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Kontera WordPress Plugin

written by John Chow on July 12, 2007


Kontera ContentLink allows you to make money from advertising without giving up any current advertising spots. Their technology reads your post and turns certain words into an ad. The highlighted words are double underline and an ad pops up when you hover over it. You make money when a reader clicks on the ad and visits the advertiser.

Installing Kontera ContentLink on your blog can be quite frustrating if you don’t have some basic understanding of HTML. Kontera does a good job explaining how to lay down the ad codes but it can still be over the heads of some publishers. To make things as easy as possible, there is a Kontera WordPress plugin available for download.


In order to use the Kontera WordPress plugin, and to make money from Kontera in-text ads on your blog, you need a Kontera Publisher account. Kontera has been a good money maker for this blog – it now beats Google AdSense. And the great thing is, I didn’t have to give up any ad spot to use it.

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Shaun July 12, 2007 at 5:22 pm

Awsome plugin, how much time does it save as apposed to manually installing kontera yourself?

Steven July 12, 2007 at 6:05 pm

Assuming you know how to open up the file and insert the code yourself the same way you would with adsense, it shouldn’t take up much time at all. I haven’t tried the plug-in since installing the code wasn’t very difficult but I would assume the time it takes can’t be all that long.

ritchie July 13, 2007 at 3:57 am

I will get my Kontera account today.

Debo Hobo July 12, 2007 at 9:26 pm

If you are a smaller blog such as me, be sure to check out the FREE! Make Money Online with John Chow dot Com E Book to see how you can signup for and get approved for Kontera. I did and I am turning a pretty good revenue.

a video a day July 12, 2007 at 9:46 pm

great plugin

it’s a shame that mine is a video blog

Lewis Empire July 12, 2007 at 9:54 pm

Do you have another blog that you author?

At The Bottom July 12, 2007 at 5:24 pm

How much is made from clicks and how much is made from Referrals?

I make very little with Kontera, like $6 in 2 months vs. $30 from Adsense.

a video a day July 12, 2007 at 9:46 pm

context links do irritate sometimes

Casey July 12, 2007 at 5:33 pm

What are the requirements for a blog to be accepted? I applied about a month ago but was not accepted.

At The Bottom July 12, 2007 at 6:26 pm

Fill out the application and enter “John Chow Kontera partnership” into the Comments field.

Casey July 12, 2007 at 9:37 pm

I had done that but they still rejected me. I’ll give it another shot nonetheless.

Debo Hobo July 12, 2007 at 9:27 pm

If you are a smaller blog such as me, be sure to check out the FREE! Make Money Online with John Chow dot Com E Book to see how you can signup for and get approved for Kontera. I did and I am turning a pretty good revenue.

Terra Andersen July 12, 2007 at 5:36 pm

:mrgreen: have it and love it. good stuff!

a video a day July 12, 2007 at 9:47 pm

how much do you make?

Thomas De Maesschalck July 12, 2007 at 5:41 pm

How does Kontera’s ContentLink compare against Vibrant Media’s IntelliTXT?

Bill Hutchison July 12, 2007 at 6:01 pm

What sort of feedback do you get from readers with this plugin? I have heard some bloggers swear against this sort of plugin as being “intrusive”, but others use it.

What do you reckon?

John Chow July 12, 2007 at 6:23 pm

I installed the codes directly. I don’t think the plugin is intrusive but some reader may find the ads intrusive.

Debo Hobo July 12, 2007 at 9:29 pm

If you coordinate the kontera link color to blind with your content text it shouldn’t feel too intrusive. That’s what I do and it seems to be working well.

a video a day July 12, 2007 at 9:48 pm

that’s true john

feve July 12, 2007 at 6:07 pm

i’ve been using Kontera on several of my sites now and i love it. sometimes Kontera puts way too many ads on a page, but they’ve been getting better and it’s leveled itself out.

i can’t imagine the need for a plugin, as the only thing required is it place the code right before the in your html… usually your footer in WordPress.

anyway, it’s been a sweet addition to my income.

a video a day July 12, 2007 at 9:52 pm

it’s good to have a few income source

web development blog July 16, 2007 at 9:38 am

Thanks to John I got accepted with Kontera – Thanks John! However I installed this plugin and it didn’t work for some reason, no ads showed up. At any rate inserting the code they provide is really easy anyway. I was hoping the plugin would help with the options you have with Kontera (like not placing ads on bold text, changing the color of links, etc), but it doesn’t have any of that. IMO don’t bother installing this one.

feve July 12, 2007 at 6:10 pm

alright.. i see my tag was filtered.. i meant to say, you only need to place the kontera code right before the /BODY tag in your HTML.

At The Bottom July 12, 2007 at 6:22 pm

I think you mean /head not /body. At least that is the way I do it.

Debo Hobo July 12, 2007 at 9:31 pm

I think feve is right it is suppose to be the last code before /BODY

a video a day July 12, 2007 at 9:53 pm

similar to text link ads

At The Bottom July 13, 2007 at 6:00 am

It works for me at the end of the head tag (lower case for valid XHTML). It loads Kontera when after the rest of the page has been loaded.

Sergio July 12, 2007 at 6:13 pm

Nice, I’ll download it. Does anyone know how to apply with a new site under the same Kontera account?

At The Bottom July 12, 2007 at 6:23 pm

I don’t think you have to add sites, just add the code. At least, that is what I am doing.

Mybloggo July 12, 2007 at 9:12 pm

Can do it that way?No need inform the Kontera Team?I try to send them email about this one week ago but still haven’t get reply….

Debo Hobo July 12, 2007 at 9:35 pm

Have you experienced not being able to log in to check your stats? Today the ‘Account Login’ button was missing. I have emailed them twice got the “someone will be in contact”. Still waiting….the issue got resolved but they should be responding to all emails. Business 101.

sandossu July 12, 2007 at 6:31 pm

Also Kontera is working great for me. Much better than Adsense.

I didn’t even know of Kontera and that they were having good rates until a Kontera representative contacted me via my contact form on my technology blog and asked me if i wanted to test their system. And it really works.

a video a day July 12, 2007 at 9:54 pm

impressive, i thought adsense would do a lot better

OneYearGoal.com July 12, 2007 at 6:56 pm

Kontera really is amazing. Unlike other ad forms it doesn’t add clutter. In addition, it rewards you for writing content-rich posts. The more you write, and the better you write, the more links and clicks you get.

One Man. One Year. $100,000 online.

a video a day July 12, 2007 at 9:55 pm

good point

Sucker July 13, 2007 at 11:36 am

It sure adds clutter if you mouseover the link! :shock:

Zengrrl July 12, 2007 at 7:11 pm

I’m torn. As a blog owner, I love the idea of better revenue from an ad source. But as a blog reader, the double-underline textlink ads bug the heck out of me as I’m trying to read. It breaks up my scanning of the post and sometimes I just give up and stop reading.

MillionDollarJourney.com July 12, 2007 at 7:11 pm

I found that Kontera was WAY too invasive on my blog. Perhaps they should have a user definable option to limit the number of ads / page. There were times when the double underlines were overbearing. That’s why I took them off my site.

a video a day July 12, 2007 at 9:56 pm

i’m sure many are complaining quite the opposite

Goob July 12, 2007 at 7:17 pm

I’ve applied for a Kontera account twice now and never heard back from them either time. Those punks :P

Debo Hobo July 12, 2007 at 9:37 pm

Did you read the E-book? :roll:

personal blog July 12, 2007 at 7:24 pm

I don’t have mine on now since it wasn’t doing much because I don’t have the readers. I’m not sure why you need a plugin since all you have to do is add a simple HTML code. Idk maybe i’m wacky.

bob July 12, 2007 at 7:28 pm

hehe.. kontera approved my site yesterday.. cool plugin.. :lol:

a video a day July 12, 2007 at 9:57 pm

congrats bob

Mybloggo July 12, 2007 at 9:07 pm

Thanks John Chow….and why sometimes my kontera is not working?

Mybloggo July 13, 2007 at 5:58 am

John Chow why the plugin is not working in my blog?

Paul July 12, 2007 at 10:24 pm

I signed up through your link a few days ago. I figured you told me about it so why shouldn’t you get paid. I hope they have a bunch of advertisers that love dogs!

ouchs July 12, 2007 at 11:32 pm

i just applied for Kontera..

ouchs July 12, 2007 at 11:34 pm

This plugin will make it easier for me

Webmaster Money July 13, 2007 at 2:10 am

It is good to see that they are helping webmasters and bloggers. It will make Kontera even more popular.

Fable July 13, 2007 at 2:36 am

Kontera is awesome! And it’s good to hear a new plugin to help integrate it into my WordPress blog has been release, too. :)


Dassnagar July 13, 2007 at 2:46 am

Very good plugin, I’ll try it for my blog.

- Spaceman Spiff - July 13, 2007 at 2:56 am

I would have to say this was one of the easiest plugins to use. All I did was upload 2 files to my plugin file, activate it, and then give it the javascript Kontera gave me. It was that easy. I think the most time consuming part was logging in via http://ftp…and we all know how fast that is. It integrates right in with wordpress and is super easy to configure. I would suggest noobs use this because you would have to be kinda dense not to figure it out.

Bloggeries July 13, 2007 at 5:39 am

That’s actually perfect. Been struggling with how to monetize a site I work with and this looks like the perfect solution. Thanks John!

gaman July 13, 2007 at 6:37 am

Using the plugin could result in Google banning your site from their index.

Full details here


Mybloggo July 13, 2007 at 7:52 am

I will check now…Thx for inform

shman July 13, 2007 at 3:29 pm

Great news!

shman July 15, 2007 at 8:10 am

Have sb. tried this plugin? How it works?

Kevin July 16, 2007 at 11:08 am

Kontera’s program may work well for publishers, but it is bad for advertisers, and misleading – I wrote about the bad side of the ContentLink program in my review of Yahoo’s Search Marketing Program if anyone wants to hear why *not* to use the program.

Pedro Sardinha July 18, 2007 at 8:15 am

anyone has a review on the income?

Samblamo July 21, 2007 at 4:37 am

i hope they qualify me, now i have to wait 2 days,.. i really like this to work

thanx alot for the post