There are many advertising networks on the Internet and one of the newest on the block is Adaloo. Even though the PPC-based ad network only launched on November 20, it already boasts a network of websites that reach 20 million visitors.
As we make our way through today’s review, we’ll take a look at what Adaloo has to offer and how it is different from the other ad networks you may encounter on the web.
Connecting with the Right Websites
Adaloo is an ad network that appears to specialize in display advertising. They support a number of different banner sizes, matching up the appropriate advertisers with the right audiences on the right websites in its network.
It is somewhat difficult to discern the basic information about Adaloo through its main website. While it says that it offers a “powerful way to advertise products, services and website content,” it doesn’t really say how it does that. From the perspective of publishers, it’s also difficult to see the payment scheme and how the advertising is implemented and deployed.
The main website appears to be powered by WordPress, which isn’t necessarily a bad thing, but it’s not being masked in any way. In fact, nearly every page still has the comment form on the bottom, which doesn’t make too much sense. It would help if more information was available through the about page, for example, telling both publishers and advertisers how Adaloo works. It could probably use a FAQ page too.
Into the Unified Dashboard
Unlike many other ad networks where you need to have a separate account as a publisher and as an advertiser, that’s not the case with Adaloo. You get a single unified account and you get approval immediately after you verify your e-mail address.
This is the main dashboard, which I personally think looks better than the main Adaloo website. You get access to the main areas via the navigation buttons at the top, letting you manage your ad campaigns, ad space, payments, settings and so on. It is also on this page that we learn more about MaxCPM.
Even though the Adaloo Ad Network works with its advertisers on a PPC and CPA basis, the payment to the publisher is optimized for the effective CPM. There is a “sophisticated intelligence algorithm” that “assigns performance scores to every element of each campaign.” Advertisers maximize their returns and publishers maximize their earnings.
Setting Up Your Ad Zones
From the perspective of the publisher, you need to set up your different “ad zones” the same way you would with a network like Google AdSense, except you have to specify the domain where the ad will appear.
Adaloo goes further, though, allowing you to target this ad zone based on a few different criteria. First, you can choose the appropriate market vertical, like work-at-home, real estate, music & video, social media, family & parenting, and even marital supplements. From there, you can target gender and age too. You also select the banner size, like a standard 728×90 leaderboard.
You name each of these ad zones so that you can track them accordingly from the “Publisher Zones” part of the dashboard. This tracks your monthly views, clicks, click-thru rate, estimated PPC, and estimated CPA bonus. Again, while it is technically calculated based on CPC and CPA, the MaxCPM algorithm aims to maximize your earnings as a publisher on an eCPM basis.
The payment information isn’t quite as clear, so as mentioned above, an appropriate FAQ page outlining thresholds and payment options would be much appreciated.
Working as an Advertiser
When establishing an ad campaign as an advertiser, the experience is similar to the publisher, but simply from the other side of the equation. You still target based on vertical, age and gender, but you can also select countries and keywords. Then, you upload the appropriate banner size and define the landing page URL.
You also put in your bid for PPC and CPA, as well as your daily budget. The PPC bid must be at least $0.10 with a minimum daily budget of $10. The CPA bid and daily budget are optional, but recommended.
A Promising Proposition
Considering that Adaloo has only been around for a little over two months, it’s showing a lot of promise as a young ad network. If the MaxCPM algorithm really does what they claim it can do, this will save precious time on the advertiser side in terms of optimizing keywords and the campaign. Similarly, publishers can get generate the most revenue possible based on what is available on the network.
What Adaloo needs is a lot more documentation, as many of the important details are still left quite unclear. I’d also consider reworking the main website so that it looks less like a generic WordPress blog and more like a professional ad network.