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Make Money Online with PlentyOfFish

written by John Chow on September 27, 2011

The Ultimate Online Profit Model

Tonight was the weekly meetup of the Vancouver Internet Mastermind Group. The group meets every Monday night to network, build business relationships and listen to the feature speaker. There is a new speaker every week and tonight my good friend Ben Louie of PlentyOfFish got to present to the group on how to make money online with PlentyOfFish.com.

PlentyOfFish is the Internet’s biggest free dating site. The site gets over 149 million visitors per month viewing over 3.7 billion pages. That’s a lot of ad inventory to run your affiliate offers on and that’s what Ben showed the attendees how to do.

PlentyOfFish is a great source of traffic not just because they have a ton of it. POF is a lot easier to deal with than other major traffic sources, like Facebook Ads. Unlike Facebook, POF can approve your ad within 24 hours and they’re a lot more friendly to affiliate marketers. Advertising on POF is extremely economical. The minimum bid is only 10 cents CPM.

Where PlentyOfFrish separate itself from the pack is the level of targeting options they offer. POF Ads is a self-serve ad system, like Google and Facebook, but the level of targeting is almost endless. You can drill down from nearly two dozen targeting categories. Do you want to target single males, living in Vancouver, who are over 35 years or older, own their own car, and have a dog for a pet? You can do that with PlentyOfFish!

Ben Louie from Plenty of FishBen Louie of PlentyOfFish

Ben gave a case study he did himself. His boss challenged him to make money with a lead gen offer from ShoeDazzle by adverting it on PlentyOfFish. Ben was able to make over 100% ROI within a week of testing and tweaking.

Plenty of Fish Ad Demo

Plenty of Fish Ads

Ben showed two more case studies from an affiliate marketer who was making tens of thousands per month with PlentyOfFish ads. He then gave a demo on how to create ads on PlentyOfFish and how to optimize those ads to get maximum exposure and clicks. Ben discussed targeting options, what offers work and don’t work on POF, the two different ways to test campaigns, and answered every question (no matter how stupid).

Setting up an advertising account on PlentyOfFish is instant and requires only a $25 deposit. Check out the POF Ads Blog for helpful tips and ideas on making money online with PlentyOfFish.

Next Monday, I will be the feature speaker for the Vancouver Internet Mastermind Group. The event is sold out, but there is a waiting list you can get on in case someone cancels. I hope I can do a good a job with my presentation as Ben did with his.

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{ 74 comments }

Enzo Testa September 27, 2011 at 12:48 am

I used to be a member on POF years back. Marcus is a resident of BC Canada. Nice guy. He started his dating site running on his own computer from home until traffic became too much for him :) The best part about POF is the fact that it’s a FREE site. No hassles or headaches. You signup, create a profile and voila! you’re in. There are millions of members on POF and new joining up everyday. Latest figures from what I can recall is POF generates apprx 300K per month in revenue. Everytime a member signs up, 30$ in their pocket. Perhaps we should all start a dating site.:)

John Chow September 27, 2011 at 12:56 am

POF generates well over $1 million a month now.

Mate Hegedus September 27, 2011 at 10:41 am

That may be right, but you have gotta be careful with PoF.

With facebook, you can pay for each click you receive. But PoF only accept bids on a PPV basis.

It is very hard to make a profit from PoF, when you do not know these CTR tricks:

READ MY CTR TRICKS

Erwin Miradi September 30, 2011 at 1:42 am

Hey dude thanks for sharing the link.

Rajib @ SEO for Blog September 30, 2011 at 11:06 am

Your link are really helpful. Thanks for share..

Cheolsu October 31, 2011 at 2:24 am

Thank you for the link. But their revenues are huge.

Blogging & Make Money Online Tips September 27, 2011 at 11:05 am

That’s some sick revenues! If only I could make $300k a year I’d be happy :)

ZK @ Web Marketing Tips September 27, 2011 at 9:58 pm

If you are Satisfied than your growth will be stopped and soon you will see down.

So keep yourself hungry for more and more with morale touch.

Enzo Testa September 27, 2011 at 11:24 pm

LOL Hey I’d be happy to make 50 bucks a day
Eitherway, a million bucks a month..good lord. yes ok he has some overhead. But I am sure it’s relatively small compared to most inet companies.

Erwin Miradi September 28, 2011 at 9:33 am

Wow that’s a lot of money. But with that much of traffic it’s not really surprising.

Create Your Instant Profitable AutoBlogs September 29, 2011 at 1:38 pm

Hey,
Thank you for this article John. I had nothing but positive experiences so far with POF. The interface is very easy to use. And the campaigns approval is very fast.
Another Killer resource for cheap traffic >0.01 cent/click (seriously!) is admob.com.

Best Regards

Marcel

Dealbulous September 27, 2011 at 2:01 am

$1 million a month???? woo hooo

PPC Ian September 27, 2011 at 8:44 am

That’s an outstanding figure. :-) $1 million per month, nice work!

Erwin Miradi September 28, 2011 at 9:36 am

Yeah indeed. That’s a lot for an online business. But then again, looking at the traffic report it’s not really surprising. They’ve done a good job.

abdullah September 27, 2011 at 3:02 am

$ a million a month so how much Ben Louie pay the income tax?

PPC Ian September 27, 2011 at 7:55 pm

Lots of income tax. The more you make, the more you pay. :-)

Erwin Miradi September 30, 2011 at 1:44 am

LOL. Thank God internet marketing is not a well known profession in my country. So I still can go to the tax department that I earn zero by the month and I don’t have to pay anything.

Adesoji Adegbulu September 27, 2011 at 3:47 am

Being reading about plenty of fish. I guess it’s time to go fishing in plenty of fish… lol :)

Adesoji Adegbulu September 27, 2011 at 3:49 am

oh oh… Damn it! Nigeria is not on the list of countries. ;)

Babajide Ipaye September 27, 2011 at 8:22 am

Hey Bro, I also discovered that, Still waiting for the day this people will realize how much they are losing for not adding Nigeria on the list, I guess its time they ask facebook, Getresponse and Aweber of how much they are making of Nigerians alone.

Enstine Muki September 27, 2011 at 10:19 am

Cameroon not on list too bro!
These guys are leaving money on the table

Adesoji Adegbulu September 27, 2011 at 10:20 am

They are yet to find that out. I hope Ben Louie is reading this?

Enstine Muki September 27, 2011 at 10:37 am

I don’t know what it takes to add to the list but I think they should expand. I’m more interested in creating Ads than anything else. My Credit Card was already in my hands but I soon found out my $$s were not needed :)

I have given a lot to Facebook and will like to also give POF a try.

ZK @ Web Marketing Tips September 27, 2011 at 10:03 pm

Because of few people whole country is now suffering. Damm

Enzo Testa September 27, 2011 at 11:29 pm

Well to be honest about POF? Are you ready? ;)
I met my current girlfriend on POF back in 2005. Still together, we moved to surrey and bought a place 2 years ago. Many people tend to stay away from the online dating scene. You just have to weed through a few undesirables before you meet the one you like..

Erwin Miradi September 28, 2011 at 9:37 am

I hope Ben Louie is reading this. Perhaps he’ll put it on the list soon.

Property Marbella September 27, 2011 at 3:57 am

Really funny name for a dating site.

chicago coupons September 27, 2011 at 7:39 pm

I agree, that’s the first thought that I had as well.

PPC Ian September 27, 2011 at 7:55 pm

Me too. I think it’s a really catchy name. Definitely has helped with branding.

Erwin Miradi September 28, 2011 at 9:38 am

Yeah. It’s real catchy. They didn’t have problems in branding using that kinda name too.

kavya Hari September 27, 2011 at 4:02 am

From here, i gathered a lot of information about how to make money online with plenty of fish information on here :) Thanks a lot for given up here :)

Make Money Helper September 27, 2011 at 5:54 am

There sure is a lot of money in dating. Actually my first time visiting that site (pat on the back from my girlfriend:) and it just confirms that simple, clean layout does the trick.

Babajide Ipaye September 27, 2011 at 8:24 am

Hey John,

Thanks for this very vital Information and also showing us the case study, Hope to get into POF ads soon and start raking profits

Girl Viet Nam beautiful September 27, 2011 at 8:43 am

I just registered google account adesense
they put me to try and activate

Make Money Helper September 27, 2011 at 8:59 am

That is a comment I did not understand very good.

Erwin Miradi September 30, 2011 at 1:47 am

Try to read it like 5 times. LOL

Rajib @ SEO for Blog September 30, 2011 at 11:08 am

I read 8 time.. stile unrelated..

fas September 27, 2011 at 11:24 am

A very nice platform but its not as famous as facebook or orkut.

PPC Ian September 27, 2011 at 7:56 pm

That is very true. Very few sites, however. are as famous as Facebook.

Erwin Miradi September 28, 2011 at 9:39 am

Looking at it, I think it’s just a matter of time for it to become as famous as facebook.

fazal mayar September 27, 2011 at 2:06 pm

its definitely not as popular as facebook but plenty of fish is still a big damn site

PPC Ian September 27, 2011 at 7:57 pm

Agreed. According to Compete dot com, it’s #297 on the Internet. Not to bad at all.

Erwin Miradi September 28, 2011 at 9:41 am

Hmm.. It’s still on it’s way to the top. Well, Rome wasn’t built in a day.

Rajib @ SEO for Blog September 30, 2011 at 11:10 am

I just visit 4 times in my life..

Nazmul Alam September 27, 2011 at 2:14 pm

Bangladesh is also not on the least of countries…I was just wondering how they are making $1 mill leaving half of the world out from their system!
Well done guys, I wish I had that with me (That $1 mill per month)..:)

Make Money Helper September 27, 2011 at 2:47 pm

That $1 mill per month would be something alright. I wouldn’t mind :D

Nazmul Alam September 27, 2011 at 11:27 pm

Me neither……..:)

Make Money Helper September 27, 2011 at 5:06 pm

I am working my way towards my first goal which is $10k per month. $1Mill a month, not quite there yet, but hope to be some day, but would be happy with 1Mill a year also :)

Nazmul Alam September 27, 2011 at 11:26 pm

That is a fine goal you have there, $1 Mill per month is a little bit too much for us right now. So carry on, wish you best of luck.

chicago coupons September 27, 2011 at 7:38 pm

I will look into trying PlentyOfFish…to be honest, I’d never even heard of it. Thanks for the post.

Erwin Miradi September 30, 2011 at 1:49 am

POF may not be as famous as facebook yet so I’m not surprised if you have never heard about it. But looking at the potential, I think it’s on its way to the top.

Desks September 28, 2011 at 3:33 am

Shocking! After so many years in internet, this is first time I am learning about this POF website. Thanks for the info. Another option to explore for advertising…

Enstine Muki September 28, 2011 at 7:29 am

Haha! Desks, I didn’t know that too until I read the post

wisdom teeth removal September 28, 2011 at 8:03 pm

hmm looks interesting, big time money, i should think about using it

Erwin Miradi September 30, 2011 at 1:46 am

That’s good. Please let us the result you get by using POF

Party Ideas September 30, 2011 at 10:46 pm

Hummm everyone is waiting of result……….

Dear John September 28, 2011 at 9:02 pm

Have a REAL time trusting anything John writes after the promotion of the latest SCAM events. “The secret” to paying $900 for a 5 year old PPC scam. Yeah, real classy!

Mochamad September 28, 2011 at 11:07 pm

The big money is really interesting. I want to get it too like you, John.

Party Ideas September 30, 2011 at 10:45 pm

Who does not like to earn money dear i’m also crazy to earn money…!!!!!!!!

Connor Keating September 29, 2011 at 2:49 am

In my opinion it’s a win-win situation for literally everyone. Affiliates make money from the site’s traffic, PlentyOfFish improves it’s traffic and also it’s online reputation and more and more people have access to the site and can meet people. This is how the internet should work, with everybody and anybody having a gain.

Property Marbela September 29, 2011 at 3:39 am

There is a large economic market with dating sites and if you make it right, it can become a million dollar success.

Erwin Miradi September 30, 2011 at 1:50 am

Yeah you’re right. It’s also a basic need of human anyway. I’ve been thinking of making a dating site once. But you can’t build alone, you would need a team. Because a dating site is just to much to manage by your own.

Buy a Money Making Blog September 29, 2011 at 11:48 pm

Plenty of fish is it records show that.

Party Ideas September 30, 2011 at 10:48 pm

Yeah no doubt & blogging is one of the best ways to start your own online business. It requires minimal start up costs…

Erwin Miradi September 30, 2011 at 1:52 am

Nice! If POF really does making a million every month, then we can’t argue with the traffic. I should try this one and see how good it does. Thanks for sharing it.

Rajib @ SEO for Blog September 30, 2011 at 11:13 am

I am not interested, but i am interested to see your result.

Party Ideas September 30, 2011 at 10:42 pm

More and more people are looking to learn how to make money fast & here is also mentioned the make money online so everyone will like this article.

Party Ideas September 30, 2011 at 10:43 pm

John agreed PlentyOfFish is a great source of traffic indeed & thanks for the clear explanation about it.

The Fast Money October 1, 2011 at 4:21 am

thank you john chow ^^

MEGAVIDEO Online October 1, 2011 at 6:05 am

New niche? new income? I will try my luck on this one.

Ritesh @ TechSpacia October 12, 2011 at 10:26 pm

never tried POF…. though 1m in one month is tempting… let me try to take my share first and then i share my experience with POF ;-)

facebook clone October 14, 2011 at 10:49 pm

Investing the money is the main thing but we need to figure out the ways to earn it

Olivier Vasquez November 7, 2011 at 11:10 am

I just spent my whole weekend obsessing on another dating site’s blog where they extensively detailed demographic trends among singles on their website. Albeit, much smaller than Plenty of Fish – but the information is definitely worth it for targeting.

Very goooooood….

Chris McCoy November 8, 2011 at 12:05 pm

You can use the way-back machine (google it) to see how the Plenty of Fish website has transformed and grown over the years. Pretty amazing considering it’s current revenue.