get rid of John. :mrgreen:

    1. Clement says:

      You sound as if Google wanted to take away John’s life ๐Ÿ™‚

  66. Holy shi+. that’s a lot of money made with just one single blog… ๐Ÿ˜ฏ

  67. Hey John You are showing some really good numbers. Hope you keep succeeding in what ever you do. God Bless U !

  68. d3vil says:

    Congrats buddy. Thats a success. I would love to earn even 1/10th of that. Btw my blog is at

  69. bocah says:

    congrat’s john. I will learn with you. Go millioner john ๐Ÿ˜€

  70. pro2promo says:

    I really appreciate the way you share your monthly earnings on this blog congratโ€™s john.

  71. Ken Stein says:

    Amazing that you pull in this type of cash for your blog. It seems one of the best ways to make money is to blog “About Making Money”. Think I’ll be focusing on this at Plexav beginning today! Thanks!

  72. wingloon says:

    Congratulations…I need to learn from you too, ๐Ÿ™‚

  73. michael says:

    What do you mean by:
    1. Private Ad Sales
    2. Affiliate Commissions?

  74. Wow..
    Hoping to see that kind of figures in my account..

  75. Nick says:

    John, 1 word for you:
    Seriously man, wow. Congrats on your success!

  76. Ethan Christ says:

    Very nice job sir. ๐Ÿ‘ฟ

  77. shy guy says:

    Look at your income give motivation for others bloggers..
    Keep up good works

  78. Che says:

    Inspiring!!!. Really appreciate you share these numbers.
    Curious how the affiliate commissions are made. There are not many affiliate links in the posts. Hmm.

  79. Sorry John, I don’t think that $70 is that high? I just calculated mine and was quite surprised. I think I calculated it correctly, too.


  80. ๐Ÿ˜Ž well done! No more comments is needed..

  81. pchere says:

    Its amazing how your income grows everytime. Its totally incredible. ๐Ÿ˜Ž

  82. Lincoln says:

    It looks like John’s revenues from popular sites like TLA, ReviewMe, etc are really starting to wane here. I wonder if this represents a trend with the entire industry (including PayPerPost and other similar sites) and bloggers will no longer see a return of investment from these marketplaces like they used to?

  83. CatherineL says:

    Excellent news John. I think it’s amazing what you’ve done in such a short space of time. And it’s great that a heap of your revenue comes from private ads. Just goes to show that people viewing your site have faith in you. Well done.

  84. chipseo says:

    Pretty incredible numbers, thanks for continuing to post the details so we can follow you successes. Looks great.

  85. akmal says:

    congratz john…I’m struggling to challenge your blog income..

  86. What is most attractive about your site is its openness. This kind of post, motivates one to strive further using your example as a role model.

  87. darren says:

    I’m a relatively new blogger (3.5 months now) with heavy traffic flow already…10,000 hits. I could learn a lot from you and hope to. Congrats!

    ps – great article in BC Business a while back…got me interested in starting one, and now, here I am!

  88. Overclock says:

    Hey John..Have you make some donation.. ๐Ÿ˜‰

  89. Rudy Phan says:

    When you get money $ 100,000?

  90. looks like the smark buck is always made through private sales
    seems to apply for anysite

  91. Those private ad sales are really doing the trick

  92. Noli says:

    I hope my blog can dot that too… Thanks for sharing..

  93. “I have to wonder how long I can maintain this level of growth. In a little over a year, the blogโ€™s monthly income has grew by over 6,600 percent.”

    6,600 percent growth? That is mind boggling! ๐Ÿ™‚

  94. Mike says:

    It’s stil amazes me how much money you can make from your blog… i wonder if i will ever come to even a fraction of that…. ๐Ÿ‘ฟ

  95. wanorizan says:

    ๐Ÿ™‚ I wish to have such income .. ur blogging income 20x my job salary.. ๐Ÿ˜ณ

  96. Online Poker says:

    This is great John! I’m still glad with my $400-$500 bucks a month and growing ๐Ÿ™‚

  97. is there any “personal” blog out there that makes more money a month than this one?

  98. chetan says:

    Great ways to make up that grand total of 23k!
    Nice post there, btw private ad sales is the advertising sidebar options?

  99. Ketan says:

    Hey, Congrats Man!!! ๐Ÿ˜€

  100. Rick says:

    I think that you can say that you have definitely received extraordinary results. I am curious though how long was your blog up before you decided to monetize it?

  101. Leo says:

    Question, Iโ€™m little new at this, but I want to do this and get it right the first time around if possible, so I come to you guys, the experts in this.
    1.)multiple blogs, what’s the best place or places to go for setting up multiple blogs, and start this endless loop of passive income.
    2.) What are the best tools to manage these multiple blogs.
    3.) Where are you putting your residuals to make the most interest on this passive income or are you rolling over the residuals.
    4.) Do you pay yourself a certain percentage, if so how much and how frequent.
    4.) I need a mentor.

  102. ๐Ÿ˜› I like a check like that.

  103. Steve says:

    I just have to say hats off to John Chow for doing a fine job with I just hope to do 1/2 as good with my blog.

    Steve Porter
    Toronto, Canada

  104. Sean says:

    Damn, I’m lucky if I even made 2cents from Google Ads lol.

  105. Ho.. Ho..

    Thats gold….

  106. Coldie says:

    My kontera is still very low n poor…

  107. jagat says:

    U r one of my idols in this beautiful anarchy called Cyberspace.Hope to share space with u sometime soon…:)
    Go johnchow…

  108. Yes, sure congratulations for this wonderful result. It seems it is more difficult to obtain this level on website with french speakers.

  109. great stuff….I can only hope to make 1/10 of what you’re making. I just started my blog a few moments ago, here’s my shameless plug!

  110. simpro says:

    Jhon Chow, your really rock!
    $23,448.59!!!! – wow – that’s some money
    best wishes for the future

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