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John Chow & Kontera Partner To Bring You ContentLink

written by John Chow on March 28th, 2007

I have entered into a partnership with Kontera Technologies, which will allow you to run Kontera ContentLink ads on your website or blog without having to meet the 500,000 monthly page view requirement. Until now, advertising networks like Kontera were not available to low traffic sites.

What Is ContentLink?

kontera.png

Kontera ContentLink are those double underlined links you see on this blog. Hovering over a link will make the ad appear. When a reader clicks the ad and visits the advertiser, you make money. Like Google AdSense, ContentLink ads are CPC based. Google allows ContentLink and AdSense on the same page so you don’t have to worry about violating Google’s TOS.

ContentLink can be a nice source of additional revenue. I have said repeatedly, do not put all you eggs in Google’s basket. In order to make money on the Internet, you must have multiple sources of revenue. With this partnership, I can offer you a new source of revenue that you may not be able to qualify for.

Acceptance Based On Content, Not Page Views

The normal Kontera publisher qualifications for ContentLink are:

  • Generate more than 500,000 page impressions per month
  • Be content-rich with more than 50 words per page
  • Use English as the primary language

Under the John Chow Kontera partnership, your acceptance into the ContentLink program will be based solely on the quality of your content and not your page views. We will also accept some non-English sites.

The rational behind this is based on the fact that traffic follows good content. I know many sites and blogs with great content but cannot sign up for Kontera because they lack the page view requirement. If your content is good, we will accept you.

How Do I Sign Up?

Fill out this application and enter “John Chow Kontera partnership” into the Comments field. Don’t worry about the field that ask for your page view. When you apply through this blog, your application is sent to my personal account representative. He will approve you based on your site content and not your traffic level.

This is a great opportunity for lower traffic sites and blogs to take advantage of a revenue source that is only available to high traffic sites. I don’t know how long we will be doing this so take advantage of it and apply now.

Sign up for John Chow Kontera ContentLink.

Dave said on March 28th, 2007 at 6:15 am

Amazing John, simply amazing. I’ll definitely be signing up for this. You rock :)

Reply to this comment
WesleyTech.com said on March 28th, 2007 at 7:11 am

Hey John, I would speculate that you will be making some nice commissions off of this “partnership”. :twisted:

Thank you,
Wesley…
http://DVDRentalForums.com

Reply to this comment
Life Training - Online said on March 28th, 2007 at 7:50 am

Why else would he be doing this? Count me in John!

Thanks,
Erich

Self Improvement for the Rest of Us…

Reply to this comment
Jonix said on March 28th, 2007 at 8:32 am

Of course :)
But this is a great initiative. This will help “thousands” of bloggers to get into kontera. If wasn’t john with this one, it would take ages to go to kontera for the most of us. So because of that, john of course should win is share in the deal.
Partnerships are not “cheap”.

Great work john, and thanks :wink:

Reply to this comment
Saman Sadeghi said on March 29th, 2007 at 10:52 pm

No kidding, I was denied before!

Reply to this comment
Jonix said on March 29th, 2007 at 11:44 pm

Saman, is that some kind of answer to my comment? :shock:

Reply to this comment
Mboty said on March 30th, 2007 at 11:24 pm

Nice Forum, Wesley. We can share anything about movie here.

Thanks

Mboty :shock:
http://theaffiliateprogram.blogspot.com/

Reply to this comment
gary tapster said on April 1st, 2007 at 7:11 am

Hi i am Also Looking to Get my Website & Profile Viewed Noticed & Promoted ???
Looking for info & Advice ? Links etc,
CAN Anybody Please Advise, Where / What,??
My WEBSITE wich is
Tv on Your Pc or LAPTOP FREE 24/7 365 DAYS,
Maybe YOU can View MY Website & Advise what you Think ?? Thanks Gary.

Reply to this comment
Self Improvement said on March 28th, 2007 at 7:40 am

I just signed up, I can’t wait! Thanks John.

Self Improvement for the Rest Of Us…

Reply to this comment
Marc said on March 28th, 2007 at 2:14 pm

I’m still not 100% sure. The extra revenue sounds great but it sure is obtrusive… Hmmmmm… But on the other hand, like Homer says, you can’t go this far and not go further!

Reply to this comment
Jonix said on March 29th, 2007 at 12:19 am

Why do you say it’s obtrusive, mark?

Reply to this comment
ilker said on March 29th, 2007 at 4:41 am

I have to agree with Marc.

Reply to this comment
Jonix said on March 29th, 2007 at 11:45 pm
Neal said on April 8th, 2007 at 5:32 pm

They annoy me since I scroll down using my mouse wheel. This often means the cursor will randomly mouse-over one of the adds, causing it to pop up and obstruct my view of the content. It doesn’t make me want to leave a site that has such ads, but it does irritate me. I’m not sure I would want to subject my readers to that.

Reply to this comment
Dave said on March 30th, 2007 at 11:20 am

They are obtrusive, but then so is most types of advertising. The key is wait until you’ve built up enough of a following that your blog readership continues to grow and then pile on the ads everywhere :)

Reply to this comment
ilker said on March 29th, 2007 at 4:40 am

You rule John!

Reply to this comment
Macedonian Babes said on April 13th, 2007 at 6:08 am

I hope that the service will be available internationally soon.

Reply to this comment
Mark Robinson said on March 28th, 2007 at 6:16 am

So John Chow membership has it’s privileges eh. Cool. So does the content have to contain lots of link back to your site?

Reply to this comment
John Chow said on March 28th, 2007 at 9:10 am

Nope but feel free to link back to my site anytime you want. :)

Reply to this comment
Mark Robinson said on March 28th, 2007 at 10:34 am
Marc said on March 28th, 2007 at 2:15 pm

John’s actually pretty good with the backlinks. I’ve gotten way more from him than anyone else out there ;)

Reply to this comment
Dave said on March 29th, 2007 at 8:10 am

Because you’re evil too? :)

Reply to this comment
Jonix said on March 29th, 2007 at 12:19 am

lol, good one john :mrgreen:

Reply to this comment
ilker said on March 29th, 2007 at 4:42 am
Eastwood said on March 28th, 2007 at 6:17 am

thanks John for making this possible for us! :mrgreen:

Reply to this comment
Mike Panic said on March 28th, 2007 at 6:18 am

Just signed up, we’ll see what the man has to say, thanks!

Reply to this comment
James said on March 28th, 2007 at 6:20 am

Looks like a great chance to get into Kontera for the small guys (I still may be too small). I looked at Kontera a bit bit it was clear it would be a while before I would qualify, even if they were a bit soft on the traffic qualifications.
How does Kontera pay compared to Adsense?

Reply to this comment
John Chow said on March 28th, 2007 at 9:13 am

It’s too early to tell. If you look at my Feb income statement, you’ll that IntelliTXT almost did as well as AdSense. Kontera is doing a better job spidering more of my content. IntelliTXT was able to cover about 65% of my blog content. Kontera is running at 75%.

Reply to this comment
James said on March 28th, 2007 at 10:17 am

I just read the TOS and I think they give 50% which is very fair.

Reply to this comment
Dave said on March 28th, 2007 at 10:32 am

50% is pretty good! Do you know what Intellitext pays?

Reply to this comment
John Chow said on March 28th, 2007 at 11:35 am
Dave said on March 28th, 2007 at 10:48 pm

I like that openness a lot better, than the Adsense “we’ll use some super secret formula and then wave a magic wand to decide what you’ll get, but you won’t know.”

Reply to this comment
ilker said on March 29th, 2007 at 4:43 am

That is good to know..

Reply to this comment
HMTKSteve said on March 28th, 2007 at 6:36 am

Huh? I signed up two weeks ago and did not have to reference John Chow at all. What are you trying to pull?

Reply to this comment
Ryan J. Parker said on March 28th, 2007 at 6:48 am

John wants to pretend he’s the first. :razz:

Reply to this comment
HMTKSteve said on March 28th, 2007 at 11:22 am

I signed up based on your review Ryan.

Reply to this comment
Jonix said on March 29th, 2007 at 12:21 am

which review was that? steve, but your blog have less then 500.000 pageviews month?

Reply to this comment
ilker said on March 29th, 2007 at 4:45 am

Yeah Steve.. what is pageview?

Reply to this comment
Jonix said on March 29th, 2007 at 11:46 pm

pageview is one visit from one real person or bot to a single page.

Reply to this comment
lyndonmaxewell said on March 30th, 2007 at 12:17 am

It can be many visits from a single person too. Unless it’s a unique pageview.

Reply to this comment
Culture Shiok! said on March 28th, 2007 at 7:16 am

:twisted: what does he get from this “partnership?

Reply to this comment
lyndonmaxewell said on March 28th, 2007 at 10:48 am

Referrals earnings, duh! :D

Reply to this comment
Marc said on March 28th, 2007 at 2:17 pm

Bucket loads of them :)

Reply to this comment
ilker said on March 29th, 2007 at 4:46 am
Dave said on March 30th, 2007 at 11:22 am

He’s pulling a John!

He never said he was the first, or that you could only get this through him, just that you could do it…and of course he gets a nice commission for referred users.

Really, did you expect something less evil? :)

Reply to this comment
thepaperbull said on March 28th, 2007 at 6:37 am

Thanks for the opportunity John & Kontera

Reply to this comment
baron said on March 28th, 2007 at 6:38 am

Thanks for getting us this deal!

Reply to this comment
Tom said on March 28th, 2007 at 6:40 am

It may add another level of monetization, but I think Kontera ads cross over the threshold of “too much advertising”. I am perfectly content placing ads alongside my content, as well as (honestly) reviewing products that earn affiliate fees, but these pop-ups are too much. Snap previews are garbage, and Kontera doesn’t seem much better.

Perhaps we can see the difference between a regular link and a Kontera link, but I can imagine many members of the less tech-savvy web browsing population may have a difficult time distinguising. Therefore, I’m hestitant to use any monetization feature that might make someone reluctant to click one of my links.

Worst of all, these pop-ups disrupt the flow of an article or blog post, which I would never want to happen.

Reply to this comment
Gareth said on March 28th, 2007 at 3:55 pm

I agree. I hate sites that use links like these. They trick you into thinking there is some extra information the author deems worthy on a certain topic.

At least these links are double underlined. But I still think they detract from the content.

Reply to this comment
Jonix said on March 29th, 2007 at 12:25 am

come on gareth, are you telling me that no one should win money with their sites?
It’s like you say to tv’s to drop the tv ads.
Doing a site for fun is good, but that will not last very long, with time, the site will ALLWAYS die.

Reply to this comment
ilker said on March 29th, 2007 at 4:47 am

No I think he means, even if they are ads.. they should be relevant to the content.

Reply to this comment
Syed Abid Abbas said on April 12th, 2007 at 11:55 pm

I see your picture you see very beaytiful ans see a good girl.I want to make a friend ship with you if you want or not want in any case pls reply me soon .

Reply to this comment
Hannes Johnson said on March 28th, 2007 at 6:45 am

Yeah, I was wondering why I was seeing the Kontera ContentLinks here and not the regular IntelliTXT… I think it’s nice (and smart) of Kontera to start allowing smaller publishers into their program. I believe they started doing that a couple of months ago - I joined a while back through another JC (Joel Comm).

So far Kontera hasn’t brought anything massive - but it’s a nice additional income stream and the CTR & eCPM is decent.

Reply to this comment
Philomena Ojikutu said on March 30th, 2007 at 3:17 pm

Yeah Hannes, you’re right. Just some $35 in 35 days, with over 190K page impressions and below 0.5% CTR.

that has been my humble experience on my blog. they are no match for Google, not in the nearest future.

But it is a cool experience for now.

Reply to this comment
Dave Starr said on March 28th, 2007 at 6:48 am

Thanks, John. I’m signed up already, couldn’t have come at a better time. For those ‘thinking” about this, or those wondering if John’s going to get something out of the deal, I certainly hope he does. This is likely the only way I’ll get with these guys in the foreseeable future, so if I make something and someone else makes something, sounds good to me.

I’m still thinking about the post yesterday regarding the three groups of people … time to move into the one that makes things happen, rather than sitting and wondering what happened.

Reply to this comment
lyndonmaxewell said on March 28th, 2007 at 6:52 am

Actually, Kontera is “bluffing” in partnerships allow smaller publishers to enter. What they realize is that if they do not let the smaller sites like us enter, they will lose market share. There’s another similar thread where this guy promotes the same as well, like what Hannes Johnson just said above :twisted:

http://forums.digitalpoint.com/showthread.php?t=244331

It’s no new deal, folks. That’s my opinion. Kontera wants to expand and compete.

Reply to this comment
Dave said on March 28th, 2007 at 7:46 am

Well that’s a bit disapointing that it’s not exclusive. However, still a good deal for us smaller publishers.

Reply to this comment
lyndonmaxewell said on March 28th, 2007 at 8:01 am

Definitely so. It is a great deal for small publishers. Most of us would be shut in the face of similar advertisors, without a second thought.

Reply to this comment
ilker said on March 29th, 2007 at 4:51 am

Good tactic to expand though

Reply to this comment
Jason Drohn said on March 28th, 2007 at 7:15 am

Wow.

A very nice way to pull some referral revenue. Not bad thinking John. Tell 10,000 people you have an agreement with an advertiser and see what happens.

I think that maybe I will enter into an agreement with Miva next..

Reply to this comment
Garrett Albright said on March 28th, 2007 at 7:20 am

How apt that John “root of all evil” Chow would be propagating and encouraging this form of advertising. Come on, people, look at it from the prospective of the blog reader that you are; do you accept this form of advertising, with its fake-out “links” and its balloons that pop up over on top of content? Don’t they always say that you should design your site with the perspective of the visitor in mind? What benefit is there in annoying your readers?

I personally hate Kontera, IntelliTXT and all of its ilk, and encourage all of you to think twice before implementing it on your own blogs. I would never implement advertising as intrusive as this on any site I manage, no matter how lucrative it may be. Am I truly the only person reading this who feels this way?

Thank goodness for full RSS feeds.

Reply to this comment
lyndonmaxewell said on March 28th, 2007 at 7:39 am

In case you did not realize it, John is here to write, as well as to make some money. Most readers would not mind at all. If you do, then ignore it, as simple as that. So long as they blend in well with the site, and the writer is happy with it, who are you to influence the others?

Reply to this comment
Garrett Albright said on March 28th, 2007 at 7:45 am

They do not blend well with the site. That’s the whole point. I don’t see how anyone could argue that it’s not overly-intrusive advertising.

And who is anybody to try to influence anyone? I guess we should shut down all the blogs, take the debate shows off of TV and rip the editorial pages out of all the newspapers. Silly me, stating my opinion of something on the internet…

Reply to this comment
lyndonmaxewell said on March 28th, 2007 at 7:48 am

Silly me, stating my opinion of something on the internet as well…

Reply to this comment
Dave said on March 28th, 2007 at 7:49 am

All I would say is John’s revenue from this blog alone is in the $XXXX range and he will probably break $10 000 per month sooner than later.

Kontera (and intellitext before him) hasn’t caused his blog to loose popularity. Given the choice, I’d go with John’s advice over yours…simply due to the fact that he’s proven himself successful.

Reply to this comment
Marc said on March 28th, 2007 at 2:24 pm

“I guess we should shut down all the blogs, take the debate shows off of TV and rip the editorial pages out of all the newspapers.”

That’s a fantastic idea.

But in all seriousness, you’re posting these ideas in a tank full of sharks. People who read John’s blog regularly have no qualms about advertising. Many/most of us would love nothing more than to have our own blogs become what John has created here.

We realise there’s another side to the argument, but we’re reading this particular blog for a reason.

I do understand what you’re saying and I am thinking twice, but the harsh tone of your original post was bound to draw some fire from this audience.

Reply to this comment
Garrett Albright said on March 28th, 2007 at 5:35 pm

Of course I have little problem with advertising also, in most cases. But there are boundaries to what the audience will tolerate, and there are boundaries to what the writer will tolerate in terms of how much advertising disrupts their writing. As both a reader and a writer, ads like these cross these boundaries, at least in my perspective.

Perhaps my OP was worded a bit too harshly, but needless to say, I feel very strongly about this. I do not begrudge Mr Chow his success; I’m just not pleased he’s promoting this particular method of achieving it.

Reply to this comment
Dave said on March 28th, 2007 at 10:51 pm

Each to his own I guess. Everyone makes his own decisions. So if you feel these inline text ads are too obtrusive, don’t run em :)

I for one don’t have any qualms though.

Reply to this comment
Jonix said on March 29th, 2007 at 12:28 am

calling the cape crusader guy…calling…

…by the way, call the cable guy also ;)

Reply to this comment
Josh Rives said on March 28th, 2007 at 9:47 am

Agreed! I hate this and those Snap pop-ups. Not doubt they make money, but I can’t use them since they seem to be too annoying

Reply to this comment
Gary Lee said on March 28th, 2007 at 10:34 am

simple solution . . . run it for one week, check your feed subscriptions, number of returning visitors, overall revenue for the week . . . then compare it to your other weeks. . . if the costs outweight the benefits, cut it . . . no one’s holding a gun to your head, just opening up another door for you . .

Reply to this comment
Maki :: Dosh Dosh said on March 28th, 2007 at 5:02 pm

My Suggestion:

Don’t even bother trying Kontera if your blog doesn’t receive a lot of traffic. If you own a huge blog with a large number of daily visitors, it’ll be more profitable and hence more worth it.

If you don’t have much traffic, I don’t think its worth antagonizing your readers. Kontera has pretty bad targeting IMO.

Reply to this comment
ilker said on March 29th, 2007 at 4:54 am

Yeah the full RSS feeds was a good thing you did John.

Reply to this comment
Simchedeken said on April 7th, 2007 at 2:52 am

Garrette;

If it drives you that crazy, just SCROLL with the mouse instead of swishing back and forth across the page! :roll: :?:

Reply to this comment
Tyler Ingram said on March 28th, 2007 at 7:25 am

Well let’s see if I have ‘quality content’ and perhaps try out another mini-source of income.

Who knows, perhaps one day I’ll beat my Google AdSense earnings!

Reply to this comment
ilker said on March 29th, 2007 at 4:59 am
Big Cajun Man said on March 28th, 2007 at 7:27 am

:mrgreen: Thanks Mr. Chow, we shall see how this all works. Why is it there are so many “haters” of folks who want to make an honest buck from their writing? :?:

-C8j

Reply to this comment
lyndonmaxewell said on March 28th, 2007 at 7:43 am

Beats me as well. Well.. One man’s poison is another man’s meat. And John is doing pretty well with “advertising”. Why bother about what others think? Just do what you feel is best for oneself and the crowd.

Reply to this comment
ilker said on March 29th, 2007 at 5:05 am

I think the haters exist bcuz of the spam blogs that make money for their copy/paste text.

Reply to this comment
Chee Kui said on March 28th, 2007 at 7:28 am

Wow John! Thanks for this excellent opportunity ;)

Reply to this comment
Aaron Cook said on March 28th, 2007 at 7:39 am

Joel actually offered this option back in February…

http://forums.digitalpoint.com/showthread.php?t=244331

Reply to this comment
lyndonmaxewell said on March 28th, 2007 at 7:40 am

Yeap, like I have mentioned above. Damn.. if only John entered the agreement earlier, I would have joined under him as well.. :grin:

Reply to this comment
Jonix said on March 29th, 2007 at 12:30 am

who is joel…?

Reply to this comment
ilker said on March 29th, 2007 at 5:10 am

Joel on software? :???:

Reply to this comment
Jeremy said on March 28th, 2007 at 8:02 am

We’ll see how this goes…for me that is.

Reply to this comment
ilker said on March 29th, 2007 at 5:11 am

I might give it a shot too Jeremy :???:

Reply to this comment
Gdog said on March 28th, 2007 at 8:11 am

Nice opportunity for everyone. How much does Kontera pay compared to Adsense?

Reply to this comment
John Chow said on March 28th, 2007 at 9:04 am

Like AdSense, advertisers bid on the keywords, so your income will be based on what keywords you target and how much competition there are for those words.

Reply to this comment
ilker said on March 29th, 2007 at 5:13 am

Hmm.. do they click it though?

Reply to this comment
John Chow said on March 29th, 2007 at 9:40 am

Yes they do.

Reply to this comment
Vincent Chow said on March 28th, 2007 at 8:17 am

I’ve signed up for Kontera in February via Joel Comm after I’ve seen him offering in Digital Points forum.

Reply to this comment
ilker said on March 29th, 2007 at 5:15 am

How much did you make from it? :?:

Reply to this comment
Vincent Chow said on March 30th, 2007 at 6:12 am

Around $1, more or less. Quite bad compare to my AdSense earnings.

Reply to this comment
lyndonmaxewell said on March 30th, 2007 at 6:39 am

I guess it depends on your focus and content too. Since mine is humor-related, earning has been pretty low as well.

Reply to this comment
Brian Despain said on March 28th, 2007 at 8:20 am

Actually I have already ran a test with these ads. They convert pretty poorly and are visual eyesores.

http://thalasar.com/archives/blogging/contextual_adve.html

Enjoy the post.

Reply to this comment
ilker said on March 29th, 2007 at 5:16 am

I enjoyed it. Thanks for sharing.

Reply to this comment
derrich said on March 28th, 2007 at 8:41 am

I signed up for this service about a week ago, and love it. I’ve made more revenues from ContentLink 6 of the 7 days it’s been active than I have from AdSense.

This is great for those with less than the 500k requirement. Kudos, John.

Reply to this comment
ilker said on March 29th, 2007 at 5:21 am

That is interesting.. I read your post about it too :wink:

Reply to this comment
Nomar said on March 28th, 2007 at 8:41 am

Signed up :)

I hope i can use it on more of my sites though

Reply to this comment
John Chow said on March 28th, 2007 at 9:21 am

You will need to apply for each site you wish to put this on.

Reply to this comment
David said on March 29th, 2007 at 8:40 pm

I tried to sign up another site, but I can’t because my email address has already been used…for my first site…does this mean that I need to sign up with different email addresses for each site?? or is there a way of adding a site to my current account??

Reply to this comment
Corey Stroeder said on March 28th, 2007 at 8:46 am

John, that is great! Thanks for the opportunity! It will help me to get a step closer to achieving my goal!

So do you get paid for each referral? If so, that should work out really nicely for you as well! :lol:

Thanks!

Reply to this comment
John Chow said on March 28th, 2007 at 9:18 am

Of course I get paid for referrals! Root of all evil, remember? :evil:

Reply to this comment
Marc said on March 28th, 2007 at 9:46 am

Hehe, we’re all sponsoring evil already anyways :) What’s another dollar in the hat ;)

Reply to this comment
lyndonmaxewell said on March 28th, 2007 at 10:17 am

Yea, why not let someone reap the dollars, and who would be better off than JC himself? :twisted:

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