LogoStick Creates Custom Logos for $99

As a blogger, I firmly believe in the power of the written word, but at the same time, I understand how big of an influence visuals have on a person’s impression of a website, product, or company. As such, deciding on a good logo is absolutely paramount. The problem with this is that it can easily cost you upwards of $1,000 to get a professional graphic artist to create a unique logo for your company. That’s no small sum. What is a small upstart business owner to do?

Well, the good folks at LogoStick were nice enough to order up a ReviewMe review from John and they have an interesting solution for people looking for “the right look, right now.”

More Than Just Clip Art

In a nutshell, instead of hiring a graphic artist to create a logo from scratch, LogoStick lets you create a logo on your own for $99. You’re probably asking yourself, “Why would I pay them to do something myself?”


Well, it’s not like they leave you completely helpless. Instead, LogoStick has a simple (Flash-based?) tool that walks you step-by-step through the creative process, helping you build that logo from the ground up. It is completely online, so there are no downloads.

The logo creation tool consists of four parts:

  • Select your profession: They’ve got nearly 50 different industries listed, so there’s a good chance that no matter what kind of business you run, they’ve got a template for you. The choices range from accountants to funeral homes. If you don’t find your industry listed, there is also a keyword search.
  • Select your style/symbol: LogoStick was very careful to refer to the clip art as a group of “symbols” rather than “logos.” If you want something completely and utterly unique, then LogoStick might not be for you, because everyone using the service has access to the same set of symbols: it is entirely possible that another company may end up using an identical piece of clip art for their logo.
  • Customize your logo: This is the meat and potatoes of LogoStick. With what appears to be a rudimentary version of PhotoShop, you move the symbol around, rotate it, change its size, and select its color. You can put up to two lines of text and they provide you with about four “recommended” fonts that pair up well with your industry and selected style/symbol (you can also click on the tab that’ll supply you with every font they have). Nearly everything is click and drag. One limitation is that you cannot flip or rotate the text.
  • Preview/Buy: In order to save your logo for later viewing (to be stored in the Logo Locker), you will be required to create a free account. If you’re ready to buy, you will also need to create an account and plop down the $99 asking price.


For a video demonstration of how to make your own logo, check out the How It Works section.

Strengths and Limitations

I think that it’s excellent that LogoStick provides the full functionality of the logo creation tool to everyone, letting you get a feel for the interface and what’s available well before you ever have to give them your credit card number.

The interface is very intuitive and while moving from one step to another sometimes takes a few seconds (the loading can be annoying) and there are occasions when certain elements don’t work perfectly — the first time I used it, my text didn’t show up at all — all in all, it’s a powerful tool that ridiculously easy to use.

The concern that kept popping up in my head, though, was that I could probably do nearly the same thing in PhotoShop by simply grabbing some clip art and fun fonts. In fact, there is very little to stop a person from using the free tool and then simply doing “Print Screen”. All they would have to do is chop out the gridlines and the logo would be good to go. In this way, the site’s greatest strength may also be its greatest weakness. The other key limitation is that a lot of us aren’t artistically inclined, so we don’t know if we’re picking the “right” symbol and matching it up with the best possible font (though the suggested ones work quite well).

One suggestion would be to have a limited version of the tool readily available and only after you’ve at least signed up for a free account do you gain access to all the different fonts and symbols.

My Creation

So, what can this tool do? I used it to create a logo for my freelance writing business and this is what I came up with. Yes, I know it’s very similar to what I have already, but I love this font.


90 thoughts on “LogoStick Creates Custom Logos for $99”

  1. Ali says:

    yeah a logo is more or less your business card. when you create you have to think that one day it might be the most successful things on the planet.

    Did you know the Nike logo was created by a graphic design student for the company.

    1. Tyler says:

      I remember learning about the ‘Swoosh’ its simple design is kinda complex if you break it down in terms of marketing and what is meant to represent. Think it was some marketing video I was watching a few years back.

    2. I did know that – and they finally paid her for it properly.

    3. It wasn’t a design student, it was a secretary.

    4. Since the Logo is the object that solely defines what your company is, many people do take it seriously to plan it out. Seems like the Nike one is an interesting derivation.

    5. Gdog says:

      One of my all time favorite “wow” moments was reading about the “arrow” that is in the FedEx logo…

    6. Jez says:

      $99 for that, no way, as JC points out you can use photo shop.

      You can quite easily get a decent logo done in Asia / Eastern Europe for that amount or less…

    7. Mark Shead says:

      Did you know that the BMW logo is supposed to be based of an airplane propeller spinning?

  2. Nuker says:

    It seems this is an easy and cheap way to create custom logo’s. There is a huge difference between $99 and $1000(+). The down side of this fotware is that your Logo might not be unique because of the limited symbols/styles.

    1. Graphic designers everywhere are shuddering!

      This is great for people that get their wedding invitations done at Staples but for something a little more original get a designer.

    2. It should suit small companies or people that are not particularly picky on their logo. I agree that the range is still largely limited.

    3. Das Brain says:

      Totally agree with this, using this online web app to design your logo it looks like you are only limited to what symbols and pictures they have. Nuker has a point, it won’t be very original, and John Chow has a good point as well which is why not just open up Adobe Photoshop and make the logo.
      I think with Photoshop should be able to achieve a more unique and professional looking logo.

      1. Jonas Hall says:

        I agree that Photoshop may be better when it comes to customizing your logo and making it more unique, but I think Logostick is supposed to target those small business owners who don’t have a mac or any photoshop skills, and so its an easy and cheap alterntive. Otherwise these business owners can hire a designer (who does have a mac and photoshop skills) but they’ll pay upwards of $2,000 for this “unique” logo. I think its a great alternative, and the options are not as limited as you might think.

    4. Jez says:

      $1000 is gong to get you something very crisp by someone experienced in brand / corporate image with imagination.

      You are not going to do that yourself regardless of how good the software is.

      If it were that simple, you could subscribe to using this tool and sell your designs on for a huge profit.

      A good designer has artistic ability / creativity, something money cannot buy…

      1. Mark Shead says:

        Don’t overlook graphic design students. Many times they have projects due and would rather work for a paying client than just make something up.

  3. Tyler says:

    It’s a pretty neat idea, I mean graphic artists can be expensive but they create unique logos. This I could see creating similar logos to other people eventually won’t it?

    1. Nuker says:

      Just read this little bit:

      Select your style/symbol: LogoStick was very careful to refer to the clip art as a group of β€œsymbols” rather than β€œlogos.” If you want something completely and utterly unique, then LogoStick might not be for you, because everyone using the service has access to the same set of symbols: it is entirely possible that another company may end up using an identical piece of clip art for their logo.

      1. Good catch. Just choose carefully then.

      2. Tyler says:

        Yea I guess I really need to stop skimming over things huh?

        Their site is a little wonky for me too running FireFox, it seems to keep reloading itself whenever I click on a image.

        Though I should think of company name prior to picking out a logo πŸ™‚

      3. Jez says:

        Yeah that just about summs it up,

  4. George C. says:

    Hi there! I agree with Nuker and Tyler, I’m also a graphic designer and branding consultant, and it is alway good to have a unique design for your brand, I have some logos I’ve designed in my blog, check them if you want.

    1. Jez says:

      Hi George, your site was down unfortunately.. will try and check it later,

    2. Mark Shead says:

      LogoStick would be useful if you are trying to create 10 spammy sites and just want to have a logo at the top…of course if you are creating 10 sites, you should find a cheaper way of doing it.

  5. Cool stuff. I can see a nice future for them.

    Could become very useful not only for companies but for let’s say for example a bowling league or a curling team that wants a kickass logo to print on a t-shirt. It now becomes a possibility for them especially at a low price like this.

    Good luck to the logostick team.

    1. Tyler says:

      That’s a good twist on their idea. I like that. Well I guess it’s not a twist but a good alternative usage for their service.

      1. I would do this if I were captain of a bowling/curling team!

        But I am not that kitch just yet! πŸ˜†

        1. Jez says:

          Why not just use a software package, there are free ones available as well as things like photoshop, I really dont get the advantage of this.

  6. Nomar says:

    Thats really a nice feature

  7. Pallab says:

    From your description it appears to be awefully similar to AAA Logocreator (only difference being its completely online solution).
    AAA Logo Creator does the same thing, only costs half. I dont think spending 100 bucks for a logo that may not even be unique is worth it.

    AAA Logo Creator : http://www.aaa-logo.com/
    Samples : http://www.aaa-logo.com/templates.php

    1. Jez says:

      No $100 is unrealistic, expecially for an online tool.

      If it were desktop software then maybe. I think they are asking way too much.

      1. Mark Shead says:

        It might work better if the $100 gave you access for 6 months or something. Kind of like CarFax

  8. ilker says:

    I’ll do the same thing FOR you.. half that price! 😎

    1. Aris says:

      I bet someone will come and ask for free. πŸ˜†

      1. Matthew says:

        can’t beat free

  9. abs says:

    Quality stuff, now to think of a logo…

  10. pixelPruner says:

    John quit with the lame paid reviews. And people who want a logo, pay a talented but spotty teenager $150. Get something unique produced by something that can think and adapt.

    I have a right to be negative about this, I’m kinda a designer and not so spotty teenager and this threatens my market! lol πŸ˜›

    1. Matthew says:

      i don’t care much for this either =\

      but hey, getting paid

    2. Jeff Kee says:

      I’m a designer too and this does not cut into my market at all. It’s a totally different level. My clients would never go for this kind of a cheap shot service.

    3. Jez says:

      “John quit with the lame paid reviews.”

      Yeah that one was lame, regarding getting it done cheap, you can comission logos on Ebay for peanuts, but as with everything, you get what you pay for…

    4. Mark Shead says:

      Just curious. What is a “spotty” teenager?

  11. Paul says:

    It’s a cool service for maybe small websites and services, but at $100/logo it will be difficult to get that market. For a few dollars more, you can get someone at SitePoint to design an original logo. Frankly, I don’t see anyone who is going to use the service. If it does do well, someone else is just going to come along and offer the same service for $5.

  12. Hawaii SEO says:

    Why wait until the second paragraph to discolose that this is a paid post? Why not be more forthcoming and do that sort of thing right up front?

    1. Ali says:

      well if you don’t like it, don’t read the third paragraph.

    2. Michael Kwan says:

      Whether a post is sponsored or not, I usually do a brief intro for the topic. I can appreciate your sentiment, but just because a post is sponsored doesn’t mean that it’s not worth reading. Opinions expressed are still wholly my own and they are not influenced by the fact that the post is sponsored. Realistically, every post is “sponsored” insofar that you see Google Adsense ads on each one, etc.

      1. Dax Desai says:

        Michael I see you aren’t using your new logo yet. Do you plan on using your $99 logo on your website?

        1. Michael Kwan says:

          I’ve thought about it, but in hindsight, I’m not sure if the font is appropriate for what I do. It’s too… techie, perhaps. Like something Cisco Systems might consider.

          I would like to change the banner on my freelance writing site, though. I’d like to keep the text the way it is, but replace the background image with something. Totally open to suggestions, so feel free to shoot them my way.

      2. Jez says:

        “but just because a post is sponsored doesn’t mean that it’s not worth reading”

        No it doesnt, I liked the review of the mail program done for Mitch recently, but this one was grim.

        “Opinions expressed are still wholly my own”

        And if your opinion is

        “this is absolutely terrible, Im really struggling with this one”

        Then what do you do, say:

        “I am afraid this is not the kind of product we want to revivew”


        “Money is money, Ill come up with something”….

        You can decline reviewMe’s you know…

        I think you gave it an honest objective review, but the subject matter was crap, it was never going to be an intersting read was it???

    3. Jeff Kee says:

      Why are so many people so sensitive for pay-per-post articles? Where does the bitterness come from? Christ. Some people are just weird.

      It’s a capitalist world, we live for money. Deal with it.

      1. Jez says:

        I think people get sensitive when they are not what they came here to read and think that standards are slipping, but, its not their blog and no-one is telling them to read this one….

        John is “selling” his advice and tips by mixing commercial intersts in with his core content.

        Its a commercial blog and anyone reading it has to accept that… to a point, though I think there have been a couple of reviewMe’s that they may have been better off turning down…

        That said, at the end of the month when the earnings are published everyone will be going on about what a good job he’s done and how well he’s doing out of reviewMe ❗

        At the end of the day, you cant please eveyone.

    4. Mark Shead says:

      Just how long did it take you to realize it was a ReviewMe post? It seemed pretty evident to me just from the title.

  13. Dejan says:

    IsnΒ΄t it obvious? πŸ™„

  14. Dinner says:

    Cool! Seems like a good idea with some pretty good results.

  15. Bryan Baker says:

    ***John Chow***
    Blogger Lounge has a great custom design. This is an interesting way to go about it…but the $99 might be a bit much with all the competition available for custom designers.

  16. IpostIT says:

    I wish I was also smart to write something cool here. πŸ˜₯

    1. Jez says:

      Just google for “something really smart”, come back and paste it πŸ™‚

  17. Great article. I have to start designing one now! πŸ˜€

  18. Chris says:

    They really need to do something to stop people taking a screenshot …

    1. Jeff Kee says:

      Takign a screenshot won’t do much – the produced design is still a low-res bitmap image. It simply cannot be used on a business card or a brochure, which means somebody will eventually have to trace it on Illustrator. So it’s completely useless to take screencaps of it.

    2. Jez says:

      Taking screen shots and hacking it up wont get you a good result, if you wanted to do it for free there are better ways to go about it.

    3. Zach says:

      i dont think that would work, it’s a clever though though

  19. Tools like these are useless in my opinion.

    Designers are paid properly for their time because a logo involves so much more than simply dragging and dropping.

    Using a computer is the very last stage of logo development, not the first.

    1. Zach says:

      but you have to admit, this could be very usefull for small sites, and companys

      1. Jez says:

        there are better products available, and as I mentioned, you can offshore graphic design cheaply, though you wouldnt get the same level of brand / image awareness that a local designer could provide, as that has a cultural element to it, which an overseas designer could not replicate.

      2. Mark Shead says:

        Get a program that does the same thing, but lets you create unlimited “logos”. The one time cost is probably less than one logo from this place.

    2. Jeff Kee says:

      the concept and the idea is more important, and the computer merely produces it. You’re right.

  20. Markk says:

    A much better option for cheap logos is at Sitepoint.com. They have logo contests with prizes starting from $US100. The entries are of surprisingly good quality. You can view them at . is one business that got their logo at Sitepoint.

  21. Zach says:

    programs like this are sooo helpful. They’re easy to use. Programs like these are the ones that put graphic designers out of business.

    1. Jez says:

      No chance, good graphic designers will always be in demand, there is no way a DIY job would ever match the work of a proff designer, unless they have the imagination and understanding of that professional designer, in which case they themselves would already BE a professional designer.

      Software does not give you ideas, an appreciation of image, good colour schemes etc, and TBH, the designs shown above are pretty poor IMO.

      1. Mark Shead says:

        I think it should just randomly create a logo. Kind of like that random ringtown generator. πŸ™‚

  22. ketyung says:

    $99 sounds a bit too much, I only have a simple logo for my site, which I used my old version of firework to do that πŸ˜€

    1. Mark Shead says:

      If you have a copy of Fireworks, this product is probably not designed for you.

  23. Jeff Kee says:

    The concern that kept popping up in my head, though, was that I could probably do nearly the same thing in PhotoShop by simply grabbing some clip art and fun fonts.

    You’re not supposed to make logos on Photoshop. Logos need to be able to be printed properly even at a larger scale, so it MUST MUST MUST be in a vectorized format, which Adobe ILlustrator can do. Photoshop is a bitmap based graphic editor. It will pixelate.

    Just thought I’d share that…

    1. Mark Shead says:

      Trust me. Many logos are done on Photoshop. It isn’t the right way, but they are.

      Many brochures are done in Photoshop as well.

  24. Glenn says:

    There is no vomit smiley, so I will use the closest one to it.


    I’m not mad at you, Michael for posting this. I’m mad at these things. But I guess that’s what happens in the capitalist system.

    1. Mark Shead says:

      Mad at the ReviewMe stuff or the Logo creator.

  25. Chuck says:

    I used to use a program called The Logo Creator that was similar in concept. It got me started when I was first building web sites. Now, I tend to hire a designer when I need a logo done.

    It’s also true that you can get affordable logos done by real humans with some talent for reasonable fixed prices, or that you can use a site like Scriptlance or some other e-talent site to hire out logo design.

    It depends on the level of sophistication you need, how much you know in advance of what you’re looking for, and the ability of the designer to communicate in English (or the language of your choice). Many times, folks in some parts of Europe, or the East, for example, have a rough time with it, and it can be a major problem if you can’t communicate what you’re looking for to your satisfaction.

    One last point (although this can affect almost any area of business, and is less likely to occur in a one-off job like a logo, I suspect) is that, in dealing with folks in other countries, look to work with someone of reputation. I hired out some art work last year, and found out much later that one of the four parties I hired had actually STOLEN much of the work he presented to me as original from other sites. Pretty sad and desperate…but it’s worth watching out for…so you don’t get stuck paying for something, and then get sued for copyright infringement as well.

    The mention of SitePoint and Blogger Lounge were helpful. I hadn’t heard of those. Rather than beating up a sponsored post, I think offering good affordable alternative sources like that are a more constructive response.

    1. Yumcha Girl says:

      Good information here Chuck. I do quite a bit of hiring overseas freelancers and in the main, have found them to be fantastic and have now built a small circle of the tried and trusted.

      I really enjoy Sitepoint by the way. Fantastic forums and really helpful advice.

  26. Stephanie says:

    I want to thank you for this post! I know you guys take a lot of crap for your paid reviews, but this post was extremely timely for me. I’ve been spending the last few days thinking on ways to get a new logo for my family business, because we sorely need one (our old one is not very good!), and I hadn’t realized there were sites like this. Although a site like this is not my “Plan A” for the business’ logo, it is a viable option. So, thanks!

    1. Mark Shead says:

      Just out of curiousity, did you actually create and use a logo from them?

  27. Dax Desai says:

    I recently got contacted by some firm that will create a “free” logo for me. They come back with drafts, then you let them know what you liked/disliked and they revise it. The premise is they want to get other work from you such as web design/brochure design, etc.

    Anyone else know of any firms trying this method? I’ve gotten my first batch back and to be honest they are kinda lame. I have to wonder if they are using some online tool like this.

    1. Mark Shead says:

      That actually isn’t a bad idea. I have seen a marketing firm do something similar. Except they told their clients that it would nomally be $15,000 for a logo and then came back with a flinstone rock looking thing.

  28. Yumcha Girl says:

    Actually, I know one guy who is amazing with logos and is very reasonably priced. He’s in Estonia and is thoroughly professional. If anyone is interested, just give me a bell.

    As for this product, it looks pretty good and will definitely have a market. Thanks for letting us know about it!

    1. Mark Shead says:

      I would like to see a site setup to connect designers in Estonia and other places with people who need logos.

      In fact that could be a good model for LogoStick. let people create a logo automatically for free, or hire out a logo design to countries where labor is much less expensive.

  29. Jason Marshall says:

    I am the owner of the site and I really appreciate all of the feedback I have seen so far. The timing of this review is helpful, we just reduced the price of a logo to $49!

    1. Mark Shead says:

      That seems a little better. I doubt if the readers here are your ideal target market. If they have the skills to setup a website and install plugins, they probably can match your service on their own.

      However for less technical people it might work out very well.

  30. Dean says:

    Very nice site, this is one of your ReviewMe posts that I will click and read to learn more. I must say John your ReviewMe paid post are a huge bargains considering how much influential readers you must have.

  31. Mani says:

    I think it’s a waste of money. you can do better designs with photoshop. US$99 is too much for such a silly thing and moreover,the chances of another guy making the same logo as yours is too high! πŸ˜€

    1. Mark Shead says:

      Assuming you have a unique company name the chances of the entire “logo” being the same is low. I agree that if you know how to use a vector drawing program there are better options for you.

  32. Do-it-yourself online web applications — really swell for creative [and penny-wise] entrepreneurs. πŸ’‘

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