LeadBox vs. Regular Opt-in Box: See Which Won The Split Test

Since posting my article on how to turn any link into an email opt-in box with LeadPages, I’ve gotten many emails asking for a split test between the LeadBox and a regular opt-in box. I was about the set something up when I discovered that my buddy Ian Brodie had done it for me!

In this video, Ian shares his results from a LeadBoxes split test that he recently ran on his homepage.

As you will see, Ian tested a regular opt-in box, and split tested it against a LeadPages LeadBox. According to his results, Ian boosted response by over 59% using a LeadBox throughout his month-long split test. See his video below for the full story.

Video Transcript:

Hi, it’s Ian Brodie of IanBrodie.com here. I just wanted to share with you a very recent split test I’ve done of the new LeadBoxes feature of LeadPages.

When LeadBoxes first came out I was really quite excited because it looked very promising. However I’m always quite wary of new things because I work in quite a small niche of marketing for consultants and coaches, and a lot of the things that typically work in internet marketing don’t necessarily work for them. So it’s always worth testing.

So what I did was I did a quick split test using LeadBoxes. I just wanted to share with you the results as to how it went. So what I tested was using LeadBoxes on my homepage.

So this is my current homepage. It’s a pretty well designed homepage. There’s modest branding on the header, there’s me, headline hero shot of the LeadMagnet with the social proof we’ve caught, a bit more social proof down here, places I’ve appeared. There’s a nice looking opt-in box and then you got my kind of services and my blog posts etc. So that’s a fairly high performing homepage anyway. It gets about a 5% opt-in rate, which given that many of the visitors to the homepage are paid visitors who’ve already opted in, that’s a pretty decent rate.

But I wanted to see if I could do any better because the homepage is the most visited page on my site so any improvements I can get there are going to have a big impact on my business. So this is what I replaced it with using LeadBoxes. This is the updated design. So obviously I’ve kept it pretty much exactly the same. It’s the same pictures, the same headline, the same social proof, same hero shot. All I’ve done is I’ve got – and I’ve got the same text on the button. All I’ve done is the button can be now be slightly bigger because I haven’t got all the other fields there. When they click on it, they get the LeadBox, which has the exact same text that they would have had on the homepage there.

So I wanted to keep it as close as possible. You can see some split tests where they’ve changed a whole bunch of things at once. I want and ordinarily for Leadbox I might actually put different text on that button. I might put “get started now” and try a few different things like that. In this case I wanted to use the exact same text that was on the existing button just to make sure that the only difference showing up was the difference between having a full opt-in form there and having a single button there.

So let’s just take a quick look at the results. So here are the results coming from Optimizely, which is what I use to do the split testing. You’ll see here are the results over time. Variation 1 is the LeadBox version and there’s the original. So the original had a 5.3% opt-in rate all over kind of late December into January and the variation had an 8.4% opt-in rate. So that’s a 59%, 59.3% improvement with a 97.4% chance of that being significant when I stop the test a couple of days ago.

So I mean you can see here how we’re showing in the lead quite significantly very quickly, but I decided to keep the test going. Sometimes with split tests you got a bit of blip early on because certain things look new but you can see consistently the variation, the LeadBox variation got me much better results. So that’s almost a 60% boost in opt-in rate and remember this is the most visited page on my website. It’s not a one-off landing page that people rarely visit. This is the page people come to the most and it’s getting me nearly 60% improvement in opt-ins over what I have currently.

So absolutely well worth doing so I think we can officially declare the big LeadBoxes’ split test to be well and truly won by LeadBoxes over standard opt-in form. Of course you want to test it for yourself. It may be different for you and your audience and the type of opt-in form you have. But for me the results are very clear. LeadBox is well worth implementing instead of normal opt-in forms.

So hope you found that helpful. If you want to see the LeadBox in action, you can head over to my website at www.ianbrodie.com. I’ll be very varying the LeadBox itself and split testing different options on that. Of course over time I’ll be measuring not just the opt-in rate but the impact on sales. So of the opt-ins from different options which ones turn into more sales rather than just opt-ins because that’s obviously the ultimate test. It takes much longer for that to work itself out so I’ve gone based on opt-in rate right now, and I’ve no reason to believe that the actual sales should be any different given the minor difference between a LeadBox opt-in box and a normal opt-in form but we’ll be measuring that over the long term too. Cheers.

Click Here To Get Leadbox by LeadPages

14 thoughts on “LeadBox vs. Regular Opt-in Box: See Which Won The Split Test”

  1. I. C. Daniel says:

    Incomparable services in my opinion!

  2. Bradley says:

    Great information. Always something new to learn!

  3. This sounds like a good idea to try

  4. Caleb says:

    I recall Clay back on the day released a fre download for a 2 step optin squeeze page that was awesome but seemed to concert less. Looks like he perfected the thing now though.

  5. Sean DeSilva says:

    Great test, thank you for sharing the results. I’ve personally found the biggest gains in testing the type of offer announced as well as the headline, so I highly recommend making continual changes there.

  6. Ian Brodie says:

    Hey John – thanks for sharing my test.

    I’m currently testing LeadBoxes on other areas of my site too. the home page gets the most traffic so the results were in fast there. But on the next page I’m testing the LeadBox is currently getting 78% more optins than the normal optin form. We’re just a hair’s breath away from 95% statistical significance so I’ll be reporting the results on my blog when we get there.


  7. John says:

    John great share, But then how do I also put this plugin on my wordpress site below the posts as yuou have done on your site. The “Did you enjoy this post? Get John Chow Dot Com updates via email…” plugin

    1. John Chow says:

      That was custom coded.

  8. Hi John
    Amazing post… My favorite is leadbox. I really like the way of explanation of this post. This post is so inspiring for me. Wanna know what’s your future post schedule??? so that I can read your future posts. Thanks for sharing. 😀

  9. Nice share John and Ian. I didn’t know Leadbox could do that but I’m off to check it out now to add it to nichehacks.com

    I currently am testing various opt ins all over the site and this would be worth testing too.


  10. Hello John,

    Ian Brodie sure know what he is talking about…the video is done in a professional yet simple manner that any great kid would understand. It’s a great idea you decided to share it here.


  11. faisal says:

    It also varies on the kind of people you tested it on.

  12. Thanks for the great post! I will be using these tips immediately.

  13. Jonathan says:

    Great test, it supplied me with alot of useful information

Comments are closed.