Making Money With Your Blog – Week 2

Here is an update for the second full week of my making money with a blog case study. From October 8 to 14, the blog made $161.02 from Google AdSense. That is a bit lower than the $179.16 it made in week 1. The number 1 performing ad unit continues to be the 300×250 box. This was followed by the top 468 banner and bottom 468 banner.

Blog traffic for week 2 was 61,563 unique visitors and 90,810 page views. This was significantly higher than week 1 traffic (32,799 unique visitors and 61,422 page views) because of a huge Digg done to this story. Unfortunately, the higher traffic did not translate into higher income because the Diggers hardly clicked on any ads. The eCPM for week two works out to just $1.77, compared to $2.92 for week 1.

On Friday, I installed Vibrant Media IntelliTXT to the blog. During the two days IntelliTXT was running, it brought in $119.91 to help bring the week 2 total income to $280.93, or $40.13 per day. I expect to beat that figure this week because IntelliTXT only ran for two days during week 2.

The fact that IntelliTXT made almost $120 in two days will have people asking if itโ€™s better than Google AdSense. The answer is no. The reason IntelliTXT made more than Google is because I have a special CPM (Cost Per 1000) deal with Vibrant Media. This deal is not available to small publishers โ€“ IntelliTXT is CPC based, just like Google AdSense. My Vibrant CPM deal allows me to take advantage of Digg traffic because users donโ€™t have to click the IntelliTXT ads in order for me to make money – the ads just has to load with the page.

You should always try a mix of CPC and CPM ads to take full advantage of blog traffic. Normally, CPC ads will make more because of better targeting, but for those times when you get a flood of traffic because of a Digg or Slashdot, the CPM ads will make you money. However, most 3rd party CPM network (like Tribal Fusion or Fast Click) have very low CPM rates and very high default rates. As a result, the eCPM you will get on a CPM network can be less than $1.00 net. The way around the low CPM problem is to get big. Big sites get special deals.

For the first two weeks of this month, the blog made $460.09. I am confident the blog will top $1,000 before the month is over. That is still not full time income but it is a something to build on. Look for week 3 update next Sunday.

34 thoughts on “Making Money With Your Blog – Week 2”

  1. Are you allowed to run Adsense and IntelliTXT together? Is IntelliTXT giving you contextual ads?

  2. I am not very sure if google would like to see you discussing your income numbers on this public forum. I think their Terms and Conditions disallow you to disclose your earning numbers.

  3. John Chow says:

    You are allowed to show what Google pays you. However, you are not allowed to show other information, like click percentage, CPC rates and other data that Google deems sensitive. Everything I have revealed is allowed by the TOS.

  4. Interesting, interesting. Your story continues to intrigue me. ๐Ÿ˜‰

  5. Marco says:

    John, Is this money going into Sally’s college fund? ๐Ÿ™‚

  6. Ouchs says:

    Hey John,

    I come visit your site once a week bro, and I love it how you show your earnings from this forums. You gave me inspiration to not give up making money on the internet! From what I read from your blog, I’ve learnt a lot and applied to myself and it has been paying off!

    Thanks a lot buddy!

  7. John Chow says:

    Marco – The money from the blog will be donated to charity.

    Quick Online Tips – Google allows me to run IntelliTXT and AdSense. However, this doesn’t mean Google will allow you to do the same. You need to email them ask. It really depends on how much power you can swing. This is where being big has its advantages. Also, IntelliTXT isn’t contextual. Vibrant media does offer contextual advertising for another product. I don’t run that one.

    Ouchs – Keep it up. You’ll get there!

  8. Marco says:

    HaHa… ok… Charity it is… Did I sense a little censorship in the comments I posted? hehe ๐Ÿ˜‰

  9. John Chow says:

    Maybe just a tiny little. ๐Ÿ™‚

  10. Ouchs says:

    Hey John,

    It seems you make the front page on Digg everytime you submit an article, you got any tips and where you get the ideas?

  11. Very interesting.

    Can you please give some more details regarding the scope of your case study?

    Are you actively trying to increase revenue each week…or are you simply calculating the net income of advertising for a month.

  12. John Chow says:

    Joshua – I’m mostly calculating the advertising income for the month. The case study started in the 2nd (or was it 3rd?) week of Sept. I used that time to tweak the Google ad placement.

    I added the IntelliTXT because Vibrant agreed to my CPM demands. There are other revenue sources available that I haven’t tapped into yet. Whether I do or not will depend on how the case study goes.

  13. Mubin says:

    John you know the adsense plugin you have installed do you have to insert the html code every time you post, or is just once in the templete?

    Also what would I have to add to make sure that it stays to the right hand side inlined with the text like yours?

    Sorry if it sounds dumb.

  14. Laura says:

    If only those darn IntelliTXT ads weren’t so annoying, I would certainly consider using them.

    I can always count one something good from you, John. I can’t say that for all the blogs I visit. Keep it up. ๐Ÿ™‚


  15. John,
    I’m curious as to how you do your adsense so that it only shows on your first post of the page. I use the AdSenseDeluxe plugin and I know I could do this manually but that seems a bit tedious to add the code, then go back to my previous post and remove it.

    Do you use another plugin or did you customize the theme to perform this?


  16. Sorry about replying to my own question, but I think the answer just occured to me. You put the same 3 code blocks into each post, but since the plugin tries to keep the count to 3, to match Google’s policy of 3 blocks per page, this all happens sort of automatically, right?

  17. John Chow says:

    Robert – The top 468 and bottom 468 are placed in my template. The 300 box is done from the post itself. You just use the AdSense button the plugin installed into the write post screen.

    To align the ad to the right I put the adsense call inside a table and align the table to the right. Like this:

    <table align="right"><tr><td><!–adsense–></td></tr></table>

    You can also use a Div tag, but a table works just as well.

    The plugin will limit the number of ads to 3 per page.

  18. Kim says:

    do you get taxed for the money you make from your blogs?? how much?

  19. John Chow says:

    Income made for a blog is just like any other income – it gets taxed.

  20. John,
    that is a smart way to beat Google’s TOS. Telling us your unique visitors and the page views has solved the problem of estimating your Adsense CPM. It has also tremendously helped me to extrapolate for my modest efforts of the last 6 weeks.

    I don’t have problem with the clicks, it has naturally been proportional to my 350 visitors per day.

    Thanks, and keep up the great works, you triumphant web guru.

  21. I forgot to mention that your blog, for many young entrepreneurs like us, has been like a practical laboratory of inestimable value. Thank God for your honesty and transparency. It sure helps us to build an indestructible foundation of web integrity.

    love ya.

  22. Shane says:


    Great topics and great articles.

    Are you going to explore Google’s graphic ads in your study? Would be a nice comparison to see how they do relative to text ads in the same locations.

  23. John Chow says:

    Shane – That would be cool but I have no control on the type of ads Google shows on the blog. I have the blog set to show both text and graphic/video ads.

    Philomena Ojikutu – Thank you!

  24. Shane says:


    You can specify text-only or graphics-only ads in AdSense. This might skew the current focus of your study, but maybe later on down the line …

  25. John Chow says:

    Ahh, ya. The problem would be Google don’t have enough graphic ad inventory because text ads are their thing.

  26. Jeff says:

    John – just wanted to thank you for your candor. I’m always curious about how much monetized weblogs actually make and your site is continued encouragement on my own website venture. Thanks again!

  27. HMTKSteve says:

    As much as I understand your tweaking of the ads…

    Can you dump the Intelitxt mouse over ads?

    I find that if one of those ads is near a regular link the advertising link ends up being pressed rather then the content link I am aiming for… Or is that your secret to increasing your income with advertising?

  28. John Chow says:

    I can’t control where the ad pops up. However, if it’s blocking a link, you can drag the ad somewhere else or press the X to make it go away.

  29. klajd says:

    Wow!I don’t know what to say man!You are making good money from your blog!How do you promote your blog?At least in the begining!Yoy say that you get most of yoyr traffic from google.Is that because of your keywords?

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