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Make Money Online with The Peel Away Ad

written by John Chow on February 12th, 2008

peelads.jpg

I’m sure by now many readers have noticed the new Peel Away Ad running at the upper right hand corner of the blog. This has to be one of the coolest ad units yet. It makes the blog look like a paper page and the ad is revealed when you “peel away” the page. The creator of the Peel Away Ad says the ad is non intrusive and super effective because it makes people want to peel the ad to see what’s hiding behind it. I can attest to the effectiveness of the ad. Since putting it up an hour ago, I’ve already received five new sign ups for TTZ Media (currently, the ad’s only advertiser).

How Do I Add Peel Away Ads To My Blog?

The Peel Away Ads script was created by Richard Osterude and Harris Fellman. The script normally sells for $127 but if you buy it right now, you can have it for only $37.00 (ya I know, classic sales page).

The script comes in several flavors and works on any site (not just Wordpress blogs). I’m using the Rotating Peels for the top right corner. There’s also a peel that will let you put ads on any corner and one that will put ads on every corner. There are also some templates with background images so you can create some peel ads. Lastly, there is a bonus “Spinning Popup” generator but I didn’t brother to download it.

Installation of the script is pretty simple. You need to edit to URL to reflect your site, change the banner image and destination URL, then upload to your server and it should work. There are step-by-step video tutorials for those who need extra help.

At only $37, this script is a no brainer. I’ve made more than my money back from it in less than an hour. I expect to see this type of advertising become more common in the future. Because it’s new and fresh, click rates are very high and as result you can charge more for the ad spot. Of course, you can also use the script to promote your own stuff.

Want To Buy a Peel Away Ad?

To launch the new Peel Away Ad, I’ve decided to sell them at a 50% discount. If you order an ad this month, the price is $500 per month and will stay at $500 per month for as long as you renew. Order placed after February will cost $1,000 per month. No more than five ad rotations will run at any one time.

Peel Away Ads required two creatives: one 100×100 pixel image for the teaser and a 500×500 pixel image for the main banner. Imagines can be jpg or gif. If you need help designing a Peel Away Ad, I recommend Banners Mall. They can create a Peel Away Ad for only $75.00 and have it ready in four days.

Order Your Peel Away Ad

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By N2H
  1. Yet another space on this blog for monetization. Soon it’ll be hard to find the content :shock:

  2. Haha – just when we thought you couldnt possibly find space for another ad…

  3. I really have gotta say, this is the coolest ad around and I think it’d be really successful to integrate this into your site, if you’re selling private space.
    Certainly, I did pull the page and was like “Damn, I’m gona pull that again” and then I was like “Hey, I’m gona click on the ad and see what happens” when though I know exactly what’s going to happen. :razz:

  4. When I first loaded the page I just saw a big purple block :p This explains what it is. Not a bad way to make some money, would have been nice if I didn’t see it earlier, then it would be completely unobtrusive. Not a bad deal for those who want to order an add from Johnchow.com, 1K starting next month is a big difference in price.

  5. C’mon John… you know you want to find one for the left side too, so you can earn an extra $2k a month! :razz:

  6. Might be worth noting that if you do a Google search for wordpress plugins, there are some free peel-away (peel-ear) plugins. I have no clue if they are as better or worse than what Peel Away Ad is offering but just do your homework before you spend even 37 bucks.

  7. It works. I know there is an ad behind there. Still, I want to peel and take a look.

  8. If we put peels everywhere, these pages are going look like a Chinese fortune cookie or a won ton.

  9. Adtoll just now offered this for their network.

    Anybody wanna buy an ad from me? Only 20 cents a week! :mrgreen:

  10. dcr

    I never noticed it until now.

    Kind of annoying now that I know it’s there though. But, if you scroll down just a tad, it goes away.

  11. Oops, seems the quote didn’t work…

    “At only $37, this script is a no brainer. I’ve made more than my money back from it in less than an hour.”

    That’s because you got it of us for free!

  12. Logan

    HA HA HA

    Too bad it doesn’t work at all in Linux using latest mozilla/flash..

    BTW who doesn’t use an ad blocker these days? I mean honestly… everyone and their grandma uses an ad blocker..

    I guess the only way to make money is to spam ads at people who dont know better..

  13. I have a peel away ad on my blog…except it’s free from Adtoll :lol:
    Mine look more sexy! :twisted:

  14. I’ve seen these popping up recently. I found them only annoying at first, now I simply ignore them. I can see people checking it out the first week but after that it will lose its muster.

  15. bob

    I dont really mind it, but I can’t see it taking off that much. Kind of seems similar to those adcamo ads that came out recently

  16. The peel away ads have been around quite a while now (maybe 18 months or so). I think they are quite cool and not too obtrusive.

  17. I knew it wouldn’t take long for you to try this one out!

  18. They’ve been around a while a few ad networks are using them and a few are developing systems with them in ;) .

    Nice way for extra revenue off the blog though ;)

  19. That looks like a pretty cool ad to me John. Best thing is it does not take up any space.

  20. I go back and forth on these ads. I tend to think they are distracting at some point, especially when I’m trying to search for something and when I go to far to the other side of the search button, that darn ad keeps peeling and I lost the button. The verdict is still out for me.

  21. “The creator of the Peel Away Ad says the ad is non intrusive and super effective because it makes people want to peel the ad to see what’s hiding behind it.”

    He would say that, personally, I think it’s total bollocks. It is hugely irritating (as the paper “flutters”), and overly sensitive.

    What’s worse is it covers the “x” over the right hand side of the screen. Jeez, I don’t like it.

    All I know is – whilst I’m not going to unsubscribe – I will be visiting this blog less. I know it’s like pissing into the wind, but hey ho.

  22. Is this a joke? People have been selling it and reselling it for months. No one knows who’s legit anymore. The cheapest I saw this script was for $5. And yes it does work. I had a small blog with about 300 uniques per day and I made around $150 a month (I never updated the site, ever, so it’s basically free money). ;)

  23. I noticed this earlier on your site…yeah… seen it lots on other sites…and never even thought of putting it on my blog…haha… I guess I still not thinking…lol

  24. I had it on my blog,but recently removed it because it got no conversions… it could have been the offer itself instead of the ad technology.

  25. Why do the same group of people comment on each post on this blog over and over and over? Don’t you have lives?

  26. I have to admit I’m doubtful as to its effectiveness as a marketer. At least after a week or so when the effects of this post fade away.

    If you don’t mind, as I’m sure many of your readers would also be interested, could you post a conversation ratio of this ads after this entry’s affect has faded.

  27. I am newbie to blogging. This is one of the best sites I have seen about making money. I still learning about making money using blogger.
    Thank you for your good information.
    I will come back to read more articles from your site again.

    You have an awesome blog. :)

    Sincerely,
    JBiggs

  28. I like the peel-away way better then the top floating bar!

  29. RLeap

    That peel-away ad is so cool. Very eye catching and fun to play with. :)

  30. Okay. I love peel away ads (though I don’t want to see them on every page). First of all, they’re not ugly like most banners I’ve seen. And it really makes me want to take a little peek! It really has that effect on me! It could be swaying a little but or it could have a small “click me” sign written on it… The point is, they’re not the annoying, aggressive, in-you-face, blinking type of ads.

  31. One more way to monetize. but it looks cool.:)

  32. Interesting. However, if the peel away effect is done using javascript, it is not too difficult to “borrow” the script.

  33. The stripe bar and the peel ad is somewhat conflicting in my browser. It lags the top portion a lot and at points I’m unable to close the stupid stripe ad…

    John, you might want to reconsider =/

    -Mike

  34. Wow John, those ads never stop coming. I wonder if you’ll ever stop finding places to add new ones :lol:

  35. Thanks for the tip – looks like I may buy one tomorrow. Wanna advertise ? :P
    BTW… did you check out my revamped website?
    http://timothysykes.com

  36. I was wondering with what you will come up next because you use already so many monetizing sources. Good idea, now I will watch for the next one :-)

  37. I love this ad. So visual and doesn’t look like a typical ad, looks like art.
    Your copycat Mr Cow beat you to this a long time a go though :)

  38. I am using Opera and I see no peel away ad here …

  39. Peel-away ads are great for special promotions. They lose some effect when they are on every page, all the time because they become subject to ad blindness. I think they’re best suited as a way to highlight special offerings as they come available… unless you can make $5000 per month selling the ad space. :grin:

  40. Do they have any stats on click through rates with this type of ad?

  41. I always liked these kind of ads.Are there any other ways to get Peel Away ads other then TTZ.

  42. Guys, you can get a free peel away ad script. It hasn’t all the administrative capabilities of the paid ones though, but it is running great on my site.

  43. I’ve definitely seen cheaper scripts out there… Peel away ads seem to be a nice new advertising trend… I may try them out ;)

  44. Chris Austria

    nice one…My site doesn’t have any adds but peel away will be a nice addition since it’s unintrusive. watdawat.com

  45. AdToll’s Peel Away ads are better I think. I am trying to open this Peel away ad on your blog, but it’s just flipping faster, but one at AdToll, gives better appearance then

  46. One small QAing – “generator but I didn’t brother to download it.” needs to be “generator but I didn’t bother to download it.” :evil:

  47. ex-reader

    You have whored your site out so much, there’s no more content except pictures of what you ate last night. You have even made it impossible to close the top nav ad by putting this stupid peel away ad up there. So ugly.

  48. It would be nice to see a report on how well these ads actually convert. Yes, they are cool and make you want to click, but will they earn the advertiser money?

  49. :twisted: But the free Tom Tom advert takes you to some Zwinky page.. Wheres my free tom tom? :sad:

  50. i use to have this on several forums and it brought registration down than up. maybe its meant for blogs. This is an old way of advertising and its been around for some time now.

  51. the peel away ad is kool, johncow has been using this ad for a while now. jc, what is the qualifications for ttz ad’s? i’m interested, don’t have that many customers though, but the people that do visit would love it, especially ttz peel away.

  52. John, you should REALLY choose either the STRIPE ad or the PEEL ad. I don’t know if it’s just me, but they’re conflicting. I can’t close the STRIPE ad and I can’t see the Peel ad. I think your buyers won’t be too happy with this.

    -Mike

  53. I love this peel ad. I agree that it’s certainly attractive to readers, and they’re more inclined to click on it than on a regular ad.

  54. I am still confused about what they are since I haven’t yet seen any on this site, but I will keep a lookout in the future for them. Thank you for sharing this.

  55. Chris

    The top bar can easily be closed, all you have to do is scroll down a bit until the X comes back.

  56. Evil John, I’m glad I gave you the idea though…

  57. i am sure it is very good in making money, but i think it gets annoying as a user of the website to accidently get your mouse there and click .. especiall if you are using the laptop’s touch pad … and it is only one click open …

  58. Deborah

    I have just purchased this script for $37 dollars plus VAT!! Does that make me a mug? Also I was going to purchase the worldwide resale rights but did’nt. Did I make the right choice not too? :roll:

  59. Me

    Very cool! I like the way the corner of the ‘page’ floats in the wind. When I first saw it, all i could see was part of the word Just, which looked like lust and i was like OMG i can’t believe he’s selling sex ads! Of course i had to see what was back there. Glad to see it was more relevant advertising.

  60. The peel away ad is the coolest new web ad idea. I like how it is out of the way and not intrusive, but yet still visible. I know when I see them I always “peel” them away. It’s gives ads a different look. Visitors sometimes turn a blind eye to the same advertising appearing over and over, so when you can switch it up, it catches their eye.

    ~Terry

  61. All non intrusive ways to advertise on a blogs are great, I could be buying this script.

  62. Ya i too have the same feeling for the ad spaces.. There are still lot more places where ads can be integrated.

  63. it’s a cool ads, with unique location. worth the price, worth to try.

  64. ha ha all these comments about ads. If john put the ads on the left instead of the right he would make more money. People read left to right and thats how they look at a page so their eyes would skim the ads before getting to the content and it might make them click more. The way to make money is with a three column blog with ads on left and nav on right. Also put an ad under each post.

  65. I hope it pays off, i cant wait to start earning money on my blog

  66. is it the same with John`s?Wow…might be cool with my website! :wink:

  67. sorry, but the script you are talking requires some editing.
    The one i talk is a fully compatible wordpress plugin.
    http://blog.dahh.net/free-peel-away-ad-script/

  68. that’s what i have been using for the last month :)

  69. moe

    I tried both but i prefer to use donalyza’s version.

    Thanks for the peel ad.

  70. this is an easy ass script. don’t waste your money buying it

  71. nice work sneaking your affiliate id in there…haha…

    With higher traffic sites, like this one, John sells his peel away ad space for $1000. With AdToll, you won’t nearly get this much. however, for smaller traffic sites, AdToll is a good starting point. I have AdToll on my site, because there is no way I could sell advertising space by myself yet.

  72. jon

    I’m in the ad game myself, and what you said makes total sense. I’m right there with you. Thanks.

Trackbacks

  1. How Much Space to Dedicate to Ads? | Can’t Get Rich - February 13, 2008 at 6:02 am
  2. Peel-Away Ads - A New Trend in Blog Advertising? | ZapNat - February 13, 2008 at 12:29 pm
  3. Xavier Media Blog » Blog Archive » Peel-off corner ads - February 17, 2008 at 2:39 am