Kontera Introduces Hybrid Ads
written by John Chow
Kontera Technology has launched a new ad unit to help you make more money online. The Kontera Hybrid offers exciting new possibilities for users to interact with content and for publishers to enjoy greater user engagement and more income.
As you know, Kontera ContentLink ads make it possible for publishers to serve relevant ads upon user’s interaction. The new Kontera Hybrid takes In-Text to the next level by delivering contextually relevant content and advertising within a single unit. Kontera Hybrid features links to related articles, videos, and images related to a highlighted keyword within a site’s textual content. The Hybrid focuses on user-engagement by delivering related content, from the publisher’s site or the web, and has an optional advertising component.
When mousing over the keyword, the user is presented with a layer containing additional information related to the topic he or she is reading about. This In-Text layer offers related content from your own website, thus increasing your site’s stickiness. Additionally the Hybrid serves related content from the web, thus providing your users with more relevant information.
The Kontera Hybrid presents the reader with an all-in-one related information unit which encourages further exploration of your site, side by side with a contextually relevant ad that will generate additional revenues for you.
Kontera Hybrid is currently offered to select publishers only. If you’re already a Kontera publisher, ask your rep to see if you qualify. If you’re not yet a Kontera publisher, you need to apply for an account first.
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Wow, those look cool, and a bit intrusive as well. I wonder about the load time.
This is the pretty cool information from Kontera today. Might try this one as well.
Wow, your site is busy enough as it is ….. i guess another won’t hurt!
Yea, I’d have to say there is a lot going on at Mr Nice Guy’s Site.
haha yes it can’t hurt to add another one.
Lol. That’s the first time I’ve ever seen a sidebar that goes down twice as far as the homepage content!
A wise man once said, a confused mind always says no. When I look at your site, there’s so much it can be confusing to a person quite quickly. Just some food for thought, my friend.
I am thinking the load time would be about the same, if they do it right. Other than that, I guess it’s more of an opportunity to earn for Kontera users, so that’s a plus if people aren’t annoyed by it!
Nice! Clean and full of relevant content, advertising at its best.
I think it’s a genius move. It’s a win-win for all: advertiser, publisher, and Kontera.
Agree that it would be good for all the three parties if it gets some success.
Very cool! I like that it can display content from your own site, great idea. I will have to talk with my Kontera guy to see if I qualify
Are you going to add them to this blog John?
Yes, I think I will give it a try.
John Chow’s monthly income for Kontera is $1,000 per month but I couldn’t see any content link ad here. How did that happen John? or maybe you have other blogs as well. What can you say?
He is special
(can’t tell really, but he has a good amount of referrals under him, but I remember he mentioned in a comment that gets paid $1000 even if he won’t reach $1000 a month)
hey Mr Nice Guy.
He does have Kontera (content link).
Just check on his main page…
Wherever you see blue word just put your mouse and you will see the box pop up.
Even on the static page for this post I had one kontera ad.
I guess John’s sneaky like that
If you look around, there’s plenty of Kontera to be found!
I wonder if they are still accepting new customers using your link as you say in your book?
Yes they are.
Looks good!
It looks nice.
Wow, looks ridiculous to me. Not much better than having pop up ads all over your screen. Plus now it really takes forever to load.
Personally, I would much rather see Kontera advertising than another pile of Google links. Google is developing a bad taste to many of the internet users today. From time to time I ask around what people think of Google’s advertising. The responses I get are just a little less negative than what you would find for spam email.
There was an article today in the Miami Herald about Google’s revenue going down because of their recent decision to decrease the click space around Google ads.
I ran a search and read the article. I can see why Google wants to claim the decrease in clickable area will lower thier revenue, but that sounds a little fishy as an explanation. Then there is the comment about Google trying to adjust the quality of the links they provide to the online user, which is fine too. But I suspect they have a bad taste of the recession pulling back advertising budgets hitting them more than than they want to admit. Lets hope the economy pulls a good rebound from the slump we’re sitting in now.
My success with Kontera has been declining lately. I use to get over 100 dollars a month with them but it has been dropping lately. I think more and more people are implementing ad blocks.
I’lll give this new version a spin since it has related links too.
I am not a fan of Kontera to be honest. Just because of the excessive slow page loads
I don’t really think it creates that much of a problem.
In my opinion, this just makes Kontera more annoying than it already is.
“Annoying” definitely can attract a lot of attention from visitors though…
They do look cool, definitely! I don’t use Kontera, but those look really nice!
Looking cool, maybe i ope account with them.
Would you please announce when you actually giving a try with this John?
Lets see how it looks in your blog, then would try using it in my network.
It would be interesting to see how the Hybrid ones perform
. For me so far even the normal ones are not performing as good as the Google Ads.
I am interested as well. Google Ads outperform my Kontera too, but it’s definitely good to diversify w/ advertising and giving Kontera a chance.
I like this change. It appears to be more user-friendly and might attract more clicks.
But the only worry is about the page load speed and many people are expecting the load to be more slower than before.
I wonder if this would work well with my site.
Thx for the post the post John. I was about to join Kontera. But I have something in mind. Would it hurt my ranking? Because one of my blog just got rolled over from 3 to 0 and i guess that because i write reviews..
Never ever heard that Kontera hurts rankings..
Its just a type of contextual advertising like adsense.
They always improve the ads but never improve the publisher panel…
Yep … the only thing nice about the publisher admin panel from Kontera is the flash graph. The rest could use a lot of extra work.
Don’t really like the ads … but if they bring up more cash I won’t say no to them
Yeah, looks good idd
I have applied them on my site too
Since you like Kontera, and Shoemoney doesn’t, I’d like to see a viral video debate between JC and Shoemoney on this issue. That would get hits.
That would get some huge number of Hits..
Both the rivals fighting again would be a great watch
I’d enjoy watching it as well… it would definitely draw some nice attention to both blogs
agreed that would make a good video. I will agree with Jeremy about kontera it does slow down the site alot.
I’d like to see that. And then I’d like to see an SNL skit version.
[...] Kontera Introduces Hybrid Ads [...]
Looks cool: Kontera making improvements!
One thing I like aboe the Kontera ads is they give you more page space. Instead of always having to devote page space to the ad, it only blows up if people are interested in it.
johnd
Is the load time of your site still going to be the same with the new hybrid ads or will it make it take longer to load? You do have a ton of stuff loading for each page so I just hope you do anything to make it take any longer.
~Terry
Must’ve taken time to copy and paste their press release
Well So far my Adsense if WITH the lack of good content matching still does better than my Kontera, but I like the idea of Kontera. The ads are just underlines and then expand when you mouse-over.
I think it might slow the page load some, BUT the pages do load almost as fast as normal. And the Kontera underlines gradually start to appear as you’re reading.
Not crazy about the admin panel, but hey as long as the visitors side looks good…