Live at Ad:Tech San Francisco
written by John Chow
We’re live at Ad:Tech San Francisco. This is my first time “live blogging.” At this moment, we’re at a keynote roundtable call The Art of Conversation - Building Great Brands in the Digital Age. There are five panelist on the stage plus one moderator. The hall is very big. I estimate there are at least 1,500 people in this room
The Panelists are Tom Asher of Levi, Beth Thomas-Kim of Nestle, Jordan Warren of Agency.com, Todd Cunningham or MTV Networks and Rick Clancy of Sony. The moderator is Pete Blackshaw of Nielsen Online.
All the panelists agreed they are experiencing the power of the blog. Rick Clancy say Sony is putting a lot more time and resources into their blog. All panelists see blogs as one of the best branding tools for the digital age.
I’m having quite a good laugh at this. Here’s a bunch of big names companies that spend billions each year on all types of advertising to build their brand and they’re saying a few well placed negative blog posts can take their brand down a couple of notches.
We’ll be hitting the showfloor after this session. Look for more updates later.
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Way too cool…keep us posted!
Beating me by one second
lol but yeah it does look cool…looking forward to updates 
So Nestle now is a worldwide company that also felt the tremendous success of blogging as part of the growing business communites. Better for Nestle to consider bloggers for their adverts.
So does that mean they’ll be sucking up to you to ensure you don’t damage their brand with a “well placed” blog post
Good stuff. Did you manage to get a free pass, or actually pay to attend this one?
Pay to attend a trade show? You’re joking, right?
haha, that’s what I figured. I never saw (looked) into a pass for the actual ad:tech shows, I usually just hit up the exhibits.
People pay to attend trade shows?
regular people pay to attend but John Chow is not in this category, he is a celebrity in the blog world.
Have you a celebrity pay to be in an event. Most of the time is the other way around… lol
Trade shows are just free! You can go if you want.
if companies are thinking that blogs can actually damage or make their products then it so nice that blogs are getting bigger and bigger day by day.. isn’t it ?
Absolutely. Blogs will take over the world as we know it.
No. They will take over aspects of internet marketing and become more powerful then they are now.
Means; More Blogs, More Advertisers Wanting To Advertise On Top Blogs.
Coca-cola needs a hip blog
John - do they have you on any panels? Are you speaking at all?
Of course they still haven’t realized blogs that are nothing but bullshit promotions fail.
Hey John,
Did the tradeshow pay for you flight down as well? Is this why you were in coach, as opposed to first class?
- Dave
It is great advertising to invite people like John to attend. Of course it is free, they are getting probably about 20,000 eyes just off John Chow’s site.
Shudogg Dot Com - Make Money Online Blogging
It’s crazy how far blogs have come. Before, they were just used to update people on your daily life, but now…
Keep up updated John
Good to hear about blogging being one of the best tools of the digital world.
Btw the one in the pic extreme bottom left looks like Shoemoney, isnt it?
Anyone can attend these trade shows?