On my last post about making money with Google AdSense, I talked about the Google Bid Gap and how having less ads could equal more dollars. Today, I want to talk about Google section targeting.
Google section targeting is an often unused resource for many bloggers. This is no doubt due to the fact that most blog owners don’t even know what section targeting is. If you want to make money online with Google AdSense, then section targeting is something you need to understand and use.
What Is Section Targeting
Are you having trouble getting Google to show more targeted AdSense ads on your blog? Most of the time, this comes about because the blog content isn’t highly targeted to the keywords you’re after. This is especially true for a blog because the posts can ramble from one topic to the next. Google tries its best to figure out what the general theme of a blog is and serve the most appropriate ads. However, you can help it out by section targeting your content.
Section Targeting allows you to recommend key sections of your article for AdSense to emphasize or downplay when selecting ads for your blog. In other words, instead of having Google spidering your entire page to select AdSense ads, you tell Google which parts of your content to target and which parts to ignore.
How To Use Section Targeting
The following HTML tags triggers Google AdSense section targeting:
<!– google_ad_section_start –>
This is the section of text I want Google to use when selecting ads for my blog. All the keywords and key phases should go here and I should stay highly focused on my theme, which is make money online, making money online, make money from a blog, blogging for dollar, root of all evil, John Chow has the best online moneymaking blog on the Internet, etc.
<!– google_ad_section_end –>
In the above example, Google will use the section of text I designated for the targeting of AdSense ads and ignore the rest the article. This is how most sites do section targeting. However, I find it easier to use the weight=ignore tag to tell Google what not to target.
By using the tag <!– google_ad_section_start(weight=ignore) –> on sections of my site that I want Google to ignore I can keep my AdSense ads on target to the theme of my blog. Have a look at your blog and see if their are pages with ads that are not related to what you’re writing about. The miss-targeted ad could be caused by just a small section of text. By enclosing that section with a section weight=ignore tag, Google will ignore it and use the reminder of your article to target ads. That should put the Google ads back on target.
The weight=ignore tag allows me to ramble about anything I want and still keep the Google ads targeted to the main theme of my blog, which is to make money online. If you want to make more money on your blog then you should take advantage of section targeting.