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John Chow & Kontera Partner To Bring You ContentLink

written by John Chow on March 28th, 2007

I have entered into a partnership with Kontera Technologies, which will allow you to run Kontera ContentLink ads on your website or blog without having to meet the 500,000 monthly page view requirement. Until now, advertising networks like Kontera were not available to low traffic sites.

What Is ContentLink?

kontera.png

Kontera ContentLink are those double underlined links you see on this blog. Hovering over a link will make the ad appear. When a reader clicks the ad and visits the advertiser, you make money. Like Google AdSense, ContentLink ads are CPC based. Google allows ContentLink and AdSense on the same page so you don’t have to worry about violating Google’s TOS.

ContentLink can be a nice source of additional revenue. I have said repeatedly, do not put all you eggs in Google’s basket. In order to make money on the Internet, you must have multiple sources of revenue. With this partnership, I can offer you a new source of revenue that you may not be able to qualify for.

Acceptance Based On Content, Not Page Views

The normal Kontera publisher qualifications for ContentLink are:

  • Generate more than 500,000 page impressions per month
  • Be content-rich with more than 50 words per page
  • Use English as the primary language

Under the John Chow Kontera partnership, your acceptance into the ContentLink program will be based solely on the quality of your content and not your page views. We will also accept some non-English sites.

The rational behind this is based on the fact that traffic follows good content. I know many sites and blogs with great content but cannot sign up for Kontera because they lack the page view requirement. If your content is good, we will accept you.

How Do I Sign Up?

Fill out this application and enter “John Chow Kontera partnership” into the Comments field. Don’t worry about the field that ask for your page view. When you apply through this blog, your application is sent to my personal account representative. He will approve you based on your site content and not your traffic level.

This is a great opportunity for lower traffic sites and blogs to take advantage of a revenue source that is only available to high traffic sites. I don’t know how long we will be doing this so take advantage of it and apply now.

Sign up for John Chow Kontera ContentLink.

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  1. Amazing John, simply amazing. I’ll definitely be signing up for this. You rock :)

  2. So John Chow membership has it’s privileges eh. Cool. So does the content have to contain lots of link back to your site?

  3. thanks John for making this possible for us! :mrgreen:

  4. Just signed up, we’ll see what the man has to say, thanks!

  5. Looks like a great chance to get into Kontera for the small guys (I still may be too small). I looked at Kontera a bit bit it was clear it would be a while before I would qualify, even if they were a bit soft on the traffic qualifications.
    How does Kontera pay compared to Adsense?

  6. Huh? I signed up two weeks ago and did not have to reference John Chow at all. What are you trying to pull?

  7. Thanks for the opportunity John & Kontera

  8. Thanks for getting us this deal!

  9. Tom

    It may add another level of monetization, but I think Kontera ads cross over the threshold of “too much advertising”. I am perfectly content placing ads alongside my content, as well as (honestly) reviewing products that earn affiliate fees, but these pop-ups are too much. Snap previews are garbage, and Kontera doesn’t seem much better.

    Perhaps we can see the difference between a regular link and a Kontera link, but I can imagine many members of the less tech-savvy web browsing population may have a difficult time distinguising. Therefore, I’m hestitant to use any monetization feature that might make someone reluctant to click one of my links.

    Worst of all, these pop-ups disrupt the flow of an article or blog post, which I would never want to happen.

    • I agree. I hate sites that use links like these. They trick you into thinking there is some extra information the author deems worthy on a certain topic.

      At least these links are double underlined. But I still think they detract from the content.

      • come on gareth, are you telling me that no one should win money with their sites?
        It’s like you say to tv’s to drop the tv ads.
        Doing a site for fun is good, but that will not last very long, with time, the site will ALLWAYS die.

  10. Yeah, I was wondering why I was seeing the Kontera ContentLinks here and not the regular IntelliTXT… I think it’s nice (and smart) of Kontera to start allowing smaller publishers into their program. I believe they started doing that a couple of months ago – I joined a while back through another JC (Joel Comm).

    So far Kontera hasn’t brought anything massive – but it’s a nice additional income stream and the CTR & eCPM is decent.

    • Yeah Hannes, you’re right. Just some $35 in 35 days, with over 190K page impressions and below 0.5% CTR.

      that has been my humble experience on my blog. they are no match for Google, not in the nearest future.

      But it is a cool experience for now.

  11. Thanks, John. I’m signed up already, couldn’t have come at a better time. For those ‘thinking” about this, or those wondering if John’s going to get something out of the deal, I certainly hope he does. This is likely the only way I’ll get with these guys in the foreseeable future, so if I make something and someone else makes something, sounds good to me.

    I’m still thinking about the post yesterday regarding the three groups of people … time to move into the one that makes things happen, rather than sitting and wondering what happened.

  12. Actually, Kontera is “bluffing” in partnerships allow smaller publishers to enter. What they realize is that if they do not let the smaller sites like us enter, they will lose market share. There’s another similar thread where this guy promotes the same as well, like what Hannes Johnson just said above :twisted:

    http://forums.digitalpoint.com/showthread.php?t=244331

    It’s no new deal, folks. That’s my opinion. Kontera wants to expand and compete.

  13. Wow.

    A very nice way to pull some referral revenue. Not bad thinking John. Tell 10,000 people you have an agreement with an advertiser and see what happens.

    I think that maybe I will enter into an agreement with Miva next..

  14. How apt that John “root of all evil” Chow would be propagating and encouraging this form of advertising. Come on, people, look at it from the prospective of the blog reader that you are; do you accept this form of advertising, with its fake-out “links” and its balloons that pop up over on top of content? Don’t they always say that you should design your site with the perspective of the visitor in mind? What benefit is there in annoying your readers?

    I personally hate Kontera, IntelliTXT and all of its ilk, and encourage all of you to think twice before implementing it on your own blogs. I would never implement advertising as intrusive as this on any site I manage, no matter how lucrative it may be. Am I truly the only person reading this who feels this way?

    Thank goodness for full RSS feeds.

    • In case you did not realize it, John is here to write, as well as to make some money. Most readers would not mind at all. If you do, then ignore it, as simple as that. So long as they blend in well with the site, and the writer is happy with it, who are you to influence the others?

      • They do not blend well with the site. That’s the whole point. I don’t see how anyone could argue that it’s not overly-intrusive advertising.

        And who is anybody to try to influence anyone? I guess we should shut down all the blogs, take the debate shows off of TV and rip the editorial pages out of all the newspapers. Silly me, stating my opinion of something on the internet…

        • Silly me, stating my opinion of something on the internet as well…

        • All I would say is John’s revenue from this blog alone is in the $XXXX range and he will probably break $10 000 per month sooner than later.

          Kontera (and intellitext before him) hasn’t caused his blog to loose popularity. Given the choice, I’d go with John’s advice over yours…simply due to the fact that he’s proven himself successful.

          • “I guess we should shut down all the blogs, take the debate shows off of TV and rip the editorial pages out of all the newspapers.”

            That’s a fantastic idea.

            But in all seriousness, you’re posting these ideas in a tank full of sharks. People who read John’s blog regularly have no qualms about advertising. Many/most of us would love nothing more than to have our own blogs become what John has created here.

            We realise there’s another side to the argument, but we’re reading this particular blog for a reason.

            I do understand what you’re saying and I am thinking twice, but the harsh tone of your original post was bound to draw some fire from this audience.

          • Of course I have little problem with advertising also, in most cases. But there are boundaries to what the audience will tolerate, and there are boundaries to what the writer will tolerate in terms of how much advertising disrupts their writing. As both a reader and a writer, ads like these cross these boundaries, at least in my perspective.

            Perhaps my OP was worded a bit too harshly, but needless to say, I feel very strongly about this. I do not begrudge Mr Chow his success; I’m just not pleased he’s promoting this particular method of achieving it.

          • Each to his own I guess. Everyone makes his own decisions. So if you feel these inline text ads are too obtrusive, don’t run em :)

            I for one don’t have any qualms though.

      • calling the cape crusader guy…calling…

        …by the way, call the cable guy also ;)

    • Agreed! I hate this and those Snap pop-ups. Not doubt they make money, but I can’t use them since they seem to be too annoying

      • simple solution . . . run it for one week, check your feed subscriptions, number of returning visitors, overall revenue for the week . . . then compare it to your other weeks. . . if the costs outweight the benefits, cut it . . . no one’s holding a gun to your head, just opening up another door for you . .

      • My Suggestion:

        Don’t even bother trying Kontera if your blog doesn’t receive a lot of traffic. If you own a huge blog with a large number of daily visitors, it’ll be more profitable and hence more worth it.

        If you don’t have much traffic, I don’t think its worth antagonizing your readers. Kontera has pretty bad targeting IMO.

    • Yeah the full RSS feeds was a good thing you did John.

    • Simchedeken

      Garrette;

      If it drives you that crazy, just SCROLL with the mouse instead of swishing back and forth across the page! :roll: :?:

  15. Well let’s see if I have ‘quality content’ and perhaps try out another mini-source of income.

    Who knows, perhaps one day I’ll beat my Google AdSense earnings!

  16. :mrgreen: Thanks Mr. Chow, we shall see how this all works. Why is it there are so many “haters” of folks who want to make an honest buck from their writing? :?:

    -C8j

  17. Wow John! Thanks for this excellent opportunity ;)

  18. Joel actually offered this option back in February…

    http://forum