Make Money Online with Happar Monetization Engine

WordPress is the platform of choice for many bloggers, regardless of whether they are interested in making money from their blogs or if they just want to have a personal space on the Internet to voice their thoughts. That said, if you weren’t interested in making money online, you probably would not be reading this post on John Chow dot Com.

When John received this
review request, he was told that he could “save money by using the world’s easiest site building tool.” The key to the Happar Monetization Engine is that it’s supposed to be a money-making machine right out of the box. No programming knowledge required. Does it live up to this claim?

What is Happar?

According to the official Happar Monetization Engine (Happar M.E. for short) website, Happar is a tool that helps you “built a complete dynamic site that will keep search engines hungry. M.E. takes half the time of any site builder and is only limited by your imagination.”

In a nutshell, the website that Happar builds for you is a search engine. The search tool serves as the primary focus of the site, but surrounding the the search engine are other features like highlighted videos from YouTube (or pulled pictures from Flickr) and an integrated blog.

Because it’s supposed to be a money-maker and a “traffic magnet”, you have the opportunity to litter the site with a variety of ads. It’s up to you which ad networks you choose to use. For a more in-depth description of what Happar has to offer, check out the features pages, which are populated with a series of videos.

Installation and Configuration

If you know how to install WordPress, you probably won’t run into any trouble when installing Happar. You will need to download the necessary files, unzip the archive, and upload the appropriate files via FTP to your webhost. From there, you just follow the directions through, creating a database, and setting the username and password. Don’t worry; Happar walks you through the whole process.

The total installation time was about 10 to 15 minutes, not including the additional configuration that is done through the administration tool. It is within the tool that you provide your ad code, adjust the name of the website, and fiddle with all the other settings. You can optionally choose to install WordPress instead of the provided blog platform, if that’s what you prefer to do.

I’m personally not a fan of how the default Happar installation looks, because it gives the appearance of an MFA (Made for AdSense) site. Well, I guess that could be attributed to the fact that a Happar-powered site is basically an MFA site. It was designed from the ground-up as a monetization engine, after all.

Searching and Scraping Your Way to Success?

The integrated search engine (or is it more like a search portal?) serves as a major focal point for a Happar-powered website. When a site visitor searches for any given keyword, Happar is able to dynamically and automatically create related meta tags, titles, and descriptions for SEO purposes. Like in this search for banana, you can see that the title says “buy banana products” and there is a banana-related article in the left sidebar.

Wait… where did that article come from?

That’s right. The Happar Monetization Engine is also a scraping tool. They say that this content comes from third-party sources, but it never (to my knowledge) gets any more specific than that. Given the quality of the article (“To start with the leaves are more broader and it grows up This signifies to the society.”), I’m guessing it comes from some crappy article farm and it’s not scraping from legitimate blogs. I could be wrong.

MFA Made Easy; Bloggers Need Not Apply

If you are interested in taking the MFA route to making money online, the Happar site-building tool is a quick and dirty way to get a dynamic website up and running. It comes equipped with automatic meta tag generation, easy ad placement opportunities, and “scraped” content. You can potentially start making money in a matter of minutes.

On the other hand, I don’t see very much value here for bloggers or for people who want to run a legitimate website. The average Internet user, I imagine, would be turned off by the overall layout of a Happar-powered website. The developers say that it’s fully customizable, so I’d be interested in seeing what an optimized and original installation of Happar would look like in action. At least these people are happy with it.

The regular price for the Happar Monetization Engine is $249, but they are offering the special price of $97 for John Chow dot Com readers. That covers two domains and there is a 30-day money back guarantee.

59 thoughts on “Make Money Online with Happar Monetization Engine”

  1. Punny Money says:

    Hmm, doesn’t look all that easy after all. I don’t think that $97 for what is essentially a scraping tool is worth it.

    1. Yep, I was initially intrigued by the tool, but the scraping function isn’t going to help… esp. with SEO. I can imagine it being useful if I wanted to scrape my own blogs together and create a dynamic portal that way… But the trick will be customizing it.

      1. Paul B says:

        Scraped sites tend to do well for 1 or 2 weeks (maybe because of the “newness” bonus from Google) in the SERPS and then disappear into the wilderness. No way I would use this for any sort of long term plans.

        1. Scraped sites, you mean like Technorati?

          1. Lorne Williams says:

            Scaped Site #1 = Google !!!

  2. MiLan says:

    Well, for advanced blogger this tool is very useful. Tagging a post is really great from SEO pint of view.

  3. mr nice guy says:

    I think that’s still too expensive especially that JoelComm has just been screwed up. Bloggers are careful of their investment to this damn thing.

  4. very tough to take on wordpress, especially when it is free!

  5. Fitness Site says:

    I am not sure how it is better than the great wordpress – wordpress do have SEO plugins , more and more plugins and themes. πŸ˜‰

    1. Flimjo says:

      The All-in-one SEO plugin is my fav. That thing has driven so much search engine traffic my way.

  6. Terry Tay says:

    Even at the “discounted” price of $97 I’m personally not seeing a use for it myself. If anyone does get it can you let me know what you think of it πŸ˜‰

    1. Ashley says:

      I second this – if some buys it, come back here and drop us a note with your URL so we can have a look at it. Sometimes it’s hard to understand what it’s all about without seeing a live demo.

  7. I don’t even really get what’s the point of such a thing.

    Looks to me like some kind of fad type product to capture some form of get-rich-quick by getting to the top of the search engines without doing anything type of thing.

  8. I am interested. $97 sounds like a bargain. Thank John

  9. Paul says:

    Michael Kwan has done ZERO research into this product. He also complained he doesn’t get $500 for the review, showing how much he actually cares. Please go to the features page to find out we are not a scraping tool but a SITE BUILDING TOOL, which allows you to add manual content and change the site to look like anything you want it to via css. It has far more seo features then he points out and is not mfa but made for you with many advanced features for newbs and pros.

    I am very disappointed at the lack of care, research and dignity this review has given your audience. I whole heartedly distance myself from this review in every way and hope no one gets the same treatment in the future.


    1. Michael Kwan says:

      I’m going to respond to these accusations once and be done with it.

      1. I did do research. I installed the application and tried running it. I also had a look at the source website to get a sense of what the product was all about. What you have to realize is that if someone cannot see what your product is about within the first minute or two, they probably won’t spend the next few hours trying to figure it out. What this means is that the sales copy on the Happar website needs to be more clear (and brief) in its description.

      2. I did not complain that I do not get $500 from doing the review. I stated that I simply do not have the time to spend days preparing a single review. Paul’s response was that I should for $500 and then I simply stated that I do not get $500 for writing the review.

      3. I stand by my opinion. And that’s all it is: my opinion. You are free to agree or disagree.

      1. Paul says:

        You are a terrible liar. I am writing a blog post contrary to this.

      2. We all know the new breed of “internet marketers” is a lazy bunch of people (hell my service caters to them) but the fact that they are too lazy to read about a product before they judge it is not a bad mark on the product. There are 20 some comments here and 18 of them are from people saying they’ll stick with wordpress. I’d cry if I was forced to deal with that level of complete idiocy on a daily basis.

        1. Flimjo says:

          I’m not sure it’s idiocy. Those judgments are from people who read this review and have thought about whether they’d use it. What you don’t understand is that, in a saturated market and economy, your product or service needs to stand out and attract attention within 30 seconds. If it doesn’t, you’re screwed.

          1. Yes, it’s an economy saturated with absolute crap. Those that read and try to make wise decisions are rewarded. Those that are looking to be “sold” in 30 seconds are looking for someone to push the right buttons to give them an emotional response. Unfortunately for them those looking to make sales based on an emotional response are usually the ones selling you overhyped garbage.

            But hey, it’s $19.95 for the next 23 hours and 42 seconds only!

    2. I’ll check out the software and see how it works / what it does. If I like it, I’ll do a review of it on my site.

      1. Ooops, I forgot to say that I’ll try it out on a totally different domain. will stay on WordPress as your software does something totally different than I need for my main blog.

  10. Paolo U says:

    I’m going to stick to my wordpress.

    1. I already took a detour away from WordPress to Expression Engine for a while. When 2.5 came out I switched back. It’s going to take a lot to pull me away from good’ol WordPress again.

  11. AhTim says:

    Agreed with above. Prefer wordpress coz it is Free! And more used to wordpress interface… πŸ˜€
    –blog for dream–

    1. Verbal says:

      And most likely it will continue to grow in popularity.

  12. Like most things, you get out of Happar what you put into it. If you pull dup content and “litter the site with a variety of ads” you will have a short lived MFA site (incidentally, you can accomplish MFA style sites with WordPress as well, but there’s no name calling in that direction…)

    If you put fresh, original content into Happar, keep the keywords your site focuses on tightly themed, etc. and choose your ad placement wisely, you’ve got a killer site that was easy to build – and adds value to users. A script that was this simple to use, had built in SEO features, didn’t take a rocket scientist to manage and was as entirely flexible as Happar is would have been a godsend when I was new to working online and didn’t have much in the way of technical skill.

    What’s more you don’t HAVE to place ads (or ad boxes) in the ad box areas – c’mon guys, think outside the box!

    When a keyword is searched on that doesn’t have content you’ve added associated with it, the site visitor will see results from other sites, which would, in reality, direct them to a more appropriate page for the info they’re seeking. One of the most intelligent things you can do with those keywords is then WRITE unique content for them – then your site is not only providing even more original content, but it’s the exact content your visitors are searching for. it’s like having HitTail built-in.

    You wrote, “The developers say that it’s fully customizable, so I’d be interested in seeing what an optimized and original installation of Happar would look like in action.” The “CSS Manager” is right at the top of the main admin page and from there you can change the appearance of the site to your heart’s desire.

    Like most things (again, WordPress itself included), Happar can be used in both a blackhat and a whitehat way and I wish you’d dug a little deeper in your review and checked out some of the amazing flexible ways one can use Happar for quality content sites.

  13. Melvin says:

    I never really have feel that scraping blog is a good investment… and you know its not worth to spend that much…

    1. Flimjo says:

      It might also take longer for non-Wordpress proficient individuals.

  14. Shaistav says:

    Yes, surely it is very expensive, but it MIGHT be worth it.

    1. $97 is expensive? I know we are in a recession but $97 expensive? Do you live in Zimbabwe?

  15. Googlelady says:

    Even if you don’t know how to create your own blog…nowadays hosting companies allow you to install it with few clicks.

    1. Sha says:

      Yep. Welcome to the beautiful world of Fantastico. I’d never ever use it though.

      1. Googlelady says:

        You are a lucky one that knows how to install wordpress manually but there are many people that don’t know what is html and that’s why fantastico came and I am very glad because people that are genious on writting can open their blog and share interesting content on the internet. 😈

  16. Siddharth says:

    Good platform software, I and we all prefer WordPress because it is simple and easy to use yet effective. I hope any new platform can work but it will sure need a good feedback and reviews by popular bloggers like you. πŸ˜†

  17. From what I can tell, it is another type of Traffic Equalizer type software, automated of course. But still the same crap sites, like this:

  18. pennyblogger says:

    This looked interesteing until I was about half way through the review, and then I lost interest. You can’t trust the content that it scrapes together, and the $97 price tag just doesn’t seem worth it. I’m with the team on this one, and sticking with WordPress.

  19. Look mouth breathers,

    You guys keep saying you’ll never buy this because WordPress is free. THIS IS NOTHING LIKE WORDPRESS you knuckle dragging loons. No wonder people have trouble making money on the internet, you can’t even decypher a well written post to figure out it’s not a blog that is being talked about.

    I don’t even like this script, for my own reasons but you guys are grade A stupid.

  20. Flimjo says:

    That doesn’t look like it’s worth it. I mean, you can make money if you focus on that, but what is its staying power?

  21. Hannah says:

    $97 isn’t expensive, if you live in a western country. However, I just don’t think the value to be obtained from this is worth $97.

  22. Sha says:

    I’ll stick with what I have. It does everything I want & more. On top of that, it would be a bitch to move everything for a second time since there’s so much content.

  23. Ashley says:

    Yeah, I think this Happar made a mistake even asking John Chow Dot Com to write a review for them. It doesn’t seem like a good fit at all.

    There’s really not anything mentioned in the article that you can’t do better with WordPress – and this audience is so attached to WordPress they’re not going to switch over espeically after a halrf-hearted review of the software.

    1. Oh dear lord. Happar is a self growing content portal that creates pages on the fly. It happens to ALSO have a blog feature so that you can add your own content. Now unless you guys got some magical wordpress install that all of us lowly webmasters aren’t privy to then Happar is NOTHING like wordpress at all.

      Also, did you miss this part of the post? “For a more in-depth description of what Happar has to offer, check out the features pages, which are populated with a series of videos. ”

      In the original that FEATURES word was linked to get this…. A LIST OF FEATURES. If you took 2 minutes to actually click that and read you’d see how stupid you sound comparing this to wordpress in any way.

      I really hope you guys all have day jobs. Your level of comprehension is mind boggling.

      1. Ashley says:

        There probably is a WordPress plugin for “self growing content.”

        But even if there’s not, every feature that was mentioned is a part of WordPress.
        Ad management. check.
        Creating unique pages of content. Check.
        Bogging. check.
        Easy install. check.

        WordPress is much more than a blogging package – it’s a CMS. Most of the people here use it for blogging, but that’s really only a part of what WordPress is all about.

        Even the guy from Happar said it’s a “SITE BUILDING TOOL.” That’s another way of saying content management system. WordPress is a CMS and Happar is a CMS. They might have some differences, but they’re basically both CMS.

        And it seems funny that people want to say this isn’t a scrapping MFA package and nothing like WordPress, yet the scrapping package is about the only feature anyone can point to that really makes this a lot different from WordPress.

  24. It’s not a Happar v. WordPress issue, both do different things and have different applications. That being said, building a complete site with the SEO features Happar contains is actually faster then doing so in WordPress. But if you want a blog, yeah, use WordPress (Happar uses WordPress for their own updates blog). If you want a site that’s more then a blog, Happar is an excellent choice.

    I’m sorry Michael missed the big “Articles Manager” link on the left side of the script; that’s where you add your unique content. I’m sorry Michael missed the “Keyword Manager” (again, left side) where you can add pics, video, MP3 and other related, unique content to your pages. I’m sorry Michael missed the ability to turn the search results function on and off (in “Site Settings Manager”) – this means you don’t have to scrape if you don’t want to.

    It’s not a blog (although it does contain a blog module you can use, should you choose to); it builds entire standalone sites. Just about any and every function of the script is customizable; it’s incredibly flexible and easy to use to suit your purposes – and again, when you put good content into it, it’s easy to use SEO features (entirely customizable, again) make it an SE magnet.

  25. Paul says:

    Thanks for your support, this review was disturbing at the highest levels.

    1. Hannah says:

      “Thanks for your support”?
      The blog from that pingback is hosted on

      You should also note that the review itself wasn’t negative. It’s the comments that do the most damage.

  26. If this was going for what it’s worth (maybe $20), I’d buy it.

  27. Just a bypasser says:

    β€˜I’m personally not a fan of how the default Happar installation looks, because it gives the appearance of an MFA (Made for AdSense) site.
    I have seen MFA sites with scraped content like blog solutions. It pumps out hundreds of pages based on keywords. Those sites look like crap. If you look at happar’s front page i think we can all agree that it looks rather nice. It has what google is looking for content. Youtube videos and pictures from flickr i mean isn’t that what blogs are made of videos,pictures, and written content. Not going to deep into it, you can also attribute your own articles and keyword description which MAY take a bit of time but for a script in which you can return ROI in 1-2 months is pretty amazing.

    Most people will go on forums and blogs buying products that cost $19 RIGHT NOW deal. Buying ebooks that teach you only what you should already know. I am really how many people have bought ebooks that say “i’ve had x,xxx amount in x amount of days/week and have never taken the information from that ebook directly and gotten an ROI from it. So i love when people say $97 or even $250 is expensive. If you really want to spend less then feel free to buy those $5 ebooks that teach you “how to make money”.

    WordPress blog, you have to build, get a template, promote, write an article every single day, find targeted niches etc. With happar the templates are there for you to customize to make unique. It has cron jobs that allow you to leak keywords into your website and for each visitor who searches for a new keyword it automatically creates a new page. If you’ve seen some of the users of happar they do say that they rank high for longtailed keywords by just adding a paragraph for keyword description or writing an article.

    And the best thing of all is easy to install. Any noob on the internet could install this site quickly and get it up and running. With all the fields for customization already there, you just have to think how do you want to customize your site. And since they are new they will continue to add new features.

    I’m really not a good writer but for what it’s worth I think this negative review is a bit wrong. But as a person said
    “Yes, surely it is very expensive, but it MIGHT be worth it.”

    It’s not expensive for the potential of what you can make and if you work hard on it, there are plenty of users that will tell you it IS worth it.

  28. Wade says:

    Wow, this feature looks great. I don’t have the funds, I just spent some more money on my site. I may have to check this out, hopefully there will be more deals on it. Thank you JC.

    Shudogg Dot Com – Make Money Online Blogging

  29. Googlelady says:

    It seems that the owner of Happar is not satisfied with the review and he has some good points:

  30. Not sure if it’s real value add for all bloggers

    Btw, I have posted a detailed TTZ Media review here.


  31. Syed Balkhi says:

    good review micheal… I reviewed this product as well … this is a mixture of blackhat and some whitehat .. though the designs of happar sites are not very pleasant and I mentioned that as well… The only part customizable I see without using the product is that you can move the boxes around thats alll !!! Maybe some color changes but other than that these are crappy websites..

    1. How have you “reviewed” Happar if you haven’t used it?

    2. Paul says:

      You never used it?

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