Making Fun of the “Geniuses” At THE Apple Store

New York is home to the Apple Store. I’m not talking about any Apple Store, I’m talking about THE Apple Store. The Apple Store on 767 Fifth Avenue is Apple’s flagship store. It’s the store that all the major news media outlets go to film when Apple launches a new product. What makes this Apple Store special is a combination of unique design, it’s underground with a big glass cube above ground, and astronomical sales numbers.

The 5th Avenue Apple Store is the most profitable store in the world. No other store from any industry can match its sale number. The Fifth Avenue store generates an unbelievable $30,000 of sales per square foot of space. Ten thousand square feet times $30,000 equals $300 million a year income. This store literally prints money for Apple. This is also the only Apple store that is open 24 hours a day. It never closes, not even on Christmas day. When something is making this much money, you keep it open! We showed up at the store at about 11PM and it was packed. Every Mac was being used by customers. The only Macs we could try out were the kiddie ones.

Unlike a typical Apple Store, the Fifth Avenue store has a not one but two Genius Bars to answer your questions. In tradition of The Big Bang Theory, we decided to head over to the Apple Store to make fun of the geniuses. After this video, you’ll understand why Apple doesn’t allow people to take photos or videos in their stores.


69 thoughts on “Making Fun of the “Geniuses” At THE Apple Store”

  1. Tyler says:

    You just asked 1 guy 1 question? I was expecting you guys to heckle them! Go back there and do some more heckling!!

    1. PPC Ian says:

      That would have been really funny! The guy looked really worried/confused after just one question.

    2. John Chow says:

      We would have gotten kicked out if we try to ask any more questions with the camera running! LOL

      1. Well that will be also fun to watch …. kicking your ass … boom … boomm … lollzz

      2. Why don’t they allow cameras in the store?

        1. John Chow says:

          They don’t disallow them, but they don’t like being made fun of on camera.

          1. I’m not surprised. They could be exposed for not being geniuses, although at their flagship store they probably know more than in Vancouver and White Rock where they didn’t know of any issues like a black screen of death when installing Windows 7 in Boot Camp on some new Macs.

          2. d3so says:

            That’s a valid reason why cameras aren’t allowed…to run.

          3. But that was really a short video … we would love to see more and more.

          4. Dan Lew says:

            What sort of camera was it? Or were you pretending to sms with your phone up like that?

  2. PPC Ian says:

    I had no idea the NY Apple store was that profitable. That’s truly remarkable! I hope to visit that store one of these days.
    All the best,

    1. Amazing amount of money! I nearly fell off my chair when John said how much that place makes. What a money machine. Love the guys face when he was asked the question!

    2. d3so says:

      Yeah, I’d definitely want to go there too.

      1. I am sure Apple launched every product from this store first … and that’s why this store is getting more and more value.

        1. Dan Lew says:

          Steve Jobs sleeps in the room behind the front desk! LOL!

  3. PPC Ian says:

    I can’t believe that “genius” didn’t know the stock ticker for Apple!

    1. I do not know but why you guys are calling that salesman as “GENIUS”

      He is not Genius that’s why he is a sales person.

      1. Jason says:

        Thats just the title that the Apple store gives them!

      2. Mangalary says:

        It’s because the guy knows everything about Apple, the stock number library, maybe that’s what John wants to express…

      3. Why couldn’t a sales person be a genius? Geniuses aren’t necessarily good at school. Einstein certainly wasn’t.

        1. @ Email

          Because Genius people wont waste their life in selling few hundreds dollars gadgets …

          And I am sure Apple management wont waste their genius employee on selling counter as normal salesman.

          1. Dan Lew says:

            Some geniuses don’t even know they are geniuses, they discover that they later in life!

    2. Why are the store employees called genius bars?

      1. John Chow says:

        For the same reason the iPad is call magical…. Marketing.

        1. They could be overdoing it with names like that. Magical things are found in Disney World where everyone knows they are made up.

          1. krillz says:

            And yet every girl still waits on their disney prince to come and sweep them of their feet.

            Translated to mac, every person still wish they could go in their and buy the thing they want without giving thier wallet a cardiac arrest.

          2. About Girls …

            Girls really show the way to John and his team.

        2. Dan Lew says:

          It looked like fun while it lasted! It would be good to see if Microsoft are smarter? Ask the same question in a Microsoft Store and see if they can answer it?

      2. Lindsey says:

        Store employees are not called genius bars. The Genius Bar is where customers can make appointments to have products serviced or ask quick questions. The Genius is a job title that is a fancy alternative for service technician, where they know all things hardware and software. Computers are repaired in store by these Genii because they are certified. Salespeople are called Specialists, and they know all things retail like pricing and promotions. The Apple Store is a remarkable little ecosystem!

  4. As we later found out, it’s “AAPL” for those that are curious.

    1. Thanks, I was wondering about that, now if I only could find my time machine and go back a few years to buy some Apple stocks … SY

  5. Michael Kwan says:

    I’ve taken pictures and videos in Apple Stores before without any hassle from the employees. They don’t care.

    And just one question? that’s not very fun.

    1. John Chow says:

      They asked us to stop filming after the first question! LOL

      1. Too bad you didn’t record them asking you that.

        1. Earl says:

          Ha, sorry, it was me recording. I was too bust running the hell away before they called security 😉

          1. Grrrrr … So Earl you spoiled all the fun …

            You should shoot till they kick … lollzzz

      2. S Martin says:

        LOL.. It might be they know all 3 of you John. It would be bad if you give them another “Genius question” and they couldn’t answer it.

        1. Earl says:

          I don’t think they would’ve known me. It’s the first time I was ever there.

  6. Stephen says:

    That’s what happens when you have an Apple MBA and not a REAL MBA.

    MBA = Mac Book Air at the Apple Store. Not the degree.

    The term “Genius” is once again totally devalued.

    1. and this is proved as well in above video.

      Steve … are you reading this …

  7. Going there first stop when I hit NY next week all the way from the UK…

  8. Alex Sorokin says:

    Do they have a lounge there? Cause I would stuck there for hours…

  9. Couldn’t you be badder than that? This is spooky! I started reading the comments and an Apple popup popped up, telling me some Apple updates were available. Did you arrange that, John? I don’t think there is anything you can’t do.

    1. d3so says:

      I think that’s a coincidence.

      1. Oh really? I hadn’t thought of that….. 😉

  10. Alex says:

    That happened as soon as I left you guys… I should have stayed 🙂

    And John, I still can’t follow you on twitter, you did block me, try to follow me to remove the block then you can unfollow, this way I can put you on one of my lists 🙂

    1. John Chow says:

      I’m following you now. Are you happy? 😛

      1. Alex says:

        Very, very happy, and now you are on my top bloggers list. Was great to see you my friend and hope everything goes smooth with the move 🙂

    2. Earl says:

      Haha – yeah man – it was fun. Once I’m on my own machine again, I’ll follow you on twitter too.

  11. Shaun Carter says:

    That is really sad that they wouldn’t know a simple question like that. I’m sure Steve Jobs isn’t too happy that his “geniuses” are deterring potential investors lol.

    1. Lol, I seriously doubt that potential investors need to ask this in an Apple shop, there are other places and sources for this kind of information, SY

      1. Earl says:

        granted we already knew the stock symbol, and anyone that wanted to know it could just google it, but still if you’re gonna label yourself a genius… you’d better at least know the basics about your own company. It’s not like we asked a super difficult question.

    2. krillz says:

      Go into your local wallmart and ask the same question.

      There’s a reason that they are selling electronics and not stock.

  12. Actually when you all were about to walk in with your cam, I thought the security is going to stop you all for firming while walking into the store… but anyway, when you ask the question, I can see the guy’s face seems to feel not so happy because he might be thinking if you are testing his intelligent…

  13. hackcorp says:

    Whats the stock symbol for John Chow? 😉

    1. PPC Ian says:

      I would definitely invest in that stock!

  14. Jeff Caceres says:

    That crystallized-building of Apple looks amazing. They’re truly profitable and no one is going to hold their breaths even it’s holiday. It’s really worth for all investors out there.

    Apple rocks!

    1. d3so says:

      Yeah, it looks amazing. I wish they had a 24/7 store here in california.

      1. The investment they put into that building was probably quickly worth it by the size of just that store’s profits

  15. I almost made it out there with you guys. Instead I ended up in Times Square, but glad to hear it turned out ok. What a trip.

    1. Earl says:

      See we totally could’ve used multiple camera men. A few of us go out in the open so we get caught and allow the covert dudes to keep filming. Then we could’ve gotten away with more questions… Next time… Next time…

    2. Aaahhh … we would love to see you with them …

  16. Earl says:

    Hey John, that was fun making content with ya ;).
    Hope to hang out again sometime before you move dude. Let me know when the iPad case arrives.

    1. Yes you guys had blast … I think James should also join you … that will be more fun.

  17. Krystle says:

    You did something bad! Lol

    Their flagship store is becoming a real landmark. That glass cube reminds me a lot of the Louvre Museum. I don’t know why though.

  18. Alright its time for someone else to create a business model as profitable as Apple. The things I could do with $30 million a year…

  19. remberg says:

    It looks a lot like the apple store in Shanghai’s Pudong

    1. John Chow says:

      Actually, the store in Pudong is modeled after the store in NY.

  20. Dan Lew says:

    Haha, this looked like a lot of fun! It is fun to see someones face being caught off guard like that!

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