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Make Money Online – Review My Blog Rule Change

written by John Chow on March 14th, 2007

I’ve decided to make a little change to the rules for the Review My Blog for a free linkback promotion. From now on, a review must link to this post and the blog home page using any of the following anchor text:

  • make money
  • make money online
  • make money at home
  • making money
  • make money from home
  • make money on the internet

Here’s an example of what I want.

John Chow dot Com is a blog that helps you make money. He is offering to link to your blog if you review his blog.

Other than the above requirements, you are free to say whatever you want in the review – good or bad. You are also free to link to any articles I’ve written as part of the review. The post must be a review of this blog. You can not mix it with any other posts or reviews.

The Importance Of The Anchor Text

This post is also a lesson on the importance of linking with keywords or phases. In the Evil Nintendo Wii Blog Contest, I asked people to link to me using “root of all evil.” If you do a Google search for that phrase, you’ll see I am now ranked number three, just behind Wikipedia and RootOfAllEvil.com.

While it’s fun to rank for root of all evil, not many people search for that phase. However, according to the Overture keyword selector tool, there are over 44,000 searches every month for make money online. If I can get on page one of Google for that phrase, it would mean a flood of new traffic.

Since I am asking you to link to me with a specific anchor text, I am going to offer you the same thing. Review my blog according to the above rules and I’ll link to your review and I’ll link to your blog home page using whatever anchor text you want. Just don’t use “make money online”. :twisted:

If you’ve posted a review of my blog before and want to do it again under the new rules, feel free to do so. This is great way to get linked back to your blog using a proper anchor text. Once your review is posted, send me an email with the URL and the text you want to anchor your home page.

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  1. jgatz
    March 14, 2007 at 7:02 pm

    is it permissable for a non blog to link to you with said text and expect a link back?

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  2. Dinner
    March 14, 2007 at 7:05 pm

    Oh wow, that’s a brilliant idea. I’ll have to get a review in sometime soon! :grin:

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  4. Mike Scott
    March 14, 2007 at 7:16 pm

    Hey John,
    Not being a super Google expert, but isn’t referring to you as the root of all evil a Google Bomb? Not that I mind, but I thought they had stopped Google Bombs.

    Keep up the evilness.

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  5. Johnny_Cash
    March 14, 2007 at 7:23 pm

    This is a very evil scheme!

    My blog is called, “Making Money on the web”, but I don’t think I can beat Seth Godin’s book of the same name.

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  6. Jon Lee
    March 14, 2007 at 7:28 pm

    That is an amazing idea John. Props for coming up with it!
    Too bad I already have a review in though :neutral:

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  7. Jon
    March 14, 2007 at 7:41 pm

    You are evil! :grin: :twisted: You’re a very smart man and a wonderful writer, I admire you very much. Good job on all of this! Once I get my web dev. blog up I will write you a review. :grin:

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  8. Eli
    March 14, 2007 at 8:05 pm

    That’s a really good idea John.

    I’ve started writing my review of your blog, but I’m not going to finish it until I upgrade my blog (new design soon)

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  9. Maki
    March 14, 2007 at 8:09 pm

    I don’t know .. I would prefer giving reviewers who are taking the time and effort to write a review, the freedom to choose the specific anchor text. After all, it’s their writing style, their readers and their blog.

    Compared to receiving a nice fat contextual keyword link and a keyword link in a list that is devoid of context, I’ll much rather receive the former.

    Good luck cracking the top 5. You can bet the other websites won’t relinquish their position easily, especially when it comes to a competitive keyword.

    See you at the top :twisted:

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    • Michael Kwan
      March 14, 2007 at 8:52 pm

      He’s still letting you write whatever you want. I’m sure that somewhere in your review of this blog, the term “make money online” or some variant is bound to pop up.

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      • Maki
        March 14, 2007 at 9:49 pm

        I understand your point Michael. Yes, it’s fairly accurate to say that the term will pop up somewhere in the text and I’m aware that John isn’t making the reviewers write all good stuff about his blog.

        My point is this: reviews without the designated anchor text will be rejected. The reviewer doesn’t have autonomy over where to point the link (must point to homepage + specific post) as well as the link text itself.

        This makes it somewhat like all the adverts I see on PPP everyday, each with specific anchors pointing to specific URLs.

        Why not still maintain the old Review My Blog policy but allow reviewers that use the designated anchor text, the ability to choose the anchor text for John to link to them?

        Don’t get me wrong, I’m sure John will get tremendous benefits from this scheme because of his wide readership and following.

        This has always been the way he does stuff on his blog and I wouldn’t expect anything else.

        Just wanted to point out my thoughts on this issue.

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      • Garrett Albright
        March 15, 2007 at 12:04 am

        Search engines use text in the title attribute of link tags for keywords as well, do they not? Perhaps a good compromise would be just to require the phrase in the title attribute.

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  10. Alan
    March 14, 2007 at 9:01 pm

    Great idea to build the Google ranking! :smile: I have just read tons of your posts and I have to say this is a wonderful resource with lots of good fresh ideas. Keep up the great job.

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  11. Joe Bartender
    March 14, 2007 at 9:08 pm

    I just reviewed your site yesterday under the old rules. It hasn’t appeared yet on one of the linkback lists. Should I go back and change the link? Thanks!

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  13. Gary Lee
    March 14, 2007 at 9:24 pm

    Are you trying to get banned from Google too? hahaha . . I love how you walk the fine line! The thing is your blog is about making money online, so I guess they can’t really argue that you’re bs-ing the system.

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  14. My New Choice
    March 14, 2007 at 9:33 pm

    FWIW, I’m seeing you as #4 on the search for root of all evil. You’re slipping John! :twisted:

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  15. George
    March 14, 2007 at 9:36 pm

    Someone just told me about your plan, so I stopped by to check it out. Good idea. Currently, my blog is ranked in the top 10 on Google for that term and the traffic is not bad. It took a long time, but it might have been quicker if I had been as creative you are being.

    If you are interested we could exchange links or cross promote our sites in a way that might help both of us get and stay in the top 10 for that keyword phrase.

    All the best,
    George

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  16. carl
    March 14, 2007 at 9:44 pm

    anchor text is very important when it comes to link building

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  18. Nenad Ristic
    March 14, 2007 at 11:15 pm

    Great, just after I finally submit my review, this happens!
    I could write another review, but that would be pointless (hey, I at least try to provide some value for my readers, and reviewing the same blog twice is not the way to do it)

    I might still do it a bit later, or if the blog changes.

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  19. Albert
    March 14, 2007 at 11:18 pm

    John Chow.. John Chow.. Can i know your next evil plan please? :twisted:

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  20. David
    March 14, 2007 at 11:29 pm

    hmm…the evilness continues…looks like I can get another linkback by writing a new post.. :twisted:

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  21. James Britton
    March 15, 2007 at 2:56 am

    I noticed you changed your blog title too!

    “Make Money Online with John Chow dot com”

    Brilliant!

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  22. Jayson Joseph
    March 15, 2007 at 3:36 am

    John,

    Are you planning to take over the world?

    :shock:

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  23. Hannes Johnson
    March 15, 2007 at 6:22 am

    Clever John :) Great way for you to benefit even more from the reviews ;) Also nice of you to offer linkbacks with specific anchor text.

    Smart of you to also change the title of your front page – should definitely help you with the rankings.

    So I guess you’re trying to beat ProBlogger for “make money online”, right? ;)

    But you might want to allow a few variations of the “make money online” anchor text – so Google doesn’t penalize you for trying to trick “the system” when they suddenly see 100s of new links with “make money online” as anchor text…

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  24. Ryan J. Parker
    March 15, 2007 at 6:38 am

    It’ll be interesting to see how long it takes for you to reach the 1st page. I mean, if just half the people took you back up on your linkback offer and decided to do another review you should be there in no time.

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  25. Hannes Johnson
    March 15, 2007 at 8:09 am

    One thought… since you’re targeting “make money online” now, will you be posting more specifically about how to make money online – and less about cars, fine dining and vibrators? ;)

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  26. Gary Lee
    March 15, 2007 at 10:26 am

    I was punching some numbers and if you chose the right affiliates, you’re looking at a lot of money! You could get that Pagani in a couple of months!!!

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  27. Michael Kwan
    March 15, 2007 at 4:07 pm

    Shouldn’t John turn pingbacks OFF on this post?

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  28. Matthew
    March 15, 2007 at 5:40 pm

    Great idea, I definitely want to explore the same thing with my blog, just need to get the right keyword/phrase

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  29. carl
    March 16, 2007 at 4:26 am

    hmmm??? this is a nice idea john! I’ll try to make a post about your blog as soon as I can! it’s just like trading links!

    yehey!! more traffic for both of us! :mrgreen:

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  30. Mark Robinson
    March 16, 2007 at 6:47 am

    I love the idea of sticking it to Google – why not. Now what should my anchor text be…. ‘earning money online’?

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  31. Erik
    March 16, 2007 at 8:29 am

    “Make Money Online” is going to be hard to conquer. Hope you get it John!

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  32. Nathan Hannig
    March 16, 2007 at 2:20 pm

    I reviewed your blog at my blog in the website link for my name. Thank you John.

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  33. Fabiana
    March 16, 2007 at 3:12 pm

    Can I write a review in my own language ? Portuguese ?
    Thanks

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  34. FaYZ
    March 17, 2007 at 1:28 pm

    beautiful..wonderful trick john..will get around to do it tomorrow.. :lol:

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  36. Mark
    March 18, 2007 at 9:31 am

    Brilliant idea!
    ‘Make Money Online’ was the keyword that I targeted when I first started blogging a couple of months ago, which is why I chose my domain ‘tomakemoneyonline.net’.
    This is a very, very competitive keyword with some very big boys in there with you John.
    Best of luck, I’ll be watching with great interest.

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  37. Michael Josh
    March 18, 2007 at 12:24 pm

    Of course I have a long way to go about learning SEO but this post alone has taught me quite a bit. Will review your site soon and hope for a link back.

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  39. AgnesW
    March 20, 2007 at 6:31 am

    You provide a good way to get a free linkback… :grin:

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  41. KCLau
    March 21, 2007 at 10:37 pm

    This post teach about the anchor text. Thanks John!

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  44. Mosley
    March 28, 2007 at 11:13 am

    Amazing! Keep it up you have a great blog and it needs to be seen! I will be emailing you soon with a review.

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  45. Abdul Aziz
    March 29, 2007 at 12:04 pm

    Congrats John for your experiments success. I hope we also get a share of your success.
    Rock on…

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  46. alexf2000
    March 29, 2007 at 4:53 pm

    Wow! Dude, you are invented link exchange! :shock: Congrats! :)

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  47. Berger
    March 30, 2007 at 2:46 pm

    I love the idea of sticking it to Google – why not.

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