Leveraging Leo for Credibility
Note: This post was guest blogged by me, Mitchell Harper of www.HarpzOn.com
As you know, John was on Leo Laporte’s show “The Lab” recently. Now this got me thinking “how can John leverage his air-time to boost the credibility of his blog?” Sure, John is popular and his posts are great, but Leo has a far greater reach, so wouldn’t it be good if John could leverage Leo to build some of his own credibility?
How could he do this? An “As featured on The Lab with Leo Laporte” link *somewhere* on JohnChow.com would do the trick. This could then be linked to this post and possibly even the video of the entire episode when John gets his hands on it.
John already has a large following, but for those coming to the site for the first time, it will help establish John as a trusted and credible technology and blogging expert, which will change their frame of reference towards him: instead of looking at John’s site as a new blog, they will automatically think of his as an expert and be more likely to blog about him and link back, thus boosting John’s reach even further.
My recent post on public relations ties into the general ideas in this blog post too: being on Leo’s show was an excellent public relations activity for this blog and it cost John nothing - he did everything himself and didn’t need a PR team to land him on TV.
Sure, a lot of people don’t have the luxury of being able to dedicate themselves 100% (or even 80%) to creating a blog like John’s, but if you have a website and sell products or services (this includes selling yourself and your ideas on your blog) a well-planned public relations campaign like John’s can get you some serious media coverage, leading to a flood of website visitors, back links and a boost in your credibility, trust and “Internet celebrity” rating - which is why we all blog anyway, isn’t it? 
- Posted in Make Money Online, The Net
- 39 comments what's your take?
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Great Job John!!!!!
Yes,making it on the TV is a great boost to his fame and his blog. How can we cash in on it as well? What do we need to do to get a backlink from John Chow dot Com. I have done the blog review and signed up to win the monitor. What else is there to do?
Let me know and I’ll do it…
Reply to this commentThe best thing you can do is add value to John’s site by making recommendations to readers and add great information.
Reply to this commentReally, do you have an example…
Reply to this commentWell, I’d say the blog is full of ‘em.
Reply to this commentjohn’s doing really well…
harpon certainly knows what he’s talking about
great post
Reply to this commentI just saw the title and said, “WHAT!?!”
Reply to this commentWho’s first today boys
Reply to this commentit’s you, debo hobo!
Reply to this comment
Reply to this commentme an internet celebrity?
has a nice ring to it
who knows maybe one of these days I will be
Reply to this commentbecoming an internet celebrity is certainly a lot easier than becoming a conventional celebrity
Reply to this commentYeah.
Reply to this commentSoon I will
Reply to this commentI don’t know about that — being an Internet celebrity requires a lot of brains. You don’t have to be the smartest in the bunch to be a “conventional” celebrity.
Reply to this commentGo, John, go!! I always like to hear a success story. Keep on truckin’
Reply to this commentjohn will go a long way….
and the press exposure will undoubtly help his full time business tmzmedia
Reply to this commentwow, nicee guest post. Title popped out!
Reply to this commentSo I can write catchy headlines after all…
Reply to this commentwell done, mitch
good blog-spotting
Reply to this commentIt certainly caught my eye… I thought Leo might have been some kind of new service or software that I had to know about
Reply to this commentHaha my thoughts exactly.
I also kinda thought it was a ReviewMe at first.
Reply to this commentFirst John’s blog is not on the top of the google search result then now he don’t need google for his
Reply to this commentblog.
though his main income source is not from google, but i’m sure he’d love google not to ban his site
Reply to this commentTwo Words … “Great Post”
Darin
Reply to this commentLeo kept talking over John
Reply to this commentwell, he’s the host….
well done john
Reply to this commentI must have missed that show because I have no idea what anybody is talking about… lol.
Reply to this commentNo PR campaign reaches a full 100% of the targetted audience
Reply to this comment
Reply to this commentGo back a couple of days — you’ll find John’s post about his guest appearance in “On The Lab.”
Reply to this commentGood post.
Reply to this commentGood luck John
Reply to this commentThe immediate profit you get from an increased audience and a full coverage of a TV show can me awesome, so…
“If you can get full profit of media campaigns just do it!”
Beijinho (kiss)
Reply to this commentOne day, I hope to be as evil as John…
Reply to this commentway to go john! You are never lack of publicity..
Reply to this commentWhat if you never heard of Leo?
Reply to this commentHmmm good point. Honestly, I’ve never even heard of Leo Laporte until John wrote about it in his first post about that On The Lab show. You get curious, too, I guess; you see John’s name tied to Leo’s show, you may think he must be some kind of big shot in his field, you do a little search, and voile!
Or, a person could always assume John’s credible simply for being on TV at some point and the spark of interest ignites right there.
Reply to this commentLeo’s gotta be in the top 5 as far as internet celebs go - he’s been established for such a long time and has a reach that few others do. Even back to his Call for Help days on TechTV, he was the guy that could reach the people that weren’t tech savvy. Not everyone’s up on the latest and greatest all the time, and Leo can be a bridge to reaching that crowd.
Keep up the good work, John and nice post Mitch!
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