Kontera Secures $10.3 Million Second Round Funding

TechCrunch is reporting that Kontera Technology, the provider of the ContentLink used on this blog has secured $10.3 million in a second round of financing. A year ago, Kontera raised $7 million from Sequoia Capital and Lehman Brothers. This second round of financing was led by Carmel Ventures, an Israeli venture firm. Sequoia and Lehman also participated.

Kontera has been a consistent moneymaker for this blog. Its main advantage is it allows you to make money from advertising without giving up any current advertising spots. Their technology reads your post and turns certain words into an ad. The highlighted words are double underline and an ad pops up when you hover over it.

I highly recommend all web publishers give Kontera a try. Be aware that the technology takes at least a week to learn your blog. My Kontera rep told me that many affiliates make the mistake of removing the ad after a few days because the rates were low. However, if the system is given time to learn your site, you’ll see your income increase. I recommend trying any new ad network for full month because you can’t judge performance with just a few days of data. Check out my Kontera optimization guide to learn how to make money with Contextlink. With $10.3 million of new money, one thing is for sure. Kontera won’t have problems paying us.

Sign up for Kontera ContentLink

60 thoughts on “Kontera Secures $10.3 Million Second Round Funding”

  1. awflasher says:

    oh my god, money … so much money ~~

    1. Steven says:

      Yeah, only if they’d give me some lol

      1. Glen Allsopp says:

        Have you tried politely asking them? πŸ˜†

        1. That would be sneaky! To ask for for money. Why not try to win a free LCD with CASH for COMMENTS?

          1. cooliojones says:

            OMG Cash, is that ANOTHER CONTEST you are running? LOL

      2. Can’t you participate in their program?

        1. Glen Allsopp says:

          Didn’t you just say that πŸ™„

  2. awflasher says:

    He, john, your traffic rise back again πŸ™‚

    1. Glen Allsopp says:

      Rise from what to what? πŸ˜•

      1. That’s what I’m saying. From Great to Awesome?

        1. Glen Allsopp says:

          He was talking about traffic not personal status

          Quit spamming

      2. awflasher says:

        Well, i check it out from the alexa toolbar in my Firefox πŸ™‚

    2. It must be the 24″ LCD screen! Like how I’m giving one away as well

  3. Contentlink is a very interesting technology. What else do you think will be receiving second/third tier funding very soon?

  4. What a coincidence :evil:! I just applied as a publisher with Kontera! I also have heard a lot about them, and surely will be part of their network soon.

    1. Do they place a double underlined ad link for actual links in blog posts as well? Then it’s not good for “review posts”.

      1. Leroy Brown says:

        No. If you’ve already created a link, Kontera won’t “take over” that link. They’ll simply skip it, and create their link ads elsewhere.

      2. Geedos says:

        The system works very well and I find that the number of links it inserts in posts is just about right – just enough but not too many that your post is swamped by them.

  5. Glen Allsopp says:

    Anything to get some more affiliate commisions eh?

    I like it πŸ˜›

  6. Wallace says:

    i already seen this news at techCrunch…

    1. blogcrowds says:

      Yes and it didn’t go so well there.

  7. Does Kontera’s ContentLink perform better than Vibrant Media’s IntelliTXT?

    1. cooliojones says:

      I haven’t heard of this one, is it a new revenue stream? Do you have any details on this one? Do you use it?

    2. Geedos says:

      I’d also like to hear about IntelliTXT – how does it work and can you run them both?

      1. Tony Sticks says:

        Kontera rate is too low. I’m using it on my blog and I’ve made around 8$ in the past 20 days. My blog receives around 10K unique visitors.

        I’m just trying to keep myself calm and try not to remove them until I complete 30 days as John suggested.

  8. Ray says:

    My click through rate of Kontera is low. And also the value per click is lower than adsense I think.

  9. sandossu says:

    Kontera is a good money maker for my blog too, even better than Adsense and Chitika.

    1. That’s interesting.

      I think I’ll go try it now.

    2. Does blog category matter to it? It must be… Hope it gives good payout on core technical blogs

    3. Lewis Empire says:

      I’ve had more luck with AdSense.

  10. I’ve tried Kontera before, but didn’t like it because the ads caused the pages to load slower.

    1. Lewis Empire says:

      I agree with you there. One day Kontera wasn’t loading up at all so the ‘loading…’ kept circling on Firefox. I finally had to hit the STOP button to make it quit!

  11. flexy says:

    Thanks again for the insightful post Johnchow in this time when my blog is starting to take off, i am beginning to consider monetizing strategies and Kontera might just be the right way to go. πŸ˜€

    1. Geedos says:

      Why not sign up now?

      It’s very un-intrusive and as your blog builds the readers will be used to seeing Kontera ads in your posts and therefore be comfortable with the advertising channel.

  12. I have been very pleased with Kontera over the last several months. They pay on time, and have been a good money maker for my blog. Give the system time and you’ll see some good results.

  13. uday says:

    Even though i am getting steady hits with Kontera, the revenue sharing is very less. Some of the clicks just generate 5 cents.

    Can you share your average revenue per click if possible. Is there a way we can negotiate for better click rates.

    I Started my blog this july and currently have around 2500 hits per month and increasing.

  14. Nice review and plug. :mrgreen:

  15. Casey says:

    I was finally accepted to Kontera at the end of July but decided to wait to implement it. It’s only been running for a few days so I’m still testing the waters.

  16. Nabloid.com says:

    John, Why have I not seen the double underlined Kontera ads for quite some time? I used to see them… but haven’t for a while!?!?!

    1. KingJacob says:

      In this post, I count 7 kontera ads,maybe you have an awesome ad blocker.

      1. Nabloid.com says:

        No ad blocker… IE 6… no ad blocker. I’m in Canada… maybe he is filtering us out?

        I would like to know why I haven’t seen any for a while though!!!

    2. I guess it depends on the user.

  17. Marcelo says:

    Thanks from this informations!


  18. Jorge says:

    Lots of money!

  19. Jorge says:

    I’m giving away free links to 6 of the first 30 subscribers of my blog! 😯
    Don’t miss this oportunity!

  20. KingJacob says:

    I use kontera on a few of my blogs, I just hope they use the funding to improve the kontera site its pretty bare.

    1. I agree! Better layout of upcoming payouts and archived payments and more detailed stats would be nice. πŸ™‚

  21. Paul. says:

    My major issue with Kontera is the loading time. It slowed my pages down from under a second to over 4+ seconds. I tried talking with them about it but they just kept sending generic letters….. NO CLIENT SERVICE.

    I was making decent money; however, my pageviews declined because of the increased loading time for each page.

    1. Yeah, that would be a large concern.

    2. Lewis Empire says:

      I guess you just need to figure out what the lost pageviews cost you compared to the loss of income.

      Maybe you should just put them on the archived pages rather than on the main page.

  22. They seem to be doing quite alright for themselves. And this second round will only help!

  23. Must be nice to have those kind of funds.

  24. Wes Mahler says:

    Thank you john chow,

    I signed up with u last time u posted about kontera, I totally forgot about it, they accepted me in the program. and I just installed it, and it looks like its going to make bank. thanks, I appreciate it john.

    I also installed tla with ur recommendation, and I got a few signups now. Theses are all on non-blog sites too. awesome. thanks, keep up the great work. “we shall have everything in life we want, when we just help enough people get what they want in life.” That is why ur income is so high πŸ™‚

  25. John Bennett says:

    Has anyone had much success with Kontera ads? I used them for a while with little luck. Maybe I should give them another chance…

  26. DayJobNuker says:

    None of the links on this blog seem to be Kontera ads for me. I wonder why? I am interested in learning more about them.

    I hate my job and I am going to NUKE it at

  27. Click Input says:

    I’ve always preferred Vibrant Media iTellitext over Kontera… heard too many stories of people getting $0.03 clicks with these guys!

  28. Sunnye says:

    If only there was something like this for photoblogs.

Comments are closed.