Blog monetization can take on so many different forms. You might insert AdSense blocks inside your blog posts or in the sidebar. You might promote affiliate offers by including affiliate links inside your posts too. Maybe you sell banners on a private advertising basis or you use your blog as a platform to sell your own products and services.
But what if you could tap into a different kind of revenue stream that looks like useful content to the casual site visitor but is actually premium advertising for you as the site owner? That’s the idea behind ayboll, the ad network that we will review today. It brings native advertising opportunities to everyday bloggers.
Recommended Reading (for Fun and Profit)
The issue with most blog monetization is that you find yourself stuck between two seemingly contradictory goals. On the one hand, you want to provide a great user experience that is free from distracting ads for your readers. On the other hand, you want to monetize that traffic to the fullest and that usually involves inserting a variety of ads.
Part of the big objective of ayboll (I think it’s pronounced like “eyeball”) is to marry these two goals together, giving the reader something that “looks like content” but providing the site owner with something that “earns like premium advertising.” At the core of the system is the ayboll widget.
On a great number of blogs, you’ll notice that there is a “You May Like” or “Recommended for You” widget at the bottom of posts. This widget started out as a way to promote other posts from the same blog, helping to reduce the bounce rate and improve the number of pages per visit.
The idea with ayboll is that you tap into this existing dynamic, except the “recommended links” are outbound links, leading to content from paid advertisers instead. As far as I can tell, ayboll operates on a CPC basis and website owners earn a 50% revenue share.
Registration and Setup
The ayboll system has been kept as simple and as streamlined as possible. There is no pre-approval process and any site owner, regardless of traffic level or content type (including adult content), can sign up and get started in a matter of minutes. Indeed, they don’t even verify your website or e-mail address.
Once inside, you’ll notice that ayboll also doesn’t offer a range of different ad sizes. Instead, the ayboll widget has been designed to be fully responsive, allowing it to work on a variety of devices and screen resolutions. You simply choose between the light or dark color scheme and define the number of rows and columns that you want.
There are also no categories or verticals to choose from aside from the appropriateness of the content behind promoted: safe, moderate or 18+. Once you’ve defined these basics, you’re ready to grab the widget code.
The “universal code” consists of two parts. There is one part that you copy and paste into the <head> element of your website; the second snippet of code is inserted where you would like the ayboll widget to load. In the case of a WordPress installation, you’d likely want this in the single post template (single.php). And that’s it!
How Much Can I Earn?
Ah, isn’t that the million dollar question? One of the curiosities that I encountered when trying out a test account was that there was nowhere for me to enter my payment details. There is also very little information about payment thresholds and methods of payment.
In terms of the actual amount that you will earn, it appears that ayboll does work on a cost-per-click basis, as mentioned above. What this means is that the amount you earn per click will depend on the advertisers being displayed and the amount that they were willing to bid. This can vary considerably. That being said, publishers have indicated that ayboll ads get a higher CTR than other networks and the average eCPM for US traffic is about $6. Take that how you will.
Exploring More Ways to Monetize
The Internet continues to evolve and with it comes many changes in the behavior of Internet users and the nature of blog monetization. As native advertising increases in popularity across the board, it will no longer be restricted solely to larger websites that can work with advertisers on a one-on-one basis.
Unique ad networks like ayboll are changing the game, giving site visitors relevant content and value while simultaneously offering site owners with a new revenue stream. It could be win-win all around.