Making Money With An E Book

The Make Money Online E Book download has been going gangbusters. Right now, the blog is using an average of three Mbit per second of bandwidth. Good thing I move the blog to its own server!

Since uploading the E Book last night I have uploaded a few revisions. The revised book is the same but corrected some spelling/grammar mistakes and updated some numbers. The information is still the same. You have the latest copy if the date on the cover is 5/29/2007. If your copy has a date before that, then you should download the latest copy.

Using An E Book To Drive Traffic & Make Money Online

I want to talk a bit more about how using an E Book can not only drive traffic, but can make money even if you sell it for nothing. My main purpose with the E Book is to drive traffic to this blog and has the blog make money from that traffic. By making it free without even the need to enter an email address, I achieve massive distribution for the book. I think it’s safe to say that anyone reading the book will visit this blog and I am looking forward to seeing the traffic numbers in the coming weeks.

In addition to being a traffic generator, the E Book is also a moneymaker in its own right. The recommended moneymakers in chapter two links to various ad networks using my affiliate links. In the long run, this could prove more lucrative then selling the E Book for $97. Putting affiliate links in an E Book is nothing new. It’s done all the time. However, most E Book marketers see affiliate links are gravy money because the main income is made with the E Book sale.

Looking At The Numbers

Assuming I sold the E Book for $97 I might get 15 sales. This is based on the number of E Book sales I managed to get for Aaron Wall’s SEO Book. Making $1,455 isn’t bad but it would mean almost zero affiliate income because there simply isn’t enough numbers to produce any meaningful result. Even if I can get 25% conversion, it would mean four people would sign up for an affiliate deal. This is where E Book marketers go for the up sell – they’ll sucker those four into buying the $997 “reveal all” package.

By giving the E Book away, I achieve thousands of downloads. Assuming the same 25% affiliate conversion, it would mean 250 out of every 1000 would sign up for one of those network listed in chapter two. Text Link Ads pays $25 for signing up a new affiliate. Multiply that by 250 and we have a serious moneymaker on our hands. Whether or not the E Book achieves 25% conversion remains to be seen, but even if only 5% convert, it’ll still do well.

I put this book together in less than one day because all the content was already created. An E Book is a great way to repackage old blog content. All I had to do was update some of the posts and I have a brand new product to offer. I doubt this will be my last E Book.

Download Make Money Online With John Chow dot Com

97 thoughts on “Making Money With An E Book”

  1. blogcrowds says:

    This is freaking genius marketing, and they idea and its all put together in a day 😯 !? It would interesting to see how much affliated you receive considering their are a number of already signed up.

    Also just gone over the ebook from beginning to end. It was a very good review and I’m happy to say I have been here since the beginning :D. I Think the most interesting part is your background history as mentioned in comments of previous post.

    1. Kumiko says:

      The marketing is good, but I’m interested to know how else it is being promoted?

      As far as I can see, people will be downloading your ebook as a result of the ebook being written about on other sites (who have probably already mentioned JC) or the downloaders are already existing JC readers.

      In terms of driving traffic to the blog, I wonder if it will be any more than writing an awesome article (although it does have the advantage of those nice affiliate links)?

      What I’m getting at is I’d like to know whether the ebook is being marketed to people who DON’T already know about JC or are you relying on “word of mouth” for it’s popularity to spread. Marketing it to a new audience would give the ebook great sustainability for the traffic it will generate.

      Without extra marketing, there will probably be a huge traffic spike as those who know about JC will come to your site to download it, but it won’t be maintained as they already know about your site and have made the decision to be a member or not.

      I guess the smart move (which you’re probably doing) would be to watch how many affiliate sales you achieve through the book and use this as a basis for a paid advertising campaign budget to target new readers.

      I’m sure you’ve probably already considered this?

      1. Kumiko says:

        Oh my gosh!! I can’t believe I just used the word “member” to describe people who read this site! I’ve succumb to web2.0 marketing hype!! 😯 ARGH!! Michael Nivola – come bring me back to earth with some web0.5 flaming!

        1. Jack says:

          *get a cup of coffee and start watching the show*

        2. hahaha… kumiko

          i think it’s love at first sight.

          here’s web 0.5 flaming for you.

          You suck! πŸ˜›

    2. Jack says:

      and i still love the chapter 9.
      could you please write more about chapter 9 on your next e-book John πŸ™‚

      i love reading success stories, and i love reading how ttz growing. btw, don’t you think john chow dot com need the next generation sir?

      may you want to change your banner? those 2 cars feel boring now, i love jon waraas banner 😈

    3. Nomar says:

      It is genius marketing, maybe I write one some time to

    4. This marketing idea works and is brilliant because there are far more people that can start a blog and try to make money off of it, than people that can launch something more than just a blog.

      John Chow has this market cornered haha. I think it is smart to branch out beyond just a blog to add another exit strategy because we all know that a blog isn’t the best when it comes to exit strategies.

  2. blogcrowds says:

    This is freaking genius marketing, and they idea and its all put together in a day 😯 !? It would interesting to see how much affliated you receive considering their are a number of already signed up.

    Just gone over the ebook from beginning to end. It was a very good review and I’m happy to say I have been here since the beginning :D. I Think the most interesting part is your background history as mentioned in comments of previous post.

    1. Jack says:

      and you post you comment twice 😈

  3. John,

    You got this trick about creating an ebook from your posts from Harper; didn’t you?


    1. says:

      Come on man, Seth Godin pioneered this years ago with “All Marketers Are Liars.” He is like he said using viral marketing to catapult his blog to the next level.

      If you want to make money online you better study human behavior and marketing before you become an expert at blogging. That’s only 5% of the formula.



      1. 😯 It was Seth, but it was actually his ebook Unleashing the Ideavirus that started it all.

        I’m talking about creating an ebook from his posts.

  4. says:

    so what your saying is that you have no plans to make this into a real book and a full version in the future? Come on John jsut between you and I.

    Sell it offline too and thus create even more buzz by attracting people who wouldn’t of normally found Light bulbs going on guys?

    Anyways man, I am a critic of online marketing and right now you are on my good side because you know how to really lead the sheep man. Keep it up.


    1. john surely knows what he’s doing when it comes to marketing

    2. John Chow says:

      No I don’t have any plan to turn this into a real book. I have much bigger plans than that. 😈

      1. After the magazine “O” by Oprah, here comes “JC” or “E”vil, the ezine by John Chow. :mrgreen:

      2. says:

        Yes, John I know you do and if you read my posts, you’ll see I know what I’m talking about. All I say to that is “ALL MARKETERS ARE LIARS!”

        This is the John Chow experiment and if you dont think a book, documentary and a full assault plan with his anchor text “make money online” are not what is in the near future then I think you’re all sadly wrong.

        But hey, thats why he makes xx,xxx amount of dollars a month writing about, well whatever and the rest of us, not me ;)scramble to figure it out.

        It’s all here like he did with his ebook. Look through the smoke and mirrors and comments by people who just want to well, comment.

        See you Mr. Chow!

        The Dot Com Asshole

      3. Kumiko says:

        I’ve heard rumors of a John Chow TV show!

        1. or more guest appearances on The Lab with Leo. It’s in Vancouver after all πŸ˜‰

          Then, this will create the “The lab Effect” after each broadcast of his capsule.

      4. what could be your bigger plan? 😎

        1. Marc says:

          He’s going to erect a monument in Downtown Vancouver with the text etched in marble πŸ™‚

      5. Wahlau.NET says:

        wow..bigger plan …any clue?

    3. Kumiko says:

      It would need to have “something else”. Why buy a book that I can read for free at johnchow dot com?

      1. says:

        Its what 59 pages. Thats just the tip to wet your whistle. Yes, its free now but haven’t you heard that nothing in life is free?

        There is always a catch or switch and bait. Well you bit the bait, now wait for the switch dude. Cause its coming.


        1. Kumiko says:

          I’m sure there will be a switch. But unless it’s also free, I won’t be taking it!

          1. says:

            I would buy it dude. Just always observe what really is going on and you will do great in life.

          2. Jack says:

            dude? so she is really a man?
            *ohh i’m so yesterday.. lol*

          3. Kumiko says:

            You haven’t heard?? My name is really Pavlina Rowse and I’m an internet marketer from Beijing. Seriously. πŸ˜€

          4. Jack says:

            hey.. you said your name was Darren Chow. please sir, be serious.

            Jack Nivola.

            *what are you laughing for?*

  5. Sara says:


    Your blog was one of very few that really inspired me to start some serious blog monetization. I read you religiously and it’s great to have all of your monetization stuff in one cohesive hard-copy. You truly are evil! I’m sure there are plenty of people who would buy something bloggish written by you in a bookstore as well.


  6. Alex says:

    You are a genious on Make money online xD

  7. Rex says:

    Should have sold it!

  8. Tom LeDree says:

    Thanks so much for this ebook! It has some great advice. I’m sure lots of people will find it a useful resource. Good luck with making some money from it πŸ™‚

  9. blogdinero says:

    I would may paid you $97


  10. Try for your book! You could just reformat it and sell it there!


  11. Hu$tler says:

    this is awesome. I plan to do this too with my Hustlermoneyblog series :mrgreen:

    1. Marc says:

      Hu$tler, I love the name of your blog πŸ™‚

  12. Hustler says:

    could you write a series on how to write an e-book?

  13. Yanik Silver says:

    I’ve done both free and paid ebooks with affiliate links inside. I’ll be interested to hear your results with the freebie one.

    Many times people don’t value the free ebooks and even if they download them they let them sit on their desktop.

    My original viral ebooks “Autoresponder Magic” and “Million Dollar Emails” have been downloaded or given away hundreds of thousands of times. This was back in 2001 and I didn’t do a good job of “cloaking” the links to affiliate programs so I don’t know how it would have worked if I had. My affiliate income from those ebooks was small compared to the ebooks that were $29 or $39 and the affiliate links were much more integrated into the ebook. i.e. Step 1 go here or “Recommend resource for this chapter”

    Always enjoy a fellow Internet entrepreneur’s blog. Take care!

    – Yanik Silver

  14. Packaging the articles as an ebook makes them easier to refer to. Bloggers who already know the content will use it as a quick reference.

    And I’m sure this won’t be the last ebook. This post and the last one would make a new chapter already: how to make money online from an ebook. πŸ™‚

  15. So far so good. I did not finished it yet. Try 1% and you still make money and still get more traffic.

    I like the plugins part.

    Do most of the affiliates leaves a cookie? In case people do click on a aff-link for the info but becomes a client a week or so later.

    1. John Chow says:

      Yes, I believe all networks have at least a 30 day cookie.

  16. What I like most about your ideas, John, is that you put them into practice rather than just writing about them.

    This particular idea I like most (and yes I already downloaded it) is the fact you resited the urge to use a “squeeze page”. I am so, so, so sick of this archaic model of Internet Marketing. I often pass on many tempting freebies just becuase I have to yet, again, enter my email and then consign the mailings that will result into my “spam” folder. I just cleaned up email for my end of month housecleaning … a certain fellow, “BC”, had over _300_ emails in my “I don’t want” folder … more than 10 per day, since it is still the 29th back there in North America. It is a marketing model which has outlived its usefulness.

    When you package and give out useful information _without_ demanding something in return your stature and your “stickyness” with readers rises … lesson number one for the rest of the “make money on line” guys reading this, before you even download the book.

    @==>> those who urge making this into a “real book” … my view is, bad idea. It is hard work, takes a long time to get into print (thus will forever be outdated) and “paper publishers”, IMO rob authors.

    I have a long-time online acquaintance, Robert Bruce Thompson, who is a “writer of computer books”. He is also a long-time blogger since long before the days we called these things blogs. If Bob would only realize the money he could make doing his “real” books online rather than working like a wage slave for a company who takes most of the profits …. well, anyway, that’s why most of us are here.

    1. What about those sites that make a book on very low volumes? It’s an option but he said that he has other plan.

    2. says:

      My point is he is using this to only further his traffic and yes affiliate offers but in reality it’s just a marketing gimmick.

      Like I said and I will continue to say. This will be a book, he will get tons of media offline and it will be a best seller.

      I dont know who your friend is but I have been studying marketing, social marketing and online social behavior for 2 years and he is doing exactly what I expect him to do. will be intellectual property that once he does the book and documentary he will triple his traffic overnight and his income, thus monetizing his “make money online” and what better book to buy then a guy who really did it and had proof and the #1 site in google for yes “MAKING MONEY ONLINE” but, yes. Mr. Chow!!!!!!!!!!!

      John I know you see my posts and you know I know what’s up, huh?????? I’m an internet prophet. Do you need me to tell you your future πŸ‘Ώ


      1. Kumiko says:

        Well it doesn’t take a genius to figure out what he’s doing so I wouldn’t call yourself an internet prophet! It’s all just a natural progression as the blog grows in popularity.

        It’s like predicting that one day Google is going to control all internet advertising – that doesn’t make you a prophet, just good at reading the signs. And you are good at reading the signs!

        However, I have to wonder why somebody with years of marketing experience, reads the market well and is making $100,000s online decides to promote themselves with a site that is admittedly ugly and was launched before obtaining a redesign? And why do you make it seem so MFA by putting ‘fast money’ in *every* title?

        Don’t get me wrong, I’m not trying to slam you or question your credibility. I’m just curious why your site doesn’t kick as much ass as your ideas?

        1. Kumiko says:

          Oh…hang on…I get it. You’re going for that “Rich Jerk” angle, right?

        2. Joshua says:

          I’m going to go with “Trying to bait John Chow”, for $100 Alex

        3. Marc says:

          “Don’t get me wrong, I’m not trying to slam you or question your credibility.”

          That’s a great quote, especially right after you slam him and question his credibility 😈

        4. says:

          Kukimo, yes. It is horrible looking and I agree. Hey, man I love criticism, so no harm there. We all need it.

          It wasn’t a launch but really just a testing ground for posts and where I was going. Now I know and it is going to be a lot better based on that. Plus yes it is being redesigned.

          When I said internet prophet I was joking as I do all the time πŸ˜‰

          Thanks Kukimo for the semi-bashing and compliments. Now I’m going to stick my head in the toilet. πŸ˜•

          But yeah, stay tuned for some good stuff.


  17. listikal says:

    Thanks John…It’s great e-book. I was sure to put in a good word for you on my site.

  18. Ankur says:

    John, you forgot to mention in your e-book that alonk with 11k+ $’s you made, another Important thing is communty participation you get. Not many blogs can get 50+ comments, and you get 200’s ❗

    Its soooooo 😈

  19. Hari says:

    Great Evil Plan. John Chow is actually Evil Chow

  20. Hey, John, I think you could make the ebook more viral if you ‘allow’ the downloaders/distributors to ‘rebrand’ (parts) of the ebook with their affiliate links. (And yes, converting your old blog posts with great content into an ebook is a must that all bloggers should start thinking ahead:).

    Just my to-be-charitable cents =P.

    BTW–one more thing, you may want to convert the PDF file into a zip file, because it’s VERY annoying to open a PDF file and save it as a pdf file ;). Good luck on this venture.

    (I’ll be launching a new site soon: now it’s my goal to beat JC and not the Beaver anymore :).

    1. John Chow says:

      You can always try, Right click, Save As. πŸ™‚

      1. lyon says:

        Hey John, your site is amazing, thanks a lot for those wonderful ideas.

    2. Wahlau.NET says:

      I look forward to your site then…i think everyone would like to beat jc…hehe

      he will need to come out with ideas from time to time to maintain his readers

  21. Nick says:

    I released a free ebook about a month ago, and while I don’t have a fraction of the readership you do, the ebook has definitely increased my traffic. Plus, a book gives any blogger some authority and credibility. My book is about 5 practical ways to read literature, and as a teacher it makes a huge difference that on my “about me” page I can say “Author of ROMAN Reading: 5 Practical Skills for Transforming Your Life Through Literature.”

    1. Most definitely gives you credibility. Ways to read literature — very interesting. Do you still have it available for download?

  22. Tania says:

    I saw recently those $7 onlibne business systems – I never bought into them but I’m guessing it’s something like this. I hate scrolling through sales letters – so fake! But obviously there are many people who still go for that!

  23. Lisa says:

    I have been thinking about adding a free e-book to my site as a way to increase traffic. Great article. I will be downloading your e-book.

  24. John has done it again! Another brilliant idea! 😎

  25. nurinmz says:

    Hi John,

    I’ve just written a post promoting your ebook. I just like the idea of imparting knowledge for free. Too bad if anyone else thinks it’s not good enough.

    1. The more that everyone shares, the more that we can make money from things that are unique to us!

      Sharing knowledge empowers us all to make money!


  26. It’s good that you edited the ebook, John. Will download the latest copy now. πŸ˜‰

  27. Gurudoo says:

    I’ve seen mention somewhere of a word press plug in or a service that allows people to receive blog posts in the forum of a PDF “e-book” but for the life of me I can not find it. If you know the one John perhaps you could blog about it?

  28. Thanks for the update, I’ll go download it now.

    ➑ Don

  29. Ok. I think I’ve had enough fun around here.

    I am going to retire from commenting on this blog.

    I’ve just been invited to do another joint venture, so would not have the time I think.

    And John, thanks for the review, good or bad.

    I was putting up a fight to understand certain things about Net Psychology. I’ve learnt what I needed to know, now I am moving on.

    As for the legal action to be taken, I have to let my lawyer decide. If he thinks we have a case, I am sorry, but we have to go ahead with it. If not, then, consider it forgive, and forget.

    So for those offended by my “flaming” it was with a purpose to learn about the psyche of individuals when they communicate online with others. I’ve done enough damage, so I am moving on now.

    Thanks for everything. I wish you all the best in your endeavour to make an income online so that you can have a great life with your loved ones.

    John, send my regards to Sarah. She’s lucky to have you.

    Cheers. for the last time,
    Michael Nivola

    The next time you hear about me, I hope it would be in the good light. And John, you really have wronged me, but I’ll let it pass personally. You’ve abused the trust Zummie placed on you when he ordered the review, but he has begged me to end this “war” with you. And I think I’ll respect that.

    Take care, may you make the money you have to make to get the life you’ve always dreamt of. will always be around, I will get my guys to make changes as recommended by your readers. Appreciate all the input.

    1. Marc says:

      “If he thinks we have a case, I am sorry, but we have to go ahead with it. If not, then, consider it forgive, and forget.”

      Lol!!!! πŸ˜†

    2. Blahblahblah! πŸ‘Ώ

      Still harping on about it, eh! Then methinks there was more truth than you would care to admit! Right, MN?

      1. Perhaps next time he’ll think twice about ordering reviews and expecting the writer/blogger to be nicey/nicey… mmm.

        1. I bet he wishes many times over he had never clicked that “Send” button 😯

          ➑ Don

    3. Ed Lau says:

      I can’t believe the hilarity is ending! Too bad we won’t have Nivola’s absurd remarks and claims to entertain us.

  30. lyon says:

    Hey, thats really a cool idea…

  31. CatherineL says:

    Sounds great John. I’ll download it now. Have you ever had any luck recruiting google adsense affiliates? I have tried it in the past, and plenty signed up, but as yet, none of them have made the minimum amount – think it’s $100 for me to get paid.

  32. Andrew says:

    Advice for bloggers was OK, but I particularly liked the “history” part.

  33. E Akino says:

    Thanks for this free e-book, hope i could come close to duplicating how you did it. More power πŸ™‚

  34. han says:

    hey guys,

    if you are looking for ebooks you should check out eBook Searchr, a search engine indexing more than 200 ebook sites.


  35. nasrul says:

    that is a great idea……..i ever give a thought about it…tq πŸ˜€

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