Making Money With Your Blog – Week 3

Here is an update for the third week of my making money with a blog case study. From October 15 to 21, the blog made $208.22 from Google AdSense, well ahead of the $161.02 from last week and $179.16 from two weeks ago. As always, the number 1 performing ad unit continues to be the 300×250 box, followed by the top 468 banner and bottom 468 banner. The 300 box ad makes more than the top and bottom 468 ads combined. If you are not using an inline box ad on your blog, you are losing major money.

Blog traffic for week 3 was 80,807 unique visitors and 116,777 page views. This is significantly higher than week 1 and week 2 traffic levels. While traffic is up, eCPM rates remain flat at $1.78 (an improvement of just 1 cent over last week and down $1.14 from week 1).

Week 3 represented the first full week of running Vibrant Media IntelliTXT and that bought in $289.34 to help bring total week 3 income to a record $497.56. That is more than what the blog made in the first two weeks of the month. Total income for the blog this month is $967.65. I said last week that I expect the blog to break $1,000 before the month is over. Well, that’s pretty much a sure thing. The question now is; how much over $1,000 will it make?

The Rise of Search Engine Traffic

I am pleased with the rise the blog is making in search engine traffic. According to my Google Analytics stats, the blog got just 269 visitors from search engines back in August. In September, search engines sent 2,585 visitors. For the first 3 weeks of this month, search engines have sent 6,704 visitors. The number one referring search engine is Google, accounting for over 95% of all search traffic.

The rise in search traffic mirrors the rise in backlinks the blog has been able to generate. Back in August, the blog had only a handful of sites linking to it. There are now 89,700 pages outside of John Chow dot Com linking to the blog. I am expecting the blog to go from PR4 to PR6 on the next Page Rank update.

Look for the week 4 report next Sunday.

20 thoughts on “Making Money With Your Blog – Week 3”

  1. Ed says:

    Cngrats and thanks for the advice bro. Like Always, you have great info.

  2. anada says:

    always learn something new here! never thought GA could make a great fun for blogging until read ur post.

  3. Mitza says:

    I know that is against TOS to share your ECPM, be aware.

  4. John Chow says:

    You can show what Google pays you and you can show your blog page views and anyone can figure out your eCPM. Also, this eCPM isn’t the Google eCPM because it’s not based how many Google ads were served. This eCPM is the eCPM for the blog and there is nothing in the TOS that prevents me from showing that.

  5. Bryce says:

    Well done! Gives us something to aspire to 🙂

  6. HMTKSteve says:

    eCPM is not exactly a rate “For every 1K impressions you get $x.xx” as much as it is an average of how much you make on your advs.

    Some advs give you $0.10 while others might give you $0.50 or even higher (depends on keywords) but… Your eCPM is an average of how much you make for every 1K advs served to your site (clicked on or not.)

    eCPM is important but not as important as some might be lead to believe. CTR is probably more important then eCPM.

    I think and average CTR is near 1%. If your gets too high expect to be investigated for click fraud.

  7. Char says:

    Very interesting! I know I need to move to an inline ad box, but can not get the Adsense Deluxe plug in to work correctly. Any other suggestions?

  8. devnull says:

    Really liking this blog. It’s encouraging to read stuff like this. It makes blogging for dollars seem not so unrealistic.

  9. Vik says:

    congrats John!! $1000+ from a blog!!! What’s your secret man?!?

  10. auyongtc says:


    Since you’ve been getting dugg ever so often in this month, how much it would cost you for the bandwidth and a typical hosting account/server rental?

    This is merely to factor in and understand how much are the expenditures for the site to stay up and how much it really comes to after deducting such expenditures. I understand that you’re probably hosting this blog on the same network as your tech sites and probably getting a good deal on bandwidth, but do let us know how much bandwidth it consumed and how much it’s gonna cost to an average person.

    Cheers 🙂

  11. John Chow says:

    Bandwidth isn’t a problem. The blog will consume only 45 Gigs this month. Most webhostig plans allow way more than that. Blogs are mostly text and as such don’t consume a great deal of bandwidth.

    What is a problem is consuming too much of the server’s resources. The reason an ISP shuts down account because of a Digg is not that they’re doing too much bandwidth, but that they’re taking too much resources. A Digg can spike memory and CPU usage and make other sites on the shared server not accessible. To protect those sites, the ISP will kill yours.

  12. HMTKSteve says:

    You can mediate the Digg Effect by using a “cacheing” option in the back-end of your blog.

    It can greatly lower the stress on the mySQL side of things.

  13. David Mackey says:

    John – Just came across your blog. Thats amazing what you are making off the blog. Thanks for the great post.

  14. John, I have seeen bunch of Digg error messages at the bottom of your posts, mainly in top posts section. I guess those are the ones that got dugg most as well

  15. John Chow says:

    If you see an error message, chances are it didn’t make it. Good news is the Digg This button just got updated so links from Incoming will be displayed correctly.

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