Mailium for Cheap Email Marketing Campaigns

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Another day, another ReviewMe review to help you make money on the Internet!

I’m not sure if you’ve noticed, but email marketing is big business. My mailbox is continually bombarded with all sorts of newsletters, mostly telling me about cheap vacation deals and inexpensive electronics. If you’re on the other side of the campaign, though, I’m sure you’ve also realized that getting someone else to manage your email newsletters can get pretty expensive pretty quickly. While it is certainly cheaper to deal with that sort of thing yourself, it can seem like quite a daunting task. Mailium is designed to address that.

Mailium Makes Email Marketing Easy

Designed with the novice user in mind, Mailium is a completely online email marketing and newsletter sending solution created and sold by Octeth. In this way, they’re not going after the exact same market as Interspire’s SendStudio NX: Mailium is meant to be simple, and as such, it does not need to be quite as powerful as Interspire’s offering. At the same time, Mailium — at just $59 — is only a quarter of the price of SendStudio.

Installation is an absolute breeze. If you can install WordPress, you’ll have no trouble installing Mailium. It can even access your mySQL settings from within the installation tool, which again, is completely online. They promise that this program is “flexible and configurable”, and will work “on any type of server.”

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There is a free seven-day trial. After entering your email address, you receive a domain specific package in your mailbox, complete with a trial license. During the trial period, you are restricted to creating a single newsletter and a distribution list of 25 addresses. If you don’t want to bother with the installation, there is also an online demo where you can fiddle with the interface.

One minor detail that you’ll want to keep in mind is that it is mailium dot net, not dot com. If you go to the latter, it redirects you to some utterly obscure Bulgarian website.

Feels Like MSN Messenger

The first impression I got of Mailium is that it is simple-looking. There are a series of icons near the top of the page, all of which remind me of the MSN and Windows Live Messenger logos. It’s a little cutesy and not so professional, but that adds to the sense that Mailium is approachable and usable by anyone. Using these icons, you navigate through the different parts of the program: overview, create new newsletter, browse newsletters, add/import subscribers, browse subscribers, member statistics, manage custom fields, export subscribers, integrate into your website, and preferences.

Each newsletter can be in HTML, plain text, or both. With the HTML newsletter, you also have the choice of using a straight text editor (code) or a WYSIWYG editor that bears some resemblance to Microsoft Word (buttons for bold, hyperlinks, etc.). The issue here is that there don’t appear to be any free templates available to use, so you will need to create a newsletter completely from scratch. This is a big downer.

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On the statistics side of things, the HTML newsletters can be tracked. You have access to reports on the read ratio, number of newsletters sent, total number of subscribers, and so on.

If you run into any trouble along the way, there is a support forum, a FAQ, as well as the ability to contact the developers directly. Just bear in mind that their main office is in Istanbul, Turkey, so the time difference may affect response times. They offer two years of free support and six months of free upgrades.

Money Back Guarantee

Mailium promises to help you make money on the Internet by providing an intuitive, simple, and inexpensive way to manage your email marketing and newsletter sending campaign. It’s not the most feature-packed solution out there, but it’s easily one of the least expensive. If you’re not completely satisfied, you can get a full refund within 60 days of purchase.

One of the biggest weaknesses is that you really need to make those newsletters from scratch. There’s a good chance that the people wanting to purchase Mailium want something that is ridiculously easy to use, and as such, they are in heavy need of something even easier. Toss in some basic templates, and Mailium seems like a good value.


26 thoughts on “Mailium for Cheap Email Marketing Campaigns”

  1. Xof says:

    WOW! I need to try this pronto!!!! 💡

  2. Ron says:

    Does anyone know if there’s a list anywhere that lists the differences between this software and SendStudio?

  3. Looks like a fairly user-friendly web application.

    1. That’s what I was thinking. 🙂 Looks very web 2.0’ish. Mmm

  4. Dave says:

    I’m not a big fan of email marketing, but I guess if it works for you…

  5. Dax Desai says:

    John I’m curious if you’ve had any experience doing email-marketing any product? Successful or no?

    1. John Chow says:

      The TechZone has an opt-in newsletter list that we mail to. It’s a great way to let our readers know what is happening with the site. It’s also a profit center as well.

  6. I will defiantly give this a try if just to see how it works, I have several traditional type websites that this may be needed for.

  7. Alex Shalman says:

    Did I miss something, your review amount went down from 500 to 300…

    1. John Chow says:

      I decided to lower it since I’m no longer in the Top 100.

      1. Dave says:

        For now…we should start a pool for when you will get back in the top 100, cause it’s going to happen 🙂

    2. James says:

      I just noticed that too. Should grab it now before it goes up. 🙂

  8. Sadly I don’t have a newsletter 🙁

  9. Shinzo Abe says:

    a good long review. wish i had a site like yours, actually, i wish i had the brain and the writing skills…

  10. Dave says:

    I’m going to have to re-read this review. Wasn’t thinking about newsletters, that could be handy.

  11. Dave says:

    Hey,

    I don’t have mybloglog, any one have an idea why that dude’s picture is showing up for my posts?

  12. Sonia says:

    John:

    I do not know if you have noticed, some of Bell sales reps wear T-shirts :”More content for your boredom”. I don’t know why, but I found this slogan pretty funny 😯

  13. benjamin says:

    well, I can try this method

  14. Bob says:

    Spam is bad m’kay? 😀

  15. zaki says:

    Looks OK.
    Simple yet powerful tool.
    I have not yet used any type of email marketing service like that, but I’m considering to use it very soon in future….for business definitely. 😎 😀

  16. Are we supposed to supply our own list or do they have approved lists that are CAN-SPAM compliant?

  17. Alan Hume says:

    Great piece! You should share it on Dot Email http://www.dotemail.com. It’s a free online community for email marketers.

    Alan H.

  18. Cemonko says:

    Thanks for all your comments.

    Alan; we will check DotEmail.com. Thanks!

  19. Chris M says:

    Nice article, on my way over now!

  20. Familiarity with the features, several unique characteristics, and a 7-day free-trial period — sounds pretty good actually.

Comments are closed.