Links That Can Get Your Penalized or Banned By Google

This post was guest blogged by Shannon Lilly of Make Money Blogging.

For years all these so-called SEO experts have been telling us that we need to build links but then we have contradicting arguments that say certain links are bad for our site and those we will be penalized or banned from the search engines.

This all sounds great but there’s only one problem… Where’s the proof?

I mean sure there’s the occasional person whose site that drops off the search engines completely but they are few and far between. This has to mean something; we cannot simply ignore the fact that the search engines are not the Gods of the internet. They do have certain variables we must obey to be included in there index but generally it’s a very open door policy (OTHERWISE WE WOULDN’T RANK AT ALL). Even Matt Cutt’s has talked on his blog about not worrying about Page-Rank, whether the link is no-follow or not and similar topics. (RIGHT FROM THE HORSE’S MOUTH).

Everyone who has ever done any SEO would drop because the search engines don’t want us altering there results right? WRONG it’s exactly what they want us to do, what they don’t want is everyone doing it. Why? Because then they can’t provide the best results, they just provide results (a big list of websites with no ability to rank them).

Ok, Ok so that was a tad confusing but let me break it down.

The search engines say they don’t want us altering there results but without us they have no results to rank so doesn’t that mean we actually have control of what happens?

Absolutely, the old myths of getting banned are long gone. The engines don’t have the time nor the man power to manually check sites unless SERIOUS red flags are showing up.

The title of this post kind of speaks for itself. Instead of us all focusing in on seo and not making the search engines mad at us why not just do what they actually ask?

Provide relevant content and links to our sites so they can determine the best ranking.

This technique works for me and I know it will help you too. Patience’s is the name of the game but for those of us that stick it out will be blessed with tremendous results. I do SEO for other people and my own sites and this technique is tried and true. With just a quick google search you will see so many conflicting articles about what will get you banned.

I am by no means saying these people don’t have valid points to consider but the search engines want to scare the little people into thinking they cant do anything so they resort to buying advertisements on the search engines.

Its time to stand up for ourselves and rock the search engines worlds! This whole post may be a tad boastful, however I want to see everyone do better and the only way that’s going to happen is if we stop being afraid. Fear cripples people from doing what they really want to do. Why not face your fear and try something? The worst that can happen is google will de-value links (NOT BAN YOU) an actual ban hasn’t happened in some time from all the webmaster forums I am part of.

Stop being afraid just don’t do too much of one thing. Get a balanced number of links and let the engines do what they do best and that’s provide relevant results. It’s really not that difficult to be the most relevant guys.

Enjoy and let me know what you think I am all about controversy!

43 thoughts on “Links That Can Get Your Penalized or Banned By Google”

  1. bored says:

    what a boring post…

  2. You’re right about not worrying so much about pagerank etc., but focusing on your content. The audience will find you and keep coming back if they like what you have to offer. I’d love for my site to be the bees knees of layman’s finance, but quite honestly, I’ve seen the guys in my industry that are getting the TV appearances and book deals. Their sites don’t necessarily rank so high and they are making money hand over fist. Why? Content baby.

    1. Write good content, get links, get rankings…you got traffic. it’s pretty simple.

      1. Peter says:

        it is not such simple my friend

        1. Paul B says:

          Yes it is.

          1. PPC Ian says:

            I agree. It sure is! The natural links really do come. You do need to network a bit with other webmasters in your field, but once you’re an established part of the community, the links flow in.

        2. Abhik says:

          Well, what else do you need in addition to those?

        3. It’s a ssimple as you make it.

          1. Create a site.
          2. Find your target audience.
          3. Write relevant high quality content.
          4. Create relevant links, preferrably from high-authority websites.
          5. ?????????
          6. Profit!

          It works for me everytime and I do not indend to change.

        4. Oh really, believe me, I have had sites I’ve built with 20 good pages of content and literally have not touched in years and they get 200 visitors a day. It really is that simple.

      2. agree with you! can keep consistence.

  3. dandee says:

    thank you for sharing valuable information regarding links and search engines. even myself is not cleared about what google wants regarding links that will be penalized. but actually i did not witness a site having such problems but only pagerank was getting lowered. maybe i have to maintain content twice a week to increase the value of your site to a new level. content…content…content…

  4. Mathew Day says:

    I think building your brand is much more important than worrying about page rank and backlinks. Relying solely on search engine traffic can lead to a crash and burn later down the road.

    1. Abhik says:

      I agree..
      But, building a brand can not be done without good backlinks.

  5. Fajja says:

    nice wee article, content is always king! but there are defo things to avoid, I got spammed over night by hundreds of thousands of comments on my blog, all to bad neighbourhoods, google crawled before i realised and few weeks later i drop out of sight 🙁 its taking a long time to get back to where I was but getting there slowly 🙂

  6. Kirk Taylor says:

    Great talking points. It’s amazing that major companies are vulnerable to Google’s wishes. We may end up seeing the winds blowing a different direction as some may feel that they have a little too much power.

    1. PPC Ian says:

      Yeah, nobody is immune from the rules. Whether you’re an affiliate or a large corporation, you need to play by the rules and have a long term approach. Otherwise, Google will find out!

      1. The only reason there are rules is because Google is afraid someone will break them, which they obviously do. The only really big rule to follow is, don’t try to purposely game the system. If you just put up a legit site, write content, get links and don’t try to pull a fast one on Google, you’ll do just fine.

  7. John says:

    You’re right about SEO experts and what they say about links, that’s why I believe more in mininets, if you want to know about mininets, you can read “The Revenge of the Mininets” by Michael Campell, you can download ithere.

    John Littlefield

    1. well that one is really interesting title – Revenge of Mininets.

  8. Jordy says:

    Thanks for your encouraging words. Slow and steady is the name of the game. If things go too fast, we may find ourselves in the sandbox. That’s not a fun place to be. One day you’re all over the front page of Google and the next you’re covered up with sand.

    Once you are placed in the dirt, it can take months to get out. We have to be wise. Google knows how spammers generate massive amounts of links.

    1. there is a difference in spammers link building pattern and our link building.

      They simply use huge amount of automatic one whereas ours are maximum manual, relevant and quality one.

  9. Abhik says:

    Great post.. Also, some nice thoughts on backlinks.

    1. Yes that’s right it’s nice post!

  10. I am still trying to find out what author wants to say here.

    1. Paul B says:

      You’re not the only one. It reminds me of the type of article I’d get back from textbroker if I asked for 600 words about link biulding i.e. generic waffle with lots of filler.

      1. PPC Ian says:

        I agree. I actually couldn’t really read the entire post. But, I think the message is pretty universal. When it comes to building links, do it the right way. Otherwise, you will get penalized. At least, that’s what I got out of skimming the first paragraph or two, then I couldn’t go on any longer!

  11. fas says:

    Google rules the internet so no option but to be afraid at times.

  12. Jason says:

    Usually a lurker but this is something I’ve been hammering people with for ages.

    As you know, the most influential and accurate way to rank a site is based on backlinks. Unfortunately that would allow the best spammer to win, so Google brought in over 200 parameters in its algorithm to help weigh up each page and then rank them based on the results.

    These parameter checks include h1 tags, descriptions, use of relevant keywords, keyword density, keyword in URL, time user spends on your website, bounce rate, the amount of times someone clicks your site on the rankings and many more….

    One very good aspect of Googles Algorithm is Pagerank, which helps Google really decide what pages rank above others. For example, there are two sites in the same niche, and just for our sake, lets say they are optimized to the point where they are equal in almost every way.

    There is just one difference, Blog A only manage to acquire backlinks from distributing Articles to Article Directories and Bookmarking, whilst Blog B was able to have his content syndicated on a PR 5 page.

    Based on this, Blog B would beat out Blog A due to the fact that Blog A only has PR 0 non-relevant backlinks. People seem to assume that when you build these links, your page is piggy backing off of the PR of the main domain name, when infact it really isn’t.

    Which in this case means that getting a backlink from a high PR page is far more valuable than all these submissions. Hence why getting your content syndicated on quality sites / pages is your ultimate goal. This is only attainable if you spend time writing quality content.

    The secret is in the name itself ‘Page Rank’. The rank of the page from 1-10, not the domain.

  13. zulu says:

    Just put good content out there..use basic linking methods, that’s it. If you’re content is good enough, people will come back + you start getting free backlinks without asking for it, if not, there is something wrong with you’re content.

    No need to create crap content and try build links all day to get good ranking, this is bad for the internet.

  14. Hey Guys,

    Wow a lot of mixed opinions have popped up from this post (I AM GLAD).

    I doub’t everyone will always agree with anyone but one thing to remember is I post what I believe. A good blogger does, thats one of the reasons John is so successful!

    I am going to write a post on being authentic for your blog to grow! And I hope you all will welcome more guest posts from me on Johns awesome blog!

    I love you all!

  15. Allen Walker says:

    Well, there’s nothing wrong with doing everything just to be safe. 😉

    Good content, good SEO, good backlinks…

  16. You ever get the feeling that some of the guest “experts” know less than many of the readers?

    I also find it ironic that there’s forum profile link service advertising at the top of this page… And it’s CRAZILY overpriced 10K profile backlinks for $50? You trying to break even on that botnet purchase in five hours? lol

  17. Russ says:

    Great post John!

  18. The whole seo/sem process needs to be as natural as possible. Original content vs copied/spun, reasonable vs overdone organic seo, gradual and quality backlinks vs automated spam. Google will always read your content and count your ‘votes’. That’s the backbone of their algorithm, the rest is fine tuning variables.

  19. Thor says:

    I’m not an expert but as far as I’m concern, it is better to create good quality contents. Having a well-research post is the king for search engines. We may have the best SEO but if we lack contents, SEO will not effective. SEO + contents therefore is a good formula.
    Blogging 4 Networking

  20. Slugs_On_Toast says:

    I know for a fact that submitting your site to hundreds of free link directories is a red flag.

  21. Given what’s happened lately with Overstock and JCPenney lately, I’d say it’s just as important to stay off your competitor’s radar. Everyone is tattle-taling lately!

  22. Linking is a very confusing subject…But I’m still decipher the real from the bull when it comes to who and what to link to.

  23. anitha says:

    Getting an irrelevant links its hurt a lot for site to get banned from google

  24. Blogercise says:

    Google have never been shy about their goal : rank the most relevant websites for specified search terms.

    They will only ever get better at doing this so I always recommend building the best most relevent site for your target audience. When you get that right and Google get their ranking right – you both win.


    Can I also recommend the seomoz website to this post’s author. The guys there spend a lot of time devising objective tests for various theories. Far more interesting than a speculative rant ;-)!

  25. christina says:

    more offen Google bands the broken urls

  26. anitha says:

    links which we are getting from spam sites it will get penalized by google

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