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John Chow & Kontera Partner To Bring You ContentLink

written by John Chow on March 28th, 2007

I have entered into a partnership with Kontera Technologies, which will allow you to run Kontera ContentLink ads on your website or blog without having to meet the 500,000 monthly page view requirement. Until now, advertising networks like Kontera were not available to low traffic sites.

What Is ContentLink?

kontera.png

Kontera ContentLink are those double underlined links you see on this blog. Hovering over a link will make the ad appear. When a reader clicks the ad and visits the advertiser, you make money. Like Google AdSense, ContentLink ads are CPC based. Google allows ContentLink and AdSense on the same page so you don’t have to worry about violating Google’s TOS.

ContentLink can be a nice source of additional revenue. I have said repeatedly, do not put all you eggs in Google’s basket. In order to make money on the Internet, you must have multiple sources of revenue. With this partnership, I can offer you a new source of revenue that you may not be able to qualify for.

Acceptance Based On Content, Not Page Views

The normal Kontera publisher qualifications for ContentLink are:

  • Generate more than 500,000 page impressions per month
  • Be content-rich with more than 50 words per page
  • Use English as the primary language

Under the John Chow Kontera partnership, your acceptance into the ContentLink program will be based solely on the quality of your content and not your page views. We will also accept some non-English sites.

The rational behind this is based on the fact that traffic follows good content. I know many sites and blogs with great content but cannot sign up for Kontera because they lack the page view requirement. If your content is good, we will accept you.

How Do I Sign Up?

Fill out this application and enter “John Chow Kontera partnership” into the Comments field. Don’t worry about the field that ask for your page view. When you apply through this blog, your application is sent to my personal account representative. He will approve you based on your site content and not your traffic level.

This is a great opportunity for lower traffic sites and blogs to take advantage of a revenue source that is only available to high traffic sites. I don’t know how long we will be doing this so take advantage of it and apply now.

Sign up for John Chow Kontera ContentLink.

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By N2H
  1. Amazing John, simply amazing. I’ll definitely be signing up for this. You rock :)

  2. So John Chow membership has it’s privileges eh. Cool. So does the content have to contain lots of link back to your site?

  3. thanks John for making this possible for us! :mrgreen:

  4. Just signed up, we’ll see what the man has to say, thanks!

  5. Looks like a great chance to get into Kontera for the small guys (I still may be too small). I looked at Kontera a bit bit it was clear it would be a while before I would qualify, even if they were a bit soft on the traffic qualifications.
    How does Kontera pay compared to Adsense?

  6. Huh? I signed up two weeks ago and did not have to reference John Chow at all. What are you trying to pull?

  7. Thanks for the opportunity John & Kontera

  8. Tom

    It may add another level of monetization, but I think Kontera ads cross over the threshold of “too much advertising”. I am perfectly content placing ads alongside my content, as well as (honestly) reviewing products that earn affiliate fees, but these pop-ups are too much. Snap previews are garbage, and Kontera doesn’t seem much better.

    Perhaps we can see the difference between a regular link and a Kontera link, but I can imagine many members of the less tech-savvy web browsing population may have a difficult time distinguising. Therefore, I’m hestitant to use any monetization feature that might make someone reluctant to click one of my links.

    Worst of all, these pop-ups disrupt the flow of an article or blog post, which I would never want to happen.

  9. Yeah, I was wondering why I was seeing the Kontera ContentLinks here and not the regular IntelliTXT… I think it’s nice (and smart) of Kontera to start allowing smaller publishers into their program. I believe they started doing that a couple of months ago – I joined a while back through another JC (Joel Comm).

    So far Kontera hasn’t brought anything massive – but it’s a nice additional income stream and the CTR & eCPM is decent.

  10. Thanks, John. I’m signed up already, couldn’t have come at a better time. For those ‘thinking” about this, or those wondering if John’s going to get something out of the deal, I certainly hope he does. This is likely the only way I’ll get with these guys in the foreseeable future, so if I make something and someone else makes something, sounds good to me.

    I’m still thinking about the post yesterday regarding the three groups of people … time to move into the one that makes things happen, rather than sitting and wondering what happened.

  11. Actually, Kontera is “bluffing” in partnerships allow smaller publishers to enter. What they realize is that if they do not let the smaller sites like us enter, they will lose market share. There’s another similar thread where this guy promotes the same as well, like what Hannes Johnson just said above :twisted:

    http://forums.digitalpoint.com/showthread.php?t=244331

    It’s no new deal, folks. That’s my opinion. Kontera wants to expand and compete.

  12. Wow.

    A very nice way to pull some referral revenue. Not bad thinking John. Tell 10,000 people you have an agreement with an advertiser and see what happens.

    I think that maybe I will enter into an agreement with Miva next..

  13. How apt that John “root of all evil” Chow would be propagating and encouraging this form of advertising. Come on, people, look at it from the prospective of the blog reader that you are; do you accept this form of advertising, with its fake-out “links” and its balloons that pop up over on top of content? Don’t they always say that you should design your site with the perspective of the visitor in mind? What benefit is there in annoying your readers?

    I personally hate Kontera, IntelliTXT and all of its ilk, and encourage all of you to think twice before implementing it on your own blogs. I would never implement advertising as intrusive as this on any site I manage, no matter how lucrative it may be. Am I truly the only person reading this who feels this way?

    Thank goodness for full RSS feeds.

    • In case you did not realize it, John is here to write, as well as to make some money. Most readers would not mind at all. If you do, then ignore it, as simple as that. So long as they blend in well with the site, and the writer is happy with it, who are you to influence the others?

      • They do not blend well with the site. That’s the whole point. I don’t see how anyone could argue that it’s not overly-intrusive advertising.

        And who is anybody to try to influence anyone? I guess we should shut down all the blogs, take the debate shows off of TV and rip the editorial pages out of all the newspapers. Silly me, stating my opinion of something on the internet…

        • Silly me, stating my opinion of something on the internet as well…

        • All I would say is John’s revenue from this blog alone is in the $XXXX range and he will probably break $10 000 per month sooner than later.

          Kontera (and intellitext before him) hasn’t caused his blog to loose popularity. Given the choice, I’d go with John’s advice over yours…simply due to the fact that he’s proven himself successful.

          • “I guess we should shut down all the blogs, take the debate shows off of TV and rip the editorial pages out of all the newspapers.”

            That’s a fantastic idea.

            But in all seriousness, you’re posting these ideas in a tank full of sharks. People who read John’s blog regularly have no qualms about advertising. Many/most of us would love nothing more than to have our own blogs become what John has created here.

            We realise there’s another side to the argument, but we’re reading this particular blog for a reason.

            I do understand what you’re saying and I am thinking twice, but the harsh tone of your original post was bound to draw some fire from this audience.

          • Of course I have little problem with advertising also, in most cases. But there are boundaries to what the audience will tolerate, and there are boundaries to what the writer will tolerate in terms of how much advertising disrupts their writing. As both a reader and a writer, ads like these cross these boundaries, at least in my perspective.

            Perhaps my OP was worded a bit too harshly, but needless to say, I feel very strongly about this. I do not begrudge Mr Chow his success; I’m just not pleased he’s promoting this particular method of achieving it.

          • Each to his own I guess. Everyone makes his own decisions. So if you feel these inline text ads are too obtrusive, don’t run em :)

            I for one don’t have any qualms though.

      • calling the cape crusader guy…calling…

        …by the way, call the cable guy also ;)

    • Agreed! I hate this and those Snap pop-ups. Not doubt they make money, but I can’t use them since they seem to be too annoying

      • simple solution . . . run it for one week, check your feed subscriptions, number of returning visitors, overall revenue for the week . . . then compare it to your other weeks. . . if the costs outweight the benefits, cut it . . . no one’s holding a gun to your head, just opening up another door for you . .

      • My Suggestion:

        Don’t even bother trying Kontera if your blog doesn’t receive a lot of traffic. If you own a huge blog with a large number of daily visitors, it’ll be more profitable and hence more worth it.

        If you don’t have much traffic, I don’t think its worth antagonizing your readers. Kontera has pretty bad targeting IMO.

    • Yeah the full RSS feeds was a good thing you did John.

    • Simchedeken

      Garrette;

      If it drives you that crazy, just SCROLL with the mouse instead of swishing back and forth across the page! :roll: :?:

  14. Well let’s see if I have ‘quality content’ and perhaps try out another mini-source of income.

    Who knows, perhaps one day I’ll beat my Google AdSense earnings!

  15. :mrgreen: Thanks Mr. Chow, we shall see how this all works. Why is it there are so many “haters” of folks who want to make an honest buck from their writing? :?:

    -C8j

  16. Wow John! Thanks for this excellent opportunity ;)

  17. We’ll see how this goes…for me that is.

  18. Nice opportunity for everyone. How much does Kontera pay compared to Adsense?

  19. I’ve signed up for Kontera in February via Joel Comm after I’ve seen him offering in Digital Points forum.

  20. Actually I have already ran a test with these ads. They convert pretty poorly and are visual eyesores.

    http://thalasar.com/archives/blogging/contextual_adve.html

    Enjoy the post.

  21. I signed up for this service about a week ago, and love it. I’ve made more revenues from ContentLink 6 of the 7 days it’s been active than I have from AdSense.

    This is great for those with less than the 500k requirement. Kudos, John.

  22. Signed up :)

    I hope i can use it on more of my sites though

  23. John, that is great! Thanks for the opportunity! It will help me to get a step closer to achieving my goal!

    So do you get paid for each referral? If so, that should work out really nicely for you as well! :lol:

    Thanks!

  24. Very impressive, I already have a Kontera account, but I’m impressed that you were able to negotiate a deal to offer this to some of the smaller but equally as great blogs.

    Great Work :mrgreen:

  25. Thanks John!

    Being a very young blog, I appreciate the opportunity you have given me.

  26. John it’s not true that they only allow high traffic sites. It does say that on their website but I have been using Kontera content links for a couple of weeks now and my site only gets 10,000 PV a month tops.

    I think the 500,000 thing is just for show, so that they look like they have high standards.

    I also don’t think they are particularly good, they are very slow to load, I have a 2meg broadband connection and even while I am tying this they are still loading.

    As soon as I get the minimum payout I will take it and run. – The slow loading makes for a very low clickthrough ratio.

    Matt

  27. I hate these type of annoying links popping up every now and then when trying to copy/paste, highlight.
    I wouldnt consider it for my blog as it is very obtrusive.

  28. The good thing about Kontera is for people running higher traffic websites they can now use this to negotiate higher revenue share with other publishers like IntelliTXT by threatening to switch to Kontera.

  29. It would be great if you could you get low traffic websites into some major CPM networks??

  30. nick

    You don’t have to sign-up under John. They allowed publishers in the network (even if they did not meet the 500,000 monthly page view requirement) quite a while back.

  31. Wow. Pretty cool. Will definitely check it out.

  32. Just signed up . . should be interesting! Thanks for the hookup John!

  33. John’s probably making a killing off of this post. More :twisted: at work :P

  34. I have been running Kontera for 2 months now and even though I have a low traffic site (50+ visitors/day on average), these guys amount to over $15/month for me. Not huge money, but very consistent. I make more on them them any other advertiser.

    I recommend them too. I found them after being rejected by TextLink ads.

    John, I recently signed up with Chitika.com. Have you tried them or have any opinion about it. They seem to only show results once a month or something. Unless I’m just not making anything with them.

  35. I have already signed up for this through Joel Comm, I havn’t implemented it through my blog yet because I have recently started to post on it. But , it does sound like a promising source of revenue other than using adsense and other ways of earning money.

  36. Thanks John! I’ll be at the 500,000 mark in about 60 days but I appreciate you helping me get a headstart.

  37. Bob

    I’m not sure about this one John, I got my blog acepted two weeks ago an it was only two weeks old back then. Did not need any partnership whatsoever.
    Are you sure you’re not trying to trick people into signing up with yourself as a referral?

    Kontera seems to be a good revenue source, it’s made me a nice few bucks already :)

    • If you apply through this blog the app goes to my account rep and page views figures are not considered. I’m not saying Kontera will not accept a site that is below 500,000 page views if you apply directly. But there is no guarantee.

      You make the same amount whether you go direct or through me. If you go through me, you’re guaranteed page views will be not be taken into account and approval is based on your content.

      Kontera will be a good additional source of revenue for everyone.

  38. My blog is in Chinese, will it be accepted? Anyway, I just filled the application. Let’s wait and see.

  39. I have been using them now for almost a month and like the service.

  40. Thanks John!.. i told ya us little ones needed something like this

    :evil:

  41. This is bogus, I can’t join because my email tried joing a month or two ago. But they never got back to me on accepting me or not, pretty bad business practice.

  42. I signed-up with Kontera a few months ago and am most impressed with their customer service.

    Special thanks to my account manager David Gorcey.

  43. This is awesome John. Thanks for arranging this!

  44. This is a good idea, John.

    Always be thinking outside of the box :)

    – Scot

  45. Did you get the flippingrich.com tshirts?

  46. We also signed up a few weeks ago and are a semi-small publisher. Right now we’re averaging $0.30/day. That’s not much, but should be enough to cover some annual hosting costs, etc.

  47. Thank you John. I just filled in my application so hopefully I will be accepted.

    I think it’s a great idea for those who want to experient with different ways to earn some kind of income stream through their websites/blogs. There are those of course, who wish to take the higher moral ground, but most mere mortals need to pay bills, put food on the table etc so if they can earn a little (or a lot as in John’s case), then good luck to them.

  48. Thanks a lot John. I’ve applied for the program and hopefully my site get approved.

    One issue though… the site opens in IE and we need to enter the monthly page views to go to the next step.

  49. This is good news. How is the performance of contentlinks? I have found several sites that have much less than the quota and they get accepted, but this is more reassuring. THanks.

    Adam
    TheAdambox.com

  50. The news keeps getting better and better. Thanks John.

    First AuctionAds from Shoemoney, now inline ads from Kontera through JC.

    And I found an invitation to Amazon Associate Context Links Beta in my inbox today (same as Kontera, except it’s CPA, not CPC).

    John, any thoughts on opening TTZ Media Ads for us smaller publishers? Would love to put them on my tech blogs

  51. Today I got a mail from the Kontera. Seems that I’m accepted in their program (or am I?).

    They have asked to place b4 the /body tag. Where shall I add this in my WP blog? In the footer.php files?

  52. One final thanks for this John before I leave the page =)

  53. Nice work John! This partnership should give a lot of people the chance to add a good revenu source to their site, and it should give you a lot of exposure too, nice thinking! :smile:

  54. johnny

    can someone explain what all this thing’s about?

  55. John, I second Staska’s comment re TTZ Media ads! Me wants it! :twisted:

  56. Got approved…now the big question…should I do this or not?

  57. I still haven’t heard anything from Kontera yet…

    I hope they get in touch soon. :lol:

    http://www.bloggingwv.com

  58. :grin: wow nice! I’ll try it soon. Im sure my blog does not qualify for it… but soon, i think it will qualify. hehehe ^__^

  59. I also tryed to register from here, but somewhy I feel, that my blog wont be accepted :sad:

  60. Woohoo! My acceptance just came through and I’ve uploaded the script.

    Thanks John!

  61. Accept other language than English?

  62. av u thot of an ipods with 500GB capacity.a fellow techie should reply

  63. hello john,
    I hadnt seen more than 200 comments anywhere else. you are great and your blog too is.
    Am a novice blogger. and am inspired by you infact.
    all the best

  64. :shock: wtf? u rock :grin: lol look at all ur faces well my website is http://www.freeflyer.wetpaint.com :shock: i fell sick :cry: :mrgreen:

  65. 500000 page views??Wow..Thats a lot..Any idea how to get that traffice to my blog below???

    http://agloco-tm.blogspot.com/

  66. Your content is rich but alittle too messy. Maybe you can try to categorise your link and put a sitemap?

  67. “I have no way to receive payments from anyone but Google right now”

    Why not?

  68. I join John Chow myself. I am learning all of this very slowly. I hope all of this is good and where the money is in fact. I am really interested in this how blogging. Having a little trouble with people post back to my channels though. How often do you guys get pay in you all accounts. Someone please respond so i coucld make sure i am on the right track.

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