TechCrunch is reporting that Kontera Technology, the provider of the ContentLink used on this blog has secured $10.3 million in a second round of financing. A year ago, Kontera raised $7 million from Sequoia Capital and Lehman Brothers. This second round of financing was led by Carmel Ventures, an Israeli venture firm. Sequoia and Lehman also participated.
Kontera has been a consistent moneymaker for this blog. Its main advantage is it allows you to make money from advertising without giving up any current advertising spots. Their technology reads your post and turns certain words into an ad. The highlighted words are double underline and an ad pops up when you hover over it.
I highly recommend all web publishers give Kontera a try. Be aware that the technology takes at least a week to learn your blog. My Kontera rep told me that many affiliates make the mistake of removing the ad after a few days because the rates were low. However, if the system is given time to learn your site, you’ll see your income increase. I recommend trying any new ad network for full month because you can’t judge performance with just a few days of data. Check out my Kontera optimization guide to learn how to make money with Contextlink. With $10.3 million of new money, one thing is for sure. Kontera won’t have problems paying us.