Many readers of John Chow dot Com have blogs of their own. There’s a good chance that your blog is powered by WordPress and that you’ve enabled comments. That’s a good thing, because comments allow your readers to engage with your content and keep your blog dynamic. But you’ve got to ask if you are leaving money on the table.
The subject of today’s review is a new WordPress plugin called WP Contact Ninja. The idea here is so simple, but it’s one that most bloggers fail to capture appropriately. Let’s have a look at what it does.
Squeezing More Profits
Think about it this way. You have many visitors to your blog who just come and go, but the ones who feel compelled to leave a comment have obviously connected with your content in some way. They’re necessarily interested.
While the comment form in WordPress does capture their IP, email address and URL, these same visitors might not ever come back. That’s why there are features like “subscribe to comments,” but not everyone wants that either. WP Contact Ninja goes about things in a slightly different way, automatically sending a follow-up email to anyone who posts a comment on your blog for the first time. This email message can then be used to “squeeze more profits out of your WordPress blog.”
An Advanced Auto-Responder
In effect, WP Contact Ninja is an auto-responder plugin for WordPress, but it comes with several additional features.
Let’s start with the basics. When someone leaves a comment for the first time on your blog, they are then automatically sent the e-mail message that you’ve pre-composed. This email can be used to simply thank them for their comment, but it can also remind them to opt into your mailing list or you can use it to promote one of your affiliate products. That’s up to you. What’s nice is that this message doesn’t have to be sent right away; you can time the auto-responder to send the email up to 24 hours after the comment has been posted.
Normally, after someone has submitted a comment to your blog, they are redirected back to the original blog post. With WP Contact Ninja, you can redirect the visitor to whatever page that you’d like. Perhaps you could set up a thank you page that contains a product link or a message to encourage signing up for your mailing list. Again, this is totally up to you, but you can see how having that follow-up e-mail sent some time later can work as a great reminder.
Sample E-Mail Received
Another interesting feature is that the email message does not need to be universal to all the comments on your blog. If you have a look at Beyond the Rhetoric, for example, you’ll notice that I have some posts that are about freelance writing, others about movies, and others still about eating out. These may not be the same kind of audience, so the same follow-up email might not be appropriate. With WP Contact Ninja, you can set different email autoresponders for different categories and tags. These customized messages can be much more targeted and effective.
Shown above is the example email message I received when I used the live demo of WP Contact Ninja. You can try that for yourself too. At the bottom of this email is a cloaked affiliate link for WP Contact Ninja. This footer link lets you passively promote the plugin and, if someone buys it through your link, you earn a 60% commission from Clickbank.
How Much Does It Cost?
If WP Contact Ninja were just a basic auto-responder, I’m not sure how much value it would really be bringing to your blog as a paid product. However, since you are able target based on categories and tags, since you are able to delay the auto-response by up to 24 hours, and since you can set up a different redirect after a comment is posted, WP Contact Ninja sounds much more compelling.
What’s great is you can get a multi-site license for just $9.97. It’s offered through Clickbank and comes with a 60-day money-back guarantee. If you’re not happy, just ask for a no-questions-asked refund.