What Is CPV?
CPV stands for Cost Per View (it also goes by the name PPV – Pay Per View) and is one of the fastest growing advertising channels for affiliate marketers. Unlike the CPC model pioneered by Google, which charges you per ad click, the CPV model charges you every time someone views your site or landing page. For affiliate marketers, the CPV advertising model has been a gold mind and a well kept secret.
I discovered Cost Per View traffic about two years ago when I was on the Top Affiliate Challenge reality show. Johnathon Van Clute, the winner of the challenge, was using CPV traffic to generate over $4,000 per day of income from affiliate offers. Since then, I’ve been using CPV traffic to promote affiliate offers.
One of the CPV networks I deal with is DirectCPV. They’re a local company with offices in downtown Vancouver. DirectCPV is unique in that they allow advertisers with smaller budgets. You can set up an account with only a $100 deposit. Other CPV networks want you to spend at least $10,000 a month before they even talk to you. It’s because of this high deposit limit and highly selective nature of the networks that have kept CPV traffic as a secret society. DirectCPV is hoping to change all that.
Advantage of CPV Over CPC
The biggest advantage of CPV over CPC is cost. CPV is a lot less expensive. While the minimum bid on Google AdWords is 5 cents (and good luck getting that), you can start a CPV campaign for a low as 1 cent for targeted and only 0.4 cent for a run of network (RON). If you were running an email submit offer that pays $2, you would need to get 1 in 40 submitting their email in order to break even with a 5 cents CPC Google ads. However, with DirectCPV, you would only need 1 person out of 200 submitting in order to break even. If you’re using RON traffic, the number increases to 1 in 500!
Another advantage of CPV is there’s no need to worry about a quality score and you can direct link to the offer page in most cases. Your landing page will also be the first thing viewed because it pop up over anything else. This video explains how it all works.
Use Code JCH30 For $30 Bonus
Unlike other CPV networks, DirectCVP requires only a $100 deposit to start a campaign. However, if you enter JCH30 when you make your deposit, they’ll credit your account with an extra $30. It doesn’t cost anything to sign up for DirectCPV but you must deposit at least $100 before you can use the service. This is a very inexpensive way to test a new traffic source and you’ll get a $30 bonus to boot.