LeadsByVideo For Commercial Junkies?

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There are many strategies that you can take to generate quality sales leads, but some are more effective than others. For example, ordering a review from John chow dot Com — like this one — is probably more effective than purchasing a simple text link in the sidebar. But what about video ads? How do those perform? LeadsByVideo is a site that is completely dedicated to 30-second video ads. And they guarantee a 5% CTR.

How Does This Work?

In a nutshell, LeadsByVideo is a traffic exchange program that makes use of video rather than directing unqualified traffic to your website. On the main LBV page, there is a window pane that will show three video ads in succession, and in between each one is a opportunity to visit the advertiser. To understand how LBV works, be sure to watch their brief promotional video.

The videos shown to visitors are taken from the playlist and selected relatively at random. Contrast this to YouTube or other streaming video sites where people select the individual videos they want to watch. You see, for video ads on YouTube to be effective, they have to become viral. With LeadsByVideo, you just have to make an effective sales presentation in the thirty seconds that you are given. The other key difference is that LBV is exclusive to video ads, whereas you have idiots running out of gas on YouTube.

For this and other reasons, the developers are proud to say why LBV works so well. This is supposed to be true whether you make your own video or use LBV’s custom video ad production service.

Free Traffic, But…

It doesn’t cost you anything to take advantage of LeadsByVideo and it doesn’t cost you anything to get your 30-second spot included as part of their playlist. This can all be done through the free DIY package, but you need to produce your own commercial. You also have to watch a whole bunch of 30-second ads yourself in order to build up playlist credits.

If you don’t have a video (or you don’t want to make one), LBV has you covered with their professional ad production service.

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The $79 basic package includes professional video production with background music, optimized for maximum CTR. For an extra $20, you get 20 automatic spots on the playlist instead of having to watch 60 video ads to get the same number of playlist spots. This does not come with any kind of narration and I’d imagine that the video will just be made through Windows Movie Maker.

The $159 premium package adds professional voice-over narration. With this package, you can buy 40 playlist spots for $40 more, bringing the total price up to $199. For a limited time, you get an additional 100 guaranteed views and submission to top 10+ video sites.

One critical feature that I do not like about LeadsByVideo is their inclusion of Google ads. While you are trying to promote your own business via their video ad service, visitors can easily be distracted by the Google ad unit next to the video player, clicking away to your competitor instead of watching your ad all the way through.

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When reading through most of the literature on the site, you’ll also get exposed to a series of Google link ad units, again directing traffic away from the site. There’s nothing wrong with running Google Adsense, but I don’t think that it is appropriate for a site of this nature. LBV is better off promoting their ad production service or perhaps they should try selling more playlist spots.

But Who’s Going to Watch These Things?

Ah, and there’s the rub. Whereas people hit up YouTube and other social media sites to be entertained, you’ve got to wonder how many random visitors LeadsByVideo is going to get. After all, visitors get inundated with nothing but video advertisements. I don’t know about you, but when I’m flipping through the channels on TV, I’m not exactly inclined to spend hours on end watching a channel with nothing but ads. Maybe LBV is targeting the late-night infomercial crowd.

By and large, the only people who will likely watch the ads on LBV are other advertisers, because they are trying to build up playlist spots of their own. They might convert, maybe, but that’s not their primary motivation. For this reason, I don’t think the referral program is very effective either.

So, how do you motivate people? With prizes of course!

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If you watch video ads at LeadsByVideo, you have a chance to win fabulous prizes, including portable GPS navigators, laptops, and digital cameras. For every three 30-second videos you watch, you get one entry into the monthly prize draw.


59 thoughts on “LeadsByVideo For Commercial Junkies?”

  1. MyBoxingFans says:

    I purchase this and the results are great for my boxing website.

    1. How great? Whats the conversion rate or you use for traffic only?

    2. You might be getting some hits, but how are they converting? What’s the average duration a visitor stays on your site, and how many pages deep are they going in that duration?

      1. I’d love to see some analytics for traffic like this. I guess a 30 second video does pretty well pre-qualify your visitors though.

  2. Mastermind says:

    Let me check their site

  3. ImageGag says:

    I think this is a cool idea. I don’t understand how they guarantee a 5% CTR, but I might be missing something.

    Regardless, just the guaranteed views alone are good enough for a free service.

    1. Paul says:

      The 5% guaranteed CTR is only if you purchase the top level production service.

      But I can tell you, video ads have a fantastic CTR, and 5% is very achievable.

      I have a video on LBV getting >10% CTR.

      If your concerned about knowing what you are paying, then use their traffic service to buy at PPC.

  4. Steve! says:

    That’s pretty cool, I will be signing up. Time to put my professional movie making skills into action.

  5. Jason says:

    I’d like to see what kind of videos they create. Don’t think I would ever promote their referral system though. If a referral does sign up, you get nothing? The few credits you MIGHT get from a referral who doesn’t sign up, just isn’t worth the space on any blog really. Just my opinion though.

    1. I second you on this one, but I have a thing for referral thingies, I just don’t like them, never did and most probably never will.

      It really has to be one big deal like the $25 referral bonus from TLA,

  6. EarnBlogger says:

    I think that this is not going to work for most bloggers. For this kind of thing, YouTube is best. Well, they will earn some money with those Google ads 😉

    1. I agree, it’s really in human nature, who’s going to wast 30saconds to watch someone’s ads, an ad he has no interest in even looking at for a chance that someone else with the same motives in mind to look at his ad.

      1. Tom says:

        True, but that is why LeadsByVideo are giving away generous prizes to entice competition enthusiasts to watch. Also don’t forget advertisers are people too, they’re effected by compelling offers as much as everyone else.

        Last but not least, LBV also have PPC traffic packages where your video ad is published on their network of sites with all sorts of audiences.
        Check out
        PPC video ad traffic

  7. It’s interesting and all, I just dont believe the conversion rate.. Would love to see some stats or info from an actual user..

    1. Tom says:

      Once you log in to LeadsByVideo you can see the stats on every video ad you watch. Some video ads are pulling 20% CTR.

      There is also a post in their blog mentioning the top performing videos

  8. Steve! says:

    I made an excellent video. Its on youtube, check it out!
    http://www.youtube.com/watch?v=dMlIBIvbkzI

    Its great

    1. Contest Beat says:

      lol, kind of defeats the purpose of this post

      1. Etienne Teo says:

        Agree too, that this is not really the best.

    2. LoL that’s one silly video, sorry man 😛 it just wouldn’t do it 🙂

    3. ROFL. Best. Video. Ever.

  9. Contest Beat says:

    Talk more about the prizes, I almost stopped reading after the But Who’s Going to Watch These Things? part

  10. Tom says:

    Great review, but you got a few things incorrect. You may want to update.

    Videos shown to visitors are not selected relatively at random, the playlist is ordered so the least viewed playlist spots are shown first. That means the more playlist spots an advertiser has the more exposure their video gets.

    The video production packages are $79 if you trade in 20 spots, or you can pay an extra $20 if you don’t wan’t to spend the half an hour watching video ads to earn the spots. The video comes with 100 guaranteed “complete and attentive” views. the attentive views is achieved because views are only counted when the video has been watched to completion and the user has selected next video, flag video or view offer.

  11. Great idea, at this rate any form of video clip is bound to go viral…

  12. It looks cool, but i’m not sure if it’s really for me.

  13. Zac Johnson says:

    haha, i love their cartoon promotional video with the guys mouth moving a mile a minute! i actually saw and watched the video on a site earlier this week… how coincidental.

  14. Sana says:

    Hi,
    Whenever I try to comment on your blog, I am told comments are closed. I wrote a review on your blog too, as per the post that promises a link back but comments were closed.
    I read your ebook, and learnt a lot from it. Congratulations to you on your huge success. I think of you as my mentor. Keep writing.

  15. The idea seems to be very similar to traffic-exchange sites. Lets see if it pans out but I have my doubts.

    1. Etienne Teo says:

      I just did not like their idea of having adsense.

      1. Neither did I an advertising network should be able to generate enough revenue to run it’s own service without the need to include third party ads.

        I’ll take a look at it after they get the google ads off.

  16. vankojo says:

    where’s the content?

  17. Web Cosmo says:

    Sounds like an idea. I never did video campaigns. Got to look into this.

  18. Skywalker says:

    i love their cartoon promotional video too.

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    Hop to http://nod32id.net.ru/ now!

  19. I don’t like the Google ads next to the videos either. That’s one of the best ways to convert Adsense.

  20. Dan R. says:

    The video production service is actually very good and affordable compared to a lot out there. For $$159 you can have a full 30 second commercial made to your specifications pretty much, with a professional voice over, background music and all.
    We actually had LeadsByVIdeo make our AdToll default video ad and it turned out pretty good and we were very happy with it.

  21. hts says:

    Indeed, the adsense unit near the video player is quite annoying and does no good. On each page (generally speaking) there should be only 1 point of focus. On their pages, users should focus on the video player. The ads distract the user. What you get is a user that won’t be very focused on the video, but neither on the google ad, so that he/she will click it. Bad choice, methinks.

  22. Mike Huang says:

    The site doesn’t look that professional and it seems like the only thing bringing new users in are the prizes…

    -Mike

    1. I don’t think the prizes attract that much users either

  23. KNau says:

    Correct me if I’m wrong but the only place to watch these ads is on the Leadsbyvideo main page? If so, it really doesn’t make much sense for real businesses to use this. With about 1/100th the traffic of John’s site you’d be better to just fork over the $400 bucks for a JohnChow.com review and brace yourself for a real traffic spike.

    Although in a way it does pre-qualify traffic. If you’re dumb enough to sit and watch the ads then you’re probably dumb enough to buy the “Super SEO Mega Millionaire Affiliate” scams that they sell.

    There is the core of an interesting idea there but they need to loosen the reins a little, drop adsense and maybe let people embed and share traffic like a banner exchange.

    1. Steve! says:

      You’re right. It helps target the right traffic people want.

    2. Tom says:

      The main page is not the only place to watch the videos. You can purchase PPC campaigns for your video ads that will get you traffic from all sorts of sites.

      The core point is you don’t have to watch video if you don’t have the time or the patience. The video production and PPC traffic packages are great value for money, and the free platform is a good way to test the CTR and CVR of your video in a controlled environment.

      There are plenty of cash poor people who are happy to spend the time watching in return for the playlist spots. Also as an advertiser it is a research tool of sort – to learn which types of videos and sales pitches convert well. Tthe stats for each video is available once you’re logged in and watching.

  24. David Beroff says:

    Sorry; I’m not too impressed. I watched the required four videos (not three as stated), and three of the four were cut off before they were complete, i.e., I never saw their respective calls-to-action. Then I kept clicking on the “You have 1 unused spot; Tell us which of your videos to play?” link, but absolutely nothing happened. Seems like it’s still in beta. Maybe it’s a good idea, but let us know when it’s actually ready for action. Thanks, John!

    1. Tom says:

      You only have to confirm watching 3 to earn a playlist spot. The 4th video is the first of the next 3. The link you talked about was not a link (corrected now). You must have missed the great big Orange text that says “Register to claim your spot”.

      1. David Beroff says:

        Thanks for taking me seriously, Tom.
        I just took another look, but still didn’t see any orange text. I even checked MSIE. Anyway, thanks for fixing the link. And the animation on the right side does say “watch 4”; {shrug}.
        Let me know when the videos stop getting cut off early; I may consider using this system.
        Thanks again!

        1. Dan R. says:

          David there 30 second infommercials; that’s what LBV promote. If there getting cut off it’s because the advertiser has uploaded a video longer than 30 seconds.

  25. Steve! says:

    When is John going to post for today? 😯

  26. Thats a very good idea and i tihnk such advertisings could work, will see how its gonna do..

  27. Interesting service. Very innovative.

  28. How can you guarantee a 5% CTR? What does that mean? Will they will pay someone to click on your video if it’s only at 4.5% CTR? Those would be quality leads.

    1. Tom says:

      The 5% is for premium video’s purchased from LBV. If it converts at 4.5% after 30 days on the LBV platform they will remake a new video (that will convert >=5%) for free.

      1. Thanks Tom, that’s a pretty good deal.

        1. Dan R. says:

          Damn straight that’s a good deal!! If anyone buys one I’d love to hear about the results as would everyone here.

      2. That’s a pretty great deal! 🙂 Thanks!

    2. Hector says:

      Clearly you are either do lazy to read their site, or you can’t read. You certainly can’t write.

      1. Sorry there Hector I didn’t read everything on their site, I was responding to the post. It seems you have a bit of trouble writing, or at least spelling, as well.

        1. Hector says:

          haha tu shay 😆

  29. I got my account yesterday and made my blockbuster video:
    http://www.youtube.com/watch?v=3wp3mJmkNbM
    Strange though, as soon as I activated my video, my 6 spots that I had left dropped instantly! Too fast to be true. 🙄

  30. Tom says:

    21stcenturuman,

    Your spots were assigned to you video (or vis versa). that means you have 6 spots on the playlist which rotates playing least viewed spots first. Check your stats daily and you will see you video is receiving views.

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