Making Money From A Blog – February 2007
I never started John Chow dot Com to make money. This was just a place for me to post my miscellaneous ramblings about whatever was on my mind. While I cover a number of topics, from car to fine dining, the main focus of this blog is about making money on the Internet.
Back in September of last year, I began a case study to see if money can be made from a blog. Starting with just Google AdSense, John Chow dot Com made $352.94 in its first month as a monetized blog. The next month, revenue jumped to $1,361.64 as I added more revenue sources. And it continued to go up: $2,139.93 in November, $2,790.05 in December, and a record $3,440.66 last month.
With only 28 days, February is the shortest month of the year. However, that did not stop this blog from posting its biggest income figure ever.
Total Blog Income For February 2007: $7,011.05
In just six months, I have taken this blog from zero to well beyond what many people would consider a good full time income. How did I do this? We’ll begin by breaking down the February earnings so you can see where the income came from.
- ReviewMe: $2,250.00
- Text Links Ads: $1,162.50
- Affiliate Sales: $1,005.00
- Google AdSense: $977.60
- Vibrant IntelliTXT: $516.98
- Direct Ad Sales: $400.00
- AdVolcano: $375.00
- TTZ Media: $224.17
- FeedBurner Ads: $99.80
- Grand Total: $7011.05
Blog traffic for February was 266,641 page views from 127,614 unique visitors, according to Google Analytics. That’s an 11,067 page view increase from January (which had three more days) but still well off the 229,853 unique visitors and 360,967 page views posted back in October.
Blog expenses for the month was $418.94 in Google “IM” Ads to Darren Rowse and other bloggers. If you take the blog income and divide it by the page views, you get a site wide eCPM of $26.30. That is approaching NYTimes.com territory. Most blogs are happy making a buck or two per 1000 page views. How much would your blog make if you can get $26.30 per 1000 page views? Here is how I did it.
Find Your Big Moneymakers
ReviewMe (aff) has gone from last place to first place as the blog’s biggest moneymaker. Thanks to some great advertisers’ testimonials (here, here, here, and here, just to list a few), and a 50% ReviewMe coupon for February, this blog had it best ReviewMe month ever – over $1,000 of reviews orders came in on the last day.
The other big moneymakers were Text Link Ads (aff), affiliates sales and, everybody’s favorite, Google AdSense. Direct sales has gone down because I don’t really do it. All my direct advertisers came to me; I didn’t go out looking for them. As stated in my Vancouver Sun interview, I rather produce content and let the ad networks handle the ad sales. However, if an advertiser wishes to come to me directly, I’m happy to work with them.
Making money from a blog is all about experimenting and finding what revenue sources work best. You have to be constantly mixing and remixing the revenue mix to find the balance between maximum blog income and a good user experience.
Ask For A Better Deal
As your blog traffic increases, you can ask for a better deal from your ad networks. Just because the network say they’ll give you 50% or 60% doesn’t mean you have to accept it. I was able to get an increased revenue share from a few advertising networks that I deal with.
This is one of the advantage of building a big site – they get special deals that smaller site cannot get. In almost everything else, when you start producing huge numbers, the unit price gets smaller (that’s why a Ferrari cost more than a Honda). In web publishing, the higher your numbers, the higher your unit price. Read Big Sites Rules, Small Sites Drool for more information.
For The First Time Visitor/Blogger
If you’re a new blogger wondering where to go after reading all this, I recommend you read all the old posts from the Making Money From a Blog series. This way you can see step-by-step, how I got this blog from zero to hero. You should also check out the Top Posts. This is where I link to some of my best work with many articles talking about making money on the Internet.
I also recommend you read the comments left on this blog. John Chow dot Com has a very vibrant community of users with great ideas to share. Please consider joining it.
The Winner Of The Guess My Income Contest
I held a little contest yesterday asking readers to guess my February income level. There were over 200 entries. The winner had to come closest to the actual income figure without going over.
The winner is Matt608 from Successful Online Money Making. Matt’s guess of $6,829.00 came the closest. It was good to see that I beat nearly everyone’s guess. What was your guess and how much did I beat you by?
The question everyone will be asking now is, can I beat February? Well, just like last month, I don’t recommend betting against me. 
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Congarts John !!
Keep up the good work!!
John – you deserve it buddy!
But you deserve it because of the community that has been built right here.
Congrats to all of you! I love reading your comments here as much as I like reading John’s postings!
Keep up the good work all of you!
Congrats indeed. I’m not surprised by the figure, as I came in second with my estimate of $7,325 — just $313.00 over.
Finally, congrats to Matt!
I’ll put in my bid for March: $11,068
If the value of reviewme reviews continues to go up, i’ll say not 11, but $12,125 .
Let’s see what happens
I think the fact reviews were half price attracted a lot of reviewMe business, I reckon he will do a similar amount next month, maybe around 8k
Wow…I was way off.
That.. is amazing!! It is a great post though, I bookmarked it in case I decide to make money from my blog one day
Me too! I suspected a modest increase but that was a huge jump in income!
Superb jump! Exponential returns to be expected, yea? That was truely great work, John.
You rich bastard.
I second that motion!
Good for you though John. Now hire me!
Hire me too
Just goes to show how far dedication can take you!
And and evil heart
“Just goes to show how far dedication can take you!”
And the know how and network, John has been in this industry a long time. If you consider the post that got a lot of us hooked “Biggest Adsense Whores”, you cannot get that kind of material without being on the inside track, or can you???
lol hire me three!
Hire me four, lol
congrats
Thats impressive!
Very well done to you John.
James
http://www.jamesgill.me.uk
I was about $3k off.
$10k next month is my best
bet*
Nice way of increasing comment count(joking)
of course not
congratulations john, much much way up that my thoughts about the final earnings
The reviewMe indeed was a great importance in this money cake.
I am still on the lowest rung of the ReviewMe ladder, but I don’t want to review any ‘ol site just for better opertunities. I feel like I own my readers better quality then a review of a lame site.
I agree with that. Well for my site i don’t want any reviewMe reviews, neither is a blog that could have something like that. But i’ve other projects and new ones, were reviewME could be a great opportunity, but i must think very well first. If i don’t like to read most of the reviews in other blogs, should i do the same to the readers of my blog? I suppose not. In my country we’ve a saying that is very wise to this “don’t do to your neighbour what you don’t want them to do to you” (something like that, translated). I like some of john reviews, but the last ones, was too much, only one or two were interesting. I know that reviews give him lots of money, but is what we said yesterday, it is us (readers) that make the success of a blog. People can write the best thing in the world, but if there is no readers, that thing will be never known. John, don’t get me wrong, but please, don’t “give us” so many reviews, or at least don’t do reviews about sites that don’t give us some “adicional value”.
Agreed. Yeah your income shot up, but how sustainable is it. Will people really return to read a bunch of reviews that you are getting paid for? That doesn’t seem to be the niche for this site.
We can read reviews Josh, but they need to be more “target”. There were too many reviews that, well, doesn’t fit here at all. I hope that the next ones will be more targeted
I guess that the 50% discount at Reviewme was one of the deciding factor for you this month. It formed almost 1/3 of the total income.
The key thing to notice here is that Adsense is not the only way to make money from your websites.
Congratulations. You are indeed a lucky bastard.
John has said that for a while, don’t put all your eggs in one basket!
Yea, and what did you get? Multiple streams of income, all comparative to one another. You proved that there is not one BUT 9 ways (and more in future) to earn money from blogging!
there is more, like PTR or cash emails, rmx media (that john talked yesterday), and many many more
You just need to try and see what best fit your site/blog
You didn’t post your advertising expenses.
now you did.
For the traffic that came to it, I guess it was well worth the advertising expenses, yea? Comparing the expenses to the overall income generated, it is a total winner. Profit earned? Few hundred percent over.
yes. In a good business you allways need to reinvest some money to climb another step in the stairs of success.
I’m shocked John, it’s simply amazing how much you’ve made. I wouldn’t expect such a huge growth compared to your previous months, but it seems like you’ve done so nice work.
You’re a true inspirer, very nice!
Great Job John! I think you’re truly becoming one of the cinderella stories of the internet! Zero to Hero! Feel Good Story . . . whatever you want to call it! Keep it up!
I’d hardly call John a Cinderella story…
John’s been around the net for long enough.
I know he’s been around, but in regards to starting his own blog, that’s a pretty fast pace he’s on, right?
That’s an unbelievably fast pace. I doubt if it’s ever been done that quickly by anyone!
More like “Zero to Evil”!
Yea, and I am pretty sure that this is neither the end of it, or the limit of what one can earn. I guess expectations can be running high now, but who knows how much he can earn this month as well?
Great, congrads,
You really are a class act and it shows.
Keep up the good work.
I was “only” off by about $2200.00 lol
Congrats on yet another successful month, and I have no doubt that you will surpass this in March… granted, AGLOCO releases the Viewbar as promised
When and if AGLOCO does come out as promised, and the number of referrals that John has, what is stopping John from surpassing his current monthly income many times over? I can almost smell the dollars in the air..
John, that is totally sweet!! Mad props to you for making it happen so fast, talk about a sweet job
Blain how does your blog do? Are you just starting out?
Well, you should have seen the review on the site by Michael Kwan. I totally agree with Blain. Sweet, mad props.
Wow!..thats great Johns….you give people like me hope.
Wow, that’s quite a figure. Congratulations. Is it too early to start guessing for March? I see 5 digits in your very near future.
Wow!
That is amazing… congrats. I knew you would beat January by a long shot but I was still $1600 off.
Yeah, having a big site certainly has its benefits – you rich jerk… no wait, that’s probably trademarked
But I don’t think you’ll double your income this month like you did between January and February – it would be quite an achievement if you would make $14,000 in March
The ReviewMe discount certainly helped and I don’t think you’ll make $2,250.00 again in March – but you never know, 18 people might be willing to pay $250 for a review on John Chow…
I don’t need 18 people. I get a much bigger share of ReviewMe revenue now.
hehe, oh, yeah I forgot to consider that…
So… are you allowed to disclose what ReviewMe is offering you? Are we talking 60% or more like 75-85%?
Still, if you’re getting 75% you would need 12 review requests. But I guess if people (advertisers) keep reporting good results from paid reviews on your site more people will be willing to pay $250.
Haha yeaa, real ‘evil’ (laughters) comments yea? I bet with a larger market share now, people would be willing to pay a premium price to get their reviews done. And of course John, you can expect customers to come willing knocking on the door of their own accord.
Wow a bigger share eh, that’s awesome…
is there a prize for someone who is off by the most?
Because i would win it.
Did you say $1 as well? Because there were a number of people who guessed ‘it’ as well, so you are not the only one. That must have been the pretty furthest-off-target figure.
Well I’m quite astounded at the growth. It’s really amazing John and well deserved for the effort you put in. Unfortunately I was pretty far off on my guess, but fortunately green isn’t really my colour anyways and my watch is now back at the jeweler’s after being out for repairs
I’m so amazed.
Wonderful, wonderful.
I was just driving ’round in my minivan wondering to myself:
Gee I wonder if John posted his February earnings yet?
Man, oh, man, over 7 grand!
God is indeed blessing you.
Okay, so $12,500 is my guess for March.
Blog on,
Paula
I was sitting here wondering the same thing!
You weren’t in your minivan?
No, he was ‘riving around it!
*snicker*
These numbers are truly remarkable. Great work and thanks for sharing!
I guess you can afford to buy some text-link-ads from your vibrant community now!
He already buys ads through Google at other websites… don’t feel bad… I’m sure he’ll buy one at your site soon…
Yeah! Share the wealth!
I love you
John you are my freaking hero dude. I can’t believe you doubled up January’s earnings. I under shot by over 2k
I just figured since Febraury was shorter…
Hey John . . you know your blog’s worth $1.3 Million now according to that one post you did back in the day – http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/?url=johnchow.com
Wow, basically double the previous months income, that’s amazing.
I figured ReviewMe had made for a nice jump, but I wasn’t expecting that. Awesome work John, congrats on hitting great numbers, hopefully this month will be even better.
Cheers.
Holy shiet that’s impressive!
I’d be happy with just a 10th of that actually. a 10th would definately help me out from my day to day finances.
$7000 is definately a remarkable figure. If you brought in $7k, what did TTZ bring in?
I’m always looking for donations! Though I’d settle for traffic actually and see how I could improve mysite. I just want a 10th and I’d be happy.
Hi, John,
Bravo. Congratulation for the excellent result you got for Feb 2007. You are the role model for people who would like to make a living online and also for baby boomers who are eager to learn a new way to make extra income to supplement the retirement.
Thanks John! Found this post to be really informative. I too started my site as just a forum for me to post my thoughts. I always wanted it to be able to pay for itself but it seems like I may be able to turn it into a major income source. Thanks again!
Holy crap.
I was off by a lot haha…
We should have known his blog income dramatically increased, since he made a big contest out of it..
Holy Shittake! I was off by $1.5K. Great going, John. You give hope to those who not necessarily are tech bloggers.
Although you would get a flood of offers from Review Me, I assume you don’t accept all to avoid clutter. Do you reject any?
That’s really nice -)
I must admit that my blog growing so quickly,
and i hope in 2 months to have the same income as you.
IMFG I am very impressed indeed. And very jealous. VERY JEALOUS.
There’s no need in being jelaous, dont stare at other peoples fortune, go make your own!
Very true! You can do it – we all can!
It just takes dedication and a little work!
And content.
And being evil helps.
Nope, still jealous.
OK being serious, John has really worked for this and deserves this kind of success – we can all learn something from him!
Yea, it really means that anyone who is determined can be the next ‘mogul’ in line! Just kidding.
I guess John’s buying pho this week hahaha
Excellent work John. Really gives us all hope that there is a possibility of a full time income from blogging. Impressive stuff.
Every month is a new surprise. I am amazed how much you earned! Keep it up and you will break 10K next month!
Corey Stroeder
The graph shows just how crazy that growth in income was last month! It completely breaks the trend that I and pretty much everyone else was betting on.
I guess the question is. Can you take it exponential?
I’m sure it would top out eventually, the question is: When?!
Does anyone know the exact requirements for Text Link Ads?
I’ve applied twice and denied each time. Probably because I don’t have the traffic. I’m just trying to figure out all the various ads companies and their requirements so that one day I might try it and see what happens.
So John with your ReviewMe stuff. You get 50% of for when someone purchases a review done by you? So you’ve done 18 reviews?? (depending on if they’ve used that 50% couponcode?
They don’t say specifically, but from a past interview someone from TLA gave they use: Alexa data, Technorati ranking, and Yahoo SiteExplorer link numbers.
3k off.
I know a lot of people who would quit the day job with this income ( including me
).
I have about 85k uniques a month but I’m far away from making $7k. In germany all these services ( like reviewme ) are not so common. I’m getting only about $90 from TLA…
congrats from germany!
Well, who wouldn’t? IF I had an income like this, I would have taken to full committement on this alone, and I am not kidding.
I guess Markus, you have yet been able to convert your high traffic into cashflow for your site yet. Perhaps you can get someone to help out in site optimization.
well, just today I was able to sell some banner. Not as much as John, but it will pay for a new PS3 or similar
Amazing. Utterly amazing.
Woooooooow
That is an amazing income John! Congratulations, invest the money in something good.
In a couple of months you’ll have to change your The Miscellaneous Ramblings of a DOUBLE Dot Com Mogul
Let’s not get ahead of ourselves, not.
You’re probably right…nevermind
Is there a higher class than that? I foresee a mogul.mogul.com, that is what it is. Gosh, and so we wait.
Congrats John,
and keep up the triumphant and entrepreneural spirit.
It shows that you do not have to be the most influential or top league people in the world to do and earn the same amount of dollars.
Smart writing, advertising your writing and getting paid for it. You do the Maths, and you will get the end results – Money.
I was simple math really, John Chow + a run away blog = a double in earnings
So how do I get me watch then John?
I sent you an email. Reply to it.
wow!! Congrats John. I was way off…I didn’t take into consideration the many ReviewMe jobs you got.
That is truly incredible!
Yeah I’m way off too. Congrats John!
John Chow dot com is going to end up being a $100k per year site all by it’s self – that’s not too shabby in my book… Impressive numbers John – keep it up – we all want to see how high you can go!
Looks like the taxman would come knocking on the door more often now, and smiling widely of course. Wow.
If it isn’t difficult for you to keep track of these statistics.. it would be a cool idea to make a post like this once in a month!
Just my $0.02!!
Oh, wait.. you earn much more than that =D
He pretty much does that now.
Yea, basically he earns about $10 an hr writing (including weekends and public holidays). A much higher pay rate than most part-time jobs, don’t you say so?
Congratulations. I wonder where it will be in 6 months time. Hopefully it can keep that same increase
That shouldn’t be too far of, but one can be sure that there is a possibility for him to be in the league of being paid the most comfortably for writing.
Considering I made 4,500 last year (not from a website) that is pretty damn good.
That is a stunning yet inspiring amount of cashola. Very inspiring infact.
Congrats John. You should consider writing a memoir.
He is, you can read it at http://www.johnchow.com
Thanks for being so candid about your income and how you make it, John. Most bloggers aren’t. It is really helps people like me in the early stages of starting up, knowing how it can work, and that there is more to monetization than adsense!
The words I would use to describe that amount are not proper for a family friendly site, so here is the censored version…
HOLY $*#@#( $(&($*&*(#$ #(*&
Keep up the good work
Wow! Congratulations john!
Wow,
Thats more money than I’ve made in 2 years with adsense.
John Chow Dot Cash Money
And many more times than what I made from writing since I started. Mixed feelings for me. Shock, awe and an added pinch of surprise.
John,
Congrats, you blew my guess out of the water!
Wow. This came as a surprise…a huge surprise! Well done John, considering Feb. only had 28 days. Those ReviewMe reviews are money in the bank! I feel like an idiot for only guessing $3888….DOH!!!
Wow! Congrats!!
I thought I was going to be over thinking it would be around $5800.
How soon before this becomes your full-time job? (Just kidding … with that kind of money coming in, I’d gladly stick to part-time work).
Congrats again, and keep up the good work on this fine blog.
Well if I were earning this much for a ‘part-time ‘ job, what is stopping one from committing full-time? I daresay that the returns could possibly be more. $7K per month! That is much more that what most people can earn in a sweatshop! Gosh.
Oh I quite agree. But if John Chow can keep growing his blog’s income with his current time commitment, and still have lots of time to go out and enjoy life … that would be an ideal mix as far as I can see.
Not to sound heretical, but there’s more to life than money
Well, that would be an ideal life to possess, wouldn’t it? You time and money on your hands. Most people are usually lacking one of the other.
It’s certainly not heretical, but you probably won’t enjoy this blog as much others do if you feel that way
Actually I won. My $5,900 was in US funds. After the conversion that equals $6,919.24.
lol
No you didn’t. My figures are in US dollars.
Gosh … make that wow + 15%
This is great I love seeing a winner without them trying to sell me something. Keep up the good work. making money online is had, but as you have shown it can be done. Luke
http://onlineincomeinfo.blogspot.com/
Great job John, your blog is officially my favorite now because you are humble, entertaining and informative. We have to create Wikipedia article for you!
what about money spent on other google adsense ads?/
I lumped it all together. I will be doing a future blog post about using paid advertise effectively.
okay thanks
Thats pretty impressive!!!
If you have several blogs up on similar topics, is it possible to make similar amounts from all of them?
If the niche are the same, but the content different, yes. If the content are the same, no. Just search the net and you’ll see “thousands” of this “make money online” or “get rich” or “internet marketing” blogs. Does all of that blogs make money? No, not at all! In fact very few of them make good money. If you’ve a blog/site with good content (and you do the proper advertising), you can expect with time, good results.
I agree with you Jonix. There are many so-called money-making blogs/ sites that are overly concerned on making their own revenue only. That meaning, what they do not understand is what their target audience are looking for.
Like I would say, giving a hand to help others is akin to helping yourself, reaping financial rewards in the process. That is what John is doing. It is a selfless act.
Wow, you really outdid yourself this month !
Congrats John!
My random guess wasn’t too far off…
What I’m most impressed by is traffic did not increase dramatically but revenue did, you really know how to sell stuff John
I guess what John possess is the ability to convert quality instead of quantity traffic into real cash. That is how small businesses make money in the real world as well. I guess it takes time to find that ‘voice’ of yours and your niche market.
You never cease to amaze me! wow.
Awesome, John! Smaller blogs would take that cash and reinvest it into advertising for the blog to maximize traffic but JohnChow.com has enough buzz. I only see your blog hitting higher and higher records. Kudos, man! Kudos!
John’s blog has created enough buzz to for web traffic congestion. The monies can be used aside from advertising. He hardly needs it!
OMG, that is really incredible!
What a part time blogging full time salary!
Congrats!
I will Exercise for Comments!
Sunflower
Wow, congrats. I’ve been a fans since you setup your blog. Great info mate! Keep it churning!
Very impressive, Mr. Chow, congratulations! I have full faith in your innovation to double that figure with relative ease.
Now if only you weren’t so darn evil!
Man, that’s a lot of money!!! Good going… Congratulations…
The rich get richer and the poor get poorer (or at least stay the same) Congrats John!
The Poor Postgraduate Blogger, James Britton
I disagree James. Remember, John was once ‘poor’ too! The rich get richer, yet the poor can also getting richer in the process.
Great job, John.
It would be also nice to see what are your earnings at
thetechzone.com?
oh, you are great!
i am trying my best to be like you.
i’m also writing my blog. haha~
Man man John great job. I did not put in a bid but I remember that I was expecting something in the range of 5000$ but looks like I would have been way off.
Are there too many more options left for you – review me added the spurt in Feb – what are you expecting in Mar
I would bid for $8900 in March
John – to keep your speed of growth I guess you might have to do more this month.
But with your innovative approach I am sure that you will definitely will.
Is this the posting with the maximum number of comments ?
I believe the guessing on the monthly income of Feb had the max comments. Everyone wanted to have a go at guessing!
I made a joke about using dice, but actually I did put some weight of each category, but my actual number came up some 10% higher.
Congratulations, John.
Tell us more secret. Unbelievable ….
Thank God for Gmail’s conversation view for this entry’s subscription. These comments are out of control!
Well done, John!
i am still looking my online income but i have not developed well.
After reading about your backlog of ReviewMe orders, I expect your trend to stay on the same curve. I’m going to estimate your March income to be at least $11,000 using some eyeball extrapolation of your graph.
I hope you have another sale. I’m working on a new project and I’d like an inexpensive way to promote it. I expect to have it ready by mid-March.
Holy cow, That’s a huge jump. I only wish I could be at the level you are.
Time and dedication is what you show and it’s sure paid off.
Yea…..we all dream of having this kind of influence and revenue.
The best thing to do is not get discouraged and keep up with the hard work.
I guess that puts my $20 of Adsense to shame.
well i make around $200 from my blog, but its been constant at that level for 6 months. time i got off my behind and starting learning from the maestro!
Diversify, add more types of income, and integrate them with you content. You’ll see results.
Hmmm…I never got a trackback link. I also didn’t make 7 grand.
http://www.derrich.com/2007/03/01/february-brought-more-than-just-adsense-revenue/
How can i make money on my Slovenian blog?
As always, another fabulous article and one that has given me some great ideas. My blog is not intended to make money as such, but I do use adsense earnings to help me launch my website so ideas and inspiration that I get from your articles is invaluable in helping me achieve my goal. Thank you John!
Congratulation!!!!
How can you that?
http://www.aglocothailand.com
You make it look so easy
well done… congrats
hire me n teach me too…
Good job! you need to teach me couple techniques
I love this blog
Thanks John,
Really I am impressed with your reviews. Really Good Stuff to syndicate with my blog.
Thanks-
Uhm,compliments, with my blog i have 1$ per day with Adsense when i’m lucky. I have Review Me and Textadlinks but now i think that i use this system.
Good site. I love it. I will sure share this discovery with my friends!
Well i found this blog while i was doing some research for car tuning, and this article impressed me, am a new blogger and also having articles from here and there, just rambling..
good luck and keep it up
regards,
jean
http://www.jean.ghalo.com
i’m confident you’ll beat february john! all the best!
keep it up!
And I thought blogs were just for communication. Awesome!
I began a blog a year ago: http://blog.luismaram.com but it was only like a hobbie. Nevertheless I write at least once a day, but never thought that incomes could be as big as your reports. No doubt I have to open my eyes.
Thanks
Got here from Sabahan dot com. Congrats to u John. you really inspired us newbie. your making money from blog category is really useful to people like us. thanks again!
Inspiration leapfrogging. I guess most of us newbies have unearthed new hope in writing.