John Chow & Kontera Partner To Bring You ContentLink
I have entered into a partnership with Kontera Technologies, which will allow you to run Kontera ContentLink ads on your website or blog without having to meet the 500,000 monthly page view requirement. Until now, advertising networks like Kontera were not available to low traffic sites.
What Is ContentLink?

Kontera ContentLink are those double underlined links you see on this blog. Hovering over a link will make the ad appear. When a reader clicks the ad and visits the advertiser, you make money. Like Google AdSense, ContentLink ads are CPC based. Google allows ContentLink and AdSense on the same page so you don’t have to worry about violating Google’s TOS.
ContentLink can be a nice source of additional revenue. I have said repeatedly, do not put all you eggs in Google’s basket. In order to make money on the Internet, you must have multiple sources of revenue. With this partnership, I can offer you a new source of revenue that you may not be able to qualify for.
Acceptance Based On Content, Not Page Views
The normal Kontera publisher qualifications for ContentLink are:
- Generate more than 500,000 page impressions per month
- Be content-rich with more than 50 words per page
- Use English as the primary language
Under the John Chow Kontera partnership, your acceptance into the ContentLink program will be based solely on the quality of your content and not your page views. We will also accept some non-English sites.
The rational behind this is based on the fact that traffic follows good content. I know many sites and blogs with great content but cannot sign up for Kontera because they lack the page view requirement. If your content is good, we will accept you.
How Do I Sign Up?
Fill out this application and enter “John Chow Kontera partnership” into the Comments field. Don’t worry about the field that ask for your page view. When you apply through this blog, your application is sent to my personal account representative. He will approve you based on your site content and not your traffic level.
This is a great opportunity for lower traffic sites and blogs to take advantage of a revenue source that is only available to high traffic sites. I don’t know how long we will be doing this so take advantage of it and apply now.
Sign up for John Chow Kontera ContentLink.
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Trackbacks
- My Satellite Tracking Blog » Blog Archive » Real Estate Advices that I love - March 28, 2007 at 7:17 am
- » Content Links - Geiger - March 28, 2007 at 7:43 am
- Untwisted Vortex - Living in a Different Land » Blog Drive-Bys for 2007-03-29 - March 28, 2007 at 9:51 am
- John Chow opens Kontera Content Links for your blog! « Staska.Net - March 28, 2007 at 12:06 pm
- pixelPruner.com - The pessimistic banter of a sarcastic prat. » Blog Archive » John Chow + Kontera = ALL (good) bloggers making money online! (PLUS: NetVibes = Time Saved) - March 28, 2007 at 12:18 pm
- Hidden conspiracies » How to be Kontera Contentlink publisher without 500k monthly blog traffic? - March 29, 2007 at 6:35 am
- Kyle’s Cove » Blog Archive » ContentLink Now Available for Smaller Blogs - March 29, 2007 at 7:23 pm
- Kontera ContentLink : BlissLogs - March 29, 2007 at 7:25 pm
- David Grimmett dot com » Blog Archive » Kontera Adds - March 29, 2007 at 8:00 pm
- Make Money On The Internet - March 2007 « John Chow dot Com - April 1, 2007 at 8:21 pm
- 5 new blog monetization programs opened in March « Staska.Net - April 2, 2007 at 8:57 am
- How To Make Money Online With Kontera « John Chow dot Com - April 2, 2007 at 11:30 am
- Brendan Gall (dot) Com » John Chow and Kontera Help Bloggers Make Money - April 2, 2007 at 2:12 pm
- Make money opportunity with kontera at cashper.com - April 2, 2007 at 5:15 pm
- Making Money Online with ContentLink - April 2, 2007 at 7:39 pm
- One Million Subscribers » Blog Archive » 8 Money Making Tips from John Chow - April 2, 2007 at 9:14 pm
- My Retirement Project » I Got Kontera! - April 2, 2007 at 10:38 pm
- Blogging For Money - March 2007 » Derek Semmler dot com - April 3, 2007 at 4:15 pm
- Dodgeblogium » Blog Archive - April 3, 2007 at 7:21 pm
- Kontera ContentLink Ads Installed - April 4, 2007 at 11:07 am
- T Jantunen.com » Making money with Kontera - April 4, 2007 at 11:09 pm
- Kontera Ads Preview SEO Tool « First Come Reason Then Came The Pundit - April 7, 2007 at 8:39 am
- Follow Up And Follow Through « John Chow dot Com - April 8, 2007 at 2:18 pm
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Amazing John, simply amazing. I’ll definitely be signing up for this. You rock
Hey John, I would speculate that you will be making some nice commissions off of this “partnership”.
Thank you,
Wesley…
http://DVDRentalForums.com
Why else would he be doing this? Count me in John!
Thanks,
Erich
Self Improvement for the Rest of Us…
Of course
But this is a great initiative. This will help “thousands” of bloggers to get into kontera. If wasn’t john with this one, it would take ages to go to kontera for the most of us. So because of that, john of course should win is share in the deal.
Partnerships are not “cheap”.
Great work john, and thanks
No kidding, I was denied before!
Saman, is that some kind of answer to my comment?
Nice Forum, Wesley. We can share anything about movie here.
Thanks
Mboty
http://theaffiliateprogram.blogspot.com/
Hi i am Also Looking to Get my Website & Profile Viewed Noticed & Promoted ???
Looking for info & Advice ? Links etc,
CAN Anybody Please Advise, Where / What,??
My WEBSITE wich is
Tv on Your Pc or LAPTOP FREE 24/7 365 DAYS,
Maybe YOU can View MY Website & Advise what you Think ?? Thanks Gary.
I just signed up, I can’t wait! Thanks John.
Self Improvement for the Rest Of Us…
I’m still not 100% sure. The extra revenue sounds great but it sure is obtrusive… Hmmmmm… But on the other hand, like Homer says, you can’t go this far and not go further!
Why do you say it’s obtrusive, mark?
I have to agree with Marc.
why?
They annoy me since I scroll down using my mouse wheel. This often means the cursor will randomly mouse-over one of the adds, causing it to pop up and obstruct my view of the content. It doesn’t make me want to leave a site that has such ads, but it does irritate me. I’m not sure I would want to subject my readers to that.
They are obtrusive, but then so is most types of advertising. The key is wait until you’ve built up enough of a following that your blog readership continues to grow and then pile on the ads everywhere
You rule John!
I hope that the service will be available internationally soon.
So John Chow membership has it’s privileges eh. Cool. So does the content have to contain lots of link back to your site?
Nope but feel free to link back to my site anytime you want.
Likewise!
John’s actually pretty good with the backlinks. I’ve gotten way more from him than anyone else out there
Because you’re evil too?
lol, good one john
LOL!
thanks John for making this possible for us!
Just signed up, we’ll see what the man has to say, thanks!
Looks like a great chance to get into Kontera for the small guys (I still may be too small). I looked at Kontera a bit bit it was clear it would be a while before I would qualify, even if they were a bit soft on the traffic qualifications.
How does Kontera pay compared to Adsense?
It’s too early to tell. If you look at my Feb income statement, you’ll that IntelliTXT almost did as well as AdSense. Kontera is doing a better job spidering more of my content. IntelliTXT was able to cover about 65% of my blog content. Kontera is running at 75%.
I just read the TOS and I think they give 50% which is very fair.
50% is pretty good! Do you know what Intellitext pays?
The same.
I like that openness a lot better, than the Adsense “we’ll use some super secret formula and then wave a magic wand to decide what you’ll get, but you won’t know.”
That is good to know..
Huh? I signed up two weeks ago and did not have to reference John Chow at all. What are you trying to pull?
John wants to pretend he’s the first.
I signed up based on your review Ryan.
which review was that? steve, but your blog have less then 500.000 pageviews month?
Yeah Steve.. what is pageview?
pageview is one visit from one real person or bot to a single page.
It can be many visits from a single person too. Unless it’s a unique pageview.
Referrals earnings, duh!
Bucket loads of them
Hmmm
He’s pulling a John!
He never said he was the first, or that you could only get this through him, just that you could do it…and of course he gets a nice commission for referred users.
Really, did you expect something less evil?
Thanks for the opportunity John & Kontera
Thanks for getting us this deal!
It may add another level of monetization, but I think Kontera ads cross over the threshold of “too much advertising”. I am perfectly content placing ads alongside my content, as well as (honestly) reviewing products that earn affiliate fees, but these pop-ups are too much. Snap previews are garbage, and Kontera doesn’t seem much better.
Perhaps we can see the difference between a regular link and a Kontera link, but I can imagine many members of the less tech-savvy web browsing population may have a difficult time distinguising. Therefore, I’m hestitant to use any monetization feature that might make someone reluctant to click one of my links.
Worst of all, these pop-ups disrupt the flow of an article or blog post, which I would never want to happen.
I agree. I hate sites that use links like these. They trick you into thinking there is some extra information the author deems worthy on a certain topic.
At least these links are double underlined. But I still think they detract from the content.
come on gareth, are you telling me that no one should win money with their sites?
It’s like you say to tv’s to drop the tv ads.
Doing a site for fun is good, but that will not last very long, with time, the site will ALLWAYS die.
No I think he means, even if they are ads.. they should be relevant to the content.
I see your picture you see very beaytiful ans see a good girl.I want to make a friend ship with you if you want or not want in any case pls reply me soon .
Yeah, I was wondering why I was seeing the Kontera ContentLinks here and not the regular IntelliTXT… I think it’s nice (and smart) of Kontera to start allowing smaller publishers into their program. I believe they started doing that a couple of months ago – I joined a while back through another JC (Joel Comm).
So far Kontera hasn’t brought anything massive – but it’s a nice additional income stream and the CTR & eCPM is decent.
Yeah Hannes, you’re right. Just some $35 in 35 days, with over 190K page impressions and below 0.5% CTR.
that has been my humble experience on my blog. they are no match for Google, not in the nearest future.
But it is a cool experience for now.
Thanks, John. I’m signed up already, couldn’t have come at a better time. For those ‘thinking” about this, or those wondering if John’s going to get something out of the deal, I certainly hope he does. This is likely the only way I’ll get with these guys in the foreseeable future, so if I make something and someone else makes something, sounds good to me.
I’m still thinking about the post yesterday regarding the three groups of people … time to move into the one that makes things happen, rather than sitting and wondering what happened.
Actually, Kontera is “bluffing” in partnerships allow smaller publishers to enter. What they realize is that if they do not let the smaller sites like us enter, they will lose market share. There’s another similar thread where this guy promotes the same as well, like what Hannes Johnson just said above
http://forums.digitalpoint.com/showthread.php?t=244331
It’s no new deal, folks. That’s my opinion. Kontera wants to expand and compete.
Well that’s a bit disapointing that it’s not exclusive. However, still a good deal for us smaller publishers.
Definitely so. It is a great deal for small publishers. Most of us would be shut in the face of similar advertisors, without a second thought.
Good tactic to expand though
Wow.
A very nice way to pull some referral revenue. Not bad thinking John. Tell 10,000 people you have an agreement with an advertiser and see what happens.
I think that maybe I will enter into an agreement with Miva next..
How apt that John “root of all evil” Chow would be propagating and encouraging this form of advertising. Come on, people, look at it from the prospective of the blog reader that you are; do you accept this form of advertising, with its fake-out “links” and its balloons that pop up over on top of content? Don’t they always say that you should design your site with the perspective of the visitor in mind? What benefit is there in annoying your readers?
I personally hate Kontera, IntelliTXT and all of its ilk, and encourage all of you to think twice before implementing it on your own blogs. I would never implement advertising as intrusive as this on any site I manage, no matter how lucrative it may be. Am I truly the only person reading this who feels this way?
Thank goodness for full RSS feeds.
In case you did not realize it, John is here to write, as well as to make some money. Most readers would not mind at all. If you do, then ignore it, as simple as that. So long as they blend in well with the site, and the writer is happy with it, who are you to influence the others?
They do not blend well with the site. That’s the whole point. I don’t see how anyone could argue that it’s not overly-intrusive advertising.
And who is anybody to try to influence anyone? I guess we should shut down all the blogs, take the debate shows off of TV and rip the editorial pages out of all the newspapers. Silly me, stating my opinion of something on the internet…
Silly me, stating my opinion of something on the internet as well…
All I would say is John’s revenue from this blog alone is in the $XXXX range and he will probably break $10 000 per month sooner than later.
Kontera (and intellitext before him) hasn’t caused his blog to loose popularity. Given the choice, I’d go with John’s advice over yours…simply due to the fact that he’s proven himself successful.
“I guess we should shut down all the blogs, take the debate shows off of TV and rip the editorial pages out of all the newspapers.”
That’s a fantastic idea.
But in all seriousness, you’re posting these ideas in a tank full of sharks. People who read John’s blog regularly have no qualms about advertising. Many/most of us would love nothing more than to have our own blogs become what John has created here.
We realise there’s another side to the argument, but we’re reading this particular blog for a reason.
I do understand what you’re saying and I am thinking twice, but the harsh tone of your original post was bound to draw some fire from this audience.
Of course I have little problem with advertising also, in most cases. But there are boundaries to what the audience will tolerate, and there are boundaries to what the writer will tolerate in terms of how much advertising disrupts their writing. As both a reader and a writer, ads like these cross these boundaries, at least in my perspective.
Perhaps my OP was worded a bit too harshly, but needless to say, I feel very strongly about this. I do not begrudge Mr Chow his success; I’m just not pleased he’s promoting this particular method of achieving it.
Each to his own I guess. Everyone makes his own decisions. So if you feel these inline text ads are too obtrusive, don’t run em
I for one don’t have any qualms though.
calling the cape crusader guy…calling…
…by the way, call the cable guy also
Agreed! I hate this and those Snap pop-ups. Not doubt they make money, but I can’t use them since they seem to be too annoying
simple solution . . . run it for one week, check your feed subscriptions, number of returning visitors, overall revenue for the week . . . then compare it to your other weeks. . . if the costs outweight the benefits, cut it . . . no one’s holding a gun to your head, just opening up another door for you . .
My Suggestion:
Don’t even bother trying Kontera if your blog doesn’t receive a lot of traffic. If you own a huge blog with a large number of daily visitors, it’ll be more profitable and hence more worth it.
If you don’t have much traffic, I don’t think its worth antagonizing your readers. Kontera has pretty bad targeting IMO.
Yeah the full RSS feeds was a good thing you did John.
Garrette;
If it drives you that crazy, just SCROLL with the mouse instead of swishing back and forth across the page!
Well let’s see if I have ‘quality content’ and perhaps try out another mini-source of income.
Who knows, perhaps one day I’ll beat my Google AdSense earnings!
Hmmm
-C8j
Beats me as well. Well.. One man’s poison is another man’s meat. And John is doing pretty well with “advertising”. Why bother about what others think? Just do what you feel is best for oneself and the crowd.
I think the haters exist bcuz of the spam blogs that make money for their copy/paste text.
Wow John! Thanks for this excellent opportunity
Joel actually offered this option back in February…
http://forums.digitalpoint.com/showthread.php?t=244331
Yeap, like I have mentioned above. Damn.. if only John entered the agreement earlier, I would have joined under him as well..
who is joel…?
Joel on software?
We’ll see how this goes…for me that is.
I might give it a shot too Jeremy
Nice opportunity for everyone. How much does Kontera pay compared to Adsense?
Like AdSense, advertisers bid on the keywords, so your income will be based on what keywords you target and how much competition there are for those words.
Hmm.. do they click it though?
Yes they do.
I’ve signed up for Kontera in February via Joel Comm after I’ve seen him offering in Digital Points forum.
How much did you make from it?
Around $1, more or less. Quite bad compare to my AdSense earnings.
I guess it depends on your focus and content too. Since mine is humor-related, earning has been pretty low as well.
Actually I have already ran a test with these ads. They convert pretty poorly and are visual eyesores.
http://thalasar.com/archives/blogging/contextual_adve.html
Enjoy the post.
I enjoyed it. Thanks for sharing.
I signed up for this service about a week ago, and love it. I’ve made more revenues from ContentLink 6 of the 7 days it’s been active than I have from AdSense.
This is great for those with less than the 500k requirement. Kudos, John.
That is interesting.. I read your post about it too
Signed up
I hope i can use it on more of my sites though
You will need to apply for each site you wish to put this on.
I tried to sign up another site, but I can’t because my email address has already been used…for my first site…does this mean that I need to sign up with different email addresses for each site?? or is there a way of adding a site to my current account??
John, that is great! Thanks for the opportunity! It will help me to get a step closer to achieving my goal!
So do you get paid for each referral? If so, that should work out really nicely for you as well!
Thanks!
Of course I get paid for referrals! Root of all evil, remember?
Hehe, we’re all sponsoring evil already anyways
What’s another dollar in the hat
Yea, why not let someone reap the dollars, and who would be better off than JC himself?
“So do you get paid for each referral?” that is not a question..
“you get paid for each referral”
Great news, I just signed up!!
Daniel man,
What was up with claiming my blog on MyBlogLog?
Or was it some kind of error?
Very impressive, I already have a Kontera account, but I’m impressed that you were able to negotiate a deal to offer this to some of the smaller but equally as great blogs.
Great Work
Thanks John!
Being a very young blog, I appreciate the opportunity you have given me.
John it’s not true that they only allow high traffic sites. It does say that on their website but I have been using Kontera content links for a couple of weeks now and my site only gets 10,000 PV a month tops.
I think the 500,000 thing is just for show, so that they look like they have high standards.
I also don’t think they are particularly good, they are very slow to load, I have a 2meg broadband connection and even while I am tying this they are still loading.
As soon as I get the minimum payout I will take it and run. – The slow loading makes for a very low clickthrough ratio.
Matt
That’s odd, they seem to load quickly on John’s blog.
Not for me
I think he puts his advertisement stuff on the top of the code.
I hate these type of annoying links popping up every now and then when trying to copy/paste, highlight.
I wouldnt consider it for my blog as it is very obtrusive.
Try copy then paste into Notepad (or similar text editor) first to clear out the links.
The good thing about Kontera is for people running higher traffic websites they can now use this to negotiate higher revenue share with other publishers like IntelliTXT by threatening to switch to Kontera.
perhaps
It would be great if you could you get low traffic websites into some major CPM networks??
John might get us into Text Link Ads next?
You don’t have to sign-up under John. They allowed publishers in the network (even if they did not meet the 500,000 monthly page view requirement) quite a while back.
Yea they do, but it would be nice to let someone reap some benefits. Who else, but JC?
I would still sign up under John.. why not help other people earn money instead of being selfish and join like that?
Wow. Pretty cool. Will definitely check it out.
Just signed up . . should be interesting! Thanks for the hookup John!
I’ve bee reading all the comments but still unsure..
*continues reading*
John’s probably making a killing off of this post. More
at work
Every time he posts, a baby panda is being killed
I have been running Kontera for 2 months now and even though I have a low traffic site (50+ visitors/day on average), these guys amount to over $15/month for me. Not huge money, but very consistent. I make more on them them any other advertiser.
I recommend them too. I found them after being rejected by TextLink ads.
John, I recently signed up with Chitika.com. Have you tried them or have any opinion about it. They seem to only show results once a month or something. Unless I’m just not making anything with them.
Never dealt with Chitika.com. It should work well for product review sites.
I have already signed up for this through Joel Comm, I havn’t implemented it through my blog yet because I have recently started to post on it. But , it does sound like a promising source of revenue other than using adsense and other ways of earning money.
That John Chow is one evil guy
Correction: evil guy
Thanks John! I’ll be at the 500,000 mark in about 60 days but I appreciate you helping me get a headstart.
Thanks John. Just put in my app.
I’m not sure about this one John, I got my blog acepted two weeks ago an it was only two weeks old back then. Did not need any partnership whatsoever.
Are you sure you’re not trying to trick people into signing up with yourself as a referral?
Kontera seems to be a good revenue source, it’s made me a nice few bucks already
If you apply through this blog the app goes to my account rep and page views figures are not considered. I’m not saying Kontera will not accept a site that is below 500,000 page views if you apply directly. But there is no guarantee.
You make the same amount whether you go direct or through me. If you go through me, you’re guaranteed page views will be not be taken into account and approval is based on your content.
Kontera will be a good additional source of revenue for everyone.
Through John.. he gets a few buck as well!
My blog is in Chinese, will it be accepted? Anyway, I just filled the application. Let’s wait and see.
I think English is a requirement..
I have been using them now for almost a month and like the service.
Hmmm. Any revenue info?
Thanks John!.. i told ya us little ones needed something like this
This is bogus, I can’t join because my email tried joing a month or two ago. But they never got back to me on accepting me or not, pretty bad business practice.
Why not join under JC this time? IF you do not get a reply this time, perhaps he can assist as well.
Good thing I never heard of Kontera before
I signed-up with Kontera a few months ago and am most impressed with their customer service.
Special thanks to my account manager David Gorcey.
Account manager? I wonder how big or how long you must be with the service to be assigned one..
Cool
Maybe one day I’ll have an account manager as well
Cool…thanks Dr. Evil
This is awesome John. Thanks for arranging this!
Yeah thank you JC. I might consider it!
This is a good idea, John.
Always be thinking outside of the box
– Scot
Did you get the flippingrich.com tshirts?
No, I haven’t received it yet. When was it sent?
Can poor people get one too?
is it free to join?
Yep, totally free to join up. And it’s pretty quick once you get the code in. I saw links popping up that same night and was fully live the next day.
yea it only takes about a day for the links to start popping up, and about 2 weeks for it to optimize.
That’s fast!
We also signed up a few weeks ago and are a semi-small publisher. Right now we’re averaging $0.30/day. That’s not much, but should be enough to cover some annual hosting costs, etc.
At that rate, you get $108 a year.. as a student, that sounds good!
Thank you John. I just filled in my application so hopefully I will be accepted.
I think it’s a great idea for those who want to experient with different ways to earn some kind of income stream through their websites/blogs. There are those of course, who wish to take the higher moral ground, but most mere mortals need to pay bills, put food on the table etc so if they can earn a little (or a lot as in John’s case), then good luck to them.
Thanks a lot John. I’ve applied for the program and hopefully my site get approved.
One issue though… the site opens in IE and we need to enter the monthly page views to go to the next step.
This is good news. How is the performance of contentlinks? I have found several sites that have much less than the quota and they get accepted, but this is more reassuring. THanks.
Adam
TheAdambox.com
Are you sure that they are not in the quota adam?
Yea most are pretty picky. You sure smaller publishers like us are getting accepted?
They are.. I wasn’t accepted in Text Link Ads.
The news keeps getting better and better. Thanks John.
First AuctionAds from Shoemoney, now inline ads from Kontera through JC.
And I found an invitation to Amazon Associate Context Links Beta in my inbox today (same as Kontera, except it’s CPA, not CPC).
John, any thoughts on opening TTZ Media Ads for us smaller publishers? Would love to put them on my tech blogs
AuctionAds eh? *off to shoemoney’s webiste*
I am working on a new system that will allow small publishers to join TTZ Media.
That’s great,
As I said, good news just keep coming in.
Keep it up and maybe we all will be able to get to that $26.30 eCPM
Today I got a mail from the Kontera. Seems that I’m accepted in their program (or am I?).
They have asked to place b4 the /body tag. Where shall I add this in my WP blog? In the footer.php files?
You will find it in the footer.php of your theme folder.
good one ashwin, keep us posted on the results with kontera
One final thanks for this John before I leave the page =)
Nice work John! This partnership should give a lot of people the chance to add a good revenu source to their site, and it should give you a lot of exposure too, nice thinking!
can someone explain what all this thing’s about?
John, I second Staska’s comment re TTZ Media ads! Me wants it!
Got approved…now the big question…should I do this or not?
I guess the question you need to ask is, if you want to earn some revenue from your blog or not…??
I still haven’t heard anything from Kontera yet…
I hope they get in touch soon.
http://www.bloggingwv.com
Your blog should have no problem getting accepted. Kontera has recently changed their acceptance policies and no longer requires you to have high amounts of traffic to utilize the ContentLinks.
I also tryed to register from here, but somewhy I feel, that my blog wont be accepted
Woohoo! My acceptance just came through and I’ve uploaded the script.
Thanks John!
Accept other language than English?
av u thot of an ipods with 500GB capacity.a fellow techie should reply
hello john,
I hadnt seen more than 200 comments anywhere else. you are great and your blog too is.
Am a novice blogger. and am inspired by you infact.
all the best
500000 page views??Wow..Thats a lot..Any idea how to get that traffice to my blog below???
http://agloco-tm.blogspot.com/
How to get 500000 page views to my blog below??
http://agloco-tm.blogspot.com/
Your content is rich but alittle too messy. Maybe you can try to categorise your link and put a sitemap?
“I have no way to receive payments from anyone but Google right now”
Why not?
I join John Chow myself. I am learning all of this very slowly. I hope all of this is good and where the money is in fact. I am really interested in this how blogging. Having a little trouble with people post back to my channels though. How often do you guys get pay in you all accounts. Someone please respond so i coucld make sure i am on the right track.