Learn Competitive Intelligence From Performance Marketing For Professionals

Successful marketing is the centrifuge to business success. It’s how you maintain relationships with your customers, build your brand and make sales. People like John Rampton, an entrepreneur, marketing guru and start-up addict who founded www.artscience.com and Murray Newlands, entrepreneur, marketing guru and founder and editor of www.themail.com  are pioneers in the marketing industry, showing business professionals how to be marketing mavericks.

Their new book, “Performance Marketing for Professionals”, show’s business leaders various topics about performance marketing. It’s for sale on amazon.com. Click here to get it.

Competitive Intelligence. Sounds very elite right? There’s an entire chapter dedicated to this key component in performance marketing. What is competitive intelligence and how can you really use this information to your advantage? John and Murray give readers 5 reasons why using competitive intelligence is important.

Did you know that expanding your list of competitors is part of competitive intelligence? How do you find your competitors? John and Murray show you how! Topics like landing pages, content development research and link building strategies are all factors in this! What’s an exit site? Why do demographics, social media and alerts have anything to do with your competitive intelligence? Put your lab coat on, we’re digging into the science of marketing!

With competitive intelligence comes a side tool that you need to know, PPC with Bing and Google. You’ll learn the basics of it and why ads with a high CTR is big indicator of your PPC success. What important factors do clients and users look for in an ad? What is a good basic tenant of good marketing and copy writing? What keywords do you select for your campaigns? How do you create an ad copy so that you’re CTR and CPC is on your side? John and Murray offer 5 key points to consider when trying to improve your PPC.

You’ve set up a good campaign and you’re getting traffic, how do you convert clicks in to buyers? That key topic “keyword research” comes up again, being emphasized in optimizing PPC campaigns! What are ‘low competition keywords and how to find them? And finally, the advantages and disadvantages of PPC with Bing and Google!

15 thoughts on “Learn Competitive Intelligence From Performance Marketing For Professionals”

  1. Zac Johnson says:

    Congrats on the new book release! I’m sure everyone will find a lot of value in it!

  2. I. C. Daniel says:

    John Chow is THE GURU when it comes to internet marketing and leveraging.

  3. Tom says:

    John, you are really amazing. Congrats on your book !

  4. Congratulations on your book! I tried to order the Kindle edition but I can’t seem to be able to get it as my Amazon account is a UK account 🙁

  5. Sharon says:

    You are so smart! 🙂 Congrats to you!

  6. Raj Ooty says:

    Congrats It’s batter way for new beginners to archive their goal and you are the indicator of that world.

  7. Competitive intelligence? I think it is worth to read.

  8. Hi,

    Competitors analysis is main basis for any business. Thanks for giving this beautiful idea in you book.i got one.

  9. faisal says:

    Writing a book is huge challenge, not easy to achieve, kudos.

  10. Edson Hale says:

    Despite huge number of ebooks on internet market addition of another means it must have something different that is why you have launched it and you will surely make it.

  11. Arbaz Khan says:

    Writing a book is one tough job as it requires you to have complete knowledge of what you are talking about.
    Kudos for the great achievement 🙂

  12. Congrats on your new book! The book sounds very interesting! I will be getting it! Thanks for sharing with us.

  13. Leissma says:

    Congrats! hard work for new book…

  14. Jawbone Up says:

    Another book under your belt. Way to go JC!

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