Living The Dot Com Lifestyle – Rule 4

This is part four of my Living The Dot Com lifestyle series. It’s based on a presentation I gave at Third Tuesday Vancouver call how to run a million dollar business on two hours per day. Previous posts: Part 1. Part 2. Part 3.

Rule 4 – Use People

Originally, I was going to call rule 4, use leverage, but use people is just so much more in keeping with my root of all evil thing.

Most people don’t make enough money because they depend on only one source of revenue – themselves. You can only do so much. To live the dot com lifestyle, you need to remove yourself as the income source and leverage other resource. I leverage my blog, other sites and my ad network, which in term leverages the work of thousands of other people.

I Rather Have 1% of 100 People Than 100% of Myself

This is what allows me to live the dot com lifestyle. Thousands of other people work so I don’t have to. Let’s face it, no matter how much I try, I will never be able to match the output of a thousand people, or even 10 people for that matter. I would much rather make 1% of 1000 people than 100% of myself. Hell, I’ll take 1% of 100 people rather than 100% of myself. I do this because I’m generally a lazy person (just ask my wife). If I’m not interested in something, then it’s really hard for me to do it because it feels too much like work.

I’m really bad at web design and I can’t code worth a damn. However, I know people who can design and code and admin my servers. If I had to learn all those skills myself before getting started, I wouldn’t be here right now. You are never going to know everything. Find the people who have the skill set you’re looking for and use them. Work them to death if you have to.

If You Want Something Done Right, Don’t Do It Youself

Your success at living the dot com lifestyle will be largely determined by your ability to use other people. You need to get that, “If you want something done right, you have to do it yourself.” mentality out of your system. Don’t do it all yourself! Success is a team sport. Your new motto should be, “If you want something done right, let Michael Kwan do it.” Just replace Kwan with whoever you plan to use.

42 thoughts on “Living The Dot Com Lifestyle – Rule 4”

  1. Pheak Tol says:

    ” Rather Have 1% of 100 People Than 100% of Myself” thats a hard ass line – i think from now on i shall look to that line for my perceiving in my motivation and goal in looking to get where i wanna be.

    being able to leverage people you know, people you encounter and people that simply subscribed to what you’ve recommend is when you know you’re pretty much at the level of….well john chow.

  2. Michael Kwan says:

    Haha, thanks for the mention at the end. It’s true. If you want something done right, you should let me do it. 🙂

    Michael Kwan’s last blog post: Public Holidays and Working at Home

  3. Shawn Knight says:

    HAHA poor Michael… well maybe, rich Michael after all that work.

    Nice series, I’ve enjoyed reading through it. How many more do you plan to add?

    Shawn Knight’s last blog post: Analyzing Website Traffic Trends and How To Generate More Visitors

    1. Michael Kwan says:

      Not really rich Michael, but I wouldn’t say poor Michael either. Let’s go with marginally fortunate Michael. 🙂

  4. John, very true. Great points.

  5. Debo Hobo says:

    I am looking for someone to facilitate ad sales on my blog. I don’t know how to do it, so I need someone to find the buyers and negotiate the prices etc.

    They can contact me at [email protected]
    Subject line: Ad Sales Facilitator

    Debo Hobo’s last blog post: Jamaica My “bestest most favoritest vacation ever”!

  6. Ghazal Alvi says:

    Hey John,

    I like your thoughts.

    That’s the beauty of leverage.

    Ghazal Alvi’s last blog post: Common SEO Myths

    1. Yeah Ghazi …

      People simply love his thoughts and his imagination as well.

      ZK @ Web Marketing Blog’s last blog post: 10 Tips to increase your Twitter followers

  7. Asswass says:

    First you need to trust people. I can’t code or desing either but I found people I trust and I can depende on.

    Asswass’s last blog post: Radical Marketing: Web 2.0 Case Study (Introduction)

  8. Greg Ellison says:

    I think that is the right answer do you trust the people that you are using to get the job done. Greg Ellison

  9. Robb Sutton says:

    Damn John…we were on the same wavelength today. I posted about the exact same thing…weird…

    The Secret to Blogging Sanity

    Robb Sutton’s last blog post: The Secret to Blogging Sanity

  10. Awesome Post – I think I need to look for someone who can help me with my web design. Attempting to code a custom css file for my wordpress theme is like pulling teeth.

    Smart Teenager’s last blog post: I Just Got My Real Estate License

    1. Jake Stone says:

      … and who you go to get your teeth pulled? Don’t worry about the design, looks clean and tidy.

      Jake Stone’s last blog post: Real estate sales

  11. Love this tip, I Rather Have 1% of 100 People Than 100% of Myself.

    The same advice I get from really successful people including the The Science of Getting Rich.

    1. This one is showing that successful person think in the similar fashion.

      ZK @ Web Marketing Blog’s last blog post: 10 Tips to increase your Twitter followers

  12. This post pretty sum up everything to one word and that is “leveraging,” which is the core of all business, it doesn’t matter is online or offline, we only got 2 hands and 2 legs and 24 hours, what we can do alone, there is always a limit to it.
    And is proven by all successful people around the world, it shouldn’t be wrong !

    The Bad Blogger’s last blog post: Blogging From A Restricted Country !

  13. Benjamin Cip says:

    It’s logic, if you do everything yourself, you won’t be able to handle everything in a limit of time unless you are superman. You need help sometimes, and that’s why you should rely on other people. Look at your boss, he doesn’t do anything but telling you what you have to do because he can’t handle everything alone. Well, the problem is that you need MONEY to get the service of other people, unless you have great friend who can give you a hand….

    Benjamin Cip’s last blog post: Still Wondering How To Avoid Products Scam ?

  14. People are a very important part to maintaining a successful business website online whether it’s a blog or you’re marketing a product. Simple connections, even over the internet can make a huge difference when it comes to selling yourself or your product.

    bradleybradwell’s last blog post: Get Your Blog Noticed By Submitting It To BlogCatalog

  15. I agree, let someone else write good content for your sites and do the work that generates the most income.

  16. Mikes says:

    Nice one! That’s why communities really are vital. Friends are impt. it’s them who you can rely on

    Mikes’s last blog post: We are a New Creation in Christ

  17. Wow John, you sound just like me, lazy, can’t code and I’m bad at web design. That’s all the ingredients you need to turn a $100k per year affiliate business into a $1 million a year business.

    Gold Coins Blog’s last blog post: President Obama To Take 69 Percent Ownership Of GM In Bankruptcy

  18. Caden Grant says:

    Great rule I really like this one. I am also a very lazy person. I agree with having 1% of 100 people do something then me do 100%.

  19. fas says:

    But you need to reach a level to afford other peoples service.

    fas’s last blog post: How To Generate Traffic With Good Articles

  20. I can write, but I get a lot more articles when I hire someone else to do it and it goes much further because I just don’t have time to write say 50 or 100 articles at a time. Farm out your work and reap the benefits.

    Gold Coins Blog’s last blog post: Update – Obama To Take 72.5 Percent Ownership Of GM

  21. Rick Vaughn says:

    Ha, I’m sure Michael loves hearing that but who cares. Awesome post John this has to be one of your better series.

    Rick Vaughn’s last blog post: My Top 10 Favorite Blogs

  22. John Evans says:

    Very nice posts john, usefull info.

    This rule is the most important one.

    Keep up the good work …

  23. Arek says:

    Hats off to John Chow! A true master of evil ways to succeed in online business…

    Actually John, you would like us all to believe you are such an “evil creature” but I can’t help to think about you as “just” a shrewd businessman! Sure, you get the message across sometimes in an unconventional way but that’s what probably makes it so compelling!

    [In case you are wondering, I am not trying to patronise John, oh no! I just want to make a point that what John is saying is so true. But it took me 3 years to reach that conclusion. I started my “online adventure” at the same time John started this blog. I opted for “learn all, do it yourself ” approach. Sure, I had fun exploring but it’s never ending quest… and John has 10x higher traffic, 100x more revenue and 1,000x more things done…]

  24. Zemalf says:

    Another eyeopener for outsourcing benefits and admitting you can’t do anything (and you don’t need to either). I’m big on DIY, but that doesn’t mean you have to Do-It-*All*-Yourself, a trap I sometimes fall into.

  25. Curtis says:

    I just wanted to add that in addition to working your outsourcers or employees to death, you should also make an effort to reward them or pay them extra for each job they do well so that they’re happy to keep working their asses off for you 🙂

  26. Travis Lusk says:

    It seems to be a common thread that most of top “personalities” online have all outsourced 95% of the “building stuff” on their sites.

    The only downside…you need to have some cash to invest.

    Travis Lusk’s last blog post: Time Warner Can’t Find Google?

  27. Another awesome post John. Thanks for these great series, way to go!

  28. Very true post. You have to realize your weaknesses and supplement them from outside sources.

    Technology Slice’s last blog post: Indian Students in Australia

  29. I’ve been coding for years, but I’ve always ended up learning something new.

    TYCP Entertainment Magazine’s last blog post: Courtney Van Dusen Interview

  30. Agree 100 %. It depends on whats your aim of starting a blog ? If you want to start a business , then yes TEAM is important. Some people have employee mentality “Do it yourself style” and they think they can start a business , they end up burned out and they lose! Hiring people also requires skills and its an art.

    Sulaiman Alhasawi’s last blog post: Email me myTwitter @replies

  31. I absolutely agree with this. I tend not to outsource much at all, which is definitely where I can improve, but the 1% of 100 (or whatever) concept makes great sense.

  32. game-girl says:

    The situations are always different,sometimes you need great specialists to do great work,but we must try to do something ourselves,it will save the time,the money and bring you satisfaction.

    game-girl’s last blog post: Призраки в Коннектикуте скачать фильм онлайн

  33. work at home says:

    Leveraging is really important. If it wasn’t around many big companies like Wal-Mart wouldn’t be around. Good point John.

    work at home’s last blog post: Work At Home Job Or Business?

  34. Taiwo says:

    Nice and simple from John. The truth is we all want more money and more time. They are so so independent. It surte makes sense to have 1% of 100 people and spend 99% having fun. As time goes on, you get another 100 people (and of course 1%). and so on and so on. I believe that’s the life we want to live.

    As said, trust is key. The benefit out weighs the cost anyway. U lose 30% still have 69%.

    Nice post John.

  35. Managing people is also an art and if you know that or if you have that art than certainly you have the licence to enjoy the dot life style.

    ZK @ Web Marketing Blog’s last blog post: 10 Tips to increase your Twitter followers

  36. Yeah this is the rule which every successful person used and got the success.

    I mean you have only two hands but your brain can give the work for hundreds of hand. So hire rest 98 hands for you.

    SW @ Quality Squidoo Lens Service’s last blog post: Social Bookmarking Service

  37. gurtey says:

    great rules john,put it in the right way

    gurtey’s last blog post: Contest update

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